Why Every Brand Needs to Create a Voice Skill This Holiday Season

One of the most popular gifts this holiday season will no doubt be Alexa-powered and Google Assistant powered devices. This is new territory that marketers need to master. We are moving into an era where we bid farewell to search and scroll. We instead are already interacting with smart speakers and assistants. We’re having conversations with these devices, and they are talking back. 

Consumers are fired up to get their hands on these intelligent personal assistants this holiday season with around 24.5 million voice-first devices being shipped by Amazon this year alone. With the proliferation of millions of new devices in households, brand marketers need to be thinking about skills and actions that their best customers can use come December 25th.

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