What Good Are the Words to a Song Without the Music?
Despite Trend Toward Verbal Pitches, Visual Hammers Still Rule FULL ARTICLE
The Principles of Marketing Can Be Summarized in One Word
'FOCVS' Should Be the Foundation of Any Effort FULL ARTICLE
If You Don't Think Names Matter, Yours May Be Forgotten
Marketers Obsess Over Everything Else but Overlook One Important Factor FULL ARTICLE
The TGIF 'Revolution' Is Nothing Without a Marketing Strategy
Social Media Isn't Enough to Save a Weak Brand FULL ARTICLE
Upgraded Extensions May Make 'Basic' Version Look Worse
Consumers Don't Like Choosing Between Quality and Price FULL ARTICLE
GM's Appointment of Lutz Shows No Respect for Marketing
Without a Story, Carmaker's Advertising Isn't Going to Cut It FULL ARTICLE
Variable Pricing Is Ultimate Brand-Destruction Machine
You Want Your Customers to Be Loyal to Your Brand, Not Its Price FULL ARTICLE
Don't Damage Your Brand for Short-Term Gains in a Recession
Cadillac Should Remember What Happened to Its Long-Ago Rival Packard FULL ARTICLE
Are You a Left Brainer or a Right Brainer?
Marketing Success Comes From the Right FULL ARTICLE
Al Ries on MarketingIf GM Has a Brand, It's General Misery
Company Has Eight Brands, but No Brand Messaging FULL ARTICLE
Take a Holistic Approach to Your Messaging
Marketers Don't Think Like Consumers Do FULL ARTICLE
The Pitfalls of Megabranding
Consumers Don't Necessarily Want More Choice FULL ARTICLE
Slowly But Surely, Line Extensions Will Take Your Brand Off Course
Beer Category Shows Cannibalization of Core Brands FULL ARTICLE
Advertising Could Do With More of Bernbach's Genius
Recognizing Good Ideas Can Be More Important than Creativity FULL ARTICLE
Metric Madness: The Answer to Mathematical Failure Seems to Be More Math
If You Run a Company by Numbers Alone, You'll Run It Into the Ground FULL ARTICLE
What's Love Got to Do With It?
Consumers Fall for the Brands That Are First in Their Minds FULL ARTICLE
Al Ries on MarketingThe Difference Between Building a Business and Building a Brand
Don't Confuse the Latter With Celebrity Index FULL ARTICLE
What Marketers Can Learn From Obama's Campaign
Change -- and Positioning -- You Can Believe in FULL ARTICLE
Boost Your PR by Doing Something, Not Just Saying Something
Marketers Should Consider the Potential of Annual Events FULL ARTICLE
The Visual Hammer and the Verbal Nail
You Need Both to Build a Powerful Brand FULL ARTICLE
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