Advertising Age Data Center
Consumer magazine linage 4th quarter 2000
CATEGORY/Magazine 4th quarter 2000 pages 4th quarter 1999 pages Full year 2000 pages Full year 1999 pages
Automotive
Automobile Magazine C. 261.3 275.3 928.1 963.7
AutoWeek (52X) C. 431.5 408.2 1,527.5 1,498.0
Car & Driver C. 352.3 338.5 1,249.7 1,277.3
Car Collector 64.0 80.9 306.7 293.4
Car Craft 135.0 188.0 624.0 699.0
Circle Track 168.0 212.0 876.0 1,006.0
Cycle World C. 262.7 265.3 1,073.0 1,002.4
Dirt Rider 407.0 361.0 1,303.0 1,166.0
Dune Buggies & Hot VWs 253.0 248.6 986.6 982.0
Easyriders 155.1 170.0 690.4 691.0
Family Motor Coaching 812.0 846.0 2,632.8 2,430.0
Hot Rod C. 225.1 252.2 873.6 1,027.8
Motorcyclist 135.0 127.0 746.0 712.0
Motor Trend C. 240.1 265.8 934.8 1,184.6
Motorhome 241.4 272.4 1,083.3 1,025.6
Petersen's 4 Wheel & Off-Road 283.0 285.0 1,105.0 1,096.0
Ride BMX (9X) C. 340.2 282.3 985.2 770.3
Rider 97.0 104.0 521.0 510.0
Snap BMX (9X) C. 218.8 195.2 836.6 644.5
Road & Track C. 332.7 347.3 1,195.5 1,326.2
Trailer Life 184.5 199.9 801.7 817.8
Total Group 5,599.7 5,724.9 21,280.5 21,123.5
% change -2.2% 0.7%
Boating & yachting
Boating C. 316.5 340.3 1,571.0 1,641.6
Chesapeake Bay 323.6 207.8 1,049.1 958.5
Cruising World C. 378.4 381.2 1,357.7 1,344.9
Lakeland Boating (11X) 177.6 196.1 1,084.5 1,141.3
Motor Boating & Sailing C. 422.7 447.2 1,683.6 1,855.9
Power & Motoryacht D. 637.9 616.5 2,436.0 2,324.0
Sail 285.3 311.3 1,251.0 1,280.2
Sailing World (10X) A. 91.4 145.7 403.0 442.7
Showboats International (6X) C. 196.5 180.5 867.2 765.6
Trailer Boats (11X) 64.3 67.5 662.7 649.2
Yachting C. 539.2 470.8 2,133.7 1,782.2
Total Group 3,433.3 3,364.7 14,499.4 14,186.2
% change 2.0% 2.2%
Computers
Family PC C. (10X) 320.2 398.4 860.3 1,042.6
Home Office Computing C. 144.7 176.6 584.6 644.7
PC Magazine C. 951.6 1,138.5 3,315.5 4,332.7
PC World 509.7 602.9 1,880.4 2,138.7
Time Digital C. E. 150.1 - 338.8 -
Wired C. 659.4 719.1 2,300.6 1,690.5
Yahoo! Internet Life C. 374.3 390.7 1,191.6 1,070.2
Total Group 2,959.9 3,426.1 10,133.0 10,919.5
% change -13.6% -7.2%
General
American Heritage (8X) C. 107.8 153.2 349.3 443.8
Archaeology (6X) 26.6 26.8 148.1 165.1
Art & Antiques (11X) C. 238.3 238.7 847.6 759.9
ARTnews 390.9 378.0 1,348.9 1,093.2
The Atlantic Monthly C. 145.1 177.8 535.4 588.8
Audubon (6X) C. 65.4 72.5 411.8 392.8
Biography C. 125.1 113.5 424.2 377.5
Bon Appetit C. 442.4 473.5 1,369.0 1,252.4
Buena Vida 126.0 141.5 485.3 416.0
Civilization (6X) C. 51.5 97.0 212.4 274.9
Coastal Living (6X) C. 101.9 87.5 593.0 553.7
Consumers Digest (6X) C. 32.4 25.6 127.1 108.7
