Advertising Age Data Center
Consumer magazine ad linage second quarter 1999
Category/Magazine Second quarter linage 1999 Second quarter linage 1998 Year-to-date linage 1999 Year-to-date linage 1998
Auto/cycle/recreational vehicles
Automobile Magazine C. 237.8 264.2 455.2 472.8
AutoWeek (52X) C. 415.8 401.6 753.5 750.1
Car & Driver C. 337.6 359.0 630.7 635.7
Car Collector 74.7 76.2 131.9 146.2
Car Craft 184.2 176.8 345.2 300.1
Circle Track 278.3 270.1 546.2 541.5
Cycle World C. 291.3 281.8 475.2 494.3
Dirt Rider 274.9 297.8 554.0 560.7
Dune Buggies & Hot VWs 241.1 227.9 484.8 455.1
Easyriders 200.9 191.6 357.7 348.5
Family Motor Coaching 602.8 593.9 1,239.9 1,226.5
Hot Rod C. 296.1 274.9 516.3 531.1
Motorcyclist 234.5 251.6 391.5 413.8
Motor Trend C. 293.1 294.9 562.9 520.5
Motorhome 275.7 233.3 506.3 440.0
Petersen's 4 Wheel 296.4 315.6 524.3 576.7
& Off-Road
Rider 167.0 172.0 278.0 279.0
Road & Track C. 341.5 359.6 628.7 634.8
Trailer Life 213.8 204.2 412.7 399.1
Total Group 5,257.3 5,247.1 9,794.8 9,726.5
% change 0.2% 0.7%
Boating & yachting
Boating C. 456.8 424.3 944.5 852.4
Chesapeake Bay 263.8 256.1 462.3 458.9
Cruising World C. 350.3 363.4 663.0 673.9
Lakeland Boating (11X) 343.0 311.3 660.8 602.1
Motor Boating & Sailing C. 510.0 470.9 1,002.3 972.5
Power & Motoryacht 547.9 468.3 1,174.9 983.3
Sail 333.5 358.6 677.2 689.0
Sailing World 133.7 150.6 213.1 224.9
Showboats International 119.6 116.1 380.6 393.2
(6X) C.
Trailer Boats (11X) B. - 200.7 207.9 374.4
Yachting C. 417.1 375.9 907.0 805.7
Total Group 3,475.7 3,295.5 7,085.7 6,655.8
% change 5.5% 6.5%
Computers
Family PC C. (10X) 224.4 206.5 492.3 483.6
Home Office Computing C. 171.0 195.3 326.2 406.4
PC Computing C. 446.1 569.2 1,052.4 1,202.0
PC Magazine C. 1,059.7 1,357.8 2,385.1 2,770.5
PC World 553.9 568.6 1,053.5 1,174.5
Windows (14X) C. 394.0 633.1 778.8 1,241.9
Wired C. 366.1 321.1 620.3 623.9
Yahoo! Internet Life C. 201.0 142.9 414.1 260.8
Total Group 3,416.2 3,994.5 7,122.7 8,163.6
% change -14.5% -12.8%
General
American Health for 165.8 160.0 327.4 274.2
Women (10X) C.
American Heritage (8X) C. 141.8 116.4 216.8 161.4
Archaeology (6X) 31.6 29.2 101.6 99.5
Art & Antiques (11X) C. 181.0 142.3 361.2 297.6
ARTnews (10X) 277.2 324.5 535.8 612.2
The Atlantic Monthly C. 167.5 162.4 292.3 292.4
Audubon (6X) C. 57.7 56.2 181.6 180.5
Bon Appetit C. 282.4 322.9 502.0 536.3
Buena Vida 115.8 91.1 158.0 184.4
Civilization (6X) C. 101.2 70.7 138.9 115.0
Consumers Digest (6X) C. 18.1 22.4 48.5 74.9
Cooking Light (9X) C. 299.5 262.8 491.2 471.0
Departures N. America 130.7 125.8 364.6 355.5
(6X) C.
