Advertising Age Data Center
Consumer Magazine Ad Linage, 3rd Quarter 2000
Advertising Age's quarterly summary of advertising linage data from Publisher's Information Bureau and publishers.
Category/Magazine 3rd quarter linage 2000 3rd quarter linage 1999 Year-to-date linage 2000 Year-to-date linage 1999
Auto/cycle/rec. vehicles
Automobile Magazine C. 193.4 233.5 666.8 688.7
AutoWeek (52X) C. 336.1 336.3 1,096.0 1,089.8
Car & Driver C. 291.6 305.3 897.6 939.0
Car Collector 98.5 80.6 242.7 212.5
Car Craft B. - 173.9 326.8 522.5
Circle Track B. - 249.0 493.4 800.9
Cycle World C. 277.6 262.0 810.4 737.2
Dirt Rider B. - 264.2 635.5 832.9
Dune Buggies & Hot VWs 242.0 248.6 733.6 733.4
Easyriders 184.0 163.4 535.3 691.0
Family Motor Coaching 591.2 609.4 1,820.8 1,849.3
Hot Rod C. 222.1 259.4 648.7 775.7
Motorcyclist B. - 197.3 413.4 603.5
Motor Trend C. 219.8 356.0 694.7 918.9
Motorhome 264.0 246.8 841.9 753.1
Petersen's 4 Wheel & Off-Road B. - 296.0 536.9 825.2
Ride BMX (9X) C. 343.6 256.0 644.9 488.1
Rider 135.0 129.0 424.0 406.0
Snap BMX (9X) C. 240.1 190.7 617.8 449.3
Road & Track C. 285.5 347.1 862.7 978.8
Trailer Life 193.6 205.2 617.2 617.9
Total Group 4,118.0 4,229.3 12,155.2 12,328.6
% change -2.6% -1.4%
Boating & yachting
Boating C. 320.5 356.9 1,254.5 1,301.4
Chesapeake Bay B. - 223.1 500.2 685.4
Cruising World C. 291.5 300.8 979.4 963.7
Lakeland Boating (11X) 228.9 279.6 904.9 945.3
Motor Boating & Sailing C. 368.1 406.4 1,260.9 1,408.8
Power & Motoryacht 559.3 510.0 1,746.3 1,672.2
Sail 259.0 291.7 965.7 968.9
Sailing World (10X) 77.3 83.9 311.6 297.0
Showboats Internat'l (6X) C. 259.0 204.5 670.7 585.1
Trailer Boats (11X) B. - 157.3 373.3 207.9
Yachting C. 503.5 404.5 1,540.5 1,311.4
Total Group 2,867.1 2,838.3 9,634.5 9,453.7
% change 1.0% 1.9%
Computers
Family PC C. (10X) 173.5 137.7 540.1 644.2
Home Office Computing C. 127.9 142.0 439.9 468.2
PC Magazine C. 613.4 809.1 2,363.9 3,194.2
PC World 423.4 482.4 1,370.8 1,535.9
Time Digital C. E. 90.2 - 188.7 -
Wired C. 539.0 351.1 1,641.2 971.4
Yahoo! Internet Life C. 242.5 254.6 817.3 679.5
Total Group 2,119.6 2,176.9 7,361.8 7,493.4
% change -2.6% -1.8%
General
American Heritage (8X) C. 63.2 73.7 241.6 290.6
Archaeology (6X) 42.6 47.6 121.4 149.3
Art & Antiques (11X) C. 174.8 160.0 609.3 521.2
ARTnews 267.5 198.4 958.0 715.2
The Atlantic Monthly C. 83.9 118.8 390.4 411.1
Audubon (6X) C. 139.4 138.7 346.6 320.2
Biography C. 106.4 88.6 299.2 264.1
Bon Appetit C. 313.5 276.9 926.6 778.9
Buena Vida 120.4 116.5 359.2 274.5
Civilization (6X) C. 40.8 39.1 160.9 178.0
Coastal Living (6X) C. 196.9 196.8 491.2 466.3
Consumers Digest (6X) C. 39.1 34.7 94.8 83.1