Cooking Light (11X) A. C. 343.5 341.2 1,182.4 1,043.3
Departures N. America (6X) C. 444.1 248.5 1,124.0 879.4
Ebony C. 315.2 351.9 1,120.9 1,180.5
Food & Wine C. 461.3 365.6 1,266.6 1,040.2
George C. 101.1 149.0 283.1 463.1
Gourmet C. 495.1 482.3 1,322.9 1,261.5
Let's Live 124.8 125.1 530.8 514.9
Mature Outlook (6X) C. 134.0 132.1 401.6 343.9
Modern Maturity (6X) C. 53.8 42.1 314.3 262.4
National Geographic C. 109.6 93.5 398.9 352.3
Natural History C. 126.0 82.9 348.3 313.2
New Choices: Living
Even Better After 50 (10X) C. 127.1 158.8 471.8 476.5
Out C. (11X) 192.5 242.1 721.7 847.3
Prevention C. 244.3 298.0 1,157.8 1,020.9
Reader's Digest C. 295.2 269.2 1,188.5 1,072.0
Reader's Digest Large Edition C. 60.6 50.6 178.3 167.5
Reader's Digest Selecciones C. 77.5 79.0 261.3 216.4
Rx Remedy (6X) C. 28.2 15.1 202.9 127.5
Saturday Evening Post (9X) C. 32.1 56.9 220.4 239.1
Saveur (8X) C. 107.7 159.0 390.6 511.8
Smithsonian C. 242.1 240.4 759.3 806.6
Talk C. 177.1 340.5 618.0 466.8
Town & Country C. 725.5 620.9 1,736.4 1,541.9
Travelhost 365.7 324.0 1,417.9 1,169.9
Utne Reader (6X) 51.0 51.0 268.0 262.0
Vanity Fair C. 737.4 675.3 2,078.5 1,872.7
The Walking Mag. (6X) C. 121.0 129.9 429.9 387.2
Yankee C. 153.2 180.3 555.9 685.4
Total Group 8,300.2 8,290.6 27,803.0 25,952.9
% change 0.1% 7.1%
Home
American Woodworker (7X) C. 188.4 146.9 397.5 318.0
Architectural Digest A. C. 597.9 607.5 1,865.3 1,811.6
Better Homes & Gardens C. 509.7 575.9 1,905.3 1,948.9
Classic American Homes (6X) C. 109.4 90.5 272.7 257.5
Columbus Monthly Homes (4X) 33.9 27.6 117.9 109.0
Country Home (6X) C. 186.3 189.4 777.3 710.5
Country Living C. 316.3 314.6 1,091.7 1,081.1
Elle Decor (8X) C. 537.7 558.2 1,208.7 1,240.6
Family Handyman (10X) C. 176.8 192.6 690.4 665.2
Flower & Garden (6X) 47.8 56.6 155.0 170.0
Garden Design (6X) C. 140.7 164.9 418.8 463.1
Gardener (6X) C. 54.4 55.0 189.1 175.9
Home (10X) C. 311.4 376.8 1,036.5 1,137.5
Homestyle (10X) A. C. 178.4 177.7 634.4 584.4
House & Garden C. 320.9 267.9 1,113.3 985.6
House Beautiful C. 392.1 330.1 1,173.5 1,026.3
Martha Stewart Living (10X) C. 627.8 582.5 1,822.2 1,558.6
Metropolis (10X) D. 371.3 368.1 887.2 838.4
Metropolitan Home (6X) C. 181.6 146.0 780.8 753.1
Midwest Living (6X) C. 211.3 236.2 685.9 682.5
Organic Gardening (9X) C. 29.0 22.0 189.1 137.2
San Diego Home/Garden (14X) 261.6 283.2 964.8 921.9
Southern Accents (6X) C. 188.0 189.7 775.8 787.4
Southern Living C. 378.2 429.6 1,539.0 1,555.3
Sunset Magazine C. 318.0 293.3 1,310.7 1,204.0
This Old House (6X) C. 250.8 255.2 871.6 806.5
Today's Homeowner (10X) C. 138.2 149.6 554.2 522.0
