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AdAge China: Breaking News
In Western countries, couples in Ikea might be spotted bickering over what bookshelf to buy, but in China they get married.
PepsiCo has found success in China by adapting brands including Lay's, Tropicana and Quaker to local tastes.
China's new premium car brand, Qoros, must convince local consumers that "made in China" can mean high-quality.
Automakers and home appliance companies stepped up their buying at CCTV auction as China tries to jolt consumption.
China's 'Third Plenum' meeting didn't result in momentous reform but held a clue about the drive to create a consumer-oriented economy.
China's Singles' Day, a local twist on Valentine's Day, is also the biggest e-commerce sales day on the planet.
Impoverished North Korea is a very unusual place for China's FAW to seek international growth by building a car factory.
June Seah not only helps Hilton fill its growing number of hotel rooms in China, she also brings Chinese touches to properties worldwide.
"Horizontality" is a term dreamed up by WPP's Martin Sorrell, but bringing the concept to life is a very real task for China CEO Bessie Lee.
Christine Ng is the go-to woman at BBH, a pioneer in entering China's ad market without a local partner.
The company hired soccer superstar Lionel Messi to promote WeChat as it counts on its popularity to compete against Alibaba.
WPP will remain the largest holding company in China, poised to become the world's No. 2 ad market, even after Publicis and Omnicom merge.
The author of the new book "China CMO" shares insights from interviews with 18 marketing leaders.
China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.
Chinese parents with means buy formula only from overseas, clearing shelves as far away as Australia and Europe.
McDonald's is adding rice products to its menu for the first time in China, to better appeal to local tastes.
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.