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Ad Age China
Edited by Normandy Madden and Laurel Wentz


News

China's King of Music Joins 'Bud Music Kingdom'

China's King of Music Joins 'Bud Music Kingdom'

Taiwanese Singer-Songwriter Star David Tao Partners With InBev For National Concert Tour FULL ARTICLE

P&G Pulls Large Chunk of Media Business From Starcom
News

P&G Pulls Large Chunk of Media Business From Starcom

Pitch for Non-TV Planning and Buying Business Expected Soon FULL ARTICLE

No Gold but Still a Good Year for China at Cannes
News

No Gold but Still a Good Year for China at Cannes

McCann Took Home First Grand Prix for a Greater China Agency; JWT and Ogilvy Won the Most Lions in Greater China FULL ARTICLE

Q&A With Next Media's Jimmy Lai
News & Video

Q&A With Next Media's Jimmy Lai

The Publisher, Entrepreneur and Democracy Activist Spoke at the Foreign Correspondents' Club in Hong Kong FULL ARTICLE

News

Race to Develop 3G Is Now Based on New Models, Not Network Coverage

Nokia

Nokia Unveils 11 Handset Models as China Telecom, China Mobile and China Unicom Fight for the Lead FULL ARTICLE

Creative and Media Account Moves in China in May 2009

Saatchi & Saatchi and Zenith Kept Their Lead Among Creative and Media Agencies, Respectively, Says R3, But Y&R, Euro RSCG and Mindshare Are Moving Up Quickly FULL ARTICLE

Data

Audi, BMW and Volkswagen Enjoy High Brand Awareness

Volkswagen scored high with consumers in China with models like Sagitar

Study Finds Styling and Seating Comfort Key to Attracting New Car Buyers FULL ARTICLE

One Show, Ten Brands, Over 300 Million Potential Viewers

The cast of the show use a range of P&G brands such as Olay, Illume, SKII, Max Factor and Vidal Sassoon.

P&G Chooses Digital Media Over TV for New Series, Joining Unilever, Estee Lauder and Other Multinationals Creating Online Content in China FULL ARTICLE

SAIC Plans MG Relaunch for China -- and Overseas

Rover in the U.K. has turned into Roewe in China

WE Marketing Group Wins Creative Business in Pitch with Incumbent Ogilvy FULL ARTICLE

Two Chinese Brands Break Onto World Scene

Li Ning sponsors global athletes including NBA stars

Why Sportswear Marketer Li Ning, Carmaker Chery Are Worth Watching as Brands With Potential to Break Out Globally FULL ARTICLE

Nokia Appoints Carat as Global Media Agency

Smart phones are a bright spot for Nokia this year

To Reverse Market Share Slide, Especially in China, the Handset Maker Will Focus on Digital Media FULL ARTICLE

News & Video Story

Coca-Cola Courts Online Gamers to Build Coke Zero

Coca-Cola partnered with Shanda to launch Coke Zero across China

Shanda Alliance Lets Coke Connect With Aion Fans and Even Incorporate a Coke Character in the Game FULL ARTICLE

P&G Experiments With E-Commerce in China

P&G's e-commerce site is part of Taobao.com, the business-to-consumer arm of Alibaba Corp.

Mainland's Largest Advertiser Says Digital Media Is 'Changing Product Sales Dynamics' FULL ARTICLE

Data

Cautious Advertisers Find Good News in China

Spending on magazines has gone up, but newspaper advertising has declined

Media Spending Grew 5.8% in Early 2009, Despite Short-Term Planning and Sharp Drop in Categories Like Auto, Property and Luxury FULL ARTICLE

FYI

FYI 07.01.2009

Pepsi Opens 'Green' Plant; Grey Hires Ivan Yuen; Euro RSCG Appoints Tammy Sheu; Kawa Zhu Joins Ogilvy; Tencent and 2K Sports Partner for Online NBA Game; Xinhua Heads to Europe FULL ARTICLE

FYI 6.24.2009

Unilever Support Rural Children; Pro Ya Cosmetics Appoints Grey; Taobao and Youku Partner for Video Gallery; Taiwan Beer Hires Bates 141; Ford Launches Driver's Ed Program FULL ARTICLE

FYI 06.17.2009

Joseph Liu Returns to Shanghai GM; Nickelodeon Will Air Chinese Animation in Asia; Madhouse Partners With China Telecom FULL ARTICLE


People & Players

McCann Erickson's Claudia Franzen

Claudia Franzen

Q&A With McCann Erickson's New Interactive Creative Director in China About the Best Way to Reach Local Consumers Online FULL ARTICLE

Ogilvy & Mather's Tim Broadbent

Tim Broadbent

U.K. Native in Beijing Promoted to Global Effectiveness Director FULL ARTICLE


Spotlight

Book Excerpt & Video

For Rural Chinese, the Internet Isn't All Fun and Games

Chinese parents hate online games, but a lot of their kids are addicted -- and say they're a positive influence

Chinese Are Avid Surfers for Fun and Information From Sources Like QQ, Online Games and Internet Cafes FULL ARTICLE

Book Excerpt & Video

Bucking China's One-Child Policy

Families With Two or More Children Are More Common Than You'd Think, Says a New Book by Ogilvy & Mather, 'China Beyond' FULL ARTICLE


Viewpoint

China's Government Should Resist Calls For Fresh Market Stimuli

Yang Jian

The Market Should Decide Which Auto Companies Will Thrive Amid Tough Competition FULL ARTICLE

Martian Language and Brain Damage

P.T. Black

Prosperity Leads to Generation Canyons, not Gaps, in China FULL ARTICLE


Special Report

Hong Kong Media Hurt by Global Downturn

TVB, Hong Kong's leading broadcaster, is expanding its online programming options

Rising Number of Web Users in Hong Kong Attract Local Broadcasters, Publishers and Advertisers FULL ARTICLE








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