Advertising Age Data Center
Consumer magazine ad linage fourth quarter 1998
Category/Magazine 4th quarter 1998 4th quarter 1997 Full year 1998 Full year 1997
Auto/cycle/rec.vehicles
Automobile Magazine C. 277.5 276.0 1,010.6 970.1
AutoWeek (52X) C. 378.1 384.0 1,491.4 1,434.7
Car & Driver C. 385.6 417.3 1,370.9 1,441.7
Car Collector 59.1 46.0 265.5 266.2
Car Craft 165.0 132.8 640.9 582.0
Circle Track 236.9 227.3 1,024.6 1,034.2
Cycle World C. 193.2 193.2 893.3 775.3
Dirt Rider 430.6 384.0 1,223.8 1,212.6
Dune Buggies & Hot VWs 238.7 216.7 924.7 847.3
Easyriders 161.8 163.8 670.4 619.7
Family Motor Coaching 581.8 557.8 2,432.4 2,362.6
Hot Rod C. 261.6 208.7 1,070.6 789.1
Motorcyclist 150.7 128.5 740.7 647.4
Motor Trend C. 307.8 329.2 1,133.6 1,109.4
Motorhome 229.2 203.3 885.9 915.8
Petersen's 4 Wheel
& Off-Road 311.1 324.0 1,196.6 1,252.9
Rider 95.0 78.0 459.0 374.0
Road & Track C. 381.9 396.4 1,369.6 1,438.6
Trailer Life 192.2 192.6 786.3 839.4
Total Group 5,037.9 4,859.3 19,590.6 18,913.0
% change 3.7% 3.6%
Boating & yachting
Boating C. 364.7 279.4 1,512.6 1,331.8
Chesapeake Bay 231.9 218.4 915.7 868.2
Lakeland Boating (11X) 111.5 111.3 1,044.3 1,067.2
Sail 315.9 282.5 1,279.8 1,228.5
Sailing World 149.6 140.8 460.1 485.6
Showboats International (6X) C. 163.5 241.3 771.4 855.6
Trailer Boats (11X) 79.9 98.3 600.3 619.7
Total Group 2,331.8 2,287.3 10,053.7 10,051.0
% change 1.9% 0.0%
Civic/fraternal
Elks (10X) 32.9 39.2 161.5 173.6
Lion (10X) 37.7 23.7 101.1 102.7
Rotarian 33.3 40.0 163.7 170.7
V.F.W. (11X) 70.6 70.6 274.5 268.8
Total Group 204.5 207.7 857.1 896.9
% change -1.5% -4.4%
Computers
Family PC C. (10X) 403.8 474.4 1,085.9 1,191.3
Home Office Computing C. 189.3 289.5 804.0 1,000.2
PC Computing C. 714.4 865.6 2,492.3 2,818.7
PC Magazine C. 1,558.2 1,866.2 5,385.8 6,061.4
Windows (14X) C. 521.4 796.3 2,236.0 2,713.4
Wired C. 431.5 464.8 1,336.3 1,337.0
Yahoo! Internet Life C. 295.0 165.2 724.0 484.2
Total Group 4,113.6 4,922.0 14,064.2 15,606.2
% change -16.4% -9.9%
General
American Benefactor (4X) C. 74.8 89.5 137.7 184.9
Amer. Health For Women (10X) C. 131.1 138.4 520.0 528.3
American Heritage (8X) C. 158.6 137.4 395.6 379.5
American Legion 92.7 105.5 392.5 431.1
Archaeology (6X) 34.7 34.8 189.3 200.6
Art & Antiques (11X) C. 190.0 183.1 627.5 602.9
ARTnews (10X) 341.8 390.9 1,160.1 1,102.5
Audubon (6X) C. 75.1 65.7 378.9 320.5
Bon Appetit C. 385.9 326.3 1,168.4 893.7
Buena Vida 88.6 79.1 365.4 348.2
Civilization (6X) C. 82.5 64.6 238.3 166.8
Consumers Digest (6X) C. 29.5 28.0 138.2 150.0
Cooking Light (9X) C. 310.1 234.1 990.1 978.1
Country America (10X) C. 75.8 57.7 349.7 315.1
Departures N. America (6X) C. 238.8 181.4 798.7 710.3
Eating Well (8X) C. 115.5 126.8 390.9 343.5
Ebony C. 283.1 307.7 1,024.1 1,044.2
Food & Wine C. 326.2 315.6 941.2 845.2
George C. 203.9 235.1 670.1 681.7
