Advertising Age Data Center
Consumer magazine linage 1st quarter 2001
Advertising Age's quarterly summary of advertising linage data from Publishers Information Bureau and publishers
Magazine/CATEGORY 2001 1st quarter pages 2000 1st quarter pages
Auto, cycle, recreational vehicles
Automobile Magazine C. 161.61 191.41
AutoWeek (52X) C. 330.73 382.48
Car & Driver C. 227.00 284.09
Car Collector 86.80 58.00
Car Craft 108.25 136.54
Circle Track 194.39 215.84
Cycle World C. 247.17 205.90
Dirt Rider 349.16 307.44
Dune Buggies & Hot VWs 258.98 251.19
Easyriders 126.88 175.13
Family Motor Coaching 569.10 652.71
Hot Rod C. 186.25 189.88
Motorcyclist 158.05 152.24
Motor Trend C. 154.81 205.57
Motorhome 221.83 284.50
Petersen's 4 Wheel
& Off-Road 228.00 238.30
Ride BMX (9X) C. 274.63 83.92
Rider 106.00 103.00
Road & Track C. 245.43 260.02
Snap BMX (9X) C. 177.54 170.17
Trailer Life 184.61 208.70
Total Group 4,597.22 4,757.03
% change -3.4%
Boating & yachting
Boating C. 432.51 456.87
Chesapeake Bay
Cruising World C. 319.62 336.32
Lakeland Boating (11X) 251.27 326.83
Motor Boating
& Sailing C. 444.01 473.57
Power & Motoryacht D. 752.58 663.00
Sailing World (10X) 69.30 89.13
Showboats
International (6X) C. 300.75 261.45
Trailer Boats (11X) NA NA
Yachting C. 587.59 570.58
Total Group 2,405.05 2,514.75
% change -4.4%
Computers
Family PC C. (10X) 114.31 178.78
Home Office
Computing C. 101.71 152.35
PC Magazine C. 669.19 809.59
PC World 364.87 471.66
"On Magazine C. E. 92.37 NA
Wired C. 331.68 436.77
Yahoo! Internet Life C. 215.65 286.25
Total Group 1,797.41 2,335.40
% change -23.0%
General
American Heritage (8X) C. 33.71 50.77
Archaeology (6X) 52.00 56.50
Art & Antiques (11X) C. 203.92 209.25
ARTnews 317.08 325.87
The Atlantic Monthly C. 97.40 152.57
Audubon (6X) C. 115.30 143.19
Biography C. 102.64 84.23
Bon Appetit C. 269.29 284.97
Buena Vida 85.12 98.09
Coastal Living (6X) C. 210.99 190.77
Consumers Digest (6X) C. 40.35 43.66
Cooking Light (11X) A. C. 202.25 213.75
Departures
N. America (6X) C. 289.55 268.89
Ebony C. 256.16 262.51
Food & Wine C. 196.81 224.92
George C. 31.33 25.74
Gourmet C. 247.81 227.12
Let's Live 158.17 138.47
Mature Outlook (6X) C. 50.06 56.17
Modern Maturity (6X) C. 102.52 102.64
"My Generation C. E. 57.98 NA
National Geographic C. 75.79 75.49
Natural History C. 66.10 66.79
New Choices (10X) C. 81.65 98.53
Out C. (11X) 130.63 180.79
Prevention C. 230.86 264.88
Reader's Digest C. 228.87 260.55
Reader's Digest
Large Edition C. 22.32 34.40
Reader's Digest
Selecciones C. 36.79 44.80
Rx Remedy (6X) C. 29.17 75.24
Saturday Evening
Post (9X) C. 70.23 79.64
Saveur (8X) C. 61.62 88.65
Smithsonian C. 167.33 189.61
Talk C. 120.95 187.15
Town & Country C. 355.47 301.97
Travelhost 351.82 330.25
Utne Reader (6X) 85.00 90.00
Vanity Fair C. 322.11 309.80
