Advertising Age Data Center
Consumer magazine ad linage second quarter 2000

Advertising Age's quarterly summary of advertising linage data from Publisher's Information Bureau and publishers.

Category/Magazine 2nd quarter linage 2000 2nd quarter linage 1999 Year-to-date linage 2000 Year-to-date linage 1999
Auto/cycle/recreational vehicles
Automobile Magazine C. 282.0 237.8 473.4 455.2
AutoWeek (52X) C. 377.5 415.8 760.0 753.5
Car & Driver C. 321.9 337.6 606.0 633.7
Car Collector 86.1 74.7 144.1 131.9
Car Craft 190.1 186.9 326.8 348.6
Circle Track 277.0 281.6 493.4 552.0
Cycle World C. 326.8 289.3 532.7 475.2
Dirt Rider 318.9 282.0 635.5 568.0
Dune Buggies & Hot VWs 241.4 241.1 491.6 484.8
Easyriders 176.2 200.9 351.3 357.7
Family Motor Coaching 576.9 602.8 1,229.6 1,239.9
Hot Rod C. 236.7 296.1 426.6 516.3
Motorcyclist 259.1 244.9 413.4 406.2
Motor Trend C. 269.4 293.3 474.9 562.9
Motorhome 293.5 275.7 578.0 506.3
Petersen's 4 Wheel & Off Road 297.3 299.3 536.9 529.2
Ride BMX (9X) C. 217.4 161.0 301.3 232.1
Rider 186.0 167.0 289.0 277.0
Snap BMX (9X) C. 207.6 132.9 377.8 258.6
Road & Track C. 317.2 341.5 577.2 631.7
Trailer Life 214.9 213.8 423.6 412.7
Total Group 5,673.9 5,575.9 10,442.9 10,333.3
% change 1.8% 1.1%
Boating & yachting
Boating C. 477.2 463.6 934.0 944.5
Chesapeake Bay 265.7 243.4 500.2 431.5
Cruising World C. 351.6 350.3 687.9 663.0
Lakeland Boating (11X) 352.4 343.0 679.2 666.8
Motor Boating & Sailing C. 423.2 510.0 892.7 1,002.3
Power & Motoryacht 577.9 576.6 1,240.9 1,203.6
Sail 330.9 333.5 706.8 677.2
Sailing World (10X) 145.2 133.7 234.3 213.1
Showboats International (6X) C. 150.3 119.6 411.7 380.6
Trailer Boats (11X) 208.8 157.3 373.3 207.9
Yachting C. 466.4 417.1 1,037.0 907.0
Total Group 3,749.4 3,648.1 7,697.9 7,297.5
% change 2.8% 5.5%
Computers
Family PC C. (10X) 187.7 238.6 366.5 506.6
Home Office Computing C. 159.6 171.0 311.9 326.2
PC Computing B. C. 124.4 169.9 124.4 1,052.4
PC Magazine C. 941.0 1,155.7 1,750.6 2,385.1
PC World 466.7 553.9 938.4 1,053.5
*Time Digital C. E. 95.5 - 95.5 -
Wired C. 665.4 366.9 1,102.2 620.3
Yahoo! Internet Life C. 288.6 227.5 574.9 424.9
Total Group 2,709.1 2,713.6 5,044.5 5,316.6
% change -0.2% -5.1%
General
American Heritage (8X) C. 127.6 141.8 178.4 246.8
Archaeology (6X) 22.3 31.6 78.8 101.6
Art & Antiques (11X) C. 225.3 181.0 434.5 361.2
ARTnews 364.6 262.3 690.5 516.8
The Atlantic Monthly C. 153.9 167.5 306.5 292.3
Audubon (6X) C. 64.0 57.7 207.1 181.6
Biography C. 108.6 108.6 192.8 175.5
Bon Appetit C. 328.1 283.4 613.1 502.0
Buena Vida 140.7 115.8 238.8 158.0
Civilization (6X) C. 89.7 101.2 118.4 138.9
Coastal Living (6X) C. 103.5 109.5 294.3 269.4
