Advertising Age Data Center
Top 300 magazines by gross revenue

Dollars are in thousands

Rank 2000 Rank 1999 Magazine Headquarters Total gross 2000 revenue '00-'99 % chg Ad revenue Ad pages Subscriber revenue Newsstand revenue Paid circulation Parent/Division
1 2 People New York $1,166,166 0.9 $723,733 4,227.26 $218,653 $223,780 3,552,287 AOL Time Warner, Time Inc.
2 1 TV Guide New York 1,070,198 -8.7 450,406 3,194.81 476,862 142,929 9,948,792 Gemstar-TV Guide International
3 3 Time New York 952,082 -1.1 661,094 2,999.87 262,598 28,390 4,056,150 AOL Time Warner, Time Inc.
4 4 Sports Illustrated New York 935,815 3.4 651,179 2,884.58 255,344 29,292 3,234,058 AOL Time Warner, Time Inc.
5 9 Business Week New York 629,847 26.0 572,092 6,005.61 50,051 7,704 949,860 McGraw-Hill Cos.
6 5 Better Homes & Gardens Des Moines 621,550 4.5 471,112 1,905.84 138,329 12,110 7,617,985 Meredith Corp.
7 7 Reader's Digest New York 589,984 8.5 274,996 1,188.52 292,504 22,484 12,566,047 Reader's Digest Association
8 6 Newsweek New York 589,044 -0.9 439,552 2,415.72 123,264 26,229 3,144,695 Washington Post Co., Post/Newsweek
9 8 Parade New York 582,188 9.2 582,188 663.02 0 0 37,015,595 Advance Publications, Parade Publications
10 10 Fortune New York 534,204 40.5 476,849 6,258.53 46,108 11,248 853,267 AOL Time Warner, Time Inc.
11 11 Forbes New York 490,683 31.2 434,344 6,083.48 50,103 6,235 884,201 Forbes Inc.
12 12 Good Housekeeping New York 414,681 15.1 288,484 1,549.09 77,649 48,547 4,558,524 Hearst Corp., Magazine Division
13 16 Woman's Day New York 384,772 14.0 287,794 1,809.86 41,691 55,287 4,244,383 Hachette Filipacchi
14 17 Cosmopolitan New York 346,511 3.1 260,493 2,102.06 21,720 64,299 2,592,887 Hearst Corp., Magazine Division
15 15 Family Circle New York 338,041 -0.1 237,782 1,282.47 53,772 46,487 5,002,042 Bertelsmann, Gruner & Jahr USA Publishing
16 13 U.S. News & World Report Washington 324,306 -8.6 224,891 1,857.41 90,451 8,964 2,070,511 Mortimer Zuckerman Publications
17 18 USA Weekend New York 307,775 3.4 307,775 616.02 0 0 22,731,715 Gannett Co.
18 19 Entertainment Weekly New York 302,626 3.9 213,293 2,035.28 72,465 16,869 1,520,463 AOL Time Warner, Time Inc.
19 28 InStyle New York 291,088 42.0 231,821 3,216.53 17,115 42,152 1,584,691 AOL Time Warner, Time Inc.
20 14 PC Magazine New York 276,824 -19.6 222,006 3,315.49 45,822 8,995 1,228,362 Ziff-Davis Media
21 22 Martha Stewart Living New York 270,206 16.5 197,797 1,822.24 50,946 21,463 2,436,422 Martha Stewart Living Omnimedia
22 26 InformationWeek Manhasset, N.Y. 261,064 20.7 260,445 6,368.36 619 0 4,154 United News & Media, CMP Media
23 20 Ladies' Home Journal New York 257,879 -6.3 182,856 1,288.03 62,479 12,545 4,101,550 Meredith Corp.
24 25 National Geographic Washington 254,631 16.5 66,844 398.88 175,717 12,070 7,828,642 National Geographic Society
25 21 Money New York 241,518 3.2 164,071 1,338.01 68,595 8,851 1,906,352 AOL Time Warner, Time Inc.