Ebony C. 256.0 239.0 548.8 494.7
Food & Wine C. 243.5 216.8 433.5 404.9
George C. 113.5 157.9 214.2 307.5
Gourmet C. 312.4 377.5 549.1 610.0
Health (8X) C. 190.4 118.6 332.0 257.1
Healthy Living (6X) C. 50.6 29.3 132.5 58.9
Let's Live 126.5 167.0 262.5 362.0
Life C. 214.5 223.3 323.9 368.3
Mature Outlook (6X) C. 122.9 102.8 174.0 144.3
Modern Maturity (6X) C. 38.6 40.1 127.2 124.6
National Geographic C. 107.5 103.7 183.8 192.2
Natural History C. 103.5 73.2 157.6 120.2
New Choices: Living Even 125.7 132.0 229.3 224.9
Better After 50 (10X) C.
Out C. (11X) 250.7 264.3 411.2 409.6
Prevention 276.7 261.1 493.4 494.9
Reader's Digest C. 302.8 306.5 535.2 542.3
Rx Remedy (6X) C. 19.3 19.1 62.9 46.4
Saturday Evening Post 38.4 40.5 111.5 107.6
(9X) C.
Saveur (6X) C. 130.9 111.1 234.3 210.3
Smithsonian C. 215.5 155.5 402.7 293.0
Southern Living 115.5 194.7 165.8 248.7
Vacations (5X) C.
Town & Country C. 385.7 356.4 655.3 616.0
Travelhost 342.2 306.2 600.4 594.5
Utne Reader (6X) D. 42.0 38.0 126.0 117.0
Vanity Fair C. 532.5 579.0 823.3 905.5
The Walking Mag. (6X) C. 146.8 159.0 202.1 204.4
Yankee C. 206.9 199.0 347.9 320.7
Total Group 6,981.6 6,858.2 12,560.2 12,435.1
% change 1.8% 1.0%
Home
American HomeStyle & 214.1 176.9 300.6 269.8
Gardening (8X) C.
American Woodworker 87.5 87.3 134.8 126.7
(7X) C.
Architectural Digest C. 558.5 485.3 860.9 759.5
Better Homes & Gardens C. 549.5 518.8 917.2 906.8
Colonial Homes (6X) C. 97.4 52.3 125.2 77.6
Columbus Monthly 30.1 29.3 57.3 53.8
Homes (4X)
Conde Nast House & 255.2 270.5 10.3 425.1
Garden C.
Country Home (6X) C. 294.3 225.8 364.3 300.0
Country Living C. 291.7 332.3 521.0 537.1
Elle Decor (8X) C. 435.3 400.9 550.8 517.1
Family Handyman (10X) C. 218.8 205.9 331.2 317.9
Flower & Garden (6X) 25.0 32.0 86.0 101.0
Garden Design (6X) C. 192.5 192.0 240.2 244.1
Gardener (6X) C. 69.0 60.4 93.7 80.3
Home (10X) C. 379.3 359.2 550.3 531.5
Horticulture (10X) D. 141.5 154.5 295.0 351.5
House Beautiful C. 297.1 228.1 470.8 415.6
Martha Stewart Living 435.0 373.0 676.0 610.6
(10X) C.
Metropolis (10X) 275.6 211.6 331.6 271.3
Metropolitan Home (6X) C. 128.6 102.9 314.5 280.7
Midwest Living (6X) C. 299.5 251.6 362.5 340.0
Organic Gardening (9X) C. 20.1 62.2 74.0 152.1
Phoenix Home/Garden 190.5 165.5 446.6 395.1
San Diego Home/ 307.7 309.3 464.3 453.7
Garden D.
Southern Accents (6X) C. 145.7 137.9 353.9 349.9
Southern Living C. 467.1 464.1 783.3 753.6
Sunset Magazine C. 348.7 368.1 611.1 600.4
This Old House (6X) C. 251.7 169.3 379.7 327.0
Today's Homeowner 176.0 169.6 257.7 251.0
(10X) C.
