Advertising Age Data Center
Consumer magazine ad linage fourth quarter 1999
Category/Magazine 4th quarter 1999 4th quarter 1998 Full year 1999 Full year 1998
Auto/cycle/
recreational vehicles
Automobile Magazine C. 275.3 277.5 964.0 1,010.6
AutoWeek (52X) C. 408.2 378.1 1,498.0 1,491.4
Car & Driver C. 338.6 385.6 1,277.5 1,370.9
Car Collector 82.9 68.7 307.5 290.9
Car Craft 190.2 170.2 712.6 654.6
Circle Track 213.2 241.6 1,014.1 1,038.7
Cycle World C. 265.3 193.2 1,002.5 893.3
Dirt Rider 381.2 436.8 1,213.6 1,256.6
Dune Buggies & Hot VWs 248.6 238.7 924.7 982.0
Easyriders 170.0 161.8 691.0 670.4
Family Motor Coaching 580.7 581.8 2,430.0 2,432.4
Hot Rod C. 252.3 261.6 1,028.0 1,070.6
Motorcyclist 133.7 158.3 737.2 768.1
Motor Trend C. 265.8 307.8 1,184.6 1,133.6
Motorhome 272.4 229.2 1,025.6 885.9
Petersen's 4 Wheel 290.0 337.1 1,115.2 1,236.0
& Off-Road
Rider 104.0 95.0 510.0 484.0
Road & Track C. 347.4 381.9 1,326.2 1,369.6
Trailer Life 199.9 192.2 817.8 786.3
Total Group 2,616.1 2,706.8 10,865.5 10,836.9
% change -3.4% 0.3%
Boating & yachting
Boating C. 340.3 365.2 1,641.7 1,512.6
Chesapeake Bay 334.3 251.2 958.5 886.7
Cruising World C. 381.2 349.7 1,344.9 1,319.8
Lakeland Boating (11X) 116.5 111.5 1,147.3 1,053.8
Motor Boating & Sailing C. 447.2 447.0 1,855.9 1,807.6
Power & Motoryacht 626.8 560.3 2,287.3 2,029.7
Sail 311.3 315.9 1,280.2 179.8
Sailing World (10X) 145.7 149.6 442.7 460.1
Showboats Interna- 180.5 163.5 765.6 771.4
tional (6X) C.
Trailer Boats (11X) 72.3 79.9 635.5 600.1
Yachting C. 470.8 467.7 1,782.2 1,662.0
Total Group 3,426.8 3,261.4 14,141.8 12,283.5
% change 5.1% 15.1%
Computers
Family PC C. (10X) 398.4 403.8 1,042.6 1,085.9
Home Office Computing C. 176.6 189.3 644.7 804.0
PC Computing C. 598.9 714.4 2,092.4 2,492.3
PC Magazine C. 1,138.5 1,558.2 4,332.7 5,385.8
PC World 602.9 645.8 2,138.7 2,400.3
Wired C. 719.1 431.5 1,690.5 1,336.3
Yahoo! Internet Life C. 390.7 295.0 1,070.2 724.0
Total Group 4,025.1 4,238.0 13,011.9 14,228.5
% change -5.0% -8.6%
General
American Heritage (8X) C. 153.2 158.6 443.7 395.6
Archaeology (6X) 26.8 34.6 165.1 189.3
Art & Antiques (11X) C. 238.8 190.0 759.9 627.5
ARTnews (10X) 392.2 341.8 1,134.4 1,160.1
The Atlantic Monthly C. 177.8 165.5 588.9 590.1
Audubon (6X) C. 72.5 75.1 392.8 378.9
Biography C. 113.5 82.5 377.6 217.9
Bon Appetit C. 473.5 385.9 1,252.4 1,168.4
Buena Vida 141.5 88.6 416.0 365.4
Civilization (6X) C. 97.0 82.5 275.0 238.3
Consumers Digest (6X) C. 25.6 29.5 108.7 138.2
Cooking Light (9X) C. 341.3 315.2 1,043.5 995.2
Departures N. 249.2 238.8 879.4 789.7
America (6X) C.