26 23 Vogue New York 237,531 7.0 198,255 3,308.69 20,079 19,197 1,174,183 Advance Publications, Conde Nast
27 24 Southern Living Birmingham, Ala. 225,611 2.2 142,632 1,538.96 68,898 14,082 2,537,485 AOL Time Warner, Time Inc./SPC*
28 27 Glamour New York 225,289 6.3 164,523 1,897.03 18,104 42,662 2,147,263 Advance Publications, Conde Nast
29 31 New York Times Magazine New York 217,979 10.9 217,979 3,760.12 0 0 1,698,281 New York Times Co., New York Times
30 29 Rolling Stone New York 213,254 5.8 171,977 1,919.27 27,909 13,367 1,254,148 Wenner Media
31 30 Golf Digest Trumbull, Conn. 207,618 3.2 160,988 1,507.11 39,555 7,074 1,563,476 Advance Publications, Golf Digest Cos.
32 33 National Enquirer Boca Raton, Fla. 198,465 2.8 29,556 721.34 17,718 151,191 2,075,063 American Media
33 34 Playboy Chicago 194,443 9.1 78,172 765.21 75,853 40,418 3,211,393 Playboy Enterprises International
34 81 Maxim New York 189,146 102.4 115,267 1,214.49 26,255 47,623 2,458,150 Dennis Publishing
35 32 PC World San Francisco 183,378 -6.3 139,526 2,128.50 33,553 10,299 1,265,443 International Data Group, PC World Comms.
36 39 Parents New York 182,811 18.8 148,539 1,596.38 30,201 4,071 2,004,929 Bertelsmann, Gruner & Jahr USA Publishing
37 35 InfoWorld San Mateo, Calif. 174,895 0.1 174,274 3,827.46 621 0 3,884 International Data Group
38 38 Seventeen New York 167,976 8.3 111,041 1,447.80 35,409 21,525 2,374,803 Primedia, Primedia Consumer Magazines
39 37 Redbook New York 167,505 1.2 125,281 1,476.79 25,864 16,361 2,269,605 Hearst Corp., Magazine Division
40 146 Industry Standard San Francisco 167,191 233.6 158,650 7,440.07 6,870 1,671 99,200 International Data Group, Standard Media Int'l
41 44 Vanity Fair New York 166,482 13.3 135,898 2,078.50 14,028 16,556 1,050,684 Advance Publications, Conde Nast
42 41 Elle New York 163,782 7.6 133,183 2,221.55 18,258 12,340 945,897 Hachette Filipacchi
43 46 Prevention Emmaus, Pa. 159,253 11.2 89,786 1,157.77 56,707 12,760 3,008,136 Rodale
44 43 Golf Magazine New York 157,469 6.0 121,047 1,441.12 30,864 5,558 1,405,020 AOL Time Warner, Time Inc./Time4 Media
45 50 The New Yorker New York 154,890 25.0 106,539 2,408.39 40,229 8,122 850,081 Advance Publications, Conde Nast
46 45 Travel & Leisure New York 153,474 6.9 115,564 1,844.91 36,287 1,623 960,485 American Express Publishing Corp.
47 42 Car and Driver Los Angeles 151,625 1.1 117,721 1,249.91 27,351 6,553 1,402,657 Hachette Filipacchi
48 36 eWeek New York 151,425 -11.9 150,960 3,576.43 465 0 2,384 Ziff Davis Media
49 40 Star Magazine Boca Raton, Fla. 151,132 -1.2 18,976 530.38 14,620 117,536 1,630,092 American Media
50 72 ESPN The Magazine New York 146,235 39.9 112,805 1,498.65 29,123 4,308 1,175,526 Walt Disney Co., ESPN Inc.
