The Digital Ad Future Isn't New Tech-It's People

As brands increasingly turn to programmatic media buying to efficiently target consumers, they’re finding that while technology is important, their biggest challenge is figuring out the best way to manage—and staff—this growing investment. A new study by Ad Age with The Exchange Lab explores how brands are moving forward, weighing staffing their own in-house team vs. hiring agencies with programmatic specialists in this quickly evolving area. 

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