The Walking Mag. (6X) C. 102.97 112.12
Yankee C. 82.68 113.85
Total Group 5,684.82 6,064.59
% change -6.3%
Home
American Woodworker (7X) C. 56.83 50.58
Architectural Digest A. C. 401.81 357.36
Better Homes & Gardens C. 365.51 412.34
Classic American
Homes (6X) C. 30.26 26.55
Columbus Monthly
Homes (4X) 29.30 25.00
Country Living C. 191.08 205.57
Elle Decor (8X) C. 108.19 100.19
Family
Handyman (10X) C. 198.23 130.12
Flower & Garden (6X) 62.40 68.38
Garden Design (6X) C. 37.85 45.30
Gardener (6X) C. 23.79 24.40
Home (10X) C. 137.65 180.30
HomeStyle (10X) A. C. 114.96 106.95
House & Garden C. 191.11 180.19
House Beautiful C. 204.80 205.17
Martha Stewart
Living (10X) C. 382.52 304.87
Metropolis (10X) A. 173.08 63.50
Metropolitan Home (6X) C. 185.61 172.09
Midwest Living (6X) C. 74.71 70.10
Old House Journal 97.00 102.00
Organic Gardening (9X) C. 70.08 69.39
Phoenix Home/Garden 384.41 283.00
San Diego Home &
Garden (14X) A. D. 224.12 164.40
Southern Accents (6X) C. 207.80 201.83
Southern Living C. 281.99 319.22
Sunset Magazine C. 249.76 279.71
This Old House (6X) C. 136.68 155.09
Today's
Homeowner (10X) C. 73.16 105.86
Traditional Home (6X) C. 91.11 100.60
Veranda C. 232.37 230.31
Workbench (6X) 43.94 64.36
Total Group 5,062.12 4,804.73
% change 5.4%
In-flight & other passenger
Aboard Group (6X)
Alaska Airlines 212.10 214.00
American Express'
Sky Guide C. 58.45 37.25
America West
Airlines Magazine 227.00 239.00
American Way (24X) C. 427.93 451.08
Hemispheres C. 269.15 274.21
Nexos (4X) C. 51.49 49.49
NWA World Traveler 225.41 228.28
Sky Magazine C. 239.26 255.07
Southwest Airlines Spirit C. 224.92 234.87
Spirit of Aloha 170.82 161.71
US Airways Attache C. 177.59 157.78
Total Group 2,058.71 2,074.46
% change -0.8%
Men's
Details C. 135.96 163.02
Esquire C. 229.32 239.80
Firehouse Magazine 185.03 169.13
FHM (7X) C. E. 78.01 93.90
Gear C. 66.67 64.17
GQ C. 370.01 379.49
Maxim (12X) C. 235.98 226.83
Men's Fitness C. 155.49 126.98
Men's Health (10X) C. 129.86 121.81
Men's Journal C. 175.12 173.83
Muscle & Fitness C. 405.13 364.21
Penthouse C. 129.60 131.10
Playboy C. 156.62 186.80
Popular Mechanics C. 156.62 174.54
"Stuff for Men C. 114.83 43.17
Total Group 2,531.41 2,521.71
% change 0.4%
Metropolitan
Atlanta NA NA
Baltimore 143.01 154.05
Boston 276.90 267.84
Chicago 256.22 204.45
Chicago's North Shore A. 161.31 199.49
Cincinnati 183.82 228.52
Columbus Monthly 176.70 180.80
Connecticut 190.20 220.20
Diablo D. 188.83 179.94
Grand Rapids 119.90 111.70
Honolulu 123.41 112.46
Indianapolis Monthly 399.00 374.00
Los Angeles 207.66 190.09
Madison 77.71 59.63
Memphis 162.30 177.60
Miami Metro 109.94 103.77
Minneapolis/St. Paul 351.68 338.67
Minnesota Monthly
Magazine 234.80 292.20
New Jersey Monthly 202.20 190.60
Ohio (10X) A. 60.00 68.00
