Advertising Age Data Center
Consumer magazine ad linage first quarter 1999
Category/Magazine 1st quarter 1999 1st quarter 1998
Auto/cycle/rec.vehicles
Automobile Magazine C. 217.4 208.6
AutoWeek (52X) C. 337.7 348.5
Car & Driver C. 293.1 276.7
Car Collector 59.4 71.1
Car Craft 160.9 123.3
Circle Track 267.9 271.4
Cycle World C. 185.8 212.5
Dirt Rider 279.1 263.0
Dune Buggies & Hot VWs 243.8 227.2
Easyriders 156.8 156.9
Family Motor Coaching 637.1 632.6
Hot Rod C. 220.2 256.2
Motorcyclist 157.0 162.2
Motor Trend C. 269.6 225.6
Motorhome 230.6 206.7
Petersen's 4 Wheel & Off-Road 227.9 261.0
Rider 110.0 105.0
Road & Track C. 287.3 275.2
Trailer Life 198.9 195.0
Total Group 4,540.4 4,478.6
% change 1.4%
Boating & yachting
Boating C. 478.8 428.1
Chesapeake Bay 204.5 202.8
Cruising World C. 312.6 310.6
Lakeland Boating (11X) 111.8 97.1
Motor Boating & Sailing C. 492.3 501.6
Power & Motoryacht 627.0 515.0
Sail 343.7 330.4
Sailing World 79.4 74.2
Showboats International (6X) C. 261.0 277.1
Trailer Boats (11X) 207.9 173.7
Yachting C. 489.9 429.8
Total Group 3,609.1 3,340.4
% change 8.0%
Computers
Family PC C. (10X) 267.9 277.1
Home Office Computing C. 155.2 211.0
PC Computing C. 530.1 632.8
PC Magazine C. 1,188.1 1,412.7
PC World 499.6 605.8
Windows (14X) C. 384.7 608.9
Wired C. 253.4 302.8
Yahoo! Internet Life C. 197.4 117.9
Total Group 3,476.4 4,169.0
% change -16.6%
General
American Health for Women (10X) C. 161.6 114.2
American Heritage (8X) C. 75.0 45.1
Archaeology (6X) 70.0 70.3
Art & Antiques (11X) C. 180.2 155.3
ARTnews (10X) 258.7 287.7
The Atlantic Monthly C. 124.7 130.1
Audubon (6X) C. 123.8 124.3
Bon Appetit C. 218.6 213.4
Buena Vida 42.2 93.3
Civilization (6X) C. 37.7 44.3
Consumers Digest (6X) C. 30.4 52.5
Cooking Light (9X) C. 191.7 208.2
Departures N. America (6X) C. 233.9 229.6
Eating Well (8X) C. 92.4 81.9
Ebony C. 292.9 255.7
Food & Wine C. 190.0 188.0
George C. 100.7 149.7
Gourmet C. 236.7 232.6
Health (8X) C. 141.6 138.5
Healthy Living (6X) C. 81.9 29.6
Let's Live 136.0 195.5
Life C. 109.4 145.0
Mature Outlook (6X) C. 51.2 41.5
Modern Maturity (6X) C. 88.6 84.5
National Geographic C. 76.3 88.5
Natural History C. 54.1 47.0
New Choices: Living Even
Better After 50 (10X) C. 103.6 92.9
Out (11X) C. 160.5 145.3
Prevention 216.6 233.8
Reader's Digest C. 232.4 235.8
Rx Remedy (6X) C. 43.6 27.3
Saturday Evening Post (9X) C. 73.1 67.1
Saveur (6X) C. 103.4 99.1
Smithsonian C. 187.2 137.5
Southern Living Vacations (5X) C. 50.3 54.0
Town & Country C. 269.6 259.6
Travelhost 258.2 288.3
Utne Reader (6X) 84.0 79.0
Vanity Fair C. 290.9 326.5
The Walking Mag. (6X) C. 55.3 45.4
Yankee C. 141.0 121.6
Total Group 5,632.9 5,622.2
% change 0.2%
Home
American HomeStyle
& Gardening (8X) C. 86.5 92.9
American Woodworker (7X) C. 47.3 39.3
Architectural Digest C. 302.4 274.2
Better Homes & Gardens C. 367.8 388.0
Colonial Homes (6X) C. 27.9 25.3
Columbus Monthly Homes (4X) 27.2 24.5
Conde Nast House & Garden C. 166.2 154.5
Country Home (6X) C. 69.1 74.2
Country Living C. 229.3 204.8
Elle Decor (8X) C. 115.4 116.2
Family Handyman (10X) C. 112.4 111.9
Flower & Garden (6X) 61.0 69.0
Garden Design (6X) C. 47.6 52.1
