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Edited by: Normandy Madden and Laurel Wentz


The Olympics Are About To Kick Off in Beijing

The Olympics Are About To Kick Off in Beijing

But the Race To Win Chinese Consumers Began Years Ago -- And Is Going Strong FULL ARTICLE

Sponsors Partner for Patriotic Promotion

Sponsors Partner for Patriotic Promotion

McDonald's, Coca-Cola and Adidas Lead Joint Cheering Program FULL ARTICLE

Unilever Takes on P&G's Pantene with Lux Relaunch

Unilever Takes on P&G's Pantene with Lux Relaunch

New Strategy Is Based on China's National Flower, the Peony, As Symbol of Strength FULL ARTICLE

Despite Clutter, Puma Picks Olympics for China Debut

Despite Clutter, Puma Picks Olympics for China Debut

Striking Peking Opera Masks May Help Sportswear Brand Stand Out FULL ARTICLE

News

Case Study

Lenovo's Race Has Already Started

Lenovo bus passes by Bird's Nest stadium in Beijing

Chinese PC Maker Bets on Olympic Sponsorship to Build Global Brand FULL ARTICLE

Olympic Sponsorship Data

Winners and Losers of the Olympic Dream Are Revealed

Coke and Yili Scored Well, But Many State Firms Did Not FULL ARTICLE

Banned in Beijing, Nike Diverts Attention to Shanghai With Kobe and LeBron

Kobe Bryant, LeBron James, Chris Paul & Carmelo Anthony attend Nike game in Shanghai

Basketball Superstars Attend Nike Tournament Finals FULL ARTICLE

Visa Turns Plastic Into Gold With Olympics

Games Educate Cash-Happy Chinese About Credit Cards FULL ARTICLE

Chinese Shampoo Takes On Top Western Brands

Leading Local Soap Maker Updates Herbal Brand for Premium Sector; Ads Feature Pop Star Andy Lau FULL ARTICLE

Adidas Designs for Chinese Olympic Team

Adidas presentation suit for Olympic teams

All Medalists Will Wear Presentation Suit FULL ARTICLE

Beijing Thwarts Efforts to Ambush Olympic Games

Government tears down 30,000 outdoor ads to protect sponsors FULL ARTICLE

Coke Turns Beijing Into "Shuang City"

Basketball star Yao Ming

Yao Ming and LeBron James Introduce Collectible Unity Bottle FULL ARTICLE

WWF Promotes Work Beyond Pandas

WWF China ad by BBH Shanghai

Ads by BBH Shanghai Promote Other Causes FULL ARTICLE

Pepsi Helps Young Chinese Find Love

7 Up campaign mixes web and reality TV FULL ARTICLE

TBWA becomes first Chinese agency to win a Gold Lion at Cannes

More breaking news in Greater China FULL ARTICLE

Li Ning Backs Away From CCTV Deal

Sponsorship Agreement Violated Ambush Rules FULL ARTICLE

What's on TV tonight? The sky's the limit with SMG's IPTV service

Shanghai is testing ground for new services going nationwide FULL ARTICLE

Get a jump on Year of the Ox with CowParade

More breaking news in Greater China FULL ARTICLE

Record labels hope advertisers can offset royalty losses

Embracing change comes hard for industry used to having control FULL ARTICLE

People & Players

Star Hires Jonathan Ellis in Asia

Star's Jonathan Ellis in Hong Kong

Senior VP, Ad Sales Succeeds Karen Davidson in Hong Kong FULL ARTICLE

China scholar and photographer Sidney Gamble

P&G family member helped guide the Republic of China FULL ARTICLE

Y&R's Jonathan Teo

And more people news in Greater China FULL ARTICLE

JWT's Oliver Xu

More news in Greater China FULL ARTICLE


Spotlight

Adidas Opens Its Largest Store Worldwide in Beijing

Adidas Brand Center in Beijing

CEO Says Adidas Will Overtake Nike in China This Year FULL ARTICLE

Apple Steps Up Marketing in Asia

Apple's new flagship store in Beijing

With new stores and iPhone on the way, China is top priority FULL ARTICLE


Viewpoint

When Will We Get a Laugh on Chinese TV?

Jerry Clode

Jerry Clode Examines the Lack of Humor in Chinese Advertising FULL ARTICLE

How To Work With Chinese Factories -- Without Getting Burned

Alexandra Harney

China Expert Alexandra Harney Has the Answers FULL ARTICLE


Special Report

In China, Sports Are No Longer Just For Spectators

Kia X Games in Shanghai

As Olympics Get Closer, Enthusiam Grows For Playing, Not Just Watching FULL ARTICLE

To Use Sports Celebrities, or Not?

That's the Question Facing Olympic Sponsors FULL ARTICLE

One Olympics...But Three Beer Sponsors?

Nielsen Compares Their Strategies FULL ARTICLE

Do suppliers benefit from sponsoring the Olympics?

In a crowded field, it's a tough call FULL ARTICLE

Who's leading Olympic adspend in China

Nielsen reports on which sponsors are ahead of the game when it comes to advertising FULL ARTICLE

What do consumers around the world really think about the 2008 Olympic Games?

Synovate's Jan Hofmeyr has good and bad news for sponsors FULL ARTICLE