Ebony C. 351.9 283.1 1,180.5 1,024.1
Food & Wine C. 366.6 326.2 1,040.2 941.2
George C. 149.0 203.9 463.1 670.1
Gourmet C. 482.3 449.2 1,261.6 1,267.6
Health C. 180.3 150.1 673.3 546.0
Healthy Living (6X) C. 54.1 71.6 293.3 159.8
Let's Live 125.0 153.5 515.2 671.0
Life C. 216.7 207.6 665.9 730.8
Mature Outlook (6X) C. 132.1 112.7 343.9 304.1
Modern Maturity (6X) C. 42.1 33.5 262.4 244.3
National Geographic C. 93.4 104.4 352.3 390.5
Natural History C. 82.9 63.5 313.2 227.2
New Choices: Living Even 158.8 129.1 476.5 435.3
Better After 50 (10X) C.
Out C. (11X) 242.2 270.9 847.4 920.9
Prevention C. 298.0 230.1 1,020.9 977.5
Reader's Digest C. 269.2 291.7 1,072.0 1,104.3
Rx Remedy (6X) C. 15.1 22.1 127.5 107.8
Saturday Evening Post (9X) C. 56.9 37.7 239.1 211.4
Saveur (6X) C. 159.0 169.4 511.8 530.0
Smithsonian C. 240.4 261.6 806.6 714.6
Southern Living - - 257.5 329.6
Vacations (5X) C.
Town & Country C. 620.9 556.8 1,541.9 1,430.2
Travelhost 324.0 306.6 1,169.9 1,197.4
Utne Reader (6X) 51.0 42.0 262.0 241.0
Vanity Fair C. 675.4 599.2 1,872.7 1,882.6
The Walking Mag. (6X) C. 129.9 133.9 387.2 387.8
Yankee C. 180.3 174.0 685.4 623.6
Total Group 8,200.4 7,572.7 26,480.7 25,524.8
% change 8.3% 3.7%
Home
American HomeStyle & 177.1 162.9 584.4 531.7
Gardening (8X) C.
American Wood- 146.9 184.3 317.9 351.3
worker (7X) C.
Architectural Digest C. 607.6 541.6 1,811.8 1,608.2
Better Homes & Gardens C. 576.0 574.4 1,949.1 1,936.9
Colonial Homes (6X) C. 90.5 84.3 257.3 233.9
Columbus Monthly 27.6 31.0 109.0 116.0
Homes (4X)
Conde Nast House & 268.0 240.0 985.6 919.2
Garden C.
Country Home (6X) C. 189.4 264.5 710.6 657.1
Country Living C. 314.7 347.4 1,081.4 1,165.8
Elle Decor (8X) C. 558.3 457.0 1,240.6 1,098.1
Family Handyman (10X) C. 192.6 168.5 665.2 615.0
Flower & Garden (6X) 56.0 51.0 170.0 178.0
Garden Design (6X) C. 164.9 155.0 463.1 455.9
Gardener (6X) C. 55.0 64.4 175.9 175.5
Home (10X) C. 376.9 354.1 1,137.5 1,110.1
Horticulture (8X) 82.0 88.4 429.0 396.2
House Beautiful C. 330.2 304.3 1,026.3 949.5
Martha Stewart 582.6 506.0 1,558.6 1,378.4
Living (10X) C.