Consumers Digest (6X) C. 12.0 18.1 55.7 48.5
Cooking Light (11X) A. C. 361.0 299.5 574.8 491.2
Departures North America (6X) C. 175.1 130.7 444.0 364.6
Ebony C. 259.0 256.0 521.6 548.8
Food & Wine C. 312.8 242.9 537.7 432.5
George C. 80.0 113.5 102.7 214.2
Gourmet C. 345.4 312.4 572.5 549.1
Healthy Living (6X) C. 59.1 50.6 167.1 132.5
Let's Live 133.0 126.5 271.5 262.5
Life B. C. 119.8 155.3 119.8 323.9
Mature Outlook (6X) C. 164.5 122.9 220.7 174.0
Modern Maturity (6X) C. 54.5 38.6 157.1 127.2
National Geographic C. 119.6 107.5 195.1 183.8
Natural History C. 97.8 103.5 164.5 157.6
New Choices: Living Even Better After 50 (10X) C. 146.5 125.7 246.5 229.3
Out C. (11X) 206.5 250.7 387.3 411.2
Prevention C. 330.2 276.7 595.1 493.4
Reader's Digest C. 333.7 302.8 594.3 535.7
*Reader's Digest Large Edition C. 32.9 41.4 97.3 81.5
Reader's Digest Selecciones C. 67.9 43.4 112.4 81.6
Rx Remedy (6X) C. 30.0 19.3 105.3 62.9
Saturday Evening Post (9X) C. 35.3 38.4 115.0 111.5
Saveur (6X) C. 92.0 130.9 180.6 234.3
Smithsonian C. 187.8 215.5 377.5 402.7
Town & Country C. 408.6 385.7 710.6 655.3
Travelhost 355.6 342.2 685.3 600.4
Utne Reader (6X) 38.0 42.0 128.0 126.0
Vanity Fair C. 586.2 532.5 896.0 823.3
The Walking Mag. (6X) C. 138.3 146.8 250.5 202.1
Yankee C. 181.8 206.9 295.6 347.9
Total Group 7,073.3 6,583.7 13,115.1 12,029.4
% change 7.4% 9.0%
Home
American HomeStyle & Gardening (8X) C. 202.0 214.1 309.0 300.6
American Woodworker (7X) C. 114.3 87.5 164.9 134.8
Architectural Digest C. 564.3 558.5 921.7 861.0
Better Homes & Gardens C. 576.7 549.5 989.0 917.2
Classic American Homes (6X) C. 94.5 97.4 121.1 125.2
Columbus Monthly Homes (4X) 30.4 30.1 55.4 57.3
Country Home (6X) C. 332.3 295.3 409.9 364.3
Country Living C. 313.9 291.7 519.9 521.0
Elle Decor (8X) C. 445.6 435.5 545.8 550.8
Family Handyman (10X) C. 243.5 218.8 373.6 331.2
Flower & Garden (6X) 21.3 25.1 88.0 85.4
Garden Design (6X) C. 191.5 192.5 236.8 240.2
Gardener (6X) C. 78.4 69.0 102.8 93.7
Home (10X) C. 337.6 379.3 517.9 550.3
Horticulture (10X) 141.5 142.5 243.5 259.0
House & Garden C. 302.3 255.2 482.5 421.4
House Beautiful C. 323.2 297.1 528.3 470.8
Martha Stewart Living (10X) C. 529.3 435.0 834.2 676.0
Metropolis (10X) 303.5 275.6 367.0 331.6
Metropolitan Home (6X) C. 154.6 128.6 326.7 314.5
Midwest Living (6X) C. 339.8 301.1 409.9 364.0
Organic Gardening (9X) C. 33.0 20.1 102.4 74.0
Phoenix Home/Garden 240.6 200.6 562.7 474.6
San Diego Home/Garden (14X) 299.4 307.7 463.8 464.3
Southern Accents (6X) C. 133.3 145.7 335.1 353.9
Southern Living C. 477.7 467.1 796.9 783.3
Sunset Magazine C. 406.4 348.8 686.1 611.2