Gourmet C. 449.2 498.4 1,267.6 1,245.0
Health (8X) C. 150.1 135.8 546.0 527.0
Let's Live 153.5 175.0 671.0 686.0
Life C. 207.6 219.3 730.8 627.8
Mature Outlook (6X) C. 112.7 86.1 304.1 285.7
Modern Maturity (6X) C. 33.5 32.3 244.3 236.0
National Geographic C. 104.4 119.5 390.5 418.6
Natural History C. 63.5 82.0 227.2 234.8
New Choices: Living Even
Better After 50 (10X) C. 129.1 172.2 435.3 479.6
Out C. (11X) 270.9 268.3 920.9 851.0
Prevention 230.1 257.1 977.5 915.1
Reader's Digest C. 291.7 257.1 1,104.3 1,086.6
Rx Remedy (6X) C. 22.1 14.9 107.8 101.6
Saturday Evening Post (9X) C. 37.7 40.1 211.4 223.2
Saveur (6X) C. 169.4 162.5 530.0 505.4
Smithsonian C. 261.6 217.7 714.6 728.2
Southern Living Vacations (5X) C. - - 329.6 246.4
Town & Country C. 556.8 524.2 1,430.2 1,298.5
Travelhost 306.6 325.0 1,197.4 1,356.5
Utne Reader (6X) 42.0 43.0 241.0 231.0
The Walking Mag. (6X) C. 133.9 117.5 387.8 335.5
Yankee C. 174.0 182.2 623.6 627.4
Total Group 7,869.0 7,843.0 26,752.6 25,602.5
% change 0.3% 4.5%
Home
American HomeStyle
& Gardening (8X) C. 162.9 95.7 531.7 313.2
Architectural Digest C. 541.6 441.1 1,608.2 1,327.6
Better Homes & Gardens C. 574.4 567.7 1,936.9 1,925.3
Colonial Homes (6X) C. 84.3 64.6 233.9 206.7
Columbus Monthly Homes (4X) 31.0 28.7 116.0 107.8
Country Home (6X) C. 264.5 249.2 657.1 640.9
Country Living C. 347.4 345.7 1,165.8 1,184.4
Family Handyman (10X) C. 168.5 166.4 615.0 601.3
Flower & Garden (6X) 27.2 0.0 182.8 211.5
Gardener (6X) C. 64.4 46.2 175.5 139.7
Home (10X) C. 352.1 367.1 1,110.1 1,116.9
Horticulture (10X) 92.7 135.2 444.2 444.2
Martha Stewart Living (10X) C. 506.0 504.8 1,378.4 1,199.6
Metropolis (10X) 298.0 199.9 694.1 652.4
Midwest Living (6X) C. 212.4 193.5 626.9 612.9
Organic Gardening (9X) C. 24.2 32.7 227.8 284.5
Phoenix Home/Garden 231.3 210.8 745.7 675.8
San Diego Home/Garden D. 208.7 170.6 870.0 713.6
Southern Accents (6X) C. 190.0 149.0 785.4 790.9
Southern Living C. 411.9 422.8 1,522.3 1,537.4
Sunset Magazine C. 281.7 286.8 1,147.6 1,071.9
This Old House (6X) C. 145.2 89.9 604.4 432.9
Today's Homeowner (10X) C. 137.0 123.7 485.1 462.7
Traditional Home (6X) C. 214.7 189.6 613.3 577.5
Workbench (6X) 47.8 39.1 125.8 113.7
Total Group 6,911.3 6,266.8 22,687.2 20,904.7
% change 10.3% 8.5%
In-flight & other passenger
Aboard Group (6X) 57.5 52.4 258.9 235.1
America West Airlines 230.0 230.0 889.0 898.0
American Way (24X) C. 634.8 667.9 2,234.6 2,208.9
Continental 205.5 183.5 749.9 732.9
Hemispheres C. 355.5 320.6 1,138.9 1,172.5
Northwest Air World Traveler C. 265.7 323.7 1,100.0 1,249.3
Sky Magazine C. 308.0 320.8 1,039.5 1,220.5
Southwest Spirit C. 278.7 307.7 1,062.7 1,059.9
Spirit of Aloha 148.3 155.0 542.5 499.9
TWA Ambassador 152.3 133.3 602.2 566.0
US Airways Attache C. 212.1 239.3 585.1 874.8
Total Group 3,068.2 3,137.2 10,925.9 11,463.9
