Big In Print
AdAge China: Viewpoint
Chinese 'Ants' Struggle to Find Work
Many of China's recent college graduates are educated but jobless. They live in dilapidated warrens outside big cities like Beijing, which has earned them the nickname "ants." Anxious parents and nervous government officials alike are concerned about this group, but marketers have unwisely ignored them, says O&M's Kunal Sinha.
Five Tips for Luxury Marketers in China
China is expected to surpass the U.S. to become the world's second-largest consumer of luxury goods in the coming decade, perhaps within the next five years. According to the Hurun Report, China has 875,000 affluent consumers with more than RMB 10 million ($1.47 million). Reaching those consumers isn't easy, says Chloe Reuter. She offers five tips for luxury marketers in China.
China Should Produce Better Advertising
China should be winning awards for new media campaigns, both digital and integrated, given the country's enthusiastic adoption of digital technology. The truth is far different, says Ogilvy & Mather's Tim Broadbent in Beijing.
Protecting People, Planet and Profit
Corporate responsibility continues to move up the boardroom agenda because, quite simply, it is good business, says Daryl Arnold, founder of Newton Circus in Singapore.
What to Expect in the Year of the Rabbit
As we enter the Year of the Rabbit on Feb. 3, five issues are expected to play a major role, according to two executives at Ogilvy Public Relations Worldwide, Scott Kronick, president, North Asia in Beijing and Jamie Moeller, managing director, global public affairs in Washington, D.C.
China Should Clarify Auto Incentive Policies for 2011
What's going to happen to China's red-hot car market next year? No one knows, unfortunately, because the government is keeping quiet about whether it will end tax incentives for buying passenger cars next year, says Yang Jian, managing editor of Automotive News China.
Five Ways to Attract Consumers with Disruptive Innovation
While innovation comes with inherent risks, the track record of companies that fail to innovate at all is even worse, warns Nielsen's Mitch Barns in Shanghai. He offers five ways to change consumer behavior and win new customers in China.
How to Become a CMO
The concept of traditional brand marketers is giving way to an emerging breed of "mosaic" marketers, who have "grown up" collecting experiences from different marketing disciplines which give them a broader view of business, says Korn/Ferry's Marie Han Silloway.
Millennials Are Advocates, Influencers and Big Shoppers
China's Millennials have been slapped with negative labels like "little emperor" since childhood but they are a passionate, highly engaged and social media-equipped generation, says Edelman's Vincent Lee.
Ten Trends Changing China Over the Next Ten Years
Ogilvy & Mather's T.B. Song in Beijing identifies ten trends that will change China's ad industry over the next ten years, as one-to-one communication and branded content become more important than traditional advertising.
Five Tips to Help Multinationals Succeed in China
Listen to global business leaders discuss growth and China is certain to come up. Companies of all shapes and sizes turn to China as a possible option for growth. And why wouldn't they? With robust economic growth over the past decade expected to continue well into the future, if your company offers something China needs, you no doubt have a market here. Yet, most business leaders unfamiliar with China do not realize the time, resources and planning required to succeed. Here are five tips from Ogilvy PR's Scott Kronick in Beijing.
For Volvo Owner Li Shufu, Government Generosity Carries a High Price
Geely President Li Shufu, the proud new owner of Volvo Car Corp., couldn't have raised the money to buy the Swedish carmaker from Ford Motor Co. without generous financial backing from two municipal governments. Now he's discovering the high price of that generosity, says Automotive News China's Yang Jian, while also trying to manage disagreements between Chinese and western executives in the months after the takeover.
How Toyota Tripped in China
Toyota is playing catch-up to China's market leaders, says Hans Greimel, the Asia editor of Automotive News.
The Web Creates Democratization of Intelligence
Baidu's Kaiser Kuo admits that heavy internet use changes the way we think. But it has also created a democratization of intelligence and gives us the ability to interact.
The Net Hijacks the Subconscious Mind
The internet has been an amazing revolution in opening the access to knowledge, but its design fundamentally distracts and interrupts our thinking to the point of making us stupid, says Thomas Crampton.
Marketers Play by New Model in China
Advertising Age Editor Abbey Klaassen reported on key issues in China during a week-long visit to Shanghai and Nanchang, where she was a keynote speaker at this year's China International Advertising Festival.
Why German Brands Will Dominate China's Luxury Car Market
While dozens of mass-market brands brawl to gain share in China's car market, the luxury segment is dominated by three brands, Audi, BMW and Mercedes-Benz, says Yang Jian, the managing editor of Automotive News China.
Ten Trends Driving Sales in China's Retail Industry
With dozens of new shopping outlets popping up every day in China, retail competitors are almost literally edging each other off streets, and on to the internet. Mary Bergstrom identifies 10 trends changing China's retail industry.
The Dark Side of China's Rise: Global Automakers Held Hostage
Japan just learned the hard way about the dark side of its dependence on China, says Hans Greimel, the Asia editor of Automotive News.
Oh, To Be a Millennial in China
A nation of enormous size and heritage is going through a period of great economic expansion while undergoing a digital revolution, notes Ad Age Editor Abbey Klaassen during a week-long visit to China. That mix has created a non-linear evolution, more Big Bang than Charles Darwin.