This Old House (6X) C. 285.9 252.1 441.0 380.5
Today's Homeowner (10X) C. 199.0 176.0 304.9 257.7
Traditional Home (6X) C. 296.1 139.8 396.7 229.6
Workbench (6X) 42.0 27.8 105.2 74.5
Total Group 8,053.7 7,364.8 12,742.5 11,673.7
% change 9.4% 9.2%
In-flight & other passenger
Aboard Group (6X) 294.0 100.2 387.5 192.7
Alaska Airlines 226.8 199.9 440.9 381.9
American Express' Sky Guide C. 51.5 49.0 88.7 89.5
America West Airlines Magazine 210.0 206.0 449.0 409.0
American Way (24X) C. 632.2 551.3 1,083.3 1,040.6
Hemispheres C. 51.8 38.5 101.3 38.5
Nexos (4X) C. 332.8 280.5 607.0 529.0
Northwest Airlines World Traveler 330.6 213.0 630.8 447.9
Sky Magazine C. 310.6 263.9 565.7 467.6
Southwest Spirit C. 271.6 271.6 506.4 503.6
Spirit of Aloha 165.3 148.9 327.0 292.3
US Airways Attache C. 235.6 200.6 393.2 366.3
Total Group 3,112.7 2,523.3 5,580.7 4,758.8
% change 23.4% 17.3%
Men's
Details C. 132.2 236.1 295.2 407.8
Esquire C. 230.6 206.5 470.4 414.0
Firehouse Magazine 202.6 172.5 371.7 342.6
FHM (7X) C. E. 83.5 - 177.4 -
Gear C. 103.1 39.5 167.2 130.4
GQ C. 433.8 399.2 813.2 738.6
Maxim (10X) C. 286.0 257.3 512.8 390.2
Men's Fitness C. 147.5 160.2 274.5 291.3
Men's Health (10X) C. 232.6 250.9 354.4 417.7
Men's Journal C. 342.4 343.1 516.2 491.2
Muscle & Fitness C. 442.3 338.2 806.5 697.9
Penthouse C. 125.9 125.5 257.1 251.3
Playboy C. 187.7 170.5 374.5 326.2
Popular Mechanics C. 224.8 271.4 399.4 375.4
Total Group 3,091.3 2,971.0 5,613.0 5,274.6
% change 4.0% 6.4%
Metropolitan
Atlanta 255.1 245.6 509.0 438.4
Baltimore 161.0 217.3 315.0 350.3
Boston 350.2 275.2 618.0 551.7
Chicago 283.5 289.6 487.9 520.0
Chicago's North Shore 198.2 257.8 386.7 425.6
Cincinnati 199.3 188.3 427.9 343.8
Columbus Monthly 198.5 181.3 379.3 356.7
Connecticut 297.7 236.7 457.9 443.8
Diablo 195.7 164.2 392.2 341.9
Grand Rapids 134.5 105.1 246.2 168.0
Honolulu 113.4 111.9 245.8 223.8
Indianapolis Monthly 394.0 397.0 768.0 714.0
Los Angeles 226.9 247.0 430.9 440.0
Louisville B. - 101.6 99.7 183.5
Madison 86.8 94.1 143.8 151.8
Memphis 168.0 144.8 345.6 276.1
Miami Metro 101.0 112.0 267.0 250.0
Minneapolis/St. Paul 459.0 393.0 798.0 760.0
Minnesota Monthly Magazine 421.2 382.1 720.4 647.8
New Jersey Monthly 239.5 243.2 430.1 405.8
Ohio (10X) 163.0 215.0 231.0 307.0
Orlando 109.5 101.3 214.8 212.8
Palm Springs Life 215.3 193.7 560.9 507.5
Philadelphia 334.1 332.4 635.5 603.2
Phoenix 175.3 203.3 342.2 386.9
Pittsburgh 174.2 205.2 369.9 393.0
Rhode Island Monthly (13X) 232.0 176.6 416.2 325.1
San Diego 325.7 289.0 598.6 539.2
San Francisco Magazine 241.3 198.0 381.4 333.4
Texas Monthly C. 415.6 374.0 788.1 719.9
The Washingtonian 284.1 289.9 448.0 436.3
