SinoTech's Grace Pan

Former Nielsen Researcher Has Joined Chinese Digital Marketing Firm as Chief Strategy Officer

By Published on .

SHANGHAI ( -- Grace Pan has joined SinoTech Group in Shanghai as chief strategy officer, to help the digital marketing company strengthen its planning and integration capabilities.

Grace Pan
Grace Pan
She will also assume manage the company's Shanghai office, including services such as search management, social media marketing, affiliate marketing, e-mail marketing and digital consulting.

Ms. Pan will report to Matt McDougall, executive chairman and CEO of SinoTech,. The agency was founded in Beijing in early 2007, and clients include Chinese social network site P1 (, the Hubei Thinkbank Information & Technology School, and a local travel agency, China CYTS Tours Holding Co.

Previously, she was associate director and head of travel and leisure research at Nielsen Co., where she led consulting projects for marketers in the travel and hospitality sectors.

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