Traditional Home (6X) C. 139.8 126.1 229.6 211.4
Workbench (6X) 27.3 21.7 75.2 54.0
Total Group 7,349.8 6,744.3 11,269.4 11,065.8
% change 9.0% 1.8%
In-flight & other
passenger
Aboard Group (6X) 49.5 37.4 142.1 108.5
Alaska Airlines 199.6 176.5 381.9 330.2
American Express' 49.0 48.2 89.5 82.4
Sky Guide C.
America West Airlines 206.0 235.0 409.0 464.0
Magazine
American Way (24X) C. 551.3 569.0 1,040.6 1,086.6
Continental B. - 201.7 - 371.4
Hemispheres C. 280.5 282.6 529.0 519.0
Northwest Air World 213.0 305.9 447.9 571.9
Traveler C.
Sky Magazine C. 263.9 267.3 467.3 512.3
Southwest Spirit C. 271.6 276.6 503.6 535.0
Spirit of Aloha B. - 128.1 143.3 258.2
TWA Ambassador B. - - - 124.6
US Airways Attache C. 200.6 137.9 366.3 256.8
Total Group 2,285.0 2,181.8 4,377.1 4,466.6
% change 4.7% -2.0%
Men's
Details C. 236.1 286.2 407.8 495.0
Esquire C. 206.5 173.0 414.0 327.6
Firehouse Magazine 172.5 162.3 342.6 317.0
Gear C., E. 39.5 - 130.4 -
GQ C. 397.2 521.2 736.6 833.0
Maxim (10X) C. 257.3 152.8 390.2 237.9
Men's Fitness C. 160.0 161.2 291.3 286.7
Men's Health (10X) C. 243.9 281.3 406.7 406.9
Men's Journal C. 343.1 307.9 491.2 438.3
Muscle & Fitness C. 338.2 341.7 697.9 679.0
Penthouse C. 125.5 140.0 251.3 278.1
Playboy C. 170.5 156.0 326.2 280.8
Popular Mechanics C. 218.4 225.5 375.4 385.1
P.O.V. (10X) C. 179.7 196.5 254.0 279.5
Total Group 3,049.0 3,105.6 5,385.3 5,244.9
% change -1.8% 2.7%
Metropolitan
Atlanta 245.6 196.9 438.4 359.5
Baltimore 217.3 216.8 350.3 362.7
Boston 275.2 277.4 551.7 492.7
Chicago 289.6 236.2 520.0 473.7
Chicago's North Shore 226.4 173.9 329.9 314.7
Cincinnati 188.3 154.2 343.8 277.4
Cleveland (13X) 362.9 372.8 619.8 617.9
Columbus Monthly 181.3 172.1 356.7 320.8
Connecticut 236.7 236.0 444.0 438.6
Diablo 150.9 146.1 305.1 281.8
Grand Rapids 105.1 93.4 167.8 161.9
Honolulu 111.9 131.9 223.8 242.2
Indianapolis Monthly 396.3 339.3 681.0 636.0
Los Angeles 247.0 228.0 440.0 392.0
Louisville 101.6 80.6 183.5 154.6
Madison 94.1 87.9 151.8 135.5
Memphis 144.8 144.0 271.1 283.7
Miami Metro 113.0 103.0 239.0 224.0
Minneapolis/St. Paul 342.5 340.8 725.6 741.6
Minnesota Monthly 382.1 345.0 647.8 606.7
Magazine
New Jersey Monthly 243.2 211.0 405.8 366.0
Ohio (10X) 215.0 213.0 307.0 336.0
Orlando 101.3 112.9 212.8 215.6
Palm Springs Life 163.2 155.3 546.8 431.4
Philadelphia 330.4 306.7 598.4 548.3
Phoenix 155.7 182.8 332.9 354.6
Pittsburgh 205.2 165.1 393.1 330.4
Rhode Island Monthly B. - 185.7 148.5 329.4
Sacramento Magazine B. - 114.7 137.3 232.0
San Diego 265.4 274.8 536.8 550.7
San Francisco Magazine B. - 100.7 - -
Texas Monthly C. 374.0 365.4 719.9 757.2
The Washingtonian 289.9 255.1 540.2 497.6
Total Group 6,755.9 6,318.4 12,584.8 11,905.6
% change 6.9% 5.7%
Music/entertainment
Audio C. 93.6 106.5 215.0 235.3
Blaze (10X) C. E. 153.2 - 253.2 -
Dance Magazine 156.5 163.6 400.7 413.3
Entertainment 522.1 497.4 943.4 836.7
Weekly (52X) C.