Total Group 7,153.4 6,864.5 13,356.3 12,573.6
% change 4.2% 6.2%
Music/entertainment
Blaze (10X) C. 156.5 153.2 247.7 253.2
The Cable Guide C. 33.3 27.2 75.3 72.6
Country Weekly (26X) C. 108.5 169.7 297.3 337.9
Entertainment Weekly (52X) C. 506.7 470.5 972.6 943.4
Movieline (11X) C. 102.3 111.0 181.8 184.9
National Enquirer (52X) C. 154.3 171.1 345.6 358.0
People En Espanol (10X) C. 201.2 163.9 310.2 220.9
Premiere C. 151.2 162.2 309.6 331.4
Rolling Stone (25X) C. 487.4 508.0 853.5 823.4
Star (52X) C. 112.2 121.4 246.8 257.8
The Source C. 381.8 382.4 732.2 723.3
Spin C. 296.8 270.1 525.3 491.1
Stereo Review Sound & Vision C. 195.7 172.6 373.7 325.4
Talk C. E. 147.8 - 335.0 -
Vibe (10X) C. 332.5 334.3 566.3 518.6
Total Group 3,220.3 3,217.4 6,037.9 5,841.8
% change 0.1% 3.4%
Outdoor & sport
American Handgunner (6X) 46.3 63.2 139.1 174.0
American Hunter (11X) 58.7 32.7 95.5 86.8
American Rifleman (11X) 70.4 53.6 117.6 109.1
Backpacker (9X) C. 221.9 228.3 376.2 379.8
B.A.S.S. Times 99.5 91.7 220.8 215.2
Bassmaster (10X) C. 232.6 226.2 472.8 479.3
Bicycling (10X) C. 205.1 221.1 287.4 307.7
Ducks Unlimited (6X) C. 40.7 37.5 112.7 104.5
ESPN Magazine (26X) C. 434.4 425.3 753.4 745.2
Field & Stream C. 205.2 202.7 345.4 337.8
Flex 491.8 455.8 907.6 909.7
Flying C. 234.6 206.5 433.2 391.0
Florida Sportsman 410.3 364.9 824.8 766.0
Golf Digest C. 465.1 499.2 809.0 802.8
Golf Magazine C. 418.1 404.6 857.4 829.6
Guns & Ammo 122.3 112.6 233.2 224.7
Guns & Gear 49.7 63.6 105.4 143.5
Guns Magazine 87.3 97.7 170.0 193.6
In-Fisherman (8X) 132.1 146.8 279.3 349.2
Links (7X) 160.5 156.0 304.0 292.0
Outdoor Explorer C. 38.7 52.8 88.8 52.8
Outdoor Life C. 147.7 156.4 236.9 250.1
Outside Magazine C. 391.2 376.5 588.8 593.2
NFL Insider (8X) C. E. 16.0 - 123.3 -
Petersen's Hunting 101.0 114.1 200.2 210.1
Runner's World C. 139.7 150.6 222.0 265.5
Salt Water Sportsman C. 318.7 268.7 653.8 565.1
Senior Golfer (9X) C. 168.5 128.7 378.6 283.6
Shooting Times 104.8 117.3 218.3 240.5
Sierra (6X) C. 49.7 46.0 127.9 139.2
Ski (8X) C. 44.9 53.0 272.7 262.6
Skiing (7X) B. C. - - 210.2 195.9
Skin Diver C. 242.5 213.1 460.8 456.9
Snowboard Life (6X) C. 45.3 36.6 164.4 169.0
Sport Magazine C. 74.1 92.3 134.1 171.9
Sports Afield (10X) C. 94.9 166.9 169.1 269.6
Surfing 265.0 292.7 539.2 527.0
Tennis C. 199.3 236.6 292.9 375.3
Transworld Snowboarding (8X) C. 127.1 101.7 515.4 449.1
Transworld Surf (9X) C. D. 162.7 73.0 237.1 73.0
Travel & Leisure Golf (6X) C. 84.1 69.3 246.2 197.9
Waterski (9X) 191.0 209.0 296.0 357.0
Western Outdoors (9X) B. 97.8 124.8 210.0 237.5
Western Outdoors News (52X) B. 560.7 - 728.5 -
Total Group 7,275.2 7,169.9 14,097.9 13,988.3
