Tyler Perry's 'Madea' Offers Lessons for Media, Marketers
How Normal Life Comes Through in the Successful Movie Franchise FULL ARTICLE
Want to Successfully Target Boomers? Aim for the Head
The Generation That's Living Longer Has Shifting Priorities Marketers Should Track FULL ARTICLE
Smartphone Apps Great for Marketing, Bad for Social Skills
Are We Dumbing Down a Generation of Children With Technology? FULL ARTICLE
Future Food Items Might Be a Challenge for Copywriters
Not That Consumers Will Have an Easier Go of It FULL ARTICLE
Extinction, Innovation and the Sad Future of Iceberg Lettuce
A Chat With a Futurist Reveals Trends That Will Affect the World of Marketing FULL ARTICLE
You Call It Nontraditional Advertising, but I Call It Art
A Look at Some of the Mind-Blowing Work From the London International Awards FULL ARTICLE
Funeral Directors Get Creative as Boomers Near Great Beyond
New Marketing Schemes and Services Appeal to That Age-Old Desire for Serenity FULL ARTICLE
Want Some Parenting Tips? Start Watching 'Mad Men'
Show's Cavalier Attitude Toward Child Rearing Might Be What We Need to Liberate Our Kids FULL ARTICLE
Your Vacation Paradise Awaits on the Other Side of the Tunnel
In This Age of 'Staycations,' Long Island Offers a Case Study of How to Plug What You've Got FULL ARTICLE
Snacking Delusions Destroyed by NYC Calorie-Posting Law
All This Nutritional Info Could Change the Way We Eat FULL ARTICLE
Multi-Tasking Is Killing Both You and Your Ad Campaign
When Consumers Are Distracted They Don't Get Back on Track FULL ARTICLE
Finding a Band to Dance With Your Brand Is a Fine Art
Aaron Walton Has Made a Career of Hooking up Hipness and Marketers FULL ARTICLE
Getting Consumers to Spend $150,000 With a Viral Effort
Colleges Change Their Tactics to Appeal to Today's Kids FULL ARTICLE
Oatmeal-onomics: Lessons From Starbucks' Breakthrough
Predicting a Rash of So-Old-It's-New-Again Innovations FULL ARTICLE
You Have a Face That's Perfect for Radio -- and Now TV!
From Nerdy Guys to Plus-Size Women, More Ads Are Seeing Less Sexy, Shiny People FULL ARTICLE
Copywriting Lessons From 'Beowulf' and Mother Goose
Creatives Need to Get Over Their Resistance to Rhymes and Alliteration FULL ARTICLE
'Making Love' (Out of Nothing At All) May Be Good Reality TV
A Former Magazine Editor Has a Show Concept That Could Change the Way We Date and Mate FULL ARTICLE
Ladies Who Lunch Could Start Lunching on Dried Meat Snacks
Leader in Jerky Sales Develops Softer, Sweeter Varieties for Women FULL ARTICLE
Keep Targeting Kids and the Parents Will Start Targeting You
And They May Drag the Government Into It, too FULL ARTICLE
How I Ended Up on 'Today' Without Help From a Publicist
A Lesson on Being an Unplanned Viral Sensation FULL ARTICLE
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