Gardener (6X) C. 24.7 19.9
Home (10X) C. 167.1 172.3
Horticulture (8X) A. 115.5 152.5
House Beautiful C. 173.7 187.5
Martha Stewart Living (10X) C. 241.0 237.6
Metropolis (10X) 56.0 59.7
Metropolitan Home (6X) C. 185.9 177.8
Midwest Living (6X) C. 62.9 88.4
Organic Gardening (9X) C. 54.0 89.9
Phoenix Home/Garden 256.1 229.6
San Diego Home/Garden 156.6 144.4
Southern Accents (6X) C. 208.1 212.0
Southern Living C. 316.2 289.5
Sunset Magazine C. 262.4 232.4
This Old House (6X) C. 128.0 157.6
Today's Homeowner (10X) C. 81.7 81.4
Traditional Home (6X) C. 89.8 85.2
Workbench (6X) 47.9 32.3
Total Group 4,287.5 4,277.1
% change 0.2%
In-flight & other passenger
Aboard Group (6X) 92.6 71.0
Alaska Airlines 182.1 153.7
American Express' Sky Guide C. 40.5 34.2
America West Airlines Magazine 203.0 229.0
American Way (24X) C. 489.3 517.7
Continental B. - 169.7
Hemispheres C. 248.5 236.4
Northwest Air World Traveler C. 234.9 266.0
Sky Magazine C. 203.4 245.0
Southwest Spirit C. 232.0 258.4
Spirit of Aloha 143.3 129.0
TWA Ambassador B. - 124.6
US Airways Attache C. 165.7 118.9
Total Group 2,235.3 2,259.2
% change -1.1%
Men's
Details C. 171.7 208.8
Esquire C. 207.5 154.6
Firehouse Magazine 169.0 155.7
Gear C. E. 90.8 -
GQ C. 339.5 407.0
Maxim (10X) C. 130.9 84.6
Men's Fitness C. 131.3 125.5
Men's Health (10X) C. 157.1 125.6
Men's Journal C. 148.2 130.4
Muscle & Fitness C. 359.7 337.3
Penthouse C. 125.8 138.1
Playboy C. 155.7 125.8
Popular Mechanics C. 157.0 159.6
P.O.V. (10X) C. 74.3 83.0
Total Group 2,327.6 2,236.0
% change 4.1%
Metropolitan
Atlanta 192.8 162.6
Baltimore 133.0 145.9
Boston 276.4 216.6
Chicago 230.4 237.6
Chicago's North Shore 167.8 141.7
Cincinnati 155.0 123.2
Cleveland (13X) 98.3 92.1
Columbus Monthly 175.4 148.7
Connecticut 207.3 202.6
Diablo 154.2 135.7
Grand Rapids 62.7 68.5
Honolulu 111.9 110.4
Indianapolis Monthly 293.0 296.0
Los Angeles 194.4 164.9
Louisville 96.2 85.9
Madison 57.7 47.6
Memphis 126.3 139.7
Miami Metro E. 131.0 108.0
Minneapolis/St. Paul 393.4 295.8
Minnesota Monthly Magazine 265.7 261.7
New Jersey Monthly 162.6 155.0
Ohio (10X) 92.0 123.0
Orlando 111.5 102.6
Palm Springs Life 346.4 298.0
Philadelphia 270.9 244.3
Pittsburgh 187.8 165.3
Rhode Island Monthly 148.5 141.3
Sacramento Magazine 137.3 116.9
San Diego 239.3 245.9
San Francisco Magazine 100.7 137.3
Texas Monthly C. 345.9 391.8
The Washingtonian 250.2 242.5
Total Group 5,653.4 5,678.0
% change -0.4%
Music/entertainment
Audio C. 121.4 128.9
Blaze (10X) C. E. 100.0 -
Dance Magazine 244.2 249.7
Entertainment Weekly (52X) C. 421.2 339.3
People En Espanol (10X) C. 57.0 53.0
Premiere C. 169.3 184.3
Rolling Stone (25X) C. 315.4 280.3
The Source C. 340.8 302.3
Spin C. 221.0 203.9
Stereo Review C. 152.8 161.3
US C. 110.6 108.2
Vibe (10X) C. 184.3 202.6
Total Group 2,338.1 2,213.9
% change 5.6%
Outdoor & sport
American Handgunner (6X) 110.8 107.5
American Hunter 54.1 43.9
American Rifleman 55.5 59.9
Backpacker (9X) C. 151.4 157.8
B.A.S.S. Times 123.5 132.6
Bassmaster (10X) C. 252.1 202.8
Bicycling (10X) C. 86.6 104.9
Ducks Unlimited (6X) C. 67.0 75.3
ESPN Magazine (26X) C. 318.4 108.0
Field & Stream C. 135.1 128.6
Flex 442.3 344.8
