Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.
"China's building 10 screens a day," said MPAA CEO Christopher Dodd.
Websites will "go dark" to observe Earth Hour, as people worldwide turn off lights to promote energy conservation.
With 'Operation Thunder', social media and a poetry contest, KFC appears to be recovering from a food safety crisis in its most important market.
ina's government is pressuring bureaucrats to buy local to help domestic automakers and cut lavish spending.
The pressure is on for marketers to spend more, learn to navigate key platforms, and work with opinion leaders.
At least three state-owned automakers have amassed huge surplus capacity and are in no hurry to reduce it.
Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona with the tagline "Make it Possible."
Bob Socia, General Motors China's new president, talked with Automotive News' David Sedgwick about where the automaker's growth will come from in China and other developing markets in Asia.
Budweiser is bringing Chinese New Year to Times Square starting on Saturday with a campaign to usher in the Year of the Snake dubbed "Celebrate Chinese New Year Around The World."
Chinese-owned women's apparel marketer Lafayette 148 New York is taking the U.S. brand into China's fast-growing fashion market.
Rolex watches and pricey liquors popular are no longer top brands for gifting among China's wealthiest consumers, according to a new survey, reflecting in part a government crackdown on corruption.
Understanding the interplay of how Chinese are both embracing foreign traditions and holding on to old customs related to dating and marriage is essential for marketers.
China's young domestic car makers are steadily expanding exports but face discrimination from the government at home.
After experiencing volatile swings for four years, China's car market is geared toward stable growth in 2013. And Volkswagen is poised to dominate it.
Chicken-and-Pepsi chips may seem like an odd combo in the West, but it gets a big push in China in the Power of One beverage-snack program.
For consumer brands in China, a major battleground is the country's growing hypermarket segment. And the frontline troops are armed with mini-dresses and microphones.
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