People en Espanol (10X) C. 163.9 143.7 220.9 196.7
Premiere C. 162.2 180.8 331.4 365.1
Rolling Stone (25X) C. 508.0 578.3 823.4 858.6
The Source C. 366.4 296.9 707.3 599.2
Spin C. 270.1 222.6 491.1 426.5
Stereo Review C. 172.6 141.7 325.4 303.0
US C. 140.4 149.1 251.0 257.3
Vibe (10X) C. 334.3 305.5 518.6 508.1
Total Group 2,890.1 2,786.0 5,228.1 4,999.8
% change 3.7% 4.6%
Outdoor & sport
American Handgunner (6X) 63.2 70.1 174.0 177.6
American Hunter 32.7 37.0 86.8 88.8
American Rifleman 53.7 58.5 109.2 124.7
Backpacker (9X) C. 228.3 255.9 379.8 413.6
B.A.S.S. Times 91.7 107.6 215.2 240.2
Bassmaster (10X) C. 226.2 283.3 478.3 486.1
Bicycling (10X) C. 221.1 229.8 307.7 334.8
Ducks Unlimited (6X) C. 37.5 35.1 104.5 110.4
ESPN Magazine (26X) C. 425.3 359.9 743.7 467.8
Field & Stream C. 202.7 284.2 337.8 412.8
Flex 373.0 288.3 735.1 533.4
Flying C. 206.5 218.6 391.0 391.2
Florida Sportsman 364.9 354.4 766.0 757.5
Golf Digest C. 499.2 448.5 802.8 743.3
Golf for Women (6X) C. 164.2 181.9 213.0 244.8
Golf Magazine C. 404.6 409.9 829.6 781.4
Guns & Ammo 108.2 99.8 216.0 200.7
Guns & Gear 63.6 79.1 143.5 201.5
Guns Magazine D. 97.7 103.9 193.6 206.1
In-Fisherman (7X) B. - 152.0 186.0 303.0
Links (7X) B. - 136.0 137.0 273.7
"Outdoor Explorer E. 52.8 - 52.8 -
Outdoor Life C. 156.4 156.2 250.1 247.0
Outside Magazine C. 375.5 450.4 592.2 662.1
Petersen's Hunting 102.4 73.4 196.7 155.4
Runner's World C. 150.6 151.2 265.5 256.4
Salt Water Sportsman C. 268.7 275.6 565.1 579.2
Senior Golfer (9X) C. 127.7 139.4 282.6 284.7
Shooting Times 132.1 116.9 260.5 221.2
Sierra (6X) C. 46.0 51.8 139.2 147.0
Ski (8X) C. 53.0 50.6 262.6 278.6
Skiing (7X) C. - - 195.9 193.2
Skin Diver C. 213.1 225.3 456.8 453.4
Snowboard Life (6X) C. 36.6 41.2 164.0 90.5
Sport Magazine C. 92.3 78.6 171.9 172.5
Sports Afield (10X) C. 166.9 167.7 269.6 249.5
Surfing 292.7 271.7 527.0 501.5
Tennis C. 236.6 216.2 375.3 382.8
Transworld Snowboard- 101.7 109.0 449.1 436.4
ing (8X) C.
Travel & Leisure Golf 69.3 47.2 197.9 107.5
(6X) C.