Metropolis (10X) 368.1 298.0 838.4 694.1
Metropolitan Home (6X) C. 146.0 137.2 753.1 660.7
Midwest Living (6X) C. 236.3 212.4 680.9 626.9
Organic Gardening (9X) C. 22.0 24.2 137.2 227.8
Phoenix Home/Garden 326.4 231.3 1,020.6 744.5
San Diego Home/ 238.2 208.7 921.9 870.0
Garden (14X)
Southern Accents (6X) C. 189.7 190.0 787.4 785.4
Southern Living C. 429.6 411.9 1,555.3 1,522.3
Sunset Magazine C. 293.3 261.7 1,204.0 1,147.6
This Old House (6X) C. 255.2 145.2 806.5 637.4
Today's Homeowner (10X) C. 149.6 137.0 522.0 485.1
Traditional Home (6X) C. 226.5 214.7 671.8 613.3
Workbench (6X) 71.8 47.8 174.3 125.8
Total Group 7,748.9 7,099.0 24,746.5 23,017.5
% change 9.2% 7.5%
In-flight &
other passenger
Aboard Group (6X) 49.1 57.5 236.2 258.9
Alaska Airlines 243.3 219.8 849.2 722.8
American Express' Sky 48.0 42.9 192.9 163.4
Guide C.
America West Airlines 234.0 230.0 867.0 898.0
Magazine
American Way (24X) C. 621.9 634.8 2,112.0 2,234.6
Hemispheres C. 351.4 355.5 1,160.8 1,138.9
Northwest Air World 204.0 265.7 855.7 1,100.0
Traveler C.
Sky Magazine C. 287.0 308.0 989.8 1,039.5
Southwest Spirit C. 295.0 278.7 1,047.6 1,062.7
Spirit of Aloha 161.2 148.3 601.7 542.5
US Airways Attache C. 174.9 212.1 679.1 585.1
Total Group 2,669.8 2,753.2 9,592.0 9,746.2
% change -3.0% -1.6%
Men's
Details C. 258.5 324.5 879.7 1,125.7
Esquire C. 265.9 266.3 908.2 807.1
Firehouse Magazine 191.9 209.4 768.8 747.8
Gear C. 110.9 53.8 334.9 121.8
GQ C. 659.3 640.2 1,886.9 2,035.2
Maxim (10X) C. 344.7 246.6 956.3 629.3
Men's Fitness C. 172.9 147.1 670.3 617.3
Men's Health (10X) C. 248.5 258.0 853.9 898.6
Men's Journal C. 370.8 334.2 1,052.0 983.5
Muscle & Fitness C. 377.2 386.5 1,523.9 1,409.9
Penthouse C. 135.3 132.9 538.6 559.6
Playboy C. 227.6 199.2 709.2 642.6
Popular Mechanics C. 214.0 222.9 775.2 785.2
P.O.V. (10X) C. 187.8 215.2 525.7 603.6
Total Group 3,765.3 3,636.9 12,383.6 11,967.1
% change 3.5% 3.5%
Metropolitan
Atlanta 359.5 308.7 1,061.2 857.9
Baltimore 230.9 232.9 773.3 761.0
Boston 332.3 295.7 1,217.3 1,094.0
Chicago 344.8 288.2 1,127.7 991.8
Chicago's North Shore 208.4 212.2 810.6 738.5
Cincinnati B. 268.4 218.1 791.9 658.6
Cleveland (13X) 307.2 286.3 1,202.7 1,202.2
Columbus Monthly 195.2 189.8 738.2 707.0
Connecticut 235.0 231.9 891.6 880.4
Diablo 188.0 179.1 759.8 740.1
Grand Rapids 80.3 82.4 353.1 331.4
Honolulu 171.7 155.0 525.3 540.9
Indianapolis Monthly 516.4 371.5 1,620.4 1,447.6
Los Angeles 328.0 313.0 1,071.0 972.0
Madison 74.8 69.8 295.3 279.1
Memphis 211.8 196.6 696.3 654.3
Miami Metro 131.0 139.0 550.0 455.0
Minneapolis/St. Paul 393.3 373.1 1,586.3 1,480.0
Minnesota Monthly 379.7 373.8 1,296.8 1,246.9
Magazine
New Jersey Monthly 226.7 245.5 821.7 781.1
Ohio (10X) 132.0 169.0 539.0 621.0
Orlando 115.6 105.9 444.3 420.8
Palm Springs Life 212.8 182.9 1,098.9 912.4
Philadelphia 419.0 392.7 1,369.2 1,288.5
Pittsburgh 244.5 190.3 867.0 725.2
Rhode Island Monthly (13X) 228.1 209.5 747.5 709.6
San Diego 319.9 341.5 1,161.8 1,170.5
San Francisco Magazine 225.7 199.6 716.0 733.6
Texas Monthly C. 457.1 411.6 1,502.8 1,501.6
The Washingtonian 293.2 288.2 1,081.3 1,027.8
Total Group 8,029.1 7,450.9 28,364.5 26,635.9
% change 7.8% 6.5%
Music/entertainment
Audio C. 249.5 241.8 552.6 581.5
Blaze (10X) C. 187.5 75.3 555.5 201.0
Dance Magazine 178.7 167.7 726.7 742.9
Entertainment 766.7 709.3 2,199.7 1,994.5
Weekly (52X) C.