Cooking Light (11X) A. C. 264.2 211.0 839.0 702.2
Departures N. America (6X) C. 235.0 266.3 679.8 630.8
Ebony C. 284.1 279.8 805.6 828.6
Food & Wine C. 267.5 242.1 805.2 674.6
George C. 79.3 99.9 182.0 314.1
Gourmet C. 255.4 230.2 827.9 779.3
Let's Live B. - 127.7 271.5 390.2
Mature Outlook (6X) C. 46.9 37.8 267.6 211.8
Modern Maturity (6X) C. 103.4 93.1 260.5 220.3
National Geographic C. 94.3 75.1 289.3 258.9
Natural History C. 57.8 72.7 222.3 230.3
New Choices: Living Even Better After 50 (10X) C. 98.1 88.3 344.6 317.6
Out C. (11X) 142.0 194.1 529.3 605.3
Prevention C. 318.4 229.6 913.4 722.9
Reader's Digest C. 299.1 267.1 893.3 802.8
Reader's Digest Large Edition C. 50.5 35.4 117.8 116.9
Reader's Digest Selecciones C. 71.1 55.8 183.8 137.4
Rx Remedy (6X) C. 69.5 49.5 174.7 112.4
Saturday Evening Post (9X) C. 73.4 70.7 188.3 182.2
Saveur (6X) C. 102.3 118.5 282.9 352.8
Smithsonian C. 139.8 163.5 517.2 566.2
Town & Country C. 300.3 265.7 1,010.8 921.0
Travelhost 366.9 245.5 1,052.2 845.9
Utne Reader (6X) 89.0 85.0 217.0 211.0
Vanity Fair C. 445.0 374.0 1,341.1 1,197.3
The Walking Mag. (6X) C. 58.4 55.2 308.8 257.3
Yankee C. 107.0 157.2 402.7 505.1
Total Group 6,006.9 5,552.7 18,656.2 17,157.3
% change 8.2% 8.7%
Home
American HomeStyle & Gardening (8X) C. 147.1 106.7 456.1 407.3
American Woodworker (7X) C. 44.2 36.3 209.1 171.1
Architectural Digest C. 346.0 343.3 1,267.7 1,204.2
Better Homes & Gardens C. 407.0 455.9 1,396.0 1,373.1
Classic American Homes (6X) C. 42.2 41.8 163.3 167.0
Columbus Mthly Homes (4X) 28.6 24.1 84.0 81.4
Country Home (6X) C. 181.2 156.8 591.1 521.1
Country Living C. 255.5 245.6 775.4 766.6
Elle Decor (8X) C. 125.1 131.5 670.9 682.3
Family Handyman (10X) C. 140.0 141.4 513.5 472.6
Flower & Garden (6X) 19.2 28.0 107.2 113.4
Garden Design (6X) C. 41.3 57.9 278.1 298.1
Gardener (6X) C. 31.9 27.1 134.7 120.8
Home (10X) C. 207.1 210.3 725.0 760.6
Horticulture (10X) 87.0 88.0 330.5 347.0
House & Garden C. 309.8 296.2 792.3 717.6
House Beautiful C. 253.1 225.4 781.4 696.2
Martha Stewart Living (10X) C. 360.3 299.9 1,194.5 975.9
Metropolis (10X) 149.0 138.7 515.9 470.3
Metropolitan Home (6X) C. 272.5 292.6 599.2 607.1
Midwest Living (6X) C. 64.8 82.2 474.6 446.2
Organic Gardening (9X) C. 57.7 41.2 160.1 115.2
San Diego Home/Garden (14X) 239.4 219.3 703.2 683.6
Southern Accents (6X) C. 252.7 243.9 587.8 597.7
Southern Living C. 364.0 342.3 1,160.9 1,125.6
Sunset Magazine C. 306.7 299.5 992.8 910.7
This Old House (6X) C. 179.9 170.8 620.9 551.3
Today's Homeowner (10X) C. 111.1 114.6 416.0 372.4
Traditional Home (6X) C. 119.3 215.7 516.0 445.3
