Gen Z's travel bug

A new survey from Student Affinity Network UNiDAYS finds that almost 99 percent of Gen Zers say they like to travel. For marketers, college-age Zs represent new challenges, but also new opportunities to gain loyal customers at a young age. Need more convincing? Gen Z makes up 26% of the U.S. population and already controls an estimated $143 million in spending power. Sponsored by UNiDAYS.

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