% change -2.2% -4.7%
Men's
Details C. 324.5 330.9 1,125.7 1,083.2
Esquire C. 266.3 206.0 807.1 597.2
Firehouse Magazine 209.3 177.1 743.6 682.5
GQ C. 640.2 632.0 2,035.2 1,831.0
Men's Fitness C. 147.1 164.1 617.3 632.7
Men's Health (10X) C. 258.0 257.5 898.6 848.1
Men's Journal C. 334.2 294.3 983.5 822.1
Muscle & Fitness C. 386.5 318.1 1,409.9 1,292.0
Penthouse C. 132.9 140.9 559.6 609.2
Playboy C. 199.2 181.6 642.6 637.8
Popular Mechanics C. 222.9 223.9 785.2 747.1
P.O.V. (10X) C. 215.2 111.5 603.6 355.1
Total Group 3,336.3 3,037.9 11,211.8 10,137.9
% change 9.8% 10.6%
Metropolitan
Atlanta 308.7 243.6 857.9 691.0
Baltimore 233.0 175.8 761.0 655.1
Boston 295.7 290.9 1,094.1 991.3
Chicago 288.2 317.4 991.8 1,000.0
Chicago's North Shore 212.3 277.6 738.5 972.1
Cleveland (13X) 371.9 378.9 1,481.9 1,339.6
Columbus Monthly 189.8 184.0 707.0 659.6
Connecticut 231.9 223.2 880.4 787.7
Diablo 180.0 162.1 684.7 694.0
Grand Rapids 82.4 82.2 331.4 330.9
Honolulu 155.0 159.9 540.9 538.8
Los Angeles 267.5 218.7 995.0 828.0
Louisville B. - 114.1 248.3 339.1
Madison 69.8 62.2 279.1 306.1
Memphis 196.6 179.9 654.3 656.0
Miami Metro E. 165.0 - 465.0 -
Minneapolis/St. Paul 370.3 347.4 1,488.3 1,311.4
Minnesota Monthly Magazine 373.8 340.5 1,246.9 1,134.4
New Jersey Monthly 245.5 196.7 781.1 745.5
Ohio (10X) 169.0 183.0 621.0 520.0
Orlando 105.9 115.1 420.8 407.8
Palm Springs Life 193.7 172.2 992.2 982.6
Philadelphia 392.7 385.8 1,288.5 1,309.9
Phoenix 216.3 185.6 755.3 713.1
Pittsburgh 190.3 181.0 718.8 684.4
Rhode Island Monthly 179.8 189.0 504.1 500.4
Sacramento Magazine 167.7 156.3 514.0 514.8
San Diego 341.5 312.3 1,170.5 1,057.8
Texas Monthly C. 411.6 470.9 1,501.6 1,491.2
The Washingtonian 288.2 261.8 1,027.8 981.9
Total Group 6,947.3 6,653.3 24,687.3 22,038.5
% change 4.4% 12.0%
Music/entertainment
Audio C. 241.8 317.1 581.5 790.6
Dance Magazine 167.7 187.9 742.9 769.5
Entertainment Weekly (52X) C. 709.3 618.5 1,994.5 1,937.4
Premiere C. 238.2 251.0 746.0 743.8
Rolling Stone (25X) C. 657.1 645.6 1,994.5 1,862.0
The Source C. 421.0 339.6 1,409.0 1,076.2
Spin C. 291.8 287.5 1,015.7 1,017.6
Stereo Review C. 207.5 243.3 644.8 703.2
US C. 190.8 229.5 589.1 754.6
Vibe (10X) C. 373.4 376.6 1,167.6 1,047.2
Video Magazine (10X) C. 141.5 191.9 381.2 503.4
Total Group 3,640.1 3,688.5 11,266.9 11,205.6
% change -1.3% 0.5%
Outdoor & sport
American Handgunner (6X) 71.6 64.2 378.4 326.5
B.A.S.S. Times 41.0 64.0 374.6 380.4
Bassmaster (10X) C. 77.6 69.4 652.5 562.5
Bicycling (10X) C. 115.7 131.5 617.6 733.3
Ducks Unlimited (6X) C. 65.0 66.3 307.2 283.5
Flex 467.4 400.0 1,245.6 1,129.3
Flying C. 254.8 201.0 891.3 751.7
Florida Sportsman 249.1 229.1 1,227.5 1,169.3
Golf Digest C. 357.5 332.2 1,394.4 1,400.0
Golf for Women (6X) C. 128.2 138.7 456.5 403.8
Golf Magazine C. 274.7 244.6 1,352.8 1,172.0
