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Index to 100 Leading National Advertisers, 2003 edition


Published: June 23, 2003

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Access charts below or Go to PDF-Downloading Page for:
The full 78-Page Leading National Advertisers Report
Financial returns, division sales, personnel, brands and agencies.

U.S. advertising spending rose 4.8% to $83 billion in 2002
By R. Craig Endicott

RANKINGS AND ANALYSIS
> 100 Leading National Advertisers
Ranked by total U.S. ad spending in 2002

> Domestic Advertising Spending Totals

> Domestic Ad Spending by Category

> 100 Leaders by Sales Per Ad Dollar

> Top Advertisers in 12 Media

MARKET SHARE RANKINGS
> Top Auto Companies

> Top 10 Near-Luxury Car Models

> Top 10 Luxury Car Models

> Top Retailers

> Market Share Shuffle at Food Chains

> Top 10 Movie Studios

> Top 10 Insurance Advertisers

> Top 10 Tooth Whiteners

> Top 10 Toothpaste and Whitener Makers

> Top 10 Razors

> Top 5 Razor Marketers

> Top 10 Ready-To-Serve Soups

> Top 10 Bottled Water Brands

MEGABRANDS
Full year 2002 megabrands data originally ran July 21, 2003
> Top 200 megabrands for full year 2002
> Top spending megabrands by category & medium, full year 2002
First half 2002 megabrands data originally ran Oct. 14, 2002
> Top 200 megabrands for first half 2002
>Top 10 U.S. advertisers, U.S. ad spending totals, & top categories for megabrands, first half 2002





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