People En Espanol (10X) C. 209.3 168.2 529.4 451.3
Premiere C. 244.7 238.2 733.5 746.0
Rolling Stone (25X) C. 701.2 657.1 2,080.0 1,994.5
The Source C. 431.5 421.5 1,604.1 1,409.5
Spin C. 370.4 291.8 1,180.6 1,015.7
Stereo Review C. 303.7 207.5 761.7 644.8
US C. 170.9 190.8 538.2 589.1
Vibe (10X) C. 433.9 373.4 1,242.0 1,167.6
Total Group 4,248.0 3,742.5 12,703.9 11,538.4
% change 13.5% 10.1%
Outdoor & sport
American Handgunner (6X) 67.5 71.6 356.9 378.4
American Hunter (11X) 52.6 51.8 178.2 191.0
American Rifleman (11X) 40.0 50.1 206.1 232.5
Outdoor & sport (continued)
Backpacker (9X) C. 120.7 141.6 656.4 722.3
B.A.S.S. Times 40.8 41.0 360.1 374.6
Bassmaster (10X) C. 103.0 77.6 704.5 652.5
Bicycling (10X) C. 125.8 115.7 608.2 617.6
Ducks Unlimited (6X) C. 68.2 65.0 301.7 307.2
ESPN Magazine (26X) C. 434.8 452.7 1,547.1 1,221.9
Field & Stream C. 153.1 214.1 698.3 788.5
Flex 511.0 448.0 1,970.4 1,327.4
Flying C. 253.2 254.8 868.9 891.3
Florida Sportsman 284.3 249.1 1,299.3 1,227.5
Golf Digest C. 341.9 357.5 1,535.0 1,394.4
Golf for Women (6X) C. 122.2 128.2 406.6 456.5
Golf Magazine C. 299.8 274.7 1,426.7 1,352.8
Guns & Ammo 117.9 154.3 457.2 470.1
Guns & Gear 87.5 85.1 333.1 348.4
Guns Magazine 113.1 139.3 402.4 462.5
In-Fisherman (8X) A. D. 86.6 29.0 501.0 386.0
Links (7X) 81.7 79.7 523.7 495.4
Outdoor Explorer E. 114.3 0.0 167.0 0.0
Outdoor Life C. 163.7 178.8 533.9 532.4
Outside Magazine C. 301.5 345.5 1,114.8 1,276.2
Petersen's Hunting 182.7 168.2 537.1 432.1
Runner's World C. 110.6 98.1 528.5 480.1
Salt Water Sportsman C. 254.9 172.5 1,055.0 927.4
Senior Golfer (9X) C. 67.7 37.5 501.6 457.4
Shooting Times 163.3 143.8 558.7 484.5
Sierra (6X) C. 38.2 49.1 248.3 288.1
Ski (8X) C. 462.0 427.7 838.0 834.6
Skiing (7X) C. 400.0 362.0 698.0 679.6
Skin Diver C. 223.6 195.1 919.9 839.5
Snowboard Life (6X) C. 172.5 131.1 341.5 221.5
Sport Magazine C. 123.7 101.3 396.2 364.7
Sports Afield (10X) C. 141.9 196.0 501.2 557.3
Surfing 297.1 262.8 1,166.8 1,025.9
Tennis C. 155.6 150.4 718.8 765.9
Transworld Snow- 426.8 362.8 1,026.2 933.5
boarding (8X) C.
