Engaging Gen Z: The Marketing Playbook

Generation Z—the generation born between 1997 and 2012—holds the key to marketing’s future. As the next big generation, Zs already command up to $143 billion in U.S. spending power, and that’s before they reach their key spending years. The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z’s spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.

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