Advertising Age Data Center
Consumer magazine ad linage first quarter 2000

Advertising Age's quarterly summary of advertising linage data from Publishers Information Bureau and publishers.

Category/magazine 1st quarter 2000 1st quarter 1999
Auto/cycle/rec. vehicles
Automobile Magazine C. 191.4 217.4
AutoWeek (52X) C. 382.5 337.7
Car & Driver C. 284.1 296.1
Car Collector 58.0 57.2
Car Craft 136.6 161.7
Circle Track 216.0 270.4
Cycle World C. 205.9 185.8
Dirt Rider 316.5 286.0
Dune Buggies & Hot VWs 251.2 243.8
Easyriders 175.1 156.8
Family Motor Coaching 652.7 637.1
Hot Rod C. 189.9 220.2
Motorcyclist 154.2 161.2
Motor Trend C. 205.6 269.6
Motorhome 284.5 230.6
Petersen's 4 Wheel & Off Road 239.6 229.9
Rider 103.0 110.0
Road & Track C. 260.0 290.3
Trailer Life 208.7 198.9
Total Group 4,515.6 4,560.7
% change -1.0%
Boating & yachting
Boating C. 456.9 480.9
Chesapeake Bay 231.5 187.9
Cruising World C. 336.3 312.6
Lakeland Boating (11X) 326.8 323.8
Motor Boating & Sailing C. 475.4 492.3
Power & Motoryacht 663.0 627.1
Sail 375.8 343.7
Sailing World (10X) 89.1 79.4
Showboats International (6X) C. 261.5 261.0
Trailer Boats (11X) 212.7 210.7
Yachting C. 570.6 489.9
Total Group 3,999.6 3,809.3
% change 5.0%
Computers
Family PC (10X) C. 178.8 267.9
Home Office Computing C. 152.4 155.2
PC Computing C. 404.2 542.1
PC Magazine C. 809.5 1,229.5
PC World 417.7 499.6
Wired C. 436.8 255.4
Yahoo! Internet Life C. 286.3 197.4
Total Group 2,685.5 3,147.1
% change -14.7%
General
American Heritage (8X) C. 50.8 75.0
Archaeology (6X) 56.5 70.0
Art & Antiques (11X) C. 209.3 180.2
ARTnews (10X) 325.9 254.5
The Atlantic Monthly C. 152.6 124.7
Audubon (6X) C. 143.2 123.8
Biography C. 84.2 66.8
Bon Appetit C. 285.0 218.6
Buena Vida 98.1 42.2
Civilization (6X) C. 28.7 37.7
*Coastal Living (6X) C. 190.8 159.9
Consumers Digest (6X) C. 43.7 30.4
Cooking Light (9X) C. 213.8 191.7
Departures N. America (6X) C. 268.9 233.9
Ebony C. 262.5 292.9
Food & Wine C. 224.9 189.6
George C. 25.7 100.7
Gourmet C. 227.1 236.7
Health C. 180.9 141.6
Healthy Living (6X) C. 108.0 81.9
Let's Live 138.5 136.0
Life C. 130.0 109.4
Mature Outlook (6X) C. 56.2 51.2
Modern Maturity (6X) C. 102.6 88.6
National Geographic C. 75.5 76.3
Natural History C. 66.8 54.1
New Choices: Living Even Better After 50 (10X) C. 98.5 103.6
Out (11X) C. 180.8 160.5
Prevention C. 264.9 216.7
Reader's Digest C. 260.6 232.9
*Reader's Digest Selecciones C. 44.8 38.2
Rx Remedy (6X) C. 75.2 43.6
Saturday Evening Post (9X) C. 79.6 73.1
Saveur (6X) C. 88.7 103.4
Smithsonian C. 189.6 187.2
Southern Living Vacations (4X) C. - -
Town & Country C. 302.0 269.6
Travelhost 330.3 258.2
Utne Reader (6X) 90.0 84.0
Vanity Fair C. 309.8 290.9
The Walking Mag. (6X) C. 112.1 55.3
Yankee C. 113.9 141.0
Total Group 6,290.7 5,626.6
% change 11.8%
Home
American HomeStyle & Gardening (8X) C. 107.0 86.5
American Woodworker (7X) C. 50.6 47.3
Architectural Digest C. 357.4 302.5
Better Homes & Gardens C. 412.3 367.