Workbench (6X) 63.2 62.7 168.3 137.1
Total Group 5,206.5 5,139.7 17,386.3 16,338.9
% change 1.3% 6.4%
In-flight & other passenger
Aboard Group (6X) 404.6 323.0 936.8 1,035.4
Alaska Airlines 220.4 223.9 661.3 605.9
American Express' Sky Guide C. 53.3 55.4 142.0 144.8
America West Airlines Magazine 227.0 224.0 676.0 633.0
American Way (24X) C. 522.8 449.5 1,606.1 1,490.1
Hemispheres C. 301.1 280.4 908.1 809.4
Nexos (4X) C. 66.7 52.7 168.0 91.2
Sky Magazine C. 274.6 235.5 836.3 702.8
Southwest Spirit C. 259.2 249.1 766.9 752.7
Spirit of Aloha 172.5 148.3 499.5 440.6
US Airways Attache C. 206.4 137.9 599.6 504.2
Total Group 2,708.4 2,379.5 7,800.5 7,209.9
% change 13.8% 8.2%
Men's
Details C. 0.0 213.4 295.2 621.2
Esquire C. 244.4 227.4 714.8 641.5
Firehouse Magazine 221.9 234.4 593.6 577.0
FHM (7X) C. E. 154.1 - 331.5 -
Gear C. 76.6 93.7 243.8 224.1
GQ C. 463.2 488.9 1,276.5 1,227.6
Maxim (10X) C. 212.0 221.4 804.2 611.7
Men's Fitness C. 146.5 206.1 421.0 497.4
Men's Health (10X) C. 168.7 187.7 523.1 605.4
Men's Journal C. 279.4 189.9 795.7 681.2
Muscle & Fitness C. 471.9 448.8 1,278.4 1,146.7
Penthouse C. 125.3 152.0 382.1 403.3
Playboy C. 163.1 185.8 537.6 481.6
Popular Mechanics C. 199.1 185.8 598.4 561.2
Total Group 2,772.1 3,035.5 8,464.2 8,279.6
% change -8.7% 2.2%
Metropolitan
Atlanta 238.6 263.3 747.5 701.7
Baltimore 172.5 192.1 487.5 542.4
Boston 355.5 333.3 973.6 872.7
Chicago 346.8 262.9 834.7 782.9
Chicago's North Shore 194.8 208.2 581.4 602.4
Cincinnati 200.4 179.8 628.3 523.6
Columbus Monthly 192.4 186.3 571.7 543.0
Connecticut 223.3 212.6 681.2 656.1
Diablo B. - 223.5 392.2 571.8
Grand Rapids 121.3 107.0 367.5 275.0
Honolulu 156.7 129.8 402.6 353.6
Indianapolis Monthly B. - 390.4 768.0 1,103.4
Los Angeles 267.6 303.0 703.0 743.0
Madison 81.6 68.7 225.4 220.9
Memphis 219.2 213.5 564.8 484.6
Miami Metro 109.0 104.0 383.0 381.0
Minneapolis/St. Paul 491.5 467.5 1,241.1 1,193.0
Minnesota Monthly Magazine 306.6 269.3 1,027.0 917.1
New Jersey Monthly 204.5 189.2 634.6 595.0
Ohio (10X) 107.0 100.0 338.0 407.0
Orlando 102.3 115.9 293.0 328.7
Palm Springs Life 476.4 362.5 1,037.3 862.7
Philadelphia 372.2 347.1 1,007.7 950.2
Phoenix B. - - 175.3 342.2
Pittsburgh 239.3 229.4 609.2 622.5
Rhode Island Monthly (13X) 216.0 195.1 633.0 521.0
San Diego 327.9 287.3 986.3 798.0
San Francisco Magazine 224.8 157.0 606.2 492.8
Texas Monthly C. 379.4 325.8 1,167.4 1,045.7
The Washingtonian 241.5 248.0 807.3 788.2
Total Group 6,568.9 6,058.4 18,540.4 17,204.7
% change 8.4% 7.8%
Music/entertainment
Blaze (10X) C. - - 423.7 125.8
The Cable Guide C. 32.8 33.4 108.1 106.0
Country Weekly (26X) C. 142.0 148.3 439.3 486.2