51 66 Bride's Magazine New York 139,146 28.6 128,438 4,245.56 1,378 9,330 388,180 Advance Publications, Conde Nast
52 54 Inc. Boston 138,879 16.6 125,250 1,735.30 12,096 1,532 660,960 Bertelsmann, Gruner & Jahr USA Publishing
53 57 Modern Maturity Washington 138,732 18.3 88,419 314.72 50,313 0 20,963,870 AARP
54 47 Soap Opera Digest New York 136,332 -0.5 33,868 1,219.83 57,275 45,189 1,109,433 Primedia
55 51 Travel Agent New York 134,869 9.0 134,869 5,328.88 0 0 0 Advanstar Communications
56 48 Country Living New York 131,672 1.1 88,914 1,091.68 26,983 15,774 1,673,792 Hearst Corp., Magazine Division
57 55 Parenting New York 131,391 10.4 108,319 1,249.48 20,816 2,256 1,460,041 AOL Time Warner, Time Inc./People
58 63 GQ New York 128,537 15.0 106,699 2,011.97 13,136 8,702 898,508 Advance Publications, Conde Nast
59 69 W New York 128,285 19.4 113,692 2,183.83 11,664 2,929 451,883 Advance Publications, Fairchild
60 67 EE Times Manhasset, N.Y. 128,045 18.5 128,045 6,953.30 0 0 952 United Business Media, CMP Media
61 80 NetworkWorld Southborough, Mass. 127,802 33.9 127,679 3,527.58 123 0 954 International Data Group
62 62 Sunset Menlo Park, Calif. 125,752 11.5 87,098 1,310.73 33,379 5,274 1,448,007 AOL Time Warner, Time Inc./SPC*
63 56 Architectural Digest New York 122,808 3.6 87,187 1,865.58 27,295 8,326 821,992 Advance Publications, Conde Nast
64 73 Harper's Bazaar New York 119,787 16.5 102,788 1,786.18 11,191 5,808 721,738 Hearst Corp., Magazine Division
65 59 Woman's World New York 118,246 3.1 15,173 382.00 3,958 99,115 1,604,003 Bauer Publishing Co.
66 64 Computerworld Framingham, Mass. 117,881 5.7 115,427 2,739.22 2,454 0 51,122 International Data Group, Computerworld
67 65 Endless Vacation Carmel, Ind. 116,072 4.5 13,530 314.35 102,542 0 1,220,738 Cendant, Resort Condominiums Int'l
68 61 Men's Health New York 116,045 2.7 71,293 787.98 30,451 14,302 1,629,568 Rodale
69 134 Us Weekly New York 115,388 111.3 52,799 987.90 27,395 35,195 827,634 Wenner Media/Walt Disney Co.
70 75 Barron's New York 115,231 16.3 67,743 2,589.62 27,984 19,505 300,158 Dow Jones & Co., Magazine group
71 70 Economist, The New York 114,755 8.1 69,414 3,250.83 38,938 6,404 342,677 The Economist Newspaper NA
72 71 Modern Bride New York 114,498 8.2 104,822 3,334.44 2,291 7,384 374,140 Primedia, Specialty Consumer Magazine
73 89 Marie Claire New York 113,116 30.3 88,777 1,661.91 6,141 18,198 948,321 Hearst Corp./Comary
74 68 Smithsonian New York 112,891 4.6 59,395 759.33 53,128 368 2,051,045 Smithsonian Institution
75 78 House Beautiful New York 110,975 15.4 91,652 1,173.53 14,217 5,105 853,748 Hearst Corp., Magazine Division
76 94 Shape New York $110,960 34.5 $71,254 917.63 $23,036 $16,670 1,618,130 Weider Publications
77 60 Consumer Reports Yonkers, N.Y. 108,596 -5.0 0 0.00 105,537 3,059 4,126,337 Consumers Union of U.S.
78 58 Motor Trend New York 106,396 -8.6 77,127 934.82 22,334 6,935 1,285,178 Emap, Emap USA
79 74 Bon Appetit New York 105,108 5.3 75,722 1,369.06 21,489 7,897 1,280,105 Advance Publications, Conde Nast
80 52 Ziff Davis Smart Business New York 105,009 -14.4 83,618 1,467.44 19,307 2,084 1,001,591 Ziff Davis Media
81 79 Travel Weekly Secaucus, N.J. 104,286 8.9 103,010 4,103.76 1,276 0 49,079 Reed Elsevier, Cahners Travel Group
82 NA Red Herring San Francisco 103,428 248.6 87,153 3,357.92 13,933 2,341 315,634 Red Herring Communications
83 88 Self New York 103,158 14.4 74,648 1,306.80 14,424 14,085 1,294,091 Advance Publications, Conde Nast
84 92 Teen People New York 101,684 22.6 67,305 1,044.57 15,450 18,928 1,600,504 AOL Time Warner, Time Inc.