Classic American Homes (6X) C. F. 26.6 27.9
Columbus Monthly Homes (4X) 25.0 27.2
Conde Nast House & Garden C. 180.2 166.2
Country Home (6X) C. 77.6 69.1
Country Living C. 205.6 229.3
Elle Decor (8X) C. 100.2 115.3
Family Handyman (10X) C. 130.1 112.4
Flower & Garden (6X) 66.7 60.4
Garden Design (6X) C. 45.3 47.6
Gardener (6X) C. 24.4 24.7
Home (10X) C. 180.3 171.1
Horticulture (8X) 99.0 115.5
House Beautiful C. 205.2 173.7
Martha Stewart Living (10X) C. 304.9 241.0
Metropolis (10X) 63.5 56.0
Metropolitan Home (6X) C. 172.1 185.9
Midwest Living (6X) C. 70.1 62.9
Organic Gardening (9X) C. 69.4 54.0
Phoenix Home/Garden 322.1 191.5
San Diego Home/Garden (14X) 164.4 156.6
Southern Accents (6X) C. 201.8 208.1
Southern Living C. 319.2 316.2
Sunset Magazine C. 279.7 262.4
This Old House (6X) C. 155.1 128.4
Today's Homeowner (10X) C. 105.9 81.7
Traditional Home (6X) C. 100.6 89.8
Workbench (6X) 63.2 46.6
Total Group 4,685.3 4,225.5
% change 10.9%
In-flight & other passenger
Aboard Group (6X) 93.5 92.6
Alaska Airlines 214.0 182.1
American Express' Sky Guide C. 37.3 40.4
America West Airlines Magazine 239.0 203.0
American Way (24X) C. 451.1 489.3
Hemispheres C. 274.2 248.5
*Nexos (4X) C. E. 49.5 -
Northwest Airlines World Traveler 419.4 234.9
Sky Magazine C. 255.1 203.4
Southwest Spirit C. 234.9 232.0
Spirit of Aloha 161.7 143.3
US Airways Attache C. 157.6 165.7
Total Group 2,537.6 2,235.3
% change 13.5%
Men's
Details C. 163.0 171.7
Esquire C. 239.8 207.5
*FHM (7X) C. E. 93.2 -
Firehouse Magazine 169.1 170.0
Gear C. 64.2 90.8
GQ C. 379.5 339.5
Maxim (10X) C. 226.8 132.9
Men's Fitness C. 127.0 131.3
Men's Health (10X) C. 121.8 166.8
Men's Journal C. 173.8 148.2
Muscle & Fitness C. 364.2 359.7
Penthouse C. 131.1 125.8
Playboy C. 186.9 155.7
Popular Mechanics C. 174.5 157.0
Total Group 2,521.8 2,356.8
% change 7.0%
Metropolitan
Atlanta 253.8 192.8
Baltimore 154.1 133.0
Boston 267.8 264.1
Chicago 204.5 230.4
Chicago's North Shore 188.5 167.8
Cincinnati 160.7 155.5
Cleveland (13X) 245.2 256.9
Columbus Monthly 180.8 175.4
Connecticut 220.2 207.1
Diablo 179.9 147.8
Grand Rapids 111.7 62.7
Honolulu 112.5 111.9
Indianapolis Monthly 374.0 317.0
Los Angeles 196.0 194.0
Louisville 99.7 92.5
Madison 57.1 53.5
Memphis 177.6 126.3
Miami Metro 168.0 142.0
Minneapolis/St. Paul 339.0 367.0
Minnesota Monthly Magazine 299.2 265.7
New Jersey Monthly 190.6 162.6
Ohio (10X) 68.0 92.0
Orlando 105.2 111.5
Palm Springs Life 345.6 313.8
Philadelphia 301.3 270.9
Phoenix 166.9 183.6
Pittsburgh 195.7 187.8
Rhode Island Monthly (13X) 183.2 148.5
San Diego 304.0 271.4
