Even at Age 90, the Irrepressible Stan Cohen Covers All the Bases
Often Quixotic, the Ad Age Editor Was a Force for Change in the Ad Industry FULL ARTICLE
Marketers Go for Squeeze Play, but the Basic Rules Still Count
Bank of America, Unilever Test Ways to Cut Costs of Sports Sponsorships, Advertising FULL ARTICLE
Advertising Is Alive and Well in Chicago -- and at U of Illinois
A Lively Discussion in the Windy City About the Challenges Facing Our Industry FULL ARTICLE
Advice to B-to-B Publishers: Don't Lose Personal Sales Touch
Face-to-Face Meetings Keep From Turning Your Media Business Into a Commodity Business FULL ARTICLE
Don't Just Sit There, Innovate Your Way Out of the Downturn
Here's What We're Doing to Create Our Own Uptick FULL ARTICLE
FDA Cheerios Challenge Shows Rise of Third World Mentality
Persistence of Idea That Only Drugs Can Cure Is Just One Example of U.S. Rallying Around Status Quo FULL ARTICLE
Deceitful Financial Infomercial Tars Entire Advertising Industry
Once Again, Consumers Will Blame the Messenger Because of Highly Questionable Tactics FULL ARTICLE
Consumers Will Relate to Ads Urging Them to Spend Sensibly
The Industry Needs to Find Ways to Keep the Power of Persuasion Strong FULL ARTICLE
Self-Regulation Shouldn't Be Advertising's Best-Kept Secret
NARC's Fine Work Needs to Noticed FULL ARTICLE
Giving Advertisers a Tax Break Could Give Economy a Lift
Unleash the Power of Persuasion to Keep Consumers Spending FULL ARTICLE
Obama, Ad Council Would Be Smart to Unify Change Message
Weakening Economy Strengthens Resolve Among Marketers at ANA
Upbeat Mood at Conference as Speakers Stress Importance of Simplicity and Efficiency FULL ARTICLE
Marketing Must Take Its Share of Blame for the Economic Crisis
Management's Greatest Concern Should Be What a Company Stands for, Not Adding More Services to Sell to Consumers FULL ARTICLE
Parade's Walter Anderson Reveals the Secret of His Success
E-Trade's Utton on Relevance, Ad Intuition and Talking Babies
How the Online Brokerage Strikes a Balance Between Its Iconic Spokesbaby and These Tough Economic Times FULL ARTICLE
Don't Be Reticent, Marketers: Give Consumers a Reason to Buy
Follow the Lead of Jetplane Makers Taking a Stand Regarding Their Business FULL ARTICLE
In Journalism and War, Brady Showed Extraordinary Discipline
Remembering an American War Hero FULL ARTICLE
Why the Ad Industry Shouldn't Foot the Bill for Big-Biz Bailout
AAF Chief Says Advertising Is a 'Big Part of the Solution' to Get Us out of This Mess FULL ARTICLE
Here's a Transformational Idea: Adapt Web Aggregation to Print
With an Eye Toward Margins, Newspapers Should Outsource Their News Holes FULL ARTICLE
Smart Business Ideas Can Thrive Even in Perilous Economic Times
How One Widow Turned Her Sorrow Into a Platform for Other Women FULL ARTICLE
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