85 138 Interactive Week Garden City, N.C. 100,551 88.2 100,472 4,200.29 79 0 801 Ziff Davis Media
86 NA Business 2.0 San Francisco 100,165 289.9 92,520 3,749.11 5,285 2,360 289,814 AOL Time Warner, Time Inc.
87 91 Conde Nast Traveler New York 96,864 14.0 80,261 1,578.90 15,027 1,576 785,717 Advance Publications, Conde Nast
88 90 Country Home Des Moines 95,848 11.8 68,739 777.42 17,823 9,286 1,045,729 Meredith Corp.
89 93 Popular Photography New York 95,816 15.9 85,707 2,276.37 8,103 2,006 454,122 Hachette Filipacchi
90 77 Ebony Chicago 95,286 -1.8 58,787 1,120.87 29,095 7,405 1,728,986 Johnson Publishing Co.
91 49 Computer Shopper New York 95,171 -25.0 75,736 2,686.26 12,152 7,283 504,352 CNET Networks
92 157 Fast Company New York 93,172 96.3 77,351 2,126.17 12,859 2,962 586,791 Bertelsmann, Gruner & Jahr USA Publ., Fast Company
93 53 CRN Computer Reseller News Jericho, N.Y. 92,631 -22.6 92,500 4,103.45 131 0 625 United News & Media, CMP Media
94 95 Field & Stream New York 91,843 12.7 62,839 759.31 27,412 1,592 1,752,937 AOL Time Warner, Time Inc./Time4 Media
95 96 Cooking Light Birmingham, Ala. 91,790 13.1 58,081 1,182.65 24,057 9,652 1,453,558 AOL Time Warner, Time Inc./Southern Progress Corp.
96 83 Home New York 91,271 -0.9 66,239 1,036.51 22,349 2,683 1,020,938 Hachette Filipacchi
97 103 Town & Country New York 91,163 18.3 79,354 1,736.39 9,095 2,714 435,511 Hearst Corp., Magazine Division
98 114 Wired San Francisco 91,080 35.7 68,634 2,300.63 15,853 6,593 507,816 Advance Publications, Conde Nast
99 76 YM New York 89,239 -9.6 45,793 552.24 27,987 15,458 2,202,979 Bertelsmann, Gruner & Jahr USA Publishing
100 98 Popular Mechanics New York 88,764 11.1 58,857 837.38 22,808 7,099 1,238,681 Hearst Corp., Magazine Division
101 86 Teen New York 88,691 -2.9 42,616 573.29 34,716 11,360 2,057,623 Emap, Emap USA
102 82 Road & Track Los Angeles 88,446 -5.3 68,660 1,195.47 13,778 6,008 771,024 Hachette Filipacchi
103 84 Taste of Home Greendale, Wis. 88,434 -3.9 0 NA 85,574 2,860 4,895,594 Reiman Publications
104 97 New York New York 87,865 10.0 66,572 2,844.29 17,399 3,894 440,308 Primedia
105 NA O, The Oprah Magazine New York 87,789 NA 50,881 905.15 19,163 17,745 2,162,668 Hearst Corp., Hearst Magazines
106 102 Food & Wine New York 86,537 11.0 57,808 1,266.59 25,187 3,542 861,834 American Express Publishing Corp.
107 87 Penthouse New York 85,285 -6.5 24,512 508.69 11,946 48,827 768,954 General Media
108 99 SmartMoney New York 85,185 7.3 66,288 1,288.65 16,010 2,888 763,334 Hearst Corp./Dow Jones
109 129 Yahoo! Internet Life New York 85,162 49.0 63,062 1,191.64 18,575 3,524 1,003,771 Ziff Davis Media
110 101 Essence New York 85,042 8.4 60,493 1,231.46 17,197 7,352 1,004,452 Essence Communications
111 105 Gourmet New York 82,388 8.5 61,636 1,323.03 16,629 4,122 946,345 Advance Publications, Conde Nast
112 139 CIO Framingham, Mass. 80,111 50.4 79,601 3,635.50 510 0 5,734 International Data Group, CXO Media Inc.
