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Ad Age China
Edited by Normandy Madden and Laurel Wentz


The CCTV auction (Updated)

Vibrant Bidding at the CCTV Auction Indicates Healthy Economy -- and Media Inflation

Vibrant Bidding at the CCTV Auction Indicates Healthy Economy -- and Media Inflation

Annual TV Sales Event is a Barometer for China's Economy, Say Media Buyers Attending the Epic, Colorful Auction FULL ARTICLE

Live From the CCTV Auction
The CCTV Auction

Live From the CCTV Auction

Senior Media Buyers From Aegis Media, GroupM, OMD and Zenith Media Offer a Close-up View of the Premier Event in China's Media Industry FULL ARTICLE

Hunan and Shanda Invest in $88M Content Deal
News

Hunan and Shanda Invest in $88M Content Deal

After Gaining Mobile Platform With Hurray Acquisition, Shanda Eyes TV and Film Expansion With Hunan Satellite TV Alliance FULL ARTICLE

Yahoo Brings $100 Million Global Ad Blitz to Asia
News

Yahoo Brings $100 Million Global Ad Blitz to Asia

Portal Operator Offers Free Wi-Fi to Raise its Profile in Greater China FULL ARTICLE

News

Ad Age Video

VIDEO REPORT: WPP and the China Market

CEO Martin Sorrell Discusses His World Strategy FULL ARTICLE

An Ad Age Video Report

Video Report From the China International Ad Festival

Aussie Agency Exec Startled by the Possibilities FULL ARTICLE

Starbucks Hires Y&R Ahead of Major Expansion Plans

The Starbucks on Beijing's historic Qianmen Street

China Will Become Coffee Chain's Largest Market Outside the U.S. Says CEO Howard Schultz FULL ARTICLE

Student Networking Site No Longer Just for College Kids

Ads created by Saatchi & Saatchi depict stories about friends who were reunited through the social networking site Renren

Oak Pacific Has Transformed Renren.com to Attract Older Consumers, Targeting Young Professionals Who Aren't Yet Fans of Social Networking Sites FULL ARTICLE

China International Advertising Festival

With Lots of Room to Grow, Advertisers Have Plenty to Celebrate at China Ad Festival

The opening ceremony at the 16th China International Advertising Festival

China Festival Provides Fresh Perspective on Mainland's Ad Market; Annual Event Attracts Speakers Like BBH's John Hegarty and BWM's Rob Belgiovane FULL ARTICLE

OMD Wins Pepsi's Chinese Media Business

Shop Beat Out Incumbent Mindshare to Expand Its Global Duties for Company FULL ARTICLE

Quality Gap Narrows Between Domestic and Global Car Brands

VW's Sagitar is the leading brand in the lower premium midsize segment

J.D. Power's 2009 China Study Shows Progress by Chinese Companies in Design and Production of New Vehicles FULL ARTICLE

Hotbox Hopes to Turn Fantasy Sports Into Real Profits

Hotbox is putting an early focus on basketball in China.

U.S. Company Bets Focus on Basketball Will Score Big Points With Chinese Game Players FULL ARTICLE

China Approves Disney Park in Shanghai

Disney first park in mainland China will open in Shanghai's Pudong district as early as 2014.

Disney's Sixth Theme Park Globally Could Open as Early as 2014 FULL ARTICLE

New Regs Leave Advertisers Scrambling to Finalize 2010 Plans

Satellite TV is becoming more popular and more relevant as a way to reach consumers in China's smaller cities.

SARFT's Rules Will Make Prime-Time Ads More Scarce and Expensive, Setting the Stage for a Battle Between Media Buyers and Broadcasters FULL ARTICLE

FYI

FYI 11.18.2009

CSL Launches New One2free Campaign; Mingshen Hires Euro for Luxury Property Site; Public Affairs Execs in China Tout Influence of Social Media in Edelman Survey; ICBC, UMPay and AmEx Launch Mobile Payment Card; Dow Jones Redesigns Wall Street Journal Asia FULL ARTICLE

FYI 11.11.2009

Wrigley Splits Digital With Agency.com and Agenda; Samsung Mobile Hires Euro RSCG, Beijing; Universal Music Group Signs Supergirl Jane Zhang; Iris Hires David King in China FULL ARTICLE


People & Players

Hu Shuli Resigns as Editor of Caijing

Hu Shuli

Veteran Reporter Initiates Plans for New Title, While Her Departure Leaves Caijing's Future in Jeopardy FULL ARTICLE


Spotlight

Coca-Cola Launches Glaceau Vitaminwater in China

Glaceau Vitaminwater packaging is localized for each market with fun stories

With Retail Prices Topping $6 in Some Retail Locations, the Brand is More About Status than Hydration FULL ARTICLE


Viewpoint

No Baijiu for These Kids

Enovate's John Solomon

Chinese Youth Seek Luxury Brands That Represent Wealth, Societal Status and Individuality, Says Enovate's John Solomon FULL ARTICLE

China's Netizens Seek Political Community, Not Just Games

Kaiser Kuo

The Internet Is the Crucible of Contemporary Chinese Pop Culture, Says Kaiser Kuo in a Speech at the E.N. Thompson Forum on World Issues FULL ARTICLE


Special Report

U.S.-China Relations: Great Powers, Great Issues

President Obama's China Visit Focused on the Financial Crisis, Trade, Climate Change and Asia's Geopolitical Landscape, Says Ogilvy's Scott Kronick and Jamie Moeller FULL ARTICLE

The Top 10 Business Issues Facing Marketers in China

Members of the US-China Business Council Cite Red Tape and the Economy as Biggest Problems FULL ARTICLE

10 Trends Changing Media Buying in China

TV May Not Be the Focus for Chinese Media Buyers Much Longer, Predicts Mindshare's Karl Cluck FULL ARTICLE

25 Blogs Chinese Advertisers Should Read

These Sites Track Market Trends, Changes in Media Regulations and the Latest Pop Culture News FULL ARTICLE








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