Traditional Home (6X) C. 273.1 226.4 789.0 671.6
Workbench (6X) 69.1 71.8 202.9 174.3
Total Group 7,400.0 7,385.8 24,420.6 23,297.7
% change 0.2% 4.8%
In-flight & other passenger
Aboard Group (6X) 188.7 247.5 1,125.5 1,282.8
Alaska Airlines 234.1 243.3 895.4 849.2
American Express' Sky Guide C. 82.7 48.0 224.7 192.9
America West Airlines Magazine 242.0 234.0 918.0 867.0
American Way (24X) C. 562.1 621.9 2,168.1 2,111.9
Hemispheres C. 346.0 351.4 1,254.0 1,160.8
Nexos (4X) C. 55.2 50.1 223.2 141.3
Skies America E. 268.3 - 883.0 -
Sky Magazine C. 334.9 286.8 1,171.0 989.6
Southwest Airlines Spirit C. 288.9 294.8 1,055.9 1,047.6
Spirit of Aloha 171.1 147.1 626.5 535.5
US Airways Attache C. 236.9 174.9 836.6 679.1
Total Group 2,742.7 2,699.9 10,498.9 9,857.6
% change 1.6% 6.5%
Men's
Details C. 223.3 258.5 518.5 879.7
Esquire C. 319.7 266.8 1,034.5 908.2
Firehouse Magazine 214.3 191.9 807.9 768.8
FHM (7X) C. E. 257.6 - 589.0 -
Gear C. 118.2 110.8 362.1 334.9
GQ C. 735.4 659.3 2,011.9 1,886.9
Maxim (12X) C. 410.2 344.6 1,214.5 956.3
Men's Fitness C. 156.4 172.9 577.3 670.3
Men's Health (10X) C. 264.9 248.5 787.9 853.8
Men's Journal C. 349.6 370.8 1,145.1 1,051.9
Muscle & Fitness C. 409.6 377.2 1,688.0 1,523.8
Penthouse C. 126.6 135.2 508.7 538.5
Playboy C. 227.6 227.6 765.1 709.1
Popular Mechanics C. 238.9 214.0 837.4 775.2
Total Group 3,794.6 3,578.0 12,258.7 11,857.5
% change 6.1% 3.4%
Metropolitan
Atlanta 286.5 359.5 1,034.0 1,061.2
Baltimore 281.3 230.9 768.9 761.0
Boston 371.3 332.3 1,344.9 1,205.0
Chicago 402.4 344.8 1,237.1 1,127.7
Chicago's North Shore 226.7 208.4 808.1 810.8
Cincinnati 288.9 268.4 917.2 791.9
Columbus Monthly 196.5 195.2 768.2 738.2
Connecticut 244.2 235.0 925.4 891.4
Diablo D. 228.0 220.0 859.4 785.7
Grand Rapids 98.8 80.3 466.4 353.1
Honolulu 174.1 171.7 576.7 525.3
Indianapolis Monthly 465.0 515.0 1,679.0 1,620.0
Los Angeles 334.6 292.0 1,038.0 1,035.0
Madison 84.6 74.8 310.0 295.3
Memphis 172.4 211.8 737.3 696.3
Minneapolis/St. Paul 390.7 393.3 1,631.7 1,586.3
Minnesota Monthly Magazine 380.4 379.7 1,407.4 1,296.8
New Jersey Monthly 255.9 226.7 890.5 821.7
Ohio (10X) A. 85.0 142.0 423.0 549.0
Orlando 141.2 115.6 480.7 444.3
Palm Springs Life 249.6 199.3 1,149.7 1,061.9
Philadelphia 408.0 419.0 1,415.7 1,369.2
Pittsburgh 231.2 244.5 840.4 867.0
Rhode Island Monthly (13X) D. 216.7 228.2 847.2 748.5
San Diego D. 361.5 292.4 1,305.5 1,059.6
San Francisco Magazine 329.2 225.7 935.4 716.0
Texas Monthly C. 476.5 457.1 1,643.9 1,502.8
The Washingtonian 305.5 293.2 1,112.9 1,081.3
Total Group 7,686.5 7,356.7 27,554.4 25,802.2
% change 4.5% 6.8%
Music/entertainment