Entertainment Weekly (52X) C. 442.1 520.8 1,414.7 1,464.1
Movieline (11X) C. 100.0 104.8 281.8 289.8
National Enquirer (52X) C. 176.2 172.1 521.8 530.0
People En Espanol (10X) C. 141.3 99.2 451.5 320.1
Premiere C. 106.8 157.4 416.4 488.8
Rolling Stone (25X) C. 445.6 555.4 1,299.2 1,378.8
Star (52X) C. 125.3 120.5 372.1 378.3
The Source C. 457.4 449.3 1,189.5 1,172.6
Spin C. 306.5 319.1 831.9 810.2
Stereo Review Sound & Vision C. (10X) 173.3 132.6 547.0 458.0
Talk C. E. 105.8 126.3 440.8 126.3
Vibe (10X) C. 251.7 289.6 818.1 808.2
Total Group 2,901.1 3,102.5 9,115.1 8,816.8
% change -6.5% 3.4%
Outdoor & sport
American Handgunner (6X) 86.7 115.4 225.9 289.5
American Hunter (11X) 83.6 63.2 169.6 119.3
American Rifleman (11X) 66.7 57.7 170.2 145.8
Backpacker (9X) C. 154.7 156.0 530.9 535.7
B.A.S.S. Times 78.7 104.1 299.4 319.3
Bassmaster (10X) C. 122.1 122.2 594.9 601.5
Bicycling (10X) C. 169.7 174.7 457.0 482.5
Ducks Unlimited (6X) C. 123.2 129.0 235.9 233.5
ESPN Magazine (26X) C. 330.6 367.1 1,083.9 1,112.3
Field & Stream C. 216.7 207.5 562.1 545.3
Flex 556.8 492.8 1,464.5 1,459.4
Flying C. 244.8 224.8 678.0 615.7
Florida Sportsman 258.4 249.0 1,083.2 1,015.0
Golf Digest C. 338.6 390.3 1,147.6 1,193.1
Golf Magazine C. 334.7 297.2 1,192.1 1,126.9
Guns & Ammo B. - 114.7 233.2 339.4
Guns & Gear 89.9 102.1 195.4 245.6
Guns Magazine 89.5 95.8 259.5 289.4
In-Fisherman (8X) 33.0 65.0 362.6 414.2
Links (7X) 153.5 151.5 457.5 443.5
Nat'l Geographic Adventure (6X) C. 157.2 67.2 340.6 180.7
NFL Insider (8X) C. E. 75.0 54.0 198.3 54.0
Outdoor Explorer C. 83.8 0.0 172.6 52.8
Outdoor Life C. 143.8 120.1 380.7 370.2
Outside Magazine C. 227.6 220.1 816.4 813.4
Petersen's Hunting B. - 144.3 200.2 354.4
Runner's World C. 138.2 152.5 360.2 418.0
Salt Water Sportsman C. 230.3 234.9 884.1 800.1
Senior Golfer (9X) C. 176.4 150.3 555.0 433.9
Shooting Times B. - 134.8 104.8 392.6
Sierra (6X) C. 74.7 70.9 202.6 210.1
Ski (8X) C. 118.8 113.4 391.5 376.0
Skiing (7X) C. 108.1 102.2 318.3 298.0
Skin Diver C. 227.9 239.6 688.7 696.4
Snowboard Life (6X) C. - - 164.4 169.0
Sports Afield (10X) C. 62.8 89.7 231.9 359.3
Surfing B. - 342.7 265.0 869.7
Tennis C. 171.4 187.9 464.3 563.2
Transworld Snowboarding (8X) C. 185.4 150.3 700.8 599.4
Transworld Surf (9X) C. 295.0 200.0 532.1 273.0
Travel & Leisure Golf (6X) C. 188.1 124.7 434.2 322.5
Waterski (9X) 147.0 156.0 442.0 508.0
Western Outdoors (9X) 45.8 59.4 255.8 296.8
Western Outdoors News (52X) D. 423.7 784.8 1,152.2 1,679.0
Total Group 6,580.4 6,721.9 20,318.1 20,426.4
% change -2.1% -0.5%
Parenthood
American Baby C. 149.3 133.4 410.8 385.5
