Edited by Normandy Madden and Laurel Wentz
Vibrant Bidding at the CCTV Auction Indicates Healthy Economy -- and Media Inflation
Annual TV Sales Event is a Barometer for China's Economy, Say Media Buyers Attending the Epic, Colorful Auction FULL ARTICLE
Live From the CCTV Auction
Senior Media Buyers From Aegis Media, GroupM, OMD and Zenith Media Offer a Close-up View of the Premier Event in China's Media Industry FULL ARTICLE
Hunan and Shanda Invest in $88M Content Deal
After Gaining Mobile Platform With Hurray Acquisition, Shanda Eyes TV and Film Expansion With Hunan Satellite TV Alliance FULL ARTICLE
Yahoo Brings $100 Million Global Ad Blitz to Asia
Portal Operator Offers Free Wi-Fi to Raise its Profile in Greater China FULL ARTICLE
News
Ad Age VideoVIDEO REPORT: WPP and the China Market
CEO Martin Sorrell Discusses His World Strategy FULL ARTICLE
An Ad Age Video ReportVideo Report From the China International Ad Festival
Aussie Agency Exec Startled by the Possibilities FULL ARTICLE
Starbucks Hires Y&R Ahead of Major Expansion Plans
China Will Become Coffee Chain's Largest Market Outside the U.S. Says CEO Howard Schultz FULL ARTICLE
Student Networking Site No Longer Just for College Kids
Oak Pacific Has Transformed Renren.com to Attract Older Consumers, Targeting Young Professionals Who Aren't Yet Fans of Social Networking Sites FULL ARTICLE
China International Advertising FestivalWith Lots of Room to Grow, Advertisers Have Plenty to Celebrate at China Ad Festival
China Festival Provides Fresh Perspective on Mainland's Ad Market; Annual Event Attracts Speakers Like BBH's John Hegarty and BWM's Rob Belgiovane FULL ARTICLE
OMD Wins Pepsi's Chinese Media Business
Shop Beat Out Incumbent Mindshare to Expand Its Global Duties for Company FULL ARTICLE
Quality Gap Narrows Between Domestic and Global Car Brands
J.D. Power's 2009 China Study Shows Progress by Chinese Companies in Design and Production of New Vehicles FULL ARTICLE
Hotbox Hopes to Turn Fantasy Sports Into Real Profits
U.S. Company Bets Focus on Basketball Will Score Big Points With Chinese Game Players FULL ARTICLE
China Approves Disney Park in Shanghai
Disney's Sixth Theme Park Globally Could Open as Early as 2014 FULL ARTICLE
New Regs Leave Advertisers Scrambling to Finalize 2010 Plans
SARFT's Rules Will Make Prime-Time Ads More Scarce and Expensive, Setting the Stage for a Battle Between Media Buyers and Broadcasters FULL ARTICLE
FYI
FYI 11.18.2009
CSL Launches New One2free Campaign; Mingshen Hires Euro for Luxury Property Site; Public Affairs Execs in China Tout Influence of Social Media in Edelman Survey; ICBC, UMPay and AmEx Launch Mobile Payment Card; Dow Jones Redesigns Wall Street Journal Asia FULL ARTICLE
FYI 11.11.2009
Wrigley Splits Digital With Agency.com and Agenda; Samsung Mobile Hires Euro RSCG, Beijing; Universal Music Group Signs Supergirl Jane Zhang; Iris Hires David King in China FULL ARTICLE
People & Players
Hu Shuli Resigns as Editor of Caijing
Veteran Reporter Initiates Plans for New Title, While Her Departure Leaves Caijing's Future in Jeopardy FULL ARTICLE
Spotlight
Coca-Cola Launches Glaceau Vitaminwater in China
With Retail Prices Topping $6 in Some Retail Locations, the Brand is More About Status than Hydration FULL ARTICLE
Viewpoint
No Baijiu for These Kids
Chinese Youth Seek Luxury Brands That Represent Wealth, Societal Status and Individuality, Says Enovate's John Solomon FULL ARTICLE
China's Netizens Seek Political Community, Not Just Games
The Internet Is the Crucible of Contemporary Chinese Pop Culture, Says Kaiser Kuo in a Speech at the E.N. Thompson Forum on World Issues FULL ARTICLE
Special Report
U.S.-China Relations: Great Powers, Great Issues
President Obama's China Visit Focused on the Financial Crisis, Trade, Climate Change and Asia's Geopolitical Landscape, Says Ogilvy's Scott Kronick and Jamie Moeller FULL ARTICLE
The Top 10 Business Issues Facing Marketers in China
Members of the US-China Business Council Cite Red Tape and the Economy as Biggest Problems FULL ARTICLE
10 Trends Changing Media Buying in China
TV May Not Be the Focus for Chinese Media Buyers Much Longer, Predicts Mindshare's Karl Cluck FULL ARTICLE
25 Blogs Chinese Advertisers Should Read
These Sites Track Market Trends, Changes in Media Regulations and the Latest Pop Culture News FULL ARTICLE



