Orlando 124.40 105.20
Palm Springs Life 350.28 341.15
Philadelphia 283.40 301.33
Phoenix Magazine 168.12 135.85
Pittsburgh 222.00 195.66
Rhode Island
Monthly (13X) D. 173.03 184.24
San Diego D. 304.06 243.00
San Francisco Magazine 190.00 181.25
Texas Monthly C. 374.59 372.47
The Washingtonian 293.93 281.71
Total Group 6,109.40 5,995.87
% change 1.9%
Music/entertainment
The Cable Guide C. 37.83 41.98
Country Weekly (26X) C. 191.39 116.80
Entertainment
Weekly (52X) C. 397.91 465.90
Movieline (11X) C. 68.42 79.50
National Enquirer (52X) C. 231.01 191.26
People En Espanol (10X) C. 103.03 109.06
Premiere C. 98.41 158.47
Rolling Stone (25X) C. 259.16 366.13
Star (52X) C. 164.89 134.59
The Source C. 349.09 350.33
Spin C. 193.65 228.56
Stereo Review
Sound & Vision C. 161.65 178.02
Vibe (10X) C. 237.85 233.80
Total Group 2,494.29 2,654.40
% change -6.0%
Outdoor & sport
American Handgunner (6X) 96.00 92.90
American Hunter (11X) 130.88 36.90
American Rifleman (11X) 61.85 48.00
Backpacker (9X) C. 141.24 154.30
B.A.S.S. Times 141.24 121.33
Bassmaster (10X) C. 204.00 240.20
Bicycling (10X) C. 53.49 82.27
Ducks Unlimited (6X) C. 69.13 72.00
ESPN Magazine (26X) C. 257.02 318.97
Field & Stream C. 98.37 140.23
Flex 445.30 428.50
Flying C. 193.90 198.56
Florida Sportsman 425.20 414.50
Golf Digest C. 273.98 343.91
Golf Magazine C. 362.45 439.33
Guns & Ammo 76.33 109.25
Guns & Gear 59.40 55.75
Guns Magazine 85.50 82.80
In-Fisherman (8X) 171.80 197.50
Links (7X) 145.50 143.50
National Geographic
Adventure (6X) C. 118.94 103.72
Outdoor Explorer C. 27.17 50.17
Outdoor Life C. 63.29 89.16
Outside Magazine C. 157.98 197.63
NFL Insider (8X) C. E. 81.12 107.26
Petersen's Hunting 81.65 93.28
Runner's World C. 83.67 82.28
Salt Water Sportsman C. 360.63 335.08
Senior Golfer (9X) C. 190.22 211.79
Shooting Times Magazine 118.00 113.00
Sierra (6X) C. 61.07 78.20
Ski (8X) C. 214.63 227.81
Skiing (7X) C. 190.18 210.19
Skin Diver C. 167.04 218.32
Snowboard Life (6X) C. 90.83 119.13
Sports Afield (10X) C. 48.68 74.22
Surfing NA NA
Tennis C. 94.06 93.59
Transworld
Snowboarding (8X) C. 452.91 388.34
Transworld Surf (9X) C. 167.33 74.40
Travel & Leisure
Golf (6X) C. 164.31 162.04
Water Ski (9X) 112.17 104.55
Western Outdoors (9X) 81.58 112.72
Western Outdoors
News (52X) 539.88 518.51
Total Group 7,078.80 7,378.83
% change -4.1%
Parenthood
American Baby C. 142.95 125.06
Baby Talk (10X) C. 85.23 78.20
Child (10X) C. 119.57 92.06
Family Fun (10X) C. 96.42 109.97
Family Life (10X) C. 80.94 58.26
Nick Jr. (6X) C. E. 20.17 15.00
Parenting C. 157.71 195.37
Parents Magazine C. 289.18 319.87
Scholastic Parent
& Child (6X) C. 26.17 20.66
Sesame St. Parents C. 66.21 94.60
Working Mother C. 90.53 112.52
Total Group 1,175.08 1,221.57
% change -3.8%
Photography
American Photo (6X) C. 100.49 86.22
