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TNS' Measured Media Totals Q1 2009
First quarter media spending totals
| Q11 2009 Measured Ad Spending | |||
| Source: TNS Media Intelligence | |||
| MEDIA SECTOR | JAN-MARCH 2009 ($ in millions) | JAN-MARCH 2008 ($ in millions) | % CHG |
|---|---|---|---|
| TELEVISION MEDIA | $14,835.7 | $16,437.9 | -9.7% |
| • Network TV | 5,852.4 | 6,107.6 | -4.2 |
| • Cable TV | 4,137.4 | 4,250.9 | -2.7 |
| • Spot TV 2 | 2,798.4 | 3,861.4 | -27.5 |
| • Syndication - National | 1,099.5 | 1,097.5 | 0.2 |
| • Spanish Language TV | 948.0 | 1,120.6 | -15.4 |
| MAGAZINE MEDIA 3 | $5,313.5 | $6,684.3 | -20.5% |
| • Consumer Magazines | 4,169.9 | 5,163.3 | -19.2 |
| • B-to-B Magazines | 684.4 | 918.5 | -25.5 |
| • Sunday Magazines | 372.8 | 488.7 | -23.7 |
| • Local Magazines | 61.4 | 82.2 | -25.3 |
| • Spanish Language Magazines | 25.1 | 31.5 | -20.5 |
| NEWSPAPER MEDIA 4 | $4,449.5 | $5,974.2 | -25.5% |
| • Newspapers (Local) | 3,848.2 | 5,140.5 | -25.1 |
| • National Newspapers | 543.2 | 759.6 | -28.5 |
| • Spanish Language Newspapers | 58.1 | 74.1 | -21.6 |
| INTERNET (display ads only) | $2,686.2 | $2,482.8 | 8.2% |
| RADIO MEDIA | $1,600.7 | $2,168.6 | -26.2% |
| • Local Radio 5 | 1,058.1 | 1,445.2 | -26.8 |
| • National Spot Radio | 333.3 | 487.7 | -31.7 |
| • Network Radio | 209.3 | 235.7 | -11.2 |
| OUTDOOR | $783.1 | $917.5 | -14.6% |
| FSIs 6 | $514.7 | $515.8 | -0.2% |
| TOTAL | $30,183.4 | $35,181.2 | -14.2% |
| Source: TNS Media Intelligence | |||
| 1. Figures are based on the TNS Media Intelligence Stradegy™ multimedia ad expenditure database across all TNS MI measured media, including: Network TV; Spot TV (135 DMAs); Cable TV (67networks); Syndication TV; Hispanic Network TV (4 networks); Consumer Magazines (226 publications); Sunday Magazines (7 publications); Local Magazines (24 publications); Hispanic Magazines (19 publications); Business-to-Business Magazines (362 publications); Local Newspapers (148 publications); National Newspapers (3 publications); Hispanic Newspapers (48 publications); Network Radio (5 networks); Spot Radio; Local Radio (32 markets); Internet; and Outdoor. Figures do not include public service announcement (PSA) data. | |||
| 2. Spot TV figures do not include Hispanic Spot TV data. | |||
| 3. Magazine media includes Publishers Information Bureau (PIB) data and reflect print editions of publications. | |||
| 4. Newspaper media figures reflect print editions of the publications. | |||
| 5. Local Radio includes expenditures for 32 markets in the U.S. | |||
| 6. FSI data represents distribution costs only. | |||
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