Guns & Ammo 149.7 142.4 452.6 484.4
Guns & Gear 85.1 82.1 348.4 403.7
Guns Magazine 139.3 126.3 462.5 438.8
In-Fisherman (7X) 49.0 79.0 417.0 463.5
Mountain Sports & Living (8X) C. 277.0 370.1 558.2 746.1
NBA Inside Stuff C. 31.0 22.0 149.6 97.7
Outdoor Life C. 178.8 170.6 532.4 562.7
Outside Magazine C. 345.5 374.1 1,276.2 1,220.9
Petersen's Hunting 144.1 180.5 394.3 507.6
Runner's World C. 98.1 127.3 480.1 545.6
Salt Water Sportsman C. 172.5 166.1 927.4 886.4
Senior Golfer (9X) C. 37.5 39.9 457.4 369.5
Shooting Times 141.5 131.7 493.0 443.6
Sierra (6X) C. 49.1 50.0 288.1 240.6
Ski (8X) C. 427.7 473.8 834.6 867.8
Skiing (7X) C. 362.0 420.6 679.6 699.8
Skin Diver C. 195.1 244.0 839.5 1,093.7
Snowboard Life (6X) C. 131.1 155.8 221.5 279.5
Sport Magazine C. 101.3 109.4 364.7 380.0
Sports Afield (10X) C. 196.0 210.5 557.3 639.8
Surfing 262.8 254.3 1,030.5 996.5
Tennis C. 159.4 176.0 765.9 847.2
Transworld Snowboarding (8X) C. 362.8 393.9 933.5 1,093.3
Warp C. (6X) 82.0 82.8 251.5 228.2
Waterski (11X) 90.0 74.8 583.1 585.7
Total Group 6,983.0 7,136.4 25,926.6 25,932.7
% change -2.1% 0.0%
Parenthood
American Baby C. 147.9 136.4 475.4 465.0
Baby Talk (10X) C. 147.2 159.8 423.4 433.0
Child (10X) C. 198.8 277.5 625.0 716.9
Crayola Kids (6X) C. 117.7 127.6 285.6 251.5
Family Fun (10X) C. 319.9 271.4 814.8 724.3
Family Life (6X) C. 240.6 244.1 623.3 529.5
Parenting C. 456.8 418.6 1,230.0 1,252.6
Parents Magazine C. 433.7 459.9 1,461.9 1,399.7
Sesame St. Parents C. 172.6 180.9 493.4 472.6
Working Mother C. 187.3 207.0 454.5 492.4
Total Group 2,422.5 2,483.1 6,887.2 6,737.7
% change -2.4% 2.2%
Photography
American Photo (6X) C. 72.7 54.6 307.4 296.8
Outdoor Photographer (10X) 189.1 166.5 571.0 519.6
Petersen's Photographic 305.0 300.0 1,140.7 1,054.9
Popular Photography C. 575.0 530.0 2,029.6 1,925.4
Shutterbug 742.3 730.9 2,774.1 2,725.1
Total Group 1,884.0 1,781.9 6,822.8 6,521.6
% change 5.7% 4.6%
Science/technology
Discover C. 178.3 167.6 572.8 518.2
Popular Science C. 189.8 224.0 609.7 694.8
Scientific American C. 100.2 131.0 368.1 414.2
Spectrum C. 158.1 195.6 555.3 676.9
Total Group 626.4 718.2 2,105.9 2,304.0
% change -12.8% -8.6%
Travel
Caribbean Travel & Life (6X) 165.8 116.8 416.4 307.7
Conde Nast Traveler C. 415.6 340.5 1,428.8 1,294.7
Endless Vacation (6X) C. 46.7 50.3 314.3 313.3
Islands (6X) C. 92.1 95.0 501.6 557.7
Nat'l Geographic Traveler (6X) C. 61.6 55.5 373.7 333.5
Travel & Leisure C. 516.2 488.2 1,551.3 1,417.9
Travel Holiday (10X) C. 207.8 156.9 589.2 462.3
Total Group 1,505.8 1,303.1 5,175.3 4,687.0
%change 15.6% 10.4%
Weeklies/bi-weeklies
The Advocate 300.2 296.7 1,140.3 1,145.2
Army Times Military Group:
Air Force Times (52X) 387.9 414.3 1,511.8 1,518.0
Army Times (52X) 395.4 411.5 1,509.5 1,471.0
Navy Times (52X) 397.0 413.3 1,509.7 1,486.2
Capper's (26X) 94.3 90.7 409.8 349.1