Travel & Leisure Golf (6X) C. 85.8 77.9 408.2 238.2
Warp C. (6X) 91.8 82.0 212.4 251.5
Waterski (9X) 86.6 102.0 551.6 564.8
Western Outdoors (9X) 30.3 29.1 327.1 275.0
Western Outdoors 367.2 282.5 1,729.5 1,329.5
News (52X)
Total Group 7,852.9 7,436.8 30,255.1 28,058.4
% change 5.6% 7.8%
Parenthood
American Baby C. 157.3 147.9 542.8 475.4
Baby Talk (10X) C. 138.5 147.2 409.6 423.4
Child (10X) C. 199.7 198.8 592.9 625.0
Crayola Kids (6X) C. 132.3 117.7 376.8 285.6
Family Fun (10X) C. 293.9 319.9 764.9 814.8
Family Life (6X) C. 150.3 223.3 482.1 606.0
Parenting C. 434.6 456.8 1,229.5 1,230.0
Parents Magazine C. 484.0 433.7 1,512.8 1,461.9
Scholastic Parent & 54.7 51.5 121.2 131.2
Child (6X) C.
Sesame St. Parents C. 208.3 172.6 546.2 493.4
Working Mother C. 168.9 187.3 510.7 454.5
Total Group 2,422.5 2,456.6 7,089.3 7,001.1
% change -1.4% 1.3%
Photography
American Photo (6X) C. 72.0 72.7 296.9 307.4
Outdoor Photo- 259.0 189.1 744.9 571.0
grapher (10X)
Petersen's Photographic 300.2 309.0 1,142.9 1,146.9
Popular Photography C. 590.1 575.0 2,139.4 1,029.6
Shutterbug 672.0 716.0 2,660.4 2,661.4
Total Group 1,893.2 1,861.7 6,984.6 5,716.3
% change 1.7% 22.2%
Science/technology
Discover C. 191.9 179.7 604.8 574.2
Popular Science C. 203.6 189.8 621.8 609.7
Scientific American C. 115.8 100.2 344.2 368.1
Spectrum C. 173.9 158.1 594.7 555.3
Technology Review (6X) C. 81.3 34.4 262.3 149.4
Total Group 766.4 662.1 2,427.9 2,256.6
% change 15.8% 7.6%
Travel
Caribbean Travel & Life (8X) 164.1 165.8 452.7 416.4
Conde Nast Traveler C. 425.8 415.6 1,473.5 1,428.8
Endless Vacation (6X) C. 48.2 46.7 324.4 314.3
Islands (6X) C. 86.8 92.1 486.5 501.6
National Geographic 76.0 - 256.6 -
Adventure E.
National Geographic 150.1 61.6 497.4 373.7
Traveler (6X) C.
Travel & Leisure C. 584.1 516.6 1,725.8 1,551.3
Travel Holiday (10X) C. 224.6 207.8 721.1 589.2
Total Group 1,683.5 1,506.2 5,681.4 5,175.3
%change 11.8% 9.8%
Weeklies/bi-weeklies
The Advocate 306.0 300.2 1,222.7 1,140.3
Capper's (26X) 73.0 81.4 376.3 396.9
Commonweal (22X) 50.5 34.0 144.0 122.7
Golfweek (48X) D. 143.5 124.7 789.6 1,021.6
Golf World (46X) C. 208.0 187.0 1,299.6 1,321.9
Grit (26X) 59.7 76.2 324.6 344.8
Jet (52X) C. 255.6 207.3 964.7 825.7
National Journal (50X) C. 158.3 90.0 527.3 472.0
National Review (25X) 151.7 141.0 564.1 538.7
The New Republic (48X) 156.5 122.0 469.9 384.8
New York Magazine (50X) C. 789.3 721.9 2,525.8 2,512.4
The New Yorker C. 801.7 653.9 2,075.4 1,960.7
Newsweek (52X) C. 880.4 824.9 2,599.2 2,517.1
People (51X) C. 1,362.9 1,260.3 4,308.9 4,038.1
Sporting News (52X) C. 239.0 201.3 884.5 820.5
Sports Illustrated (52X) C. 856.4 831.6 2,890.9 2,762.0
Time (52X) C. 1,160.4 997.9 3,139.0 2,837.1
TV Guide (52X) C. 929.6 890.9 3,319.4 3,087.7
U.S. News & World 648.4 610.7 2,058.7 1,967.5
Report (50X) C.