113 85 Mademoiselle New York 79,648 -12.8 55,969 967.57 12,713 10,966 1,100,185 Advance Publications, Conde Nast
114 135 InternetWeek Manhasset, N.Y. 79,215 46.0 79,060 2,653.93 155 0 997 United News & Media, CMP Media
115 128 Health New York 78,363 37.1 50,556 852.50 23,726 4,081 1,339,754 AOL Time Warner, Time Inc./Southern Progress Corp.
116 111 Muscle & Fitness Woodland Hills, Calif. 77,575 12.8 52,898 1,688.02 7,440 17,237 454,177 Weider Publications
117 117 FamilyFun New York 77,284 16.5 58,235 807.54 17,804 1,244 1,232,544 Walt Disney Co., Buena Vista Magazines
118 115 Network Computing Manhasset, N.Y. 76,459 14.4 76,332 2,525.66 127 0 1,342 United News & Media, CMP Media
119 104 Automobile Magazine New York 76,257 -0.7 60,899 928.06 11,372 3,986 653,574 Primedia, Primedia
120 100 Globe Boca Raton, Fla. 75,613 -4.4 13,309 670.00 3,642 58,662 740,425 American Media
121 118 Allure New York 75,098 13.8 56,329 1,177.67 9,016 9,753 876,584 Advance Publications, Conde Nast
122 113 Entrepreneur Irvine, Calif. 73,185 7.0 61,209 1,785.03 10,043 1,933 543,177 Entrepreneur Media
123 108 Kiplinger's Personal Finance Magazine Washington 73,178 4.2 48,227 793.55 23,282 1,669 1,019,262 Kiplinger Washington Editors
124 110 Vibe New York 72,172 4.3 59,839 1,185.92 6,921 5,412 760,152 Miller Publishing Group, Vibe/Spin Ventures
125 124 Esquire New York 72,070 19.5 59,421 1,034.47 9,374 3,276 679,052 Hearst Corp., Magazine Division
126 116 Outside Santa Fe, N.M. 70,823 6.3 58,649 1,135.36 9,707 2,467 591,334 Mariah Media
127 127 Traditional Home Des Moines 69,652 18.4 49,378 789.12 12,641 7,633 831,580 Meredith Corp.
128 126 American Baby New York 68,928 16.8 65,897 584.17 3,031 0 216,934 Primedia, Family & Leisure Group
129 106 Popular Science New York 68,335 -3.0 36,074 578.79 25,273 6,988 1,554,698 AOL Time Warner, Time Inc./Time4 Media
130 107 First For Women New York 67,740 -3.5 18,723 531.00 4,564 44,453 1,542,566 Bauer Publishing Co.
131 109 Sporting News St. Louis 67,664 -2.4 20,947 719.69 42,227 4,490 535,020 Vulcan Ventures
132 130 Men's Journal New York 67,318 18.8 55,819 1,145.27 7,937 3,562 612,186 Wenner Media
133 136 Advertising Age New York 66,205 23.3 57,620 3,174.59 8,194 391 71,004 Crain Communications
134 119 Highlights for Children Columbus, Ohio 65,208 -0.9 0 NA 65,208 0 2,200,000 Highlights for Children
135 121 Fitness New York 64,924 1.7 43,016 664.24 11,682 10,226 1,121,229 Bertelsmann, Gruner & Jahr USA Publishing
136 144 Nature New York 64,174 26.3 24,339 3,658.00 39,281 554 63,936 Macmillan Magazines, Nature Publishing Co.
137 131 Elle Decor New York 62,870 12.8 49,012 1,208.71 10,157 3,701 467,367 Hachette Filipacchi
138 147 EBN Electronic Buyers' News Irvine, Calif. 62,601 25.1 62,533 4,012.86 68 0 363 United News & Media, CMP Media
139 132 Family Handyman New York 62,504 12.7 38,673 690.42 21,602 2,229 1,156,280 Reader's Digest Association, RD Publications
140 123 Jet Chicago 62,215 2.0 24,646 991.87 29,539 8,030 944,073 Johnson Publishing Co.
141 120 Macworld San Francisco 61,571 -5.4 44,280 1,281.50 12,015 5,276 398,682 Ziff Davis/IDG, Mac Publishing
142 151 House & Garden New York 61,325 23.3 44,471 1,113.30 12,803 4,051 726,549 Advance Publications, Conde Nast
143 175 Mutual Funds Magazine New York 58,970 42.9 41,943 697.25 15,815 1,212 827,363 AOL Time Warner, Time Inc.