San Francisco Magazine 136.2 136.4
Texas Monthly C. 372.5 345.9
The Washingtonian 281.8 250.2
Total Group 6,641.1 6,138.1
% change 8.2%
Music/entertainment
Audio C. 111.0 121.4
Blaze (10X) C. 91.2 100.0
*The Cable Guide C. 42.0 46.0
*Country Weekly (26X) C. 116.8 168.2
Entertainment Weekly (52X) C. 465.9 472.9
*Movieline (11X) C. 79.5 73.9
*National Enquirer (52X) C. 191.3 186.9
People En Espanol (10X) C. 109.1 57.0
Premiere C. 121.8 169.3
Rolling Stone (25X) C. 366.1 315.4
The Source C. 350.3 340.8
Spin C. 228.6 221.0
*Star (52X) C. 134.6 136.7
Stereo Review Sound & Vision C. 178.0 152.8
*Talk C. E. 187.2 -
Vibe (10X) C. 233.8 184.3
Total Group 2,819.9 2,746.6
% change 2.7%
Outdoor & sport
American Handgunner (6X) 92.9 110.9
American Hunter (11X) 35.4 54.1
American Rifleman (11X) 45.4 55.5
Backpacker (9X) C. 154.3 151.4
B.A.S.S. Times 121.3 123.5
Bassmaster (10X) C. 240.2 253.1
Bicycling (10X) C. 82.3 86.6
Ducks Unlimited (6X) C. 72.0 67.0
ESPN Magazine (26X) C. 319.0 319.9
Field & Stream C. 140.2 135.1
Flex 415.8 474.2
Flying C. 198.6 184.5
Florida Sportsman 414.5 401.1
Golf Digest C. 343.9 303.7
Golf for Women (6X) C. 39.4 48.8
Golf Magazine C. 439.3 425.0
Guns & Ammo 110.9 112.1
Guns & Gear 55.8 79.9
Guns Magazine 82.8 95.9
In-Fisherman (8X) 244.9 275.7
Links (7X) 143.5 136.0
*NFL Insider (8X) C. E. 107.3 -
Outdoor Explorer (6X) C. 50.2 -
Outdoor Life C. 89.2 93.6
Outside Magazine C. 197.6 216.7
Petersen's Hunting 99.2 96.0
*Ride BMX (9X) C. 83.9 71.1
Runner's World C. 82.3 114.9
Salt Water Sportsman C. 335.1 296.5
Senior Golfer (9X) C. 213.5 155.9
Shooting Times 130.7 128.5
Sierra (6X) C. 78.2 93.3
Ski (8X) C. 227.8 209.5
Skiing (7X) C. 210.2 195.9
Skin Diver C. 218.3 243.7
*Snap BMX (9X) C. 170.2 125.7
Snowboard Life (6X) C. 119.1 132.4
Sport Magazine C. 60.0 79.7
Sports Afield (10X) C. 74.2 102.7
Surfing 268.6 234.3
Tennis C. 93.6 138.7
Transworld Snowboarding (8X) C. 388.3 347.5
*Transworld Surf (9X) C. E. 74.4 -
Travel & Leisure Golf (6X) C. 162.0 128.6
Waterski (9X) 105.0 148.0
Western Outdoors (9X) 112.2 112.7
Western Outdoors News (52X) 518.5 402.7
Total Group 7,830.1 7,762.3
% change 0.9%
Parenthood
American Baby C. 125.1 123.6
Baby Talk (10X) C. 78.2 87.7
Child (10X) C. 92.1 112.1
Crayola Kids (6X) C. 53.0 42.7
Family Fun (10X) C. 110.0 11.8
Family Life (6X) C. 58.3 86.5
Parenting C. 195.4 206.1
Parents Magazine C. 319.9 293.0
Scholastic Parent & Child (6X) C. 20.7 14.9
Sesame St. Parents C. 94.6 98.3
Working Mother C. 112.5 78.4
Total Group 1,259.6 1,155.1
% change 9.0%
Photography
American Photo (6X) C. 86.2 91.6