Commonweal (22X) 36.6 29.7 122.7 108.1
Golfweek (52X) 131.1 214.0 1,035.9 1,164.3
Golf World (46X) C. 148.3 228.7 1,283.2 1,448.0
Grit (26X) 96.3 91.6 364.9 340.5
Jet (52X) C. 207.3 193.5 825.7 807.7
National Journal (50X) C. 90.0 134.0 472.0 408.0
National Review (25X) 151.3 96.9 575.3 418.6
The New Republic (48X) 133.8 128.9 384.8 389.1
New York Magazine (50X) C. 721.9 756.4 2,512.4 2,418.6
The New Yorker C. 653.9 791.6 1,960.7 2,141.1
Newsweek (52X) C. 825.1 851.1 2,517.2 2,647.2
People (51X) C. 1,260.3 1,184.0 4,038.1 3,998.9
Sporting News (52X) C. 201.3 177.2 820.5 684.4
Sports Illustrated (52X) C. 821.6 935.1 2,762.0 2,905.2
Time (52X) C. 997.9 982.3 2,837.1 2,781.1
TV Guide (52X) C. 890.9 853.1 3,087.7 3,305.1
U.S. News & World Report (50X) C. 610.7 676.0 1,967.5 2,124.4
Total Group 9,553.0 9,950.4 33,648.8 34,059.7
% change -4.0% -1.2%
Women's/fashion/service
Allure C. 403.4 394.0 1,332.6 1,370.7
Bridal Guide C. 351.3 253.3 2,183.8 1,977.2
Bride's (6X) C. 925.4 762.5 3,669.8 3,106.3
Conde Nast Women's
Sports & Fitness (6X) C.E. 65.0 212.7 549.2 212.7
Cosmopolitan C. 567.3 497.8 2,012.9 1,893.1
Elegant Bride (11X) 110.5 148.0 843.2 978.7
Elle C. 588.2 576.6 2,066.6 2,114.8
Essence C. 314.5 304.8 1,074.0 1,126.9
Family Circle (17X) C. 402.8 430.7 1,390.3 1,427.0
Fitness (10X) C. 222.2 179.6 770.5 719.7
Glamour C. 635.1 581.9 2,078.4 1,940.6
Good Housekeeping C. 427.6 409.4 1,423.5 1,346.8
Harper's Bazaar C. 455.7 397.7 1,542.5 1,525.1
Imagen 237.8 269.4 783.3 850.1
InStyle C. 709.6 484.0 1,940.2 1,340.4
Ladies' Home Journal C. 440.8 477.1 1,500.9 1,472.7
Mademoiselle C. 338.6 373.4 1,324.6 1,317.7
Marie Claire C. 406.0 347.1 1,258.9 1,212.7
McCall's C. 309.2 324.3 1,040.9 1,053.0
Mirabella C. 111.8 87.9 481.3 359.3
Modern Bride (6X) C. 769.6 740.8 2,983.6 3,019.0
New Woman C. 176.8 263.0 663.9 972.5
Redbook C. 428.0 368.2 1,258.9 1,215.6
Self C. 320.7 372.5 1,350.6 1,355.3
Seventeen C. 318.2 337.4 1,404.2 1,311.4
Shape C. 158.1 186.5 766.6 829.4
Soap Opera Digest (26X) C. 268.3 316.8 954.5 1,004.8
Teen C. 149.4 136.3 614.3 572.9
Teen People C.E. (10X) 247.8 - 707.2 -
Victoria C. 182.7 168.6 542.3 531.9
Vogue C. 726.3 768.0 2,682.0 2,782.5
W Magazine C. 599.8 580.1 2,005.0 1,880.2
Weight Watchers (6X) C. 114.5 62.3 432.0 346.0
Woman's Day (15X) C. 476.8 554.4 1,702.1 1,810.4
YM (10X) C. 167.8 169.0 663.5 567.8
Total Group 12,814.8 12,323.1 46,741.4 45,332.4
% change 4.0% 3.1%
Youth
Boys' Life C. 30.7 48.7 120.6 135.9
Campus Life (9X) D. 209.5 200.7 439.8 433.5
Nickelodeon (10X) C. 137.2 131.1 324.2 284.5
Sports Illustrated for Kids C. 88.5 153.9 361.6 407.5
Transworld Skateboarding C. 156.9 399.7 1,615.3 1,356.1
Total Group 622.8 934.1 2,861.5 2,617.5
% change -33.3% 9.3%
Business/national
ABA Journal C. 103.9 123.2 512.3 501.7
Barron's (52X) C. 483.5 627.2 2,008.6 2,074.8