144 112 Discover New York 57,288 -16.4 24,136 472.90 27,105 6,047 1,005,981 Walt Disney Co., Buena Vista Magazines
145 122 Cable Guide New York 57,000 -8.6 6,718 139.06 50,283 0 2,793,478 Gemstar-TV Guide International
146 158 Quick Cooking Greendale, Wis. 56,638 20.2 0 NA 53,499 3,138 3,124,926 Reiman Publications
147 148 EDN Newton, Mass. 56,357 12.8 56,357 4,001.84 0 0 0 Reed Elsevier, Cahners Business Information
148 133 Spin New York 56,208 2.0 47,609 1,211.50 5,383 3,216 540,063 Miller Publishing Group, Vibe/Spin Ventures
149 145 Science Washington 55,974 11.2 35,955 4,004.15 20,019 0 148,863 American Assn. for the Advancement of Science
150 125 Hot Rod Los Angeles 55,745 -7.5 34,588 873.80 16,774 4,383 805,035 Emap, Emap USA
151 162 Working Mother New York $55,589 24.7 $44,890 742.87 $10,564 $136 819,077 Working Woman Network
152 155 Sound and Vision New York 55,328 13.6 43,826 863.26 10,001 1,501 454,317 Hachette Filipacchi
153 141 Metropolitan Home New York 55,169 7.4 42,978 780.82 9,539 2,652 604,670 Hachette Filipacchi
154 142 Outdoor Life New York 54,595 6.4 33,514 558.79 19,656 1,426 1,351,394 AOL Time Warner, Time Inc./Time4 Media
155 140 Travelhost Dallas 54,241 4.0 54,241 1,417.90 0 0 0 Travelhost
156 149 Nation's Restaurant News New York 53,724 7.8 50,794 3,427.24 2,930 0 73,348 Lebhar-Friedman Publications
157 170 Adweek New York 53,423 24.9 48,745 3,569.21 4,489 189 33,102 VNU, BPI Communications
158 137 Homestyle New York 53,399 -0.3 38,628 634.57 11,404 3,367 982,205 Bertelsmann, Gruner & Jahr USA Publishing
159 165 Bridal Guide New York 52,034 17.8 46,137 2,383.62 458 5,439 205,858 RFP LLC
160 160 Hemispheres Greensboro, N.C. 51,877 10.8 51,877 1,254.05 0 0 0 Pace Communications
161 143 Victoria New York 51,462 0.8 27,651 498.25 17,432 6,378 973,629 Hearst Corp., Magazine Division
162 154 Midwest Living Des Moines 50,912 3.6 34,179 685.93 14,734 1,999 822,148 Meredith Corp.
163 159 Child New York 50,775 8.0 38,219 633.16 11,566 991 925,326 Bertelsmann, Gruner & Jahr USA Publishing
164 152 New England Journal of Medicine Waltham, Mass. 50,441 2.1 29,185 5,080.00 21,256 0 204,390 Massachusetts Medical Society
165 153 Worth New York 50,396 2.2 41,007 847.06 8,465 924 501,071 Worth Media
166 190 Departures New York 50,177 36.3 50,177 1,123.97 0 0 168 American Express Publishing Corp.
167 164 The Chronicle of Higher Education Washington 49,919 13.0 42,242 5,176.00 7,670 8 97,875 The Chronicle of Higher Education
168 182 The Source New York 47,979 20.3 33,280 1,648.19 1,805 12,895 454,726 Source Publications
169 166 This Old House New York 47,708 8.8 32,623 871.76 11,382 3,703 663,345 AOL Time Warner, Time Inc.
170 161 Boating New York 47,674 3.7 41,409 1,571.02 4,674 1,592 200,165 Hachette Filipacchi
171 189 Electronic Design Hasbrouck Heights, N.J. 47,416 27.8 47,185 3,173.18 231 0 2,312 Penton Media
172 176 National Examiner Boca Raton, Fla. 47,094 14.6 7,552 660.00 726 38,816 456,223 American Media
173 173 Black Enterprise New York 47,081 11.5 37,368 1,305.84 8,481 1,232 421,169 Earl G. Graves Publishing Co.