The Cable Guide C. 30.9 31.5 139.1 137.5
Country Weekly (26X) C. 232.2 155.4 671.5 641.6
Entertainment Weekly (52X) C. 620.5 766.6 2,035.3 2,199.7
Movieline (11X) C. 135.6 126.2 417.5 416.0
National Enquirer (52X) C. 199.5 169.0 721.4 699.0
People En Espanol (10X) C. 251.8 209.3 703.3 529.4
Premiere C. 136.4 208.0 552.8 696.8
Rolling Stone (25X) C. 620.0 701.0 1,919.2 2,079.8
Star (52X) C. 158.3 116.3 530.4 494.5
The Source C. 458.6 431.5 1,648.2 1,604.1
Spin C. 379.6 370.4 1,211.5 1,180.6
Stereo Review Sound & Vision C. 316.2 303.7 863.3 761.7
Vibe (10X) C. 367.9 433.9 1,185.9 1,242.0
Total Group 3,907.6 4,022.9 12,599.1 12,682.8
% change -2.9% -0.7%
Outdoor & sport
American Handgunner (6X) D. 49.6 67.5 275.5 356.9
American Hunter (11X) 88.8 52.6 267.9 202.6
American Rifleman (11X) 73.1 40.0 258.2 206.1
Backpacker (9X) C. 129.8 120.7 660.6 656.3
B.A.S.S. Times 49.6 40.8 349.0 374.6
Bassmaster (10X) C. 102.2 103.0 697.1 704.5
Bicycling (10X) C. 138.9 125.8 595.8 608.2
Ducks Unlimited (6X) C. 61.3 68.2 297.2 301.7
ESPN Magazine (26X) C. 414.7 434.8 1,498.7 1,547.1
Field & Stream C. 197.2 153.1 759.3 698.3
Flex 507.0 469.0 1,490.2 1,434.3
Flying C. 280.9 253.2 958.8 868.9
Florida Sportsman 271.6 284.3 1,354.8 1,299.3
Golf Digest C. 359.5 341.9 1,507.1 1,535.0
Golf Magazine C. 249.0 299.8 1,441.0 1,426.7
Guns & Ammo 129.0 116.0 464.0 446.0
Guns & Gear A. 78.8 87.5 274.1 348.4
Guns Magazine D. 119.3 113.1 378.9 402.4
In-Fisherman (8X) A. 75.0 57.3 437.6 471.5
Links (7X) 82.3 81.7 539.7 525.3
Nat'l Geographic Adventure (6X) C. 107.8 76.0 448.5 256.6
Outdoor Explorer C. 40.2 114.2 212.8 167.0
Outdoor Life C. 178.1 163.7 558.8 533.9
Outside Magazine C. 319.0 301.4 1,135.4 1,114.8
NFL Insider (8X) C. E. 76.9 - 275.2 54.0
Petersen's Hunting 190.0 170.0 502.0 507.0
Runner's World C. 128.8 110.5 488.9 528.5
Salt Water Sportsman C. 233.3 254.9 1,117.3 1,055.0
Senior Golfer (9X) C. 59.1 67.7 614.1 501.6
Sierra (6X) C. 40.2 38.2 242.8 248.3
Ski (8X) C. 526.9 462.0 918.4 838.0
Skiing (7X) C. 438.4 400.0 756.7 698.0
Skin Diver C. 152.3 223.6 841.0 919.9
Snowboard Life (6X) C. 71.2 172.5 235.5 341.5
Sports Afield (10X) C. 83.5 141.9 315.5 501.2
Surfing 307.9 267.5 1,124.5 1,089.6
Tennis C. 119.7 155.6 584.1 718.8
Transworld Snowboarding (8X) C. 525.9 426.8 1,226.6 1,026.2
Transworld Surf (9X) C. 193.2 166.6 725.2 439.6
Travel & Leisure Golf (6X) C. 97.0 85.7 531.3 408.2
Water Ski (9X) 70.1 86.6 475.0 552.0
Western Outdoors (9X) 53.0 30.3 282.9 327.1
Western Outdoors News (52X) 343.8 367.2 1,902.5 1,729.5
Total Group 7,736.7 7,593.0 29,745.4 28,916.4
% change 1.9% 2.9%
Parenthood
