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CMO Strategy

Edited by: Jennifer Rooney

Millennials Are Evolving; Are You Keeping Up?

Millennials Are Evolving; Are You Keeping Up?

The Recession Has Changed Them as Consumers, But They're as Valuable as Ever FULL ARTICLE

Why Spending, Sales Are Up for Dietary Supplement Emergen-C

Why Spending, Sales Are Up for Dietary Supplement Emergen-C

Five Questions for Ken Vargha, VP-Sales and Marketing, Alacer Corp. FULL ARTICLE

Six Rules for Brand Revitalization

Six Rules for Brand Revitalization

McDonald's Did It, and You Can Too FULL ARTICLE

Beam Marketing Chief on Making His Brands Heard
The CMO Interview: Rory Finlay

Beam Marketing Chief on Making His Brands Heard

Finlay Says Word-of-Mouth Blitz Is a Necessary Strategy FULL ARTICLE







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