174 163 Design News Newton, Mass. 47,013 6.3 47,013 3,702.84 0 0 0 Reed Elsevier, Cahners Business Information
175 180 Sky (Delta Air Lines) Greensboro, N.C. 46,824 16.8 46,824 1,171.20 0 0 0 Pace Communications
176 236 Fortune Small Business New York 46,163 61.6 46,163 638.35 0 0 0 AOL Time Warner, Time Inc.
177 150 Tennis Magazine New York 45,648 -8.3 32,463 584.06 12,508 678 711,855 Miller Publishing Group, Miller Sports Group
178 171 Automotive News Detroit 45,622 6.9 36,472 2,383.80 9,086 63 80,007 Crain Communications, Crain Automotive Group
179 156 VARBusiness Jericho, N.Y. 45,139 -6.0 45,109 1,929.62 29 0 297 United News & Media, CMP Media
180 178 American Way Fort Worth, Texas 44,773 10.5 44,773 2,168.17 0 0 0 American Airlines, American Airlines Publishing
181 196 Jane New York 44,623 24.0 29,696 825.94 10,914 4,013 683,184 Advance Publications, Fairchild Publications
182 179 Machine Design Cleveland 43,359 7.2 42,936 3,105.93 423 0 4,027 Penton Media
183 183 Successful Meetings New York 43,318 10.3 43,302 2,007.83 16 0 244 VNU, Bill Communications
184 191 Meetings & Conventions Secaucus, N.J. 43,096 17.3 43,067 1,823.74 29 0 353 Reed Elsevier, Cahners Travel Group
185 197 BabyTalk New York 42,534 19.3 42,510 446.63 24 0 1,224 AOL Time Warner, Time Inc.
186 169 Scientific American New York 42,374 -1.7 13,979 322.39 19,008 9,386 701,581 Scientific American Inc.
187 203 Men's Fitness Woodland Hills 41,719 19.8 22,028 577.29 15,744 3,947 607,738 Weider Publications
188 172 JAMA Chicago 41,219 -3.2 31,019 3,870.00 10,200 0 246,570 American Medical Association
189 186 ENR New York 41,104 7.1 35,510 2,836.97 5,594 0 75,597 McGraw-Hill Cos.
190 168 Guideposts Carmel, N.Y. 40,952 -6.1 0 NA 40,952 0 3,259,800 Guideposts
191 177 Travel Holiday New York 40,910 0.4 29,097 668.93 11,577 236 653,224 Hachette Filipacchi
192 184 GamePro San Francisco 40,410 3.9 21,954 1,210.94 4,489 13,967 483,063 International Data Group, IDG Games Media Group
193 188 Cycle World Newport Beach, Calif. 40,244 7.9 31,670 1,073.07 5,213 3,361 317,613 Hachette Filipacchi
194 185 Aviation Week & Space Technology New York 40,165 3.7 30,840 1,939.72 9,325 0 104,772 McGraw-Hill Cos.
195 167 Premiere New York 39,916 -8.9 24,312 552.80 11,090 4,514 612,952 Hachette Filipacchi
196 198 Working Woman New York 39,463 10.8 29,918 577.73 9,364 181 630,343 Working Woman Network
197 187 Sports Illustrated For Kids New York 39,008 3.7 18,061 351.01 19,993 954 692,108 AOL Time Warner, Time Inc.
198 223 Furniture Today Greensboro, N.C. 38,879 28.2 36,476 2,796.52 2,403 0 17,168 Reed Elsevier, Cahners Business Information
199 174 PC Gamer Brisbane, Calif. 38,790 -6.7 18,047 1,354.71 9,696 11,047 392,233 Imagine Media
200 207 Nickelodeon New York 38,641 15.3 19,089 420.33 15,922 3,630 901,022 Viacom International
201 200 National Geographic Traveler Washington 37,935 7.7 24,453 543.56 12,121 1,361 718,333 National Geographic Society
202 181 Wood Des Moines 37,924 -5.4 21,360 420.21 13,168 3,395 551,121 Meredith Corp.