American Baby C. 173.4 157.3 584.1 542.8
Baby Talk (10X) C. 165.3 138.5 446.5 409.5
Child (10X) C. 224.3 199.6 633.0 592.7
Crayola Kids (6X) B. C. - 132.3 142.3 376.8
Family Fun (10X) C. 291.3 293.9 807.5 764.9
Family Life (10X) C. 190.7 150.3 491.9 481.9
Nick Jr. (6X) C. E. 76.7 20.5 158.2 20.5
Parenting C. 464.2 434.5 1,248.9 1,229.2
Parents Magazine C. 500.5 439.0 1,596.0 1,512.6
Scholastic Parent & Child (6X) C. 74.5 54.7 174.2 121.2
Sesame St. Parents C. 168.8 208.3 498.2 546.2
Working Mother C. 304.3 257.9 742.9 599.8
Total Group 2,557.4 2,334.0 7,223.2 6,800.9
% change 9.6% 6.2%
Photography
American Photo (6X) C. 57.1 72.0 314.7 296.9
Outdoor Photographer (10X) 288.7 259.0 853.7 744.9
Petersen's Photographic 314.0 292.0 1,154.0 1,124.0
Popular Photography C. 605.1 590.1 2,276.4 2,139.4
Shutterbug 680.0 672.0 2,651.3 2,660.4
Total Group 1,944.8 1,885.1 7,249.9 6,965.6
% change 3.2% 4.1%
Science/technology
Discover C. 125.3 191.9 472.9 604.8
Popular Science C. 180.7 203.6 578.8 621.8
Scientific American C. 92.4 115.8 322.4 344.2
Spectrum C. 217.1 173.9 669.5 594.7
Technology Review (6X) C. 68.7 81.3 351.2 262.3
Total Group 684.1 766.5 2,394.8 2,427.9
% change -10.7% -1.4%
Travel
Caribbean Travel & Life (8X) 178.1 164.0 462.7 452.6
Conde Nast Traveler C. 475.5 425.8 1,578.8 1,473.5
Endless Vacation (6X) C. 38.2 48.2 314.4 324.4
Islands (6X) C. 180.9 86.8 685.8 486.5
Nat'l Geographic Traveler (6X) C. 151.2 150.1 543.6 497.4
Travel & Leisure C. 607.9 583.9 1,844.9 1,725.8
Travel Holiday (10X) C. 197.9 224.7 668.9 721.1
Total Group 1,829.7 1,683.3 6,099.1 5,681.4
% change 8.7% 7.4%
Weeklies/bi-weeklies
The Advocate C. 302.6 306.0 1,184.0 1,222.7
The Army Times Military Group:
Air Force Times (52X) 461.4 486.1 1,549.4 1,663.2
Army Times (52X) 478.2 488.9 1,596.8 1,674.5
Navy Times (52X) 446.1 464.9 1,564.8 1,672.6
Capper's (26X) B. - 73.0 221.9 376.3
Commonweal (22X) D. 47.0 50.0 153.0 144.0
Golfweek (48X) D. 134.9 143.5 957.4 790.1
Golf World C. 229.9 208.0 1,433.3 1,299.6
Grit (26X) B. - 59.7 187.1 324.6
Jet (52X) C. 263.5 255.6 991.9 964.7
National Journal (50X) C. 117.5 158.3 642.8 527.3
The New Republic (48X) A. 149.0 156.5 461.4 470.0
New York Magazine (50X) C. 932.5 789.6 2,844.3 2,525.8
The New Yorker C. 844.5 802.9 2,408.4 2,075.4
Newsweek (52X) C. 802.8 880.7 2,415.7 2,599.4
People (51X) C. 1,324.5 1,365.5 4,227.7 4,308.7
Sporting News (52X) C. 130.7 239.0 719.7 884.5
Sports Illustrated (52X) C. 844.7 856.3 2,884.3 2,890.5
Time (52X) C. 965.0 1,160.5 3,008.6 3,139.2
Time Large Edition (52X) C. E. 28.0 - 148.5 -
TV Guide (52X) C. 868.9 929.6 3,194.8 3,319.4