Flying C. 184.5 172.6
Florida Sportsman 401.1 403.1
Golf Digest C. 303.7 294.9
Golf for Women (6X) C. 48.8 62.9
Golf Magazine C. 425.0 371.5
Guns & Ammo 107.9 101.0
Guns & Gear 79.9 122.4
Guns Magazine 95.9 102.2
In-Fisherman (7X) 186.0 151.0
Links (7X) 137.0 137.0
Outdoor Life C. 93.6 90.9
Outside Magazine C. 216.7 211.7
Petersen's Hunting 94.3 82.1
Runner's World C. 114.9 105.2
Salt Water Sportsman C. 296.5 303.6
Senior Golfer (9X) C. 154.9 145.3
Shooting Times 128.5 104.3
Sierra (6X) C. 93.3 95.2
Ski (8X) C. 209.5 228.0
Skiing (7X) C. 195.9 193.2
Skin Diver C. 243.7 228.1
Snowboard Life (6X) C. 127.4 49.3
Sport Magazine C. 79.7 93.9
Sports Afield (10X) C. 102.7 81.8
Surfing 234.3 229.7
Tennis C. 138.7 166.6
Transworld Snowboarding (8X) C. 347.5 327.4
Travel & Leisure Golf (6X) C. 128.6 60.2
Warp C. (6X) 33.8 43.3
Waterski (11X) 140.5 119.8
Western Outdoors (9X) 112.7 103.4
Western Outdoors News (52X) 402.7 340.9
Total Group 7,054.1 6,447.8
% change 9.4%
Parenthood
American Baby C. 123.6 100.5
Baby Talk (10X) C. 87.7 84.7
Child (10X) C. 112.1 124.6
Crayola Kids (6X) C. 42.7 32.0
Family Fun (10X) C. 111.8 116.6
Family Life (6X) C. 86.5 83.3
Parenting C. 206.1 205.0
Parents Magazine C. 293.0 301.5
Scholastic Parent & Child (6X) C. 14.9 18.5
Sesame St. Parents C. 98.3 95.7
Working Mother C. 78.4 74.7
Total Group 1,255.1 1,237.3
% change 1.4%
Photography
American Photo (6X) C. 88.6 94.7
Outdoor Photographer (10X) 134.6 118.9
Petersen's Photographic 281.0 271.8
Popular Photography C. 489.4 461.6
Shutterbug 709.5 662.3
Total Group 1,703.0 1,609.4
% change 5.8%
Science/technology
Discover C. 151.3 114.5
Popular Science C. 117.2 137.6
Scientific American C. 80.3 85.9
Spectrum C. 153.3 159.3
Technology Review (6X) C. 60.2 30.5
Total Group 562.2 527.8
% change 6.5%
Travel
Caribbean Travel & Life (6X) 109.0 101.3
Conde Nast Traveler C. 335.7 289.8
Endless Vacation (6X) C. 127.1 118.9
Islands (6X) C. 155.1 150.9
Nat'l Geographic Traveler (6X) C. 119.6 145.7
Travel & Leisure C. 302.7 321.9
Travel Holiday (10X) C. 140.7 107.4
Total Group 1,289.8 1,235.9
%change 4.4%
Weeklies/bi-weeklies
The Advocate 264.0 257.5
Army Times Military Group:
Air Force Times (52X) 313.4 331.8
Army Times (52X) 318.8 330.3
Navy Times (52X) 340.9 337.7
Capper's (26X) 112.9 115.4
Commonweal (22X) 35.9 35.1
Golfweek (47X) A. 172.9 263.6
Golf World (46X) C. 269.6 319.7
Grit (26X) 98.4 100.2
Jet (52X) C. 221.9 196.0
National Journal (50X) C. 72.0 114.0
National Review (25X) 98.9 110.5
The New Republic (48X) 76.4 77.6
New York Magazine (50X) C. 530.6 454.6
The New Yorker C. 372.2 425.0
Newsweek (52X) C. 524.6 513.4
People (51X) C. 838.5 799.2
Sporting News (52X) C. 188.1 211.9
Sports Illustrated (52X) C. 614.1 669.5
Time (52X) C. 646.5 569.3
TV Guide (52X) C. 881.0 801.2
U.S. News & World Report (50X) C. 476.2 453.9
Total Group 7,467.8 7,487.3
% change -0.3%
Women's/fashion/service
Allure C. 231.2 281.3
Bridal Guide C. 814.7 720.9
Bride's (6X) C. 1,079.3 959.7
Conde Nast Women's
Sports & Fitness (6X) C. 98.4 126.5
Cosmopolitan C. 403.1 437.3
Elegant Bride (11X) 389.0 387.3
Elle C. 457.5 453.3
Essence C. 250.8 218.0
