Edited by: Normandy Madden and Laurel Wentz
The Olympics Are About To Kick Off in Beijing
But the Race To Win Chinese Consumers Began Years Ago -- And Is Going Strong FULL ARTICLE
Sponsors Partner for Patriotic Promotion
McDonald's, Coca-Cola and Adidas Lead Joint Cheering Program FULL ARTICLE
Unilever Takes on P&G's Pantene with Lux Relaunch
New Strategy Is Based on China's National Flower, the Peony, As Symbol of Strength FULL ARTICLE
Despite Clutter, Puma Picks Olympics for China Debut
Striking Peking Opera Masks May Help Sportswear Brand Stand Out FULL ARTICLE
News
Case StudyLenovo's Race Has Already Started
Chinese PC Maker Bets on Olympic Sponsorship to Build Global Brand FULL ARTICLE
Olympic Sponsorship DataWinners and Losers of the Olympic Dream Are Revealed
Coke and Yili Scored Well, But Many State Firms Did Not FULL ARTICLE
Banned in Beijing, Nike Diverts Attention to Shanghai With Kobe and LeBron
Basketball Superstars Attend Nike Tournament Finals FULL ARTICLE
Visa Turns Plastic Into Gold With Olympics
Games Educate Cash-Happy Chinese About Credit Cards FULL ARTICLE
Chinese Shampoo Takes On Top Western Brands
Leading Local Soap Maker Updates Herbal Brand for Premium Sector; Ads Feature Pop Star Andy Lau FULL ARTICLE
Adidas Designs for Chinese Olympic Team
All Medalists Will Wear Presentation Suit FULL ARTICLE
Beijing Thwarts Efforts to Ambush Olympic Games
Government tears down 30,000 outdoor ads to protect sponsors FULL ARTICLE
Coke Turns Beijing Into "Shuang City"
Yao Ming and LeBron James Introduce Collectible Unity Bottle FULL ARTICLE
WWF Promotes Work Beyond Pandas
Ads by BBH Shanghai Promote Other Causes FULL ARTICLE
Pepsi Helps Young Chinese Find Love
7 Up campaign mixes web and reality TV FULL ARTICLE
TBWA becomes first Chinese agency to win a Gold Lion at Cannes
More breaking news in Greater China FULL ARTICLE
Li Ning Backs Away From CCTV Deal
Sponsorship Agreement Violated Ambush Rules FULL ARTICLE
What's on TV tonight? The sky's the limit with SMG's IPTV service
Shanghai is testing ground for new services going nationwide FULL ARTICLE
Get a jump on Year of the Ox with CowParade
More breaking news in Greater China FULL ARTICLE
Record labels hope advertisers can offset royalty losses
Embracing change comes hard for industry used to having control FULL ARTICLE
People & Players
Star Hires Jonathan Ellis in Asia
Senior VP, Ad Sales Succeeds Karen Davidson in Hong Kong FULL ARTICLE
China scholar and photographer Sidney Gamble
P&G family member helped guide the Republic of China FULL ARTICLE
Y&R's Jonathan Teo
And more people news in Greater China FULL ARTICLE
JWT's Oliver Xu
More news in Greater China FULL ARTICLE
Spotlight
Adidas Opens Its Largest Store Worldwide in Beijing
CEO Says Adidas Will Overtake Nike in China This Year FULL ARTICLE
Apple Steps Up Marketing in Asia
With new stores and iPhone on the way, China is top priority FULL ARTICLE
Viewpoint
When Will We Get a Laugh on Chinese TV?
Jerry Clode Examines the Lack of Humor in Chinese Advertising FULL ARTICLE
How To Work With Chinese Factories -- Without Getting Burned
China Expert Alexandra Harney Has the Answers FULL ARTICLE
Special Report
In China, Sports Are No Longer Just For Spectators
As Olympics Get Closer, Enthusiam Grows For Playing, Not Just Watching FULL ARTICLE
To Use Sports Celebrities, or Not?
That's the Question Facing Olympic Sponsors FULL ARTICLE
One Olympics...But Three Beer Sponsors?
Nielsen Compares Their Strategies FULL ARTICLE
Do suppliers benefit from sponsoring the Olympics?
In a crowded field, it's a tough call FULL ARTICLE
Who's leading Olympic adspend in China
Nielsen reports on which sponsors are ahead of the game when it comes to advertising FULL ARTICLE
What do consumers around the world really think about the 2008 Olympic Games?
Synovate's Jan Hofmeyr has good and bad news for sponsors FULL ARTICLE
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