Outdoor Photographer (10X) 155.6 134.5
Petersen's Photographic 263.5 282.0
Popular Photography C. 529.4 489.4
Shutterbug 667.8 687.7
Total Group 1,702.4 1,685.2
% change 1.0%
Science/technology
Discover C. 120.1 151.3
Popular Science C. 139.3 117.2
Scientific American C. 81.0 80.3
Spectrum C. 153.2 153.3
Technology Review (6X) C. 96.7 60.2
Total Group 590.3 562.2
% change 5.0%
Travel
Caribbean Travel & Life (8X) 103.6 109.0
Conde Nast Traveler C. 302.8 335.7
Endless Vacation (6X) C. 116.7 127.1
Islands (6X) C. 153.0 158.8
*Nat'l Geographic Adventure (6X) C. E. 103.7 -
Nat'l Geographic Traveler (6X) C. 129.8 119.6
Travel & Leisure C. 335.1 302.6
Travel Holiday (10X) C. 145.4 140.7
Total Group 1,286.4 1,293.5
%change -0.5%
Weeklies/bi-weeklies
The Advocate C. 259.2 264.0
Army Times Military Group:
Air Force Times (52X) 274.5 313.4
Army Times (52X) 297.6 318.8
Navy Times (52X) 289.6 340.9
Capper's (26X) 82.4 96.2
Commonweal (22X) 46.3 35.8
Golfweek (48X) D. 259.1 173.4
Golf World (46X) C. 386.7 328.4
Grit (26X) 61.3 75.0
Jet (52X) C. 249.7 221.9
National Journal (50X) C. 139.0 72.0
The New Republic (48X) D. 89.3 76.4
New York Magazine (50X) C. 531.4 530.6
The New Yorker C. 520.1 372.2
Newsweek (52X) C. 464.7 525.6
People (51X) C. 832.8 838.5
Sporting News (52X) C. 186.5 188.1
Sports Illustrated (52X) C. 616.6 614.1
Time (52X) C. 646.1 646.5
*Time Large Print (52X) C. E. 33.0 -
TV Guide (52X) C. 894.7 881.0
U.S. News & World Report (50X) C. 375.9 476.2
US Weekly (52X) A. C. 146.1 110.6
Total Group 7,649.4 7,499.5
% change 2.0%
Women's/fashion/service
Allure C. 231.8 231.2
Bridal Guide C. 896.4 814.7
Bride's (6X) C. 1,087.3 1,079.3
Conde Nast Women's Sports & Fitness (6X) C. 113.5 98.4
*Cosmogirl (10X) C. E. 80.5 -
Cosmopolitan C. 457.6 403.1
Elegant Bride (8X) 413.6 389.0
Elle C. 471.3 458.1
Essence C. 223.3 250.8
Family Circle (17X) C. 269.3 313.0
Fitness (10X) C. 131.7 168.0
Glamour C. 347.6 397.5
Good Housekeeping C. 311.2 278.5
Harper's Bazaar C. 463.1 369.1
Imagen 188.4 155.7
InStyle C. 568.1 404.2
Jane (10X) C. 144.2 136.2
Jump (10X) C. 42.5 63.9
Ladies' Home Journal C. 294.5 274.9
Latina C. 153.2 105.0
Mademoiselle C. 209.7 212.0
Marie Claire C. 287.5 270.5
McCall's C. 187.5 202.0
Mirabella C. 68.7 134.1
Mode C. 154.4 139.2
Modern Bride (6X) C. 845.9 739.8
More (6X) C. 43.4 51.3
Redbook C. 296.4 251.5
Self C. 240.2 218.6
Seventeen C. 259.9 263.6
Shape C. 143.0 147.3
Soap Opera Digest (52X) C. 288.5 265.6
Teen C. 126.2 119.0
Teen People (10X) C. 163.3 118.3
Victoria C. 109.2 96.4
Vogue C. 760.1 691.9
W Magazine C. 497.6 494.8