% change 1.5% 0.8%
Parenthood
American Baby C. 136.5 128.5 261.6 252.1
Baby Talk (10X) C. 112.7 100.6 190.9 188.3
Child (10X) C. 200.8 165.8 292.8 277.9
Crayola Kids (6X) B. C. 89.4 74.6 89.4 117.3
Family Fun (10X) C. 260.6 217.7 370.6 329.5
Family Life (6X) C. 133.7 152.5 192.0 238.9
Nick Jr. (6X) C. E. 40.7 - 55.7 -
Parenting C. 363.0 365.5 558.4 571.6
Parents Magazine C. 413.2 395.7 733.0 688.7
Scholastic Parent & Child (6X) C. 48.2 30.5 69.5 45.3
Sesame St. Parents C. 136.7 128.2 231.3 226.6
Working Mother C. 198.6 147.5 311.1 225.9
Total Group 2,003.9 1,832.5 3,211.2 3,044.9
% change 9.4% 5.5%
Photography
American Photo (6X) C. 52.8 45.9 139.1 137.5
Outdoor Photographer (10X) 244.9 203.1 400.5 337.7
Petersen's Photographic 296.6 279.2 560.1 561.2
Popular Photography C. 581.2 519.6 1,110.6 1,009.0
Shutterbug 691.3 669.4 1,330.5 1,357.1
Total Group 1,866.9 1,717.3 3,540.7 3,402.5
% change 8.7% 4.1%
Science/technology
Discover C. 105.3 137.3 225.4 288.5
Popular Science C. 140.9 178.8 280.2 296.0
Scientific American C. 85.6 87.6 166.6 167.9
Spectrum C. 146.2 138.7 299.4 292.0
Technology Review (6X) C. 59.1 37.8 155.8 98.0
Total Group 537.1 580.2 1,127.3 1,142.4
% change -7.4% -1.3%
Travel
Caribbean Travel & Life (8X) 121.5 122.7 225.1 231.7
Conde Nast Traveler C. 469.8 438.2 772.6 773.8
Endless Vacation (6X) C. 56.3 48.0 173.0 175.1
Islands (6X) C. 169.8 79.1 322.7 237.9
National Geographic Adventure (6X) C. 79.7 113.4 183.4 113.4
National Geographic Traveler (6X) C. 147.0 197.3 276.8 256.9
Travel & Leisure C. 549.1 510.8 884.2 814.0
Travel Holiday (10X) C. 215.5 239.8 360.9 380.5
Total Group 1,808.6 1,749.2 3,198.7 2,983.3
% change 3.4% 7.2%
Weeklies/bi-weeklies
The Advocate C. 376.3 342.7 635.5 606.7
The Army Times Military Group:
Air Force Times (52X) 341.1 367.7 615.6 681.1
Army Times (52X) 336.8 373.0 634.4 691.8
Navy Times (52X) 354.4 392.5 644.0 733.4
Capper's (26X) 77.0 82.6 159.4 178.8
Commonweal (22X) 38.0 36.0 84.3 76.9
Golfweek (48X) D. 353.5 288.1 612.5 461.5
Golf World C. 471.9 435.2 858.6 763.5
Grit (26X) 74.0 81.8 135.3 156.8
Jet (52X) C. 219.2 233.2 468.9 455.1
National Journal (50X) C. 198.0 169.0 337.0 241.0
The New Republic (48X) 137.2 160.5 226.4 237.0
New York Magazine (50X) C. 754.9 673.3 1,286.2 1,203.8
The New Yorker C. 631.7 498.9 1,153.8 871.1
Newsweek (52X) C. 660.3 671.5 1,125.0 1,197.2
People (51X) C. 1,104.8 1,092.5 1,938.0 1,931.0
Sporting News (52X) C. 195.0 239.4 381.5 427.4
Sports Illustrated (52X) C. 672.1 757.1 1,289.7 1,371.2
Time (52X) C. 799.9 758.8 1,446.0 1,405.3
Time Large Edition (52X) C. E. 41.5 - 41.5 -
TV Guide (52X) C. 773.3 798.3 1,668.0 1,679.3
