UM Hires Lisa Wei

Former OMG and GroupM Exec Will Work With Advertisers Like J&J and L'Oreal

By Published on .

BEIJING ( – Interpublic Group's UM media division has hired Lisa Wei as chief operating officer of its China business. Ms. Wei will manage trading for UM and develop UM's business in China, while managing the day-to-day operations of the Beijing office.

Lisa Wei
Lisa Wei
She reports to Simon Woodward, who was appointed UM's China CEO in early 2010. The media agency works with marketers in Greater China such as Cathay Pacific Airways, Microsoft Corp., MasterCard, Ping An Insurance Group, Founder Group, Omega, Exxon Mobil and Shenzhen Metro.

Ms. Wei is a veteran media buyer in Greater China. Most recently, she was CEO of OMG's Opera division in China, which manages trading-related operations for OMD and PHD, a company she joined just five months ago.

Before that, Ms. Wei was head of trading in China for Group M, where she also worked with Mr. Woodward. She also has held senior positions at Ogilvy & Mather and Mindshare.

In other moves, UM hired Sophy Su as general manager of its Guangzhou office, responsible for developing UM's business in southern China; Venkat Kotamaraju as national client services director in Shanghai; and Jimmy Kuo as a planning director in Beijing.

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