Warp C. (6X) 52.1 78.7 85.9 122.0
Waterski (11X) 199.6 215.2 340.1 335.0
Western Outdoors (9X) 124.8 95.6 237.5 199.0
Western Outdoors News - 381.7 402.7 741.0
(52X) B.
Total Group 6,862.1 6,917.4 13,513.1 12,991.5
% change -0.8% 4.0%
Parenthood
American Baby C. 128.5 114.7 252.1 215.2
Baby Talk (10X) C. 100.6 120.8 188.3 205.5
Child (10X) C. 165.8 185.0 277.9 309.6
Crayola Kids (6X) C. 74.6 43.6 117.3 75.6
Family Fun (10X) C. 216.2 234.8 327.9 351.4
Family Life (6X) C. 150.7 183.8 237.2 267.1
Parenting C. 365.5 350.8 571.6 555.9
Parents Magazine C. 395.7 355.6 688.7 657.1
Scholastic Parent & 30.5 34.2 45.3 52.7
Child (6X) C.
Sesame St. Parents C. 128.2 121.2 226.6 217.0
Working Mother C. 147.5 107.7 225.9 182.4
Total Group 1,903.8 1,852.1 3,158.9 3,089.3
% change 2.8% 2.3%
Photography
American Photo (6X) C. 45.9 44.0 137.5 138.7
Outdoor Photographer 203.1 151.7 337.7 270.6
(10X)
Petersen's Photographic 277.9 279.1 558.9 550.9
Popular Photography C. 519.6 485.7 1,009.0 947.3
Shutterbug 693.6 676.3 1,403.1 1,338.6
Total Group 1,740.2 1,636.7 3,446.2 3,246.1
% change 6.3% 6.2%
Science/technology
Discover C. 137.3 128.6 288.5 243.1
Popular Science C. 176.8 149.6 294.0 287.2
Scientific American C. 87.6 91.2 167.9 177.1
Spectrum C. 138.7 119.5 292.0 278.9
Technology Review (6X) C. 37.8 33.7 98.0 64.2
Total Group 578.2 522.7 1,140.4 1,050.5
% change 10.6% 8.6%
Travel
Caribbean Travel & Life 122.8 96.8 231.8 215.0
(8X)
Conde Nast Traveler C. 438.2 466.2 773.8 755.9
Endless Vacation (6X) C. 48.0 52.0 175.1 171.0
Islands (6X) C. 79.1 88.8 237.9 239.7
"Nat'l Geographic 113.4 - 113.4 -
Adventure E.
Nat'l Geographic 135.8 73.4 256.9 219.1
Traveler (6X) C.
Travel & Leisure C. 511.4 423.0 814.1 744.9
Travel Holiday (10X) C. 239.8 180.4 380.5 287.8
Total Group 1,575.0 1,380.7 2,870.1 2,633.4
% change 14.1% 9.0%
Weeklies/bi-weeklies
The Advocate 342.7 319.8 606.7 577.3
Army Times Military Group:
Air Force Times (52X) 367.7 412.7 681.1 744.5
Army Times (52X) 373.0 404.3 691.8 734.6
Navy Times (52X) 392.5 402.1 733.4 739.8
Capper's (26X) 95.8 92.2 208.7 207.6
Commonweal (22X) 35.9 34.9 71.8 70.0
Golfweek (52X) D. 288.0 377.5 461.5 645.1
Golf World (46X) C. 474.1 513.3 743.7 833.0
Grit (26X) 96.4 90.2 194.8 190.4
Jet (52X) C. 233.2 206.0 455.1 402.0
National Journal (50X) C. 169.0 156.0 241.0 270.0
National Review (25X) 159.1 148.8 258.2 259.2
The New Republic (48X) 160.6 117.6 237.0 187.3
New York Magazine 673.3 785.1 1,203.8 1,239.7
(50X) C.