Baby Talk (10X) C. 90.4 82.9 281.3 271.1
Child (10X) C. 115.9 115.3 408.8 393.2
Crayola Kids (6X) B. C. - 127.1 89.4 244.5
Family Fun (10X) C. 145.6 141.6 516.2 471.1
Family Life (6X) C. 109.3 92.8 301.3 331.8
Nick Jr. (6X) C. E. 25.8 0.0 81.6 0.0
Parenting C. 226.5 223.3 784.9 794.9
Parents Magazine C. 362.6 340.0 1,095.6 1,028.7
Scholastic Parent & Child (6X) C. 30.2 21.1 99.7 66.5
Sesame St. Parents C. 98.1 111.3 329.4 337.9
Working Mother C. 127.5 115.9 438.5 341.9
Total Group 1,455.3 1,377.5 4,666.4 4,422.4
% change 5.6% 5.5%
Photography
American Photo (6X) C. 118.5 87.4 257.6 224.9
Outdoor Photographer (10X) 167.9 148.1 568.3 483.8
Petersen's Photographic B. - 281.6 560.1 842.8
Popular Photography C. 560.7 540.3 1,671.3 1,549.3
Shutterbug 666.7 649.0 1,969.1 2,023.4
Total Group 1,513.8 1,424.8 4,466.2 4,281.4
% change 6.2% 4.3%
Science/technology
Discover C. 122.2 124.4 347.6 413.0
Popular Science C. 117.9 122.2 398.1 418.2
Scientific American C. 63.4 60.6 230.0 228.4
Spectrum C. 153.0 128.9 452.4 420.8
Technology Review (6X) C. 126.7 83.1 282.5 181.0
Total Group 583.3 519.1 1,710.6 1,661.4
% change 12.4% 3.0%
Travel
Caribbean Travel & Life (8X) 59.5 56.8 284.6 288.0
Conde Nast Traveler C. 330.9 273.9 1,103.4 1,047.8
Endless Vacation (6X) C. 103.1 101.1 276.1 276.2
Islands (6X) C. 182.2 161.9 504.9 399.8
Nat'l Geographic Traveler (6X) C. 115.6 90.5 392.4 347.3
Travel & Leisure C. 352.7 328.6 1,237.0 1,142.0
Travel Holiday (10X) C. 110.1 116.0 471.0 496.5
Total Group 1,411.3 1,196.0 4,610.0 4,178.1
% change 18.0% 10.3%
Weeklies/bi-weeklies
The Advocate C. 246.0 310.0 881.5 916.7
The Army Times Military Group:
Air Force Times (52X) 472.4 496.0 1,088.0 1,177.1
Army Times (52X) 484.2 493.8 1,118.6 1,185.6
Navy Times (52X) 474.6 479.3 1,118.7 1,212.7
Capper's (26X) 63.4 78.7 221.9 303.4
Commonweal (22X) 24.5 25.2 101.4 55.2
Golfweek (48X) D. 210.0 185.1 822.5 646.6
Golf World C. 344.7 370.9 1,203.4 1,134.4
Grit (26X) 52.7 55.1 187.1 211.1
Jet (52X) C. 259.4 253.9 728.4 709.0
National Journal (50X) C. 188.3 144.3 525.3 385.3
The New Republic (48X) 86.0 71.3 312.4 313.5
New York Magazine (50X) C. 625.6 532.4 1,911.8 1,736.2
The New Yorker C. 410.0 401.4 1,563.8 1,272.5
Newsweek (52X) C. 488.2 521.7 1,613.1 1,718.8
People (51X) C. 965.5 1,012.4 2,903.5 2,943.3
Sporting News (52X) C. 207.5 218.0 589.0 645.5
Sports Illustrated (52X) C. 742.1 663.3 2,032.8 2,034.5
Time (52X) C. 587.0 573.3 2,033.0 1,978.5
Time Large Edition (52X) C. E. 43.0 0.0 120.5 0.0
TV Guide (52X) C. 657.9 789.1 2,325.9 2,468.4
U.S. News & World Report (50X) C. 463.4 437.4 1,304.1 1,410.4
US Weekly (52X) A. C. 248.4 116.4 686.3 367.3
