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Index to 100 Leading National Advertisers

2006 edition

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See the Full DataCenter


An Annual Report Published June 26, 2006



Access charts below or Go to PDF-Downloading Page for:
Profiles of the Top 100: A 100-page pdf supplement
Contains financial returns, division sales, personnel, brands and agencies.







Procter & Gamble surges past General Motors to grab top spot As Leaders' advertising slows to $101.31 bil amid heavy M&A activity
By R. Craig Endicott

RANKINGS AND ANALYSIS
100 Leading National Advertisers
Ranked by Total U.S. Ad Spending in 2005
Domestic Advertising Spending by Category

Ad Spending Totals by Media

Top 10 Advertisers in 10 Measured Media

U.S. Company Revenue Per Ad Dollar

MARKET SHARE RANKINGS

Top 10 Movie Studios
Top 10 Body Washes

Top 10 Shampoos/Conditioners

Top 10 Retailers

Top 10 Credit Cards

Top 10 Credit Card Issuers

Top 10 Restaurant Chains

Top Beverage Segments

Top 10 Liquid Refreshment Beverages

Top 10 Coffees
Top 10 Wireless Carriers
Top 10 Video Games
Top 10 Video Game Platforms
Top 6 Auto Companies
Top 10 Auto Brands
Methodology

MEGABRAND RANKINGS
Full year data was published July 17, 2006
Top 200 Brands, Full Year 2005 data

Top 200 Brands category and media totals, and a rankings of movies, Full year 2005 data

First half data was published October 10, 2005
Top 200 Brands, First-half 2005 data

Top 200 Brands category and media totals, and a rankings of movies, First-half 2005 data





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