Outdoor
Photographer (10X) 161.65 155.57
PC Photo 123.65 119.10
Petersen's
Photographic 278.06 256.40
Popular Photography C. 538.70 529.39
Shutterbug 613.00 667.75
Total Group 1,815.55 1,814.43
% change 0.1%
Science/technology
Discover C. 97.34 120.10
"Medizine C. 57.33 56.95
Popular Science C. 109.54 139.32
Scientific American C. 63.02 81.04
Spectrum C. 201.65 153.15
Technology
Review (6X) C. 102.30 96.65
Total Group 631.18 647.21
% change -2.5%
Travel
Arthur Frommer's
Budget Travel C. 155.39 145.44
Caribbean Travel
& Life (8X) D. 172.00 103.60
Conde Nast Traveler C. 324.52 302.80
"Expedia Travels C. NA NA
Endless Vacation (6X) C. 121.34 116.70
Islands (6X) C. 154.65 152.95
National Geographic
Traveler (6X) C. 134.22 129.77
Travel & Leisure C. 307.57 335.12
Travel Holiday (10X) C. 179.43 145.43
"Travelocity C. 62.53 NA
Total Group 1,728.55 1,431.81
% change 20.7%
Weeklies/bi-weeklies
The Advocate C. 233.17 259.17
The Army Times Military Group:
Air Force Times (52X) 284.80 274.54
Army Times (52X) 295.01 297.62
Navy Times (52X) 295.20 289.62
Capper's (26X) B. NA NA
Commonweal (22X) D. 43.13 46.30
Golfweek (48X) D. 226.90 259.10
Golf World C. 309.29 386.68
Grit (26X) B. NA NA
Jet (52X) C. 228.00 249.72
National
Journal (50X) C. 154.00 153.00
The New Republic
(48X) A. 123.62 89.28
New York Magazine
(50X) C. 597.30 531.37
The New Yorker C. 516.48 520.05
Newsweek (52X) C. 383.11 464.65
People (51X) C. 778.40 833.16
Sporting News (52X) C. 132.17 186.51
Sports
Illustrated (52X) C. 564.68 623.21
Time (52X) C. 511.28 648.86
Time Large
Edition (52X) C. E. NA NA
TV Guide (52X) C. 781.78 940.97
U.S. News & World
Report (50X) C. 296.33 375.86
US Weekly (52X) A. C. 200.33 146.07
Total Group 6,954.98 7,575.74
% change -8.2%
Women's/fashion/
service
Allure C. 220.06 231.75
Bridal Guide C. 898.00 896.39
Bride's (6X) C. 1,102.97 1,106.48
Cosmogirl (10X) C. 88.68 80.46
Cosmopolitan C. 423.64 457.58
Elegant Bride (8X) A. D. 310.28 413.57
Elle C. 439.53 471.34
Essence C. 270.17 223.29
Family Circle (17X) C. 281.90 269.26
Fitness (10X) C. 126.47 131.71
Glamour C. 296.55 347.62
Good Housekeeping C. 345.35 311.22
Golf for Women (6X) C. 46.30 39.40
Harper's Bazaar C. 476.56 463.10
Health C. 180.20 180.92
Imagen 181.54 188.44
In Style C. 640.94 568.07
Jane (10X) C. 126.81 144.16
Jump (8X) A. C. 25.41 42.36
Ladies' Home Journal C. 272.03 294.54
Latina C. 127.28 153.17
"Lucky C. E. 99.69 NA
Mademoiselle C. 146.69 209.71
Marie Claire C. 313.51 287.54
McCall's C. 174.11 187.47
Mode C. 145.51 154.35
Modern Bride (6X) C. 790.82 845.92
More (6X) C. 133.47 43.41
O-The Oprah
Magazine C. E. 252.49 NA
Real Simple C. E. 77.04 NA
Redbook C. 254.54 296.39
Self C. 229.58 240.22
Seventeen C. 264.49 259.89
Shape C. 172.09 142.99
Soap Opera
Digest (52X) C. 271.80 288.46