Total Group 8,302.0 8,229.0 25,272.4 24,826.1
% change 0.9% 1.8%
Women's/fashion/service
Allure C. 261.6 238.8 813.3 762.3
Bridal Guide C. 719.2 708.7 2,011.7 1,837.0
Bride's (6X) C. 815.9 796.1 3,113.0 2,964.2
Cosmogirl (10X) C. E. 138.0 52.0 378.4 52.0
Cosmopolitan C. 536.7 500.0 1,550.5 1,405.0
Elegant Bride (8X) 273.4 269.2 882.4 811.4
Elle C. 497.4 493.0 1,507.6 1,471.9
Essence C. 294.7 271.1 883.8 813.5
Family Circle (17X) C. 263.9 277.7 928.9 1,018.4
Fitness (10X) C. 209.7 200.2 512.5 582.0
Glamour C. 438.0 479.6 1,328.9 1,459.1
Good Housekeeping C. 369.6 325.8 1,079.1 990.0
Golf for Women (6X) C. 83.5 71.4 299.7 284.4
Health C. 201.5 161.0 664.2 493.0
Harper's Bazaar C. 486.6 498.4 1,251.9 1,152.3
Imagen 203.8 212.0 671.8 627.9
InStyle C. 717.7 651.1 2,149.9 1,676.1
Jane (10X) C. 173.6 189.7 543.6 546.7
Jump (8X) A. C. 89.3 102.5 278.6 310.9
Ladies' Home Journal C. 280.8 286.9 952.1 925.7
Latina C. 247.1 145.4 650.9 383.5
Mademoiselle C. 230.5 312.8 699.9 843.7
Marie Claire C. 395.2 376.3 1,118.8 982.7
McCall's C. 213.8 211.7 650.5 723.1
Mode C. 160.0 134.0 457.5 405.8
Modern Bride (6X) C. 615.6 729.1 2,396.1 2,302.0
More (6X) C. 52.4 47.7 276.6 259.9
O-The Oprah Magazine C. E. 293.1 - 462.1 -
Real Simple C. E. 111.1 - 369.0 -
Redbook C. 353.6 301.4 1,040.6 883.3
Self C. 321.0 335.6 929.8 874.6
Seventeen C. 433.2 406.2 1,089.1 996.4
Shape C. 246.4 197.5 672.6 552.5
Soap Opera Digest (52X) C. 309.1 291.0 896.2 845.9
Sports Illustrated for Women C. E. 118.9 - 200.4 -
Teen C. 176.3 186.9 451.4 462.7
Teen People (10X) C. 270.2 288.5 756.6 638.1
Victoria C. 100.2 124.7 333.3 359.3
Vogue C. 827.1 849.7 2,230.4 2,183.5
W Magazine C. 466.2 493.3 1,439.8 1,378.3
Weight Watchers (6X) C. 56.5 100.8 142.5 332.4
Woman's Day (15X) C. 447.0 404.3 1,317.0 1,201.4
YM (10X) C. 151.5 160.5 401.5 425.4
Total Group 12,989.6 12,830.1 39,374.6 37,166.1
% change 1.2% 5.9%
Youth
Boys' Life C. 48.2 52.1 135.6 110.2
Campus Life (9X) 176.0 168.0 528.0 504.0
Disney Adventures C. 74.7 90.1 219.5 206.2
Nickelodeon (10X) C. 97.0 73.7 280.2 185.2
Sports Illustrated for Kids C. 96.3 89.4 229.2 224.1
Transworld Skateboarding C. 575.1 461.0 1,521.1 1,185.8
Total Group 1,067.2 934.2 2,913.6 2,415.4
% change 14.2% 20.6%
Business/national
ABA Journal C. 120.0 114.9 388.2 314.9
Barron's (52X) C. 512.4 504.4 1,870.6 1,539.0
Black Enterprise C. 313.3 306.9 981.6 950.5
Bloomberg Personal Finance (10X) 82.0 82.8 290.0 281.4
Business 2.0 C. 1,024.2 327.0 2,732.7 703.4
Business Start-Ups C.E. 134.7 109.9 - -
Business Week (52X) C. 1,292.8 1,094.1 4,274.0 3,235.1
EcompanyNow C. E. 340.7 0.0 507.0 0.0
Economist (52X) C. 765.0 759.0 2,371.6 2,379.1
