Advertising Age Data Center
Coen's spending totals for 2000

Dollars are in millions

Medium Ad spending 1999 % of total Ad spending 2000 % of total % chg
NEWSPAPERS
National $6,358 2.9 $7,229 3.0 +13.7
Local 40, 290 18.1 41,821 17.2 +3.8
Total 46,648 21.0 49,050 20.2 +5.1
MAGAZINES 11,433 5.1 12,370 5.1 +8.2
BROADCAST TV
Four TV networks(1) 13,961 6.3 15,888 6.5 +13.8
Three TV networks(2) 12,195 5.5 14,256 5.8 +16.9
Syndication(3) 2,870 1.3 3,108 1.3 +8.3
Spot (national) 10,500 4.7 12,264 5.0 +16.8
Spot (local) 12,680 5.7 13,542 5.6 +6.8
Total 40,011 18.0 44,802 18.4 +12.8
CABLE TV
Cable networks 9,405 4.2 10,947 4.5 +16.4
Spot (local) 3,165 1.4 3,482 1.4 +10.0
Total 12,570 5.6 14,429 5.9 +14.8
RADIO
Network 684 0.3 780 0.3 +14.0
Spot (national) 3,275 1.5 3,668 1.5 +12.0
Spot (local) 13,256 6.0 14,847 6.1 +12.0
Total 17,215 7.8 19,295 7.9 +12.1
YELLOW PAGES
National 1,986 0.9 2,093 0.8 +5.4
Local 10,666 4.8 11,135 4.6 +4.4
Total 12,652 5.7 13,228 5.4 +4.5
Direct mail 41,403 18.6 44,591 18.3 +7.7
Business papers 4,274 1.9 4,915 2.0 +15.0
Out of home
National 1,910 0.9 2,068 0.8 +8.3
Local 2,870 1.3 3,108 1.3 +8.3
Total 4,780 2.2 5,176 2.1 +8.3
Internet 2,832 1.3 4,333 1.8 +53.0
Miscellaneous
National 21,279 9.6 23,844 9.8 +12.0
Local 7,211 3.2 7,647 3.1 +6.0
Total 28,490 12.8 31,491 12.9 +10.5
National Total 132,170 59.5 148,098 60.8 +12.0
Local Total 90,138 40.5 95,582 39.2 +6.0
Grand total 222,308 100.0 243,680 100.0 +9.6
Notes: 1. ABC, CBS, Fox, NBC 2. ABC, CBS, NBC 3. Includes UPN, WB and Pax. Expenditures include all commissions and expenses in the advertising budget.
Source: Prepared for Advertising Age by Robert J. Coen Universal McCann