SHANGHAI (AdAgeChina.com) -- Leo Burnett Group has appointed WeiWei Chen as chairman-CEO of the group's operations in Shanghai and executive director, China.
She will oversee Leo Burnett Worldwide in Shanghai as well as Arc Worldwide, Black Pencil and Red Lounge, a dedicated unit working on Coca-Cola Co. brands in China, starting Jan. 5, 2009.
She succeeds Dean Bramham, who relocated to Shanghai as Leo Burnett's manging director, Northern China in July 2007.
Before that, Mr. Bramham was managing director of Leo Burnett, Jakarta.
According to a statement released by Leo Burnett, Mr. Bramham "will take long service leave while future opportunities within the Publicis Groupe are evaluated."
Until early November 2008, Ms. Chen was CEO, Greater China at Nitro Group, a position she held for just five months. Before that, she was CEO, Greater China at Young & Rubicam, also based in Shanghai. The Taiwan native has also worked at Ogilvy & Mather, JWT, Saatchi & Saatchi and ZenithOptimedia in Taipei and Shanghai.
At Leo Burnett, she will report to Eddie Booth, the group's chairman and chief creative officer, Greater China, and Michael Wood, its CEO, Greater China. Both executives are based in Hong Kong.
Her appointment follows Publicis Groupe's acquisition of a Beijing-based Chinese ad agency, W&K Communications, earlier this month. The deal gives Leo Burnett greater access to China's domestic advertising industry, difficult terrain for multinational agencies.
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