The New Yorker C. 498.9 503.9 871.1 928.9
Newsweek (52X) C. 671.3 685.0 1,196.9 1,198.4
People (51X) C. 1,092.5 1,027.6 1,931.0 1,826.8
Sporting News (52X) C. 239.4 179.8 427.4 391.7
Sports Illustrated (52X) C. 757.1 698.7 1,371.2 1,368.2
Time (52X) C. 758.8 721.0 1,405.3 1,290.3
TV Guide (52X) C. 798.3 714.2 1,679.3 1,515.4
U.S. News & World 496.7 470.9 972.9 924.8
Report (50X) C.
Total Group 9,174.1 9,061.4 16,643.7 16,544.8
% change 1.2% 0.6%
Women's/fashion/service
Allure C. 292.2 374.8 523.4 656.1
Bridal Guide C. 313.6 304.8 1,128.3 1,025.8
Bride's (6X) C. 1,086.5 1,005.5 2,168.1 1,965.2
Conde Nast Women's 81.7 231.5 180.1 358.0
Sports & Fitness (6X) C.
Cosmopolitan C. 502.0 523.7 905.1 961.0
Elegant Bride (11X) 153.2 113.7 542.2 501.0
Elle C. 520.8 491.9 978.9 945.2
Essence C. 289.9 305.4 540.7 523.4
Family Circle (17X) C. 427.7 377.8 740.7 724.3
Fitness (10X) C. 213.8 220.5 381.9 381.1
Glamour C. 582.0 577.8 979.5 973.9
Good Housekeeping C. 385.9 415.0 664.2 689.5
Harper's Bazaar C. 284.9 258.2 653.9 628.5
Imagen 260.3 216.1 416.0 358.8
InStyle C. 620.8 474.2 1,025.0 798.9
Jane (10X) C. 220.8 128.4 357.0 221.5
Jump (10X) C. 144.5 84.7 208.4 141.2
Ladies' Home Journal C. 364.0 373.5 638.8 721.3
Latina C. 133.0 96.7 238.0 153.2
Mademoiselle C. 318.9 391.7 530.9 629.9
Marie Claire C. 335.9 287.6 606.4 538.9
McCall's C. 309.4 258.3 511.4 499.3
Mirabella C. 141.5 82.0 275.6 198.9
Mode C. 132.6 133.3 271.8 243.6
Modern Bride (6X) C. 833.1 772.7 1,572.9 1,547.9
More (6X) C., E. 160.9 - 212.2 -
New Woman C. 156.7 175.8 316.6 336.6
Redbook C. 330.4 299.9 581.9 519.0
Self C. 320.4 411.6 539.0 664.6
Seventeen C. 326.7 349.6 590.3 625.8
Shape C. 207.7 223.8 355.0 408.4
Soap Opera Digest 289.4 228.2 554.9 459.6
(52X) C.
Teen C. 156.7 143.2 275.8 258.5
Teen People (10X) C. 231.3 153.5 349.6 244.1
Victoria C. 138.2 126.5 234.6 238.9
Vogue C. 641.9 625.9 1,333.8 1,227.8
W Magazine C. 442.7 431.5 935.5 883.2
Weight Watchers (6X) C. 120.1 72.5 231.6 201.4
Woman's Day (15X) C. 464.6 484.1 797.1 822.5
YM (10X) C. 179.5 196.7 265.0 305.0
Total Group 12,955.3 12,422.6 24,399.7 23,581.6
% change 4.3% 3.5%
Youth
Boys' Life C. 32.6 36.2 58.2 64.8
Campus Life (9X) 23.0 23.2 165.7 162.5
Nickelodeon (10X) C. 74.2 75.4 111.5 126.9
Sports Illustrated for Kids C. 81.0 92.3 134.7 157.3
Transworld Skate- 365.2 371.4 724.9 725.2
boarding C.