U.S. News & World Report (50X) C. 553.2 648.5 1,857.4 2,058.7
US Weekly (52X) A. C. 301.5 170.8 987.9 538.2
Total Group 10,198.3 10,561.1 35,083.5 34,768.3
% change -3.4% 0.9%
Women's/fashion/service
Allure C. 364.5 356.7 1,177.7 1,118.8
Bridal Guide C. 371.9 311.9 2,383.3 2,149.0
Bride's (6X) C. 1,132.5 1,001.2 4,245.6 3,965.4
Cosmogirl (10X) C. 160.9 101.0 539.4 153.0
Cosmopolitan C. 551.5 575.8 2,102.0 1,980.7
Elegant Bride (8X) D. 91.9 120.3 974.3 931.7
Elle C. 713.9 754.0 2,221.4 2,225.8
Essence C. 347.7 354.1 1,231.5 1,167.5
Family Circle (17X) C. 353.5 357.5 1,282.5 1,376.0
Fitness (10X) C. 151.8 171.2 664.2 753.2
Glamour C. 568.2 621.8 1,897.1 2,080.9
Good Housekeeping C. 469.9 453.3 1,548.8 1,443.4
Golf for Women (6X) C. 132.8 122.2 432.5 406.6
Health C. 188.2 180.3 852.5 673.3
Harper's Bazaar C. 534.3 402.9 1,786.2 1,555.3
Imagen 425.1 303.5 1,096.9 931.5
In Style C. 1,066.5 847.4 3,216.5 2,523.6
Jane (10X) C. 282.3 238.2 825.9 784.9
Jump (8X) A. C. 66.8 88.2 345.5 399.1
Ladies' Home Journal C. 335.9 424.4 1,287.9 1,350.0
Latina C. 263.1 192.6 914.0 576.0
Mademoiselle C. 267.7 360.1 967.6 1,203.8
Marie Claire C. 543.1 416.6 1,661.9 1,399.1
McCall's C. 214.2 273.1 864.7 996.2
Mode C. 171.7 146.2 628.2 551.9
Modern Bride (6X) C. 938.4 840.6 3,334.4 3,142.6
More (6X) C. 166.6 153.4 443.2 413.3
O-The Oprah Magazine C. E. 443.0 - 905.2 -
Real Simple C. E. 172.6 - 541.6 -
Redbook C. 436.2 431.0 1,476.8 1,314.3
Self C. 377.0 348.0 1,306.8 1,222.5
Seventeen C. 358.7 343.7 1,447.8 1,340.1
Shape C. 245.0 206.5 917.6 759.1
Soap Opera Digest (52X) C. 323.6 270.0 1,219.8 1,115.9
Sports Illustrated for Women C. E. 48.0 - 248.4 -
Teen C. 121.8 154.1 573.3 616.9
Teen People (10X) C. 287.7 294.2 1,044.3 932.4
Victoria C. 164.9 157.3 498.3 516.6
Vogue C. 1,078.2 984.0 3,308.7 3,167.5
W Magazine C. 744.1 590.9 2,183.8 1,969.1
Weight Watchers (6X) C. 25.9 120.1 168.4 452.5
Woman's Day (15X) C. 492.8 505.8 1,809.9 1,707.3
YM (10X) C. 149.7 180.8 551.1 606.2
Total Group 15,680.2 14,754.8 55,431.8 51,972.8
% change 6.3% 6.7%
Youth
Boys' Life C. 61.1 43.2 196.6 153.4
Campus Life (9X) D. 332.0 324.0 860.0 901.0
Disney Adventures C. 146.9 119.9 366.3 326.1
Nickelodeon (10X) C. 140.2 117.3 420.3 302.4
Sports Illustrated for Kids C. 121.8 101.1 351.0 325.1
Transworld Skateboarding C. 644.9 565.6 2,166.0 1,751.5
Total Group 1,446.8 1,271.1 4,360.3 3,759.4
% change 13.8% 16.0%
Business/national
ABA Journal C. 136.3 122.8 524.4 437.7
Barron's (52X) C. 719.0 755.5 2,589.8 2,294.8
Black Enterprise C. 324.2 392.3 1,305.8 1,342.8
Bloomberg Personal Finance (10X) 142.2 145.2 432.2 426.6