Total Group 6,878.8 6,271.5 21,275.9 19,990.7
% change 9.7% 6.4%
Women's/fashion/service
Allure C. 356.7 403.4 1,119.0 1,332.6
Bridal Guide C. 311.8 351.3 2,148.8 2,183.8
Bride's (6X) C. 987.8 925.4 3,952.0 3,669.8
Conde Nast Women's 86.9 65.0 408.8 549.2
Sports & Fitness (6X) C.
Cosmopolitan C. 575.8 569.2 1,980.9 2,014.8
Elegant Bride (8X) 120.3 110.5 935.7 843.2
Elle C. 754.0 588.2 226.0 2,066.6
Essence C. 354.0 314.5 1,167.5 1,074.0
Family Circle (17X) C. 357.6 402.8 1,376.0 1,390.3
Fitness (10X) C. 171.2 222.2 753.2 770.5
Glamour C. 621.8 635.1 2,080.9 2,078.4
Good Housekeeping C. 453.4 427.6 1,443.5 1,413.1
Harper's Bazaar C. 403.0 455.7 1,555.3 1,542.5
Imagen 303.5 237.8 931.5 783.3
InStyle C. 847.5 709.6 2,448.9 1,940.2
Jane (10X) C. 238.2 177.8 784.9 540.7
Jump (10X) C. 88.2 58.7 399.1 315.4
Ladies' Home Journal C. 424.5 440.8 1,350.2 1,500.9
Latina C. 192.6 138.8 576.1 427.6
Mademoiselle C. 360.2 338.6 1,203.8 1,324.6
Marie Claire C. 416.6 406.0 1,399.2 1,258.9
McCall's C. 273.2 309.2 996.2 1,040.9
Mirabella C. 145.3 112.1 508.1 481.3
Mode C. 146.3 157.8 552.0 530.9
Modern Bride (6X) C. 841.6 769.6 3,142.6 2,983.6
More (6X) C. 153.4 123.9 413.3 123.9
New Woman C. 171.9 176.8 673.3 663.9
Redbook C. 431.4 428.0 1,314.3 1,258.9
Self C. 348.0 320.7 1,222.5 1,350.6
Seventeen C. 343.6 318.2 1,340.1 1,404.2
Shape C. 206.6 158.1 759.1 766.6
Soap Opera Digest (52X) C. 270.0 268.3 1,115.9 954.5
Teen C. 154.2 151.1 616.9 614.3
Teen People (10X) C. 294.3 247.8 932.4 707.2
Victoria C. 157.4 182.7 516.6 542.3
Vogue C. 984.1 726.3 3,167.5 2,682.0
W Magazine C. 639.9 599.8 2,099.4 2,005.0
Weight Watchers (6X) C. 120.1 114.5 452.5 432.0
Woman's Day (15X) C. 505.9 476.8 1,707.3 1,702.1
YM (10X) C. 180.8 167.8 606.2 663.5
Total Group 14,793.2 13,788.4 50,377.3 49,927.9
% change 7.3% 0.9%
Youth
Boys' Life C. 43.2 30.7 153.5 120.6
Campus Life (9X) 229.2 209.5 463.0 439.8
Disney Adventures C. 119.9 106.5 326.1 303.2
Nickelodeon (10X) C. 117.3 137.2 302.4 324.2
Sports Illustrated for 101.1 106.5 765.6 771.4
Kids C.
Transworld Skate- 565.7 448.7 1,751.5 1,615.3
boarding C.