Sports Illustrated
for Women C. 59.33 43.06
Teen C. 107.09 126.20
Teen People (10X) C. 179.73 163.26
Victoria C. 81.65 109.23
Vogue C. 741.68 760.12
W Magazine C. 501.26 497.55
Weight
Watchers (6X) C. 72.05 65.33
Woman's Day (15X) C. 370.70 344.31
YM (10X) C. 126.61 90.62
Total Group 12,017.38 12,170.86
% change -1.3%
Youth
Boys' Life C. 29.98 43.26
Campus Life (9X) D. 276.00 284.00
Disney Adventures C. 50.00 68.40
Nickelodeon (10X) C. 45.37 64.19
Sports Illustrated
for Kids C. 59.00 55.50
Transworld
Skateboarding C. 563.17 426.08
Total Group 1,023.52 941.43
% change 8.7%
Business/national
ABA Journal C. 92.77 121.31
Barron's (52X) C. 473.13 620.53
Black Enterprise C. 236.17 273.07
Bloomberg Personal
Finance (10X) 84.45 79.12
Business 2.0 C. 369.94 602.43
Business Week (52X) C. 801.29 1,146.92
Ecompany Now C. E. 205.75 NA
Economist (52X) C. 783.00 827.79
Entrepreneur C. 422.62 458.78
Fast Company C. (6X) 240.10 329.44
Forbes (26X) C. 880.08 1,005.38
Fortune (26X) C. 848.34 1,080.83
Fortune Small Business C. 99.36 64.72
Futures 121.24 109.18
Harvard Business
Review (6X) C. 136.00 114.50
Inc. Magazine C. 227.67 322.17
Individual Investor C. 96.70 165.21
Industry Standard C. 614.89 1,758.53
Kiplinger's Personal
Finance C. 190.82 202.65
Money C. 259.84 317.97
Mutual Funds C. 159.54 173.84
Red Herring C. 428.67 597.84
Smart Business C. 211.91 404.16
SmartMoney C. 233.96 284.12
Working Woman C. 73.42 100.24
Worth (10X) C. 102.81 122.13
Total Group 8,188.72 11,282.86
% change -27.4%
Business/regional
Business First of
Columbus A. D. 335.36 358.59
Capital District Business
Review (52X) D. 237.32 269.08
Caribbean
Business (52X) 348.21 340.02
Crain's Chicago
Business (52X) 365.55 426.75
Crain's Cleveland
Business (52X) D. 201.00 199.00
Crain's Detroit
Business (52X) 254.53 263.75
Crain's New York
Business (52X) 294.30 365.10
Florida Trend (15X) 106.59 137.99
Georgia Trend 170.74 145.00
Grand Rapids Business
Journal (52X) 228.90 239.00
Indianapolis Business
Journal (52X) D. 339.19 394.18
Pacific Business
News (53X) A. D. 313.70 334.30
Providence Business
Journal (52X) A. D. 139.46 143.28
Total Group 2,999.49 3,257.45
% change -7.9%
National Sunday magazines
Parade (52X) C. 151.24 150.95
USA Weekend (52X) C. 147.43 141.67
Vista Magazine (12X) 26.08 30.00
Total Group 324.75 322.62
% change 0.7%
Newspaper Sunday magazines
Chicago Tribune A. 236.00 239.20
Los Angeles Times C. 128.74 133.96
Philadephia Inquirer 154.00 191.00
The New York Times C. 724.89 831.21
Seattle Times A. 173.00 216.00
The Washington Post 141.50 123.20
Total Group 1,558.13 1,734.57
% change -10.2%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1999; not included in group total and percentage change. F. Magazine renamed. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Jodi Less.