Black Enterprise C. 306.5 290.6 1,171.5 1,177.6
Business Start-Ups C. 176.1 179.4 733.4 766.3
Business Week (52X) 1,426.0 1,393.1 4,167.3 4,114.4
Economist (52X) C. 788.4 797.7 2,841.0 2,900.3
Entrepreneur C. 442.1 415.5 1,847.0 1,767.8
Fast Company C. (6X) 435.2 298.4 1,047.1 696.8
Forbes (26X) C. 1,731.6 1,646.6 4,733.7 4,662.8
Fortune (26X) C. 1,196.1 1,280.5 3,898.6 3,599.9
Frequent Flyer B. - 46.3 130.9 196.6
Futures 124.2 127.5 455.8 459.5
Harvard Bus. Review (6X) C. 66.2 65.5 360.0 394.3
Inc. Magazine C. 476.1 489.8 1,486.4 1,471.7
Individual Investor C. 167.0 214.9 683.9 800.5
Industry Week (23X) 282.9 329.7 1,054.4 1,141.1
Kiplinger's Personal Finance C. 228.0 238.8 903.0 934.4
Money C. 412.5 456.0 1,299.2 1,362.3
Mutual Funds C. 140.6 145.5 514.6 559.4
Nation's Business C. 82.1 103.3 394.3 367.5
SmartMoney C. 333.0 374.7 1,219.5 1,141.3
Success C. 134.7 168.8 525.7 535.6
Working Woman C. 123.1 137.9 454.4 401.6
Worth (10X) C. 356.5 303.0 876.3 858.0
Total Group 10,016.0 10,207.6 33,187.7 32,689.6
% change -1.9% 1.5%
Business/regional
Bus. First of Columbus (52X) 502.7 477.9 1,740.6 1,593.3
Capital Dist. Bus. Review (52X) 343.9 323.3 1,267.7 1,238.8
Caribbean Business (52X) 336.2 290.3 1,295.5 1,149.7
Crain's Chicago Bus. (52X) 440.4 440.4 1,502.2 1,366.0
Crain's Cleveland Bus. (52X) 241.0 267.0 952.0 960.0
Crain's Detroit Bus. (52X) 359.8 365.0 1,125.0 1,111.3
Crain's New York Bus. (52X) 392.3 359.9 1,255.5 1,165.8
Florida Trend (13X) 191.2 252.8 587.5 598.1
Georgia Trend D. 116.7 100.2 471.3 426.7
Grand Rapids Bus. Jrnl. (52X) 252.1 267.0 874.2 844.1
Hawaii Business 114.5 133.5 434.0 419.0
Indianapolis Bus. Jrnl. (52X) 420.4 412.6 1,581.6 1,476.3
New Orleans City Bus. (52X) D. 410.0 376.9 1,519.0 1,391.9
Pacific Bus. News (52X) 375.3 427.5 1,700.0 1,429.2
Providence Bus. News (52X) 246.9 245.6 794.5 727.2
Total Group 4,743.2 4,739.7 17,100.5 15,897.3
% change 0.1% 7.6%
National Sunday magazines
Parade (52X) C. 180.2 188.4 636.4 682.0
USA Weekend (52X) C. 165.4 180.6 613.1 673.6
Vista Magazine (12X) 46.0 36.3 139.0 130.3
Total Group 391.6 405.3 1,388.6 1,485.8
% change -3.4% -6.5%
Newspaper Sunday magazines
The Boston Globe 247.5 301.0 1,109.6 1,256.6
Chicago Tribune 279.2 232.7 985.5 944.9
Los Angeles Times C. 196.7 416.7 674.1 999.1
The New York Times C. 1,044.8 985.7 3,173.7 3,115.4
The Philadelphia Inquirer 141.0 212.1 551.4 691.1
Seattle Times 346.0 274.0 934.0 770.0
The Washington Post 156.2 194.6 696.1 714.8
Total Group 2,411.4 2,616.8 8,124.5 8,491.9
% change -7.8% -4.3%
Notes: NOTES: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1997; not included in group total and percentage change. All other figures are supplied by the magazines. PIB adjusts 1998 figures to compare equivalent number of issues to 1997. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Shannon O'Boyle.