Business 2.0 C. 1,016.4 619.8 3,749.1 1,323.2
Business Week (52X) C. 1,719.7 1,886.7 5,993.7 5,121.8
eCompany Now C. E. 473.0 - 979.8 -
Economist (52X) C. 879.3 873.7 3,250.8 3,189.8
Entrepreneur C. 374.9 454.5 1,785.0 1,748.9
Fast Company C. (6X) 605.4 737.9 2,126.1 1,685.3
Forbes (26X) C. 2,059.4 1,976.2 6,083.5 5,063.3
Fortune (26X) C. 1,880.2 1,634.0 6,258.6 4,551.2
Fortune Small Business C. 241.5 186.7 638.3 404.1
Futures D. 141.5 136.5 475.7 425.6
Harvard Bus. Review (6X) C. 81.0 104.5 467.8 452.8
Inc. Magazine C. 522.4 554.8 1,735.3 1,572.7
Individual Investor C. 150.2 170.3 610.8 570.8
Industry Standard C. 1,649.4 1,714.1 7,440.1 3,191.2
Kiplinger's Personal Finance C. 209.2 218.5 793.6 824.5
Money C. 386.9 422.5 1,338.1 1,391.5
Mutual Funds C. 191.4 134.2 697.3 485.3
Red Herring C. 992.8 573.6 3,357.9 1,409.1
Smart Business C. 324.3 598.9 1,467.4 2,092.4
SmartMoney C. 411.0 389.1 1,288.7 1,274.6
Working Woman C. 199.0 173.1 577.7 542.5
Worth (10X) C. 287.8 333.6 847.1 903.5
Total Group 15,645.0 15,308.7 55,834.8 42,725.7
% change 2.2% 30.7%
Business/regional
Capital District
Business Review (52X) D. 337.5 343.9 1,465.3 1,267.7
Caribbean Business (52X) 355.3 368.3 1,498.7 1,481.7
Crain's Chicago Bus. (52X) 608.3 494.9 2,068.3 1,633.3
Crain's Cleveland Bus. (52X) D. 249.0 272.0 1,002.0 977.0
Crain's Detroit Bus. (52X) 425.0 404.0 1,344.0 1,255.0
Crain's New York Bus. (52X) 218.2 173.1 1,651.6 1,354.0
Florida Trend (15X) D. 193.1 196.7 675.9 542.7
Georgia Trend A. 182.3 130.7 624.7 522.8
Grand Rapids Bus. Jrnl. (52X) 343.0 316.1 1,100.1 897.5
Indianapolis Bus. Jrnl. (52X) D. 464.8 524.7 1,643.8 1,642.0
Pacific Bus. News (53X) A. D. 346.6 383.1 1,557.4 1,439.8
Providence Bus. Jrnl. (52X) A. D. 268.7 254.5 816.5 684.0
Total Group 3,991.9 3,862.0 15,448.2 13,697.4
% change 3.4% 12.8%
National Sunday magazines
Parade (52X) C. 214.5 179.3 663.0 622.3
USA Weekend (52X) C. 196.9 173.0 615.8 632.8
Vista Magazine (12X) D. 69.0 47.8 178.0 166.9
Total Group 480.4 400.1 1,456.8 1,422.0
% change 20.1% 2.5%
Newspaper Sunday magazines
Chicago Tribune A. 234.6 279.9 1,012.7 1,051.1
Los Angeles Times C. 163.8 293.5 527.0 696.7
The New York Times C. 1,270.2 1,228.1 3,760.1 3,648.2
Seattle Times 352.0 365.0 1,132.0 1,046.0
The Washington Post 182.2 188.8 629.3 696.1
Total Group 2,202.7 2,355.4 7,061.2 7,138.1
% change -6.5% -1.1%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures suppled by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 2000; not included in total group and percentage change. Figures are rounded. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Jodi K. Less.