Family Circle (17X) C. 313.0 346.6
Fitness (10X) C. 168.0 160.6
Glamour C. 397.6 396.1
Good Housekeeping C. 278.3 274.5
Harper's Bazaar C. 369.1 370.3
Imagen 155.7 142.7
InStyle C. 404.2 324.8
Jane (10X) C. 136.2 93.1
Jump (10X) C. 63.9 56.5
Ladies' Home Journal C. 274.9 347.8
Latina C. 105.0 56.6
Mademoiselle C. 212.0 238.2
Marie Claire C. 270.5 251.4
McCall's C. 202.0 241.1
Mirabella C. 134.1 116.8
Mode C. 139.2 110.3
Modern Bride (6X) C. 739.8 775.2
More (6X) C. E. 51.3 -
New Woman C. 159.9 160.8
Redbook C. 251.5 219.1
Self C. 218.6 253.0
Seventeen C. 263.6 276.1
Shape C. 147.3 184.6
Soap Opera Digest (26X) C. 265.6 231.4
Teen C. 119.0 115.4
Teen People (10X) C. 118.3 90.6
Victoria C. 96.4 112.4
Vogue C. 691.6 601.9
W Magazine C. 492.8 451.7
Weight Watchers (6X) C. 111.4 128.9
Woman's Day (15X) C. 332.5 338.4
YM (10X) C. 85.5 108.3
Total Group 11,441.1 11,159.0
% change 2.5%
Youth
Boys' Life C. 25.6 28.7
Campus Life (9X) 142.7 139.3
Nickelodeon (10X) C. 37.3 51.5
Sports Illustrated for Kids C. 53.7 65.0
Transworld Skateboarding C. 359.7 353.8
Total Group 618.9 638.3
% change -3.0%
Business/national
ABA Journal C. 94.2 121.5
Barron's (52X) C. 483.0 547.7
Black Enterprise C. 274.0 262.0
Bloomberg Personal Finance (10X) 83.6 99.0
Business Start-Ups C. 167.5 174.6
Business Week (52X) 870.0 778.0
Economist (52X) C. 751.5 732.3
Entrepreneur C. 447.0 470.5
Fast Company C. (6X) 202.8 108.7
Forbes (26X) C. 759.1 807.7
Fortune (26X) C. 860.1 698.5
Frequent Flyer B. - 43.2
Futures 154.5 126.3
Harvard Bus. Review (6X) C. 139.3 108.4
Inc. Magazine C. 292.0 253.4
Individual Investor C. 140.5 202.9
Industry Week (23X) 246.3 250.0
Kiplinger's Personal Finance C. 213.4 235.8
Money C. 303.4 291.6
Mutual Funds C. 120.5 142.5
Nation's Business C. 78.5 95.0
SmartMoney C. 280.1 287.9
Working Woman C. 101.4 89.8
Worth (10X) C. 117.4 145.5
Your Company (8X) C. 45.6 40.7
Total Group 7,225.7 7,070.2
% change 2.2%
Business/regional
Bus. First of Columbus (52X) 295.1 301.5
Capital Dist. Bus. Review (52X) 258.2 266.1
Caribbean Business (52X) D. 327.2 264.0
Crain's Chicago Bus. (52X) 298.4 307.2
Crain's Cleveland Bus. (52X) 213.0 208.0
Crain's Detroit Bus. (52X) 242.1 260.2
Crain's New York Bus. (52X) 253.4 271.9
Florida Trend (13X) 118.8 114.3
Georgia Trend 120.0 116.3
Grand Rapids Bus. Jrnl. (52X) 186.4 199.8
Hawaii Business 76.3 85.3
Indianapolis Bus. Jrnl. (52X) 331.0 325.7
Los Angeles Business Journal (52X) 273.7 255.9
New Orleans City Bus. (52X) 327.3 329.0
Pacific Bus. News (52X) 273.7 426.5
Providence Bus. News (52X) D. 136.0 156.0
Total Group 3,730.7 3,887.6
% change -4.0%
National Sunday magazines
Parade (52X) C. 162.2 155.9
USA Weekend (52X) C. 159.7 154.3
Vista Magazine (12X) 30.0 22.5
Total Group 351.9 332.7
% change 5.8%
Newspaper Sunday magazines
The Boston Globe B. - 306.2
Chicago Tribune 324.2 218.3
Los Angeles Times C. 129.8 132.6
The New York Times C. 775.3 690.8
Seattle Times 189.0 161.0
The Washington Post 136.2 160.4
Total Group 1,554.5 1,363.1
% change 14.0%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1998; not included in group total and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Shannon O'Boyle.