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CMO Strategy
Edited by: Jennifer Rooney

Lee Jeans' Cahill Keeps the Conversation Going

Lee Jeans' Cahill Keeps the Conversation Going

She's Leading the Traditional Denim Brand's Foray Into Nontraditional Media FULL ARTICLE

If You Want Better Work, Try to Be a Better Client

If You Want Better Work, Try to Be a Better Client

Marketers Need to Recognize Their Shortcomings and How Their Actions Impede Agencies' Ability to Deliver the Best Results FULL ARTICLE

Recession Got You Down? Marketers Want to Help

Recession Got You Down? Marketers Want to Help

With Headlines Mired in Gloom and Doom, Flurry of Ad Messages Tries to Tap Into Consumers' Need for Hope FULL ARTICLE

Why Tracking Marketing Is Now So Tough

Plethora of Data Should Offer Clarity but Instead Creates a 'New Opacity' FULL ARTICLE