100 Leading National Advertisers: 2009 edition index
Facts and figures on U.S. ad spending
Explore the database of the 100 Leading National Advertisers Featuring U.S. ad spending, division sales, personnel, brands and agencies.
RANKINGS, ANALYSIS, CHARTS AND MORE
100 Leading National Advertisers
A ranking of the top 100 U.S. advertisers in 2008
Spending Fell (only) 2.7% in '08. Real Problem: 2009
Walmart Stores Spending up 16%; Retail Surpasses Auto as Top Ad Category, by Bradley Johnson
Video: Bradley Johnson discusses 100 LNA
U.S. Ad Spend Trends: 2008
• % change in ad spend, 2001-2008: 100 LNA
• % change in ad spend, 2001-2011 (forecast): ZenithOptimedia
• How 2008 U.S. ad spending was split by medium
• How 2008 U.S. ad spending was split by category
Verizon Tops AT&T as Most-Advertised Brand
Walmart vaults into No. 5 Spot with 66% increase in measured media spending, by Maureen Morrison
Top 200 Megabrands
By U.S. measured media spending in 2008
Total U.S. Advertising Spending by Medium
• Measured media spending from TNS Media Intelligence
• Media plus marketing services from ZenithOptimedia
Total U.S. Measured Advertising Spending by Category
Media spending totals from TNS by category for 2008
Top 10 Advertisers in 10 Media
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet based in measured media
U.S. Advertising as Percent of Sales
For the 100 LNA by category
U.S. Market Share Leaders
Marketers in key ad categories for 2008: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care and credit cards
METHODOLOGY AND MORE INFO
• Industry Contact Lists: Marketers
Download exclusive marketer contact lists with key personnel, mailing addresses and
corporate phone numbers. This premium content, downloadable in Excel spreadsheets, is
offered only to subscribers of the Ad Age DataCenter. Lists are based on data collected
for 100 LNA 2009.
To access contact lists, go to Ad Age's DataCenter
home page and scroll down to "Industry Contact Lists."
Subscribe to Ad Age DataCenter at adage.com/datasub or call 1-888-288-5900 or e-mail subs@crain.com
Report Methodology
How Ad Age compiled this report
Leading National Advertisers Archive
1997 to present
To buy a copy of the print edition, call 1-888-288-5900 or e-mail subs@crain.com
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