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This Week's Print Issue : Jan 30, 2012

Top headlines

  • Aging in Adland: The Gray-Hair Phobia That's Hindering Older Execs
  • JC Penney Reinvention Is Bold Bet, but Hardly Fail-Safe
  • Pepsi Plays Catch-Up With Coke, Adds $500M in Spending
  • How USA Today's Ad Meter Broke Super Bowl Advertising
  • Who Doesn't Want a Piece of Super Bowl Ad Action?
  • Priceline Kills the Messenger Because Ads Worked Too Well
  • Google Embarks on Unification Effort in Order to Better Mine Trove of Data
  • Tylenol Rivals Try to Lock in Post-Recall Gains
  • Pay-for-Performance Starts to Gain Steam
  • Facebook 101: Is Your Brand Worth a Like?
  • Six Tips for Older Job Hunters
  • Content Conundrum: How Owned Media Changes the Game

News

  • Google Embarks on Unification Effort in Order to Better Mine Trove of Data
  • Aging in Adland: The Gray-Hair Phobia That's Hindering Older Execs
  • Facebook 101: Is Your Brand Worth a Like?
  • Tylenol Rivals Try to Lock in Post-Recall Gains
  • How USA Today's Ad Meter Broke Super Bowl Advertising
  • JC Penney Reinvention Is Bold Bet, but Hardly Fail-Safe
  • Pay-for-Performance Starts to Gain Steam
  • Pepsi Plays Catch-Up With Coke, Adds $500M in Spending
  • Priceline Kills the Messenger Because Ads Worked Too Well

CMO Strategy

  • Change Gauge: 20 Key Marketing Moves

Special Report: Super Bowl

  • Who Doesn't Want a Piece of Super Bowl Ad Action?

The Media Guy

  • A Few Grim Truths About Media Right Now (and One Happy One)

Viewpoint

  • Content Conundrum: How Owned Media Changes the Game

Big In Print

Would You Hire This Man?

  • Aging in Adland: The Gray-Hair Phobia That's Hindering Older Execs
  • JC Penney Reinvention Is Bold Bet, but Hardly Fail-safe
  • Pepsi Plays Catch-Up With Coke, Adds $500M in Spending
  • How USA Today's Ad Meter Broke Super Bowl Advertising
  • Who Doesn't Want a Piece of Super Bowl Ad Action?
  • Priceline Kills the Messenger Because Ads Worked Too Well
  • Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

  • Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More

  • Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More

  • A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More

  • Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More

  • How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More

  • This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More

Creativity Picks

A Bird, a Plane, a Movie-Marketing Stunt

20th Century Fox devised a brilliant stunt to promote its upcoming film "Chronicle," about three high-schoolers who suddenly gain superpowers.

What You Might Have Missed

Want your agency included in Ad Age's Agency Report 2012?

The report will cover more than 900 agencies. If your agency didn't receive a questionnaire, email AgencyReport@AdAge.com.

ANA Annual Meeting 2011

Advice to marketers from Facebook's COO and other insights from this year's conference.
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    So Much for Surprise: See the Super Bowl Spots Already Released Microsoft Lays Off 200 in Marketing; Gayle Troberman Out Watch a Ridiculously Charming Fan Video for Sonic Drive-In Reuters' New Social Dashboard Charts CEO Influence, Chatter About Companies Surprise: Honda's 'Ferris Bueller' Ad Is Most-Watched on the Web

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From the DataCenter

Mobile Marketing and Online Video

Includes mobile trends, top video sites, ad networks and more.

100 Leading Media Companies

Ad Age's 31st annual ranking of the 100 Leading Media Companies from A&E to Zynga.

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