Weight Watchers (6X) C. 65.3 111.4
Woman's Day (15X) C. 344.3 332.5
YM (10X) C. 90.6 85.5
Total Group 11,990.1 11,335.6
% change 5.8%
Youth
Boys' Life C. 43.3 25.6
Campus Life (9X) 284.0 268.0
Disney Adventures C. 68.4 51.9
Nickelodeon (10X) C. 64.2 37.3
*Nick Jr. (6X) C. E. 15.0 -
Sports Illustrated for Kids C. 55.5 53.7
Transworld Skateboarding C. 426.1 358.7
Total Group 941.4 795.1
% change 18.4%
Business/national
ABA Journal C. 121.3 94.2
Barron's (52X) C. 620.5 483.0
Black Enterprise C. 273.1 274.0
Bloomberg Personal Finance (10X) 84.5 83.6
*Business 2.0 C. 602.4 150.8
Business Start-Ups C. 187.6 167.5
Business Week (52X) 1,146.9 870.0
Economist (52X) 776.8 751.5
Entrepreneur C. 458.8 447.0
Fast Company A. C. D. 329.4 202.8
Forbes (26X) C. 1,005.4 759.1
Fortune (26X) C. 1,073.8 860.6
*Fortune Small Business (2X) C. 64.7 45.6
Futures 98.7 123.0
Harvard Business Review (6X) C. 114.5 139.3
Inc. Magazine C. 322.2 292.0
Individual Investor C. 165.2 140.5
Industry Week (22X) 231.1 246.3
Kiplinger's Personal Finance C. 202.7 213.4
Money C. 318.0 303.4
Mutual Funds C. 173.8 120.5
*Red Herring C. 597.8 210.6
SmartMoney C. 284.1 280.1
Working Woman C. 100.2 101.4
Worth (10X) C. 122.1 117.4
Total Group 9,475.6 7,477.7
% change 26.7%
Business/regional
Bus. First of Columbus (52X) 371.2 295.1
Capital District Business Review (52X) 269.1 258.2
Caribbean Business (52X) 255.3 327.2
Crain's Chicago Business (52X) 427.4 298.3
Crain's Cleveland Business (52X) 194.0 212.0
Crain's Detroit Business (52X) 263.8 242.0
Crain's New York Business (52X) 365.5 253.4
Florida Trend (15X) 138.0 118.8
Georgia Trend 145.0 120.0
Grand Rapids Business Journal (52X) 239.0 186.4
Hawaii Business 83.0 76.3
Indianapolis Business Journal (52X) 371.4 333.8
Los Angeles Business Journal (53X) 376.8 273.7
Pacific Business News (53X) D. 334.3 273.7
Providence Business News (52X) D. 143.3 136.0
Total Group 3,977.0 3,405.0
% change 16.8%
National Sunday magazines
Parade (52X) C. 150.9 162.2
USA Weekend (52X) C. 141.7 160.1
Vista Magazine (12X) 30.0 30.0
Total Group 322.5 352.3
% change -8.5%
Newspaper Sunday magazines
Chicago Tribune 236.7 324.2
Los Angeles Times C. 133.9 129.8
The New York Times C. 831.2 790.4
Philadelphia Inquirer 126.2 122.8
Seattle Times 216.0 189.0
The Washington Post D. - 132.6
Total Group 1,544.1 1,556.2
% change -0.8%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1999; not included in group total and percentage change. F. Magazine renamed. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. *New magazine to Linage report. Compiled by Cara Beardi.