Entrepreneur C. 435.1 445.6 1,410.1 1,294.5
Fast Company C. (6X) 551.9 322.5 1,520.8 947.5
Forbes (26X) C. 1,420.7 1,043.6 4,024.2 3,087.1
Fortune (26X) C. 1,207.5 908.3 4,361.5 2,916.9
Fortune Small Business C. 153.9 85.3 396.9 217.3
Futures 100.5 126.8 340.8 445.6
Harvard Bus. Review (6X) C. 152.7 122.6 386.8 348.3
Inc. Magazine C. 353.8 304.2 1,212.9 1,018.0
Individual Investor C. 129.0 121.6 460.6 400.5
Industry Standard C. 1,626.7 709.9 5,790.6 1,477.0
Industry Week (22X) D. 186.7 232.9 665.3 719.8
Kiplinger's Personal Finance C. 173.3 187.5 584.3 606.0
Money C. 253.0 296.3 951.2 968.9
Mutual Funds C. 132.3 104.0 505.8 351.1
Red Herring C. 818.9 329.8 2,364.8 835.5
Smart Business C. 321.7 445.0 1,143.2 1,493.4
SmartMoney C. 269.0 281.2 877.7 885.5
Working Woman C. 112.8 87.9 378.7 369.3
Worth (10X) C. 151.3 183.6 559.2 569.8
Total Group 12,660.3 9,527.8 40,844.2 28,355.5
% change 32.9% 44.0%
Business/regional
Bus. First of Columbus (52X) 439.2 447.8 1,324.3 1,336.6
Capital Dist. Bus. Review (52X) 310.6 330.0 1,070.8 919.8
Caribbean Business (52X) 416.8 393.5 1,143.4 1,113.4
Crain's Chicago Bus. (52X) 452.1 407.8 1,460.0 1,138.3
Crain's Cleveland Bus. (52X) 234.0 229.0 705.0 704.0
Crain's Detroit Bus. (52X) 289.5 303.6 918.8 851.3
Crain's New York Bus. (52X) 322.8 293.9 1,171.7 888.0
Florida Trend (15X) D. 162.3 147.0 482.8 395.9
Georgia Trend 140.7 124.3 442.4 392.2
Grand Rapids Business Journal (52X) 257.2 202.0 757.1 581.4
Indianapolis Business Journal (52X) 375.8 394.1 1,179.0 1,117.2
Los Angeles Business Journal (53X) B. - 395.8 427.0 1,011.5
Pacific Bus. News (53X) 438.5 368.2 1,210.8 1,056.7
Providence Bus. D. Journal (52X) 178.6 131.4 557.9 429.5
Total Group 4,018.2 3,772.6 12,423.9 10,924.4
% change 6.5% 13.7%
National Sunday magazines
Parade (52X) C. 134.8 127.5 448.5 443.1
USA Weekend (52X) C. 125.0 126.9 418.1 460.0
Vista Magazine (12X) 33.8 41.3 109.0 119.2
Total Group 293.5 295.7 975.7 1,022.2
% change -0.7% -4.5%
Newspaper Sunday magazines
Chicago Tribune 264.9 233.3 778.1 771.1
Los Angeles Times C. 115.0 122.9 363.3 403.1
The New York Times C. 767.6 746.5 2,490.0 2,420.1
Seattle Times 246.0 238.0 780.0 681.0
The Washington Post 182.5 175.9 447.2 471.3
Total Group 1,576.0 1,516.5 4,858.6 4,746.6
% change .9% 2.4%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A.Frequency change from prior year. B.Incomplete report, not included in group total and percentage change. C. Figures suppled by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 2000; not included in total group and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Shannon O'Boyle.