U.S. News & World Report (50X) C. 464.8 496.7 840.7 972.9
US Weekly (52X) A. C. 291.9 140.4 437.9 251.0
Total Group 9,326.0 9,089.1 16,978.7 16,593.7
% change 2.6% 2.3%
Women's/fashion/service
Allure C. 319.9 292.2 551.7 523.4
Bridal Guide C. 369.2 313.6 1,292.6 1,128.3
Bride's (6X) C. 1,190.6 1,088.8 2,297.1 2,168.1
*Conde Nast Women's Sports & Fitness (6X) C. 177.4 81.7 290.9 180.1
Cosmogirl (10X) C. E. 159.9 - 240.4 -
Cosmopolitan C. 556.2 502.0 1,013.8 305.1
Elegant Bride (8X) 195.4 153.2 609.0 542.2
Elle C. 538.9 520.8 1,010.2 978.9
Essence C. 365.8 291.6 589.1 542.4
Family Circle (17X) C. 395.8 427.7 665.0 740.7
Fitness (10X) C. 171.1 213.8 302.8 381.9
Glamour C. 542.6 582.0 890.9 979.5
Good Housekeeping C. 398.3 385.8 709.6 664.2
Golf for Women (6X) C. 176.8 164.2 216.2 213.0
Health C. 277.8 190.4 462.7 332.0
Harper's Bazaar C. 302.1 284.9 765.2 653.9
Imagen 279.5 260.3 467.9 416.0
InStyle C. 864.2 620.8 1,432.3 1,025.0
Jane (10X) C. 225.8 220.8 370.0 357.0
Jump (8X) A. C. 146.9 144.5 189.3 208.4
Ladies' Home Journal C. 376.8 364.0 671.3 638.8
Latina C. 250.7 133.0 403.8 238.0
Mademoiselle C. 259.7 318.9 469.4 530.9
Marie Claire C. 436.1 335.9 723.6 606.4
McCall's C. 249.2 309.4 436.7 511.4
Mirabella B. C. 71.9 93.7 71.9 275.6
Mode C. 143.2 132.6 297.5 271.8
Modern Bride (6X) C. 934.6 833.1 1,780.5 1,572.9
More (6X) C. 180.9 160.9 224.3 212.2
*O-The Oprah Magazine C.E. 169.1 - 169.1 -
*Real Simple C. E. 257.9 - 257.9 -
Redbook C. 390.6 330.4 687.0 581.9
Self C. 368.6 320.4 608.8 539.0
Seventeen C. 396.0 326.7 655.9 590.3
Shape C. 283.2 207.7 426.2 355.0
Soap Opera Digest (52X) C. 298.6 289.4 587.1 554.9
*Sports Illustrated for Women C.E. 38.5 - 38.5 -
Teen C. 149.0 156.7 275.2 275.8
Teen People (10X) C. 323.2 213.3 486.5 349.6
Victoria C. 123.9 138.2 233.1 234.6
Vogue C. 643.3 641.9 1,403.4 1,333.8
W Magazine C. 476.1 443.7 973.6 938.5
Weight Watchers (6X) B. C. - 120.1 65.3 231.6
Woman's Day (15X) C. 525.8 464.6 870.1 797.1
YM (10X) C. 159.4 179.5 250.1 265.0
Total Group 14,457.7 12,792.6 26,430.4 23,559.1
% change 13.0% 12.2%
Youth
Boys' Life C. 44.2 32.6 87.5 58.2
Campus Life (9X) 125.0 144.0 352.0 336.0
Disney Adventures C. 76.3 64.1 144.7 116.0
Nickelodeon (10X) C. 119.0 74.2 183.2 111.5
Sports Illustrated for Kids C. 77.4 81.0 132.9 134.7
Transworld Skateboarding C. 519.9 365.2 946.0 724.9
Total Group 961.9 761.0 1,846.3 1,481.2
% change 26.4% 24.6%
Business/national
ABA Journal C. 146.8 105.9 268.2 200.1
Barron's (52X) C. 737.7 551.6 1,358.2 1,034.6
Black Enterprise C. 395.3 369.7 668.4 643.6
Bloomberg Personal Finance (10X) 123.6 115.0 208.0 198.6
Business 2.0 C. 1,106.1 225.6 1,708.5 376.4