Total Group 1,176.3 1,039.1 3,762.0 3,574.5
% change 13.2% 5.2%
Business/national
ABA Journal C. 122.8 103.9 6.3 512.3
Barron's (52X) C. 755.5 483.5 2,294.5 2,008.6
Black Enterprise C. 392.3 306.5 1,342.9 1,171.5
Bloomberg Personal 145.2 136.3 426.6 439.7
Finance (10X)
Business Start-Ups C. 203.9 176.1 718.6 733.4
Business Week (52X) 1,886.7 1,426.0 5,121.8 4,167.3
Economist (52X) 873.7 788.4 3,189.8 2,841.0
Entrepreneur C. 454.5 442.1 1,749.0 1,847.0
Fast Company C. (6X) 737.9 435.2 1,685.4 1,047.1
Forbes (26X) C. 1,976.2 1,731.6 5,063.3 4,733.7
Fortune (26X) C. 1,489.6 1,196.1 4,406.3 3,898.6
Futures 176.0 168.0 1,428.0 1,456.0
Harvard Business 104.5 66.2 452.8 360.0
Review (6X) C.
Inc. Magazine C. 554.7 476.1 1,572.7 1,486.4
Individual Investor C. 170.3 167.0 570.8 683.9
Industry Week (22X) D. 275.8 282.9 995.6 1,054.4
Kiplinger's Personal 218.5 228.0 824.5 903.0
Finance C.
Money C. 422.5 412.5 1,391.4 1,299.2
Mutual Funds C. 134.2 140.6 485.3 514.6
SmartMoney C. 389.1 333.3 1,274.6 1,219.8
Working Woman C. 80.3 124.8 484.1 454.4
Worth (10X) C. 333.6 356.5 903.5 876.3
Total Group 11,897.8 9,981.3 36,387.6 33,708.0
% change 19.2% 7.9%
Business/regional
Business First of 499.8 502.7 1,836.4 1,740.6
Columbus (52X)
Capital District Business 346.9 343.9 1,266.8 1,267.7
Review (52X)
Caribbean Business (52X) 368.3 336.2 1,481.7 1,295.5
Crain's Chicago 497.0 440.5 1,623.7 1,502.2
Business (52X)
Crain's Cleveland 273.0 241.0 977.0 957.0
Business (52X)
Crain's Detroit 404.1 359.5 1,256.1 1,124.7
Business (52X)
Crain's New York 467.1 392.0 1,351.3 1,254.3
Business (52X)
Florida Trend (15X) D. 196.7 191.2 592.7 587.5
Georgia Trend 130.7 116.7 522.8 471.3
Grand Rapids Business 316.1 257.3 897.5 879.4
Journal (52X)
Hawaii Business 111.7 114.5 427.0 432.0
Indianapolis Business 509.9 422.9 1,655.1 1,568.7
Journal (52X)
Los Angeles Business 473.0 372.0 1,484.5 1,184.6
Journal (53X)
Pacific Business 383.1 375.3 1,439.8 1,700.0
News (53X) D.
Providence Business 254.5 246.9 684.0 794.5
News (52X) D.
Total Group 5,231.9 4,712.4 17,496.4 16,759.9
% change 11.0% 4.4%
National Sunday
magazines
Parade (52X) C. 179.2 180.2 622.3 636.4
USA Weekend (52X) C. 173.2 165.4 624.0 613.1
Vista Magazine (12X) 47.8 47.2 166.9 135.2
Total Group 400.2 392.8 1,413.1 1,384.7
% change 1.9% 2.1%
Newspaper Sunday
magazines
Chicago Tribune 280.0 277.6 1,051.1 983.9
Los Angeles Times C. 293.5 196.8 696.7 674.1
The New York Times C. 1,228.1 1,044.8 3,648.2 3,173.7
Seattle Times 365.0 346.0 1,046.0 934.0
The Washington Post 166.9 188.8 659.7 696.1
Total Group 2,333.5 2,054.0 7,101.7 6,461.8
% change 13.6% 9.9%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1999; not included in group total and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Shannon O'Boyle.