Total Group 575.9 598.4 1,194.8 1,236.7
% change -3.8% -3.4%
Business/national
ABA Journal C. 105.9 145.1 200.1 266.6
Barron's (52X) C. 550.8 542.0 1,034.6 1,089.6
Black Enterprise C. 369.7 338.9 643.6 600.8
Bloomberg Personal 115.0 127.0 198.6 226.0
Finance (10X)
Business Start-Ups C. 178.7 211.5 346.2 386.1
Business Week (52X) 1,271.2 1,192.3 2,141.1 1,970.3
Economist (52X) C. 868.5 724.3 1,620.0 1,456.7
Entrepreneur C. 401.9 490.0 849.0 960.6
Fast Company C. (6X) 422.1 274.9 625.0 383.5
Forbes (26X) C. 1,284.4 1,203.0 2,043.5 2,010.6
Fortune (26X) C. 1,147.7 1,112.3 2,007.8 1,810.8
Futures 98.2 112.8 191.8 214.8
Harvard Business Review 86.3 65.0 225.7 173.4
(6X) C.
Inc. Magazine C. 421.8 405.7 713.8 659.1
Individual Investor C. 138.4 169.6 278.9 372.5
Industry Week (23X) 240.6 259.5 487.0 509.5
Kiplinger's Personal 205.0 239.4 418.4 475.2
Finance C.
Money C. 369.2 317.7 672.6 609.3
Mutual Funds C. 126.6 130.0 247.1 272.5
Nation's Business C. 63.5 112.3 142.0 207.3
SmartMoney C. 321.7 339.9 601.8 627.9
Working Woman C. 180.1 143.1 281.4 232.9
Worth (10X) C. 268.9 191.7 386.3 337.2
Your Company (8X) C. 86.4 81.2 132.0 121.9
Total Group 9,322.6 8,929.2 16,488.2 15,975.2
% change 4.4% 3.2%
Business/regional
Business First of 593.7 475.8 888.8 836.8
Columbus (52X)
Capital District Business 331.7 309.5 589.9 575.6
Review (52X)
Caribbean Business 392.7 360.6 719.9 624.7
(52X) D.
Crain's Chicago 420.4 434.4 718.8 741.5
Business (52X)
Crain's Cleveland 262.0 291.0 475.0 498.0
Business (52X)
Crain's Detroit 307.3 281.4 432.3 541.6
Business (52X)
Crain's New York 337.7 340.5 591.1 612.3
Business (52X)
Florida Trend (13X) 143.6 154.4 262.4 225.8
Georgia Trend 147.8 123.5 267.8 239.8
Grand Rapids Business 193.0 217.8 379.4 417.6
Journal (52X)
Hawaii Business B. - 76.3 76.3 161.6
Indianapolis Business 421.5 428.9 752.6 754.5
Journal (52X)
Los Angeles Business 342.0 313.9 615.7 569.8
Journal (52X)
New Orleans City - - 327.3 329.0
Business (52X) B.
Pacific Bus. News (52X) 414.8 500.4 688.5 926.9
Providence Business 162.2 202.0 298.1 358.0
News (52X)
Total Group 4,470.4 4,434.0 7,680.3 7,922.9
% change 0.8% -3.1%
National Sunday
magazines
Parade (52X) C. 152.6 167.2 314.8 323.1
USA Weekend (52X) C. 165.1 159.9 324.8 314.2
Vista Magazine (12X) 47.9 33.5 77.9 56.0
Total Group 365.6 360.6 717.5 693.3
% change 1.4% 3.5%
Newspaper Sunday
magazines
Chicago Tribune 213.6 235.7 537.8 454.0
Los Angeles Times C. 150.5 180.3 280.3 312.8
The New York Times C. 882.6 707.9 1,657.9 1,398.7
Seattle Times 254.0 226.0 443.0 387.0
The Washington Post 158.5 165.2 294.6 325.6
Total Group 1,659.2 1,515.1 3,213.6 2,878.1
% change 9.5% 11.7%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A) Frequency change from prior year. B) Incomplete report, not included in group total and percentage change. C) Figures supplied by Publishers Information Bureau. D) Figures do not reflect comparable number of issues. E) New magazine, comparable results not available for 1998; not included in group total and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Shannon O'Boyle.