Business Start-Ups C. 229.9 178.7 417.4 346.2
Business Week (52X) C. 1,832.9 1,271.1 2,981.2 2,141.1
*EcompanyNow C. E. 166.3 - 166.3 -
Economist (52X) C. 829.8 868.5 1,606.6 1,620.0
Entrepreneur C. 516.3 401.9 975.1 849.0
Fast Company C. (6X) 639.4 422.1 968.9 625.0
Forbes (26X) C. 1,598.1 1,284.4 2,603.5 2,043.5
Fortune (26X) C. 2,077.0 1,147.7 3,150.8 2,008.3
Fortune Small Business C. 178.2 86.4 243.0 132.0
Futures 114.5 98.2 46.2 191.8
Harvard Business Review (6X) C. 119.3 86.3 233.8 225.7
Inc. Magazine C. 537.0 421.8 859.1 713.8
Individual Investor C. 166.4 138.4 331.6 278.9
*Industry Standard C. 2,405.5 487.4 4,164.0 774.1
Industry Week (22X) D. 247.5 240.6 478.6 487.0
Kiplinger's Personal Finance C. 208.4 205.0 411.0 418.4
Money C. 380.2 369.2 698.2 672.6
Mutual Funds C. 199.7 126.6 373.6 247.1
Red Herring C. 948.1 295.1 1,545.9 505.6
*Smart Business C. 293.0 336.5 821.5 1,048.4
SmartMoney C. 324.6 324.2 608.7 604.3
Working Woman C. 165.7 180.1 265.9 281.4
Worth (10X) C. 285.8 268.9 408.0 386.3
Total Group 16,806.6 10,606.8 28,403.7 19,053.8
% change 58.5% 49.1%
Business/regional
Business First of Columbus (52X) 526.5 593.7 885.1 888.8
Capital District Business Review (52X) 341.9 331.7 611.0 589.9
Caribbean Business (52X) 386.6 392.7 641.9 719.9
Crain's Chicago Business (52X) 571.2 432.1 1,008.1 730.6
Crain's Cleveland Business (52X) 273.0 263.0 472.0 476.0
Crain's Detroit Business (52X) 388.9 324.3 630.1 547.7
Crain's New York Business (52X) 485.0 341.0 849.0 594.0
Florida Trend (15X) D. 182.5 143.6 320.5 262.4
Georgia Trend 156.7 147.8 301.7 267.8
Grand Rapids Business Journal (52X) 260.9 193.0 499.9 379.4
Indianapolis Business Journal (52X) 431.8 389.3 803.2 723.1
Los Angeles Business Journal (53X) 427.0 342.0 615.7 727.0
Pacific Business News (53X) 438.0 414.8 772.3 688.5
Providence Business Journal (52X) D. 225.9 162.2 369.1 298.1
Total Group 5,095.8 4,471.2 8,779.6 7,893.3
% change 14.0% 11.2%
National Sunday magazines
Parade (52X) C. 163.2 153.3 313.7 315.5
USA Weekend (52X) C. 151.0 173.0 292.7 333.1
Vista Magazine (12X) 45.3 47.9 75.3 77.9
Total Group 359.5 374.2 681.7 726.5
% change -3.9% -6.2%
Newspaper Sunday magazines
Chicago Tribune 273.9 213.6 513.2 537.8
Los Angeles Times C. 114.3 150.5 248.3 280.3
The New York Times C. 891.2 883.2 1,722.4 1,673.6
Seattle Times 318.0 254.0 534.0 443.0
The Washington Post B. - 158.5 - 294.6
Total Group 1,597.5 1,501.3 3,017.9 2,934.7
% change 6.4% 2.8%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1999; not included in group total and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. *New magazine to Linage reportCompiled by Cara Beardi.