Edited by Normandy Madden and Laurel Wentz
CCTV's New Year Show Attracts Over 730 Million Viewers
Variety Show Has Huge Audience But Draws Criticism For Heavy Product Placement; Marketers Would Rather Buy Commercials FULL ARTICLE
Consumer Day Is One More Thing Toyota Should Worry About
Toyota's Online Battering in China Can Serve as a Lesson to Other Advertisers, Says CIC's Sam Flemming FULL ARTICLE
3G Sales Will Climb Slowly in China
Gartner Says Chinese Mobile Phone Providers Should Promote a Compelling Experience, Not Speed FULL ARTICLE
Five More Issues Chinese Marketers Will Face in 2010
Ogilvy PR Execs Scott Kronick and Jamie Moeller Predict China's Future FULL ARTICLE
News
Dentsu Turns East for Growth
Tokyo Office Will Help Japanese Firms Set Up Shop in China FULL ARTICLE
News & VideoP&G's Gillette Adds Romance to China's Traditional Family Holiday
For the First Time in 50 Years, the Start of the Lunar New Year Coincides With Valentine's Day FULL ARTICLE
MTV and CCTV Partner on Nickelodeon Web Site
Co-branded Site Offers Video, Games and Wallpaper Featuring Shows like 'SpongeBob SquarePants' FULL ARTICLE
CMO StrategyWhy It's Okay To Wash Potatoes in a Haier Washing Machine and Other Lessons From Philip Carmichael
Haier's Asia President, an American, Is Helping the Chinese Appliance Giant Create a Global Brand FULL ARTICLE
China's Success in Melbourne Is Also a Win for Nike and Anta
Zheng Jie and Li Na Made the Semifinals in the Australian Open, a Breakthrough for China's Tennis Industry FULL ARTICLE
DataChina's 2010 Ad Spending to Grow 10% After 13.5% Jump Last Year
Rising Demand for Limited TV Inventory Will Raise Rates and Send Advertisers to New Media, Says CTR Market Research FULL ARTICLE
DDB and ZenithOptimedia Led in New Business Wins Last Year
Creative and Media Account Moves in China in December 2009 FULL ARTICLE
Hunan TV Expands Online Platform With Social Networking, E-Commerce and Videos
The Popular Satellite Broadcaster Is Moving to the Internet With AdChina, Which Operates the Largest Online Ad Network in China FULL ARTICLE
Carat Is No Longer China's Best-kept Secret
Ad Age China's 2009 Media Agency of the Year: Carat, Shanghai FULL ARTICLE
Why Google Wasn't Winning in China Anyway
Local Market Knowledge Helped Baidu, but So Did Piracy, Nationalism and Marketing FULL ARTICLE
FYI
FYI 3.10.2010
Hong Kong Advertisers Expect Spending to Increase; GroupM Promotes Andrew Carter; Ping An Appoints Grey, Shanghai For Credit Card Creative FULL ARTICLE
FYI 3.03.2010
Unilever Moves Digital Marketing for Rexona to AKQA; Y&R's Tom Kao and TBWA's Donald Chan Resigned; QSL Sports Takes Control of China's National Basketball League; AdFest postponed until threat of violence has passed. FULL ARTICLE
FYI 2.10.2010
GM and Ford Report Record Sales in January; Spring Festival Gala Could Earn CCTV $95.2 Million in Ad Revenue; Mindshare Promotes Siewping Lim and Danny Xu FULL ARTICLE
People & Players
Euro RSCG's Mason Lin
Havas Veteran Rejoins Euro RSCG After a Three-year Break in Canada; James Chen and Doze Tou Also Return FULL ARTICLE
Spotlight
Getty Images Gets Asian Creatives to Trade Photos
300 Disposable Cameras Handed Out to Pros in Bid to Boost Brand in Digital Space FULL ARTICLE
Spotlight & VideoSAIC Puts MG Image Overhaul in High Gear
TV Spot by WE Marketing Group Revives the Brand's U.K. Heritage in 007 Style FULL ARTICLE
Viewpoint
Toyota Must Protect Its Image in China
The Quality Crisis Facing the Japanese Car Giant Should Serve as a Warning to Ambitious Local Auto Companes, Says Yang Jian FULL ARTICLE
Special Report
Which Brands Are Loved by Chinese Consumers?
Survey by R3 and CSM in Beijing Shows Strong Ties to Stars Like Liu Xiang (above) and Savvy Use of Social Networking Sites Matter More Than Big Media Budgets FULL ARTICLE
What to Expect in the Year of the Tiger
Ogilvy PR Execs Scott Kronick and Jamie Moeller Predict China's Future FULL ARTICLE
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