203 205 AutoWeek Detroit 37,367 9.2 26,665 1,527.49 10,556 146 330,999 Crain Communications, Crain Automotive Group
204 208 Chemical & Engineering News Wayne, Pa. 36,934 11.6 27,094 2,302.00 9,840 0 129,443 American Chemical Society, Centcom
205 202 Disney Adventures New York 36,795 5.5 17,914 366.34 14,610 4,271 1,094,991 Walt Disney Co., Buena Vista Magazines
206 195 Runner's World Emmaus, Pa. 36,624 1.7 22,797 488.97 10,938 2,889 516,081 Rodale
207 221 Ski Boulder, Colo. 36,270 17.9 29,313 918.42 5,799 1,158 452,259 AOL Time Warner, Time Inc./Time4 Media
208 239 Talk New York 36,241 31.4 26,154 617.98 6,046 4,041 619,259 Miramax/Hearst Corp., Talk Media
209 219 Family Internet Life (formerly FamilyPC) New York 35,998 15.3 27,493 860.27 8,347 158 698,866 Ziff Davis Media
210 216 Official U.S. Playstation Magazine San Francisco 35,919 14.5 11,322 795.82 7,038 17,559 323,982 Ziff Davis Media
211 222 Harvard Business Review Boston 35,741 16.8 11,890 467.83 21,023 2,828 249,100 Harvard Bus. School Publishing Corp.
212 206 Birds & Blooms Greendale, Wis. 35,661 5.8 0 NA 35,024 637 1,978,277 Reiman Publications
213 228 Golf World Trumbull, Conn. 35,478 20.0 27,521 1,433.30 7,958 0 147,445 Advance Magazine Publishers, Golf Digest Companies
214 215 CFO Boston 35,387 11.7 35,300 827.48 87 0 1,748 CFO Publishing Corp.
215 230 Telephony Chicago 35,078 19.8 34,548 3,717.08 530 0 5,521 Primedia, Intertec Publishing
216 199 SN-Supermarket News New York 35,041 -0.8 28,064 1,845.06 6,977 0 39,869 Advance Publications, Fairchild Publications
217 254 Purchasing Newton, Mass. 34,905 37.6 34,605 2,256.44 300 0 3,029 Reed Elsevier, Cahners Business Information
218 229 Interior Design New York 34,685 18.4 31,200 2,428.52 2,412 1,073 55,958 Reed Elsevier, Cahners Business Information
219 209 Electronic Gaming Monthly San Francisco 34,567 5.9 17,949 1,418.72 6,697 9,921 433,880 Ziff Davis Media
220 204 Bassmaster Montgomery, Ala. 34,446 -1.0 22,881 697.17 11,389 177 573,530 ESPN, B.A.S.S. Inc.
221 375 CosmoGirl New York 34,313 NA 19,819 539.37 3,501 10,992 601,531 Hearst Corp., Hearst Magazines
222 213 Successful Farming Des Moines 34,039 6.5 27,402 624.00 6,637 0 442,495 Meredith Corp.
223 270 Upside San Francisco 33,586 46.8 33,073 1,794.50 218 296 15,887 Upside Media
224 210 ABA Journal Chicago 33,275 2.5 10,059 524.46 23,216 0 309,552 American Bar Association
225 193 Institutional Investor New York 32,960 -8.8 30,430 731.25 2,530 0 7,074 Euromoney Institutional Investor, Institutional Investor
226 220 Power & Motoryacht New York $32,634 5.2 $31,718 2,346.85 $518 $398 34,364 Primedia, Primedia Special Interest Publications
227 211 New Choices New York 32,120 0.1 20,692 471.76 11,428 0 602,436 Reader's Digest Association
228 340 NFL Insider New York 31,973 95.9 15,157 275.15 14,518 2,298 1,065,800 Emap USA
229 214 Weekly World News Boca Raton, Fla. 31,847 -0.0 4,623 660.48 775 26,449 388,100 American Media
230 226 Wine Spectator New York 31,706 6.0 18,454 1,000.00 9,505 3,747 290,318 M. Shanken Communications
231 224 Family Life New York 31,580 4.8 17,855 492.02 13,515 210 683,800 AOL Time Warner, Time Inc.
232 201 Soap Opera Weekly New York 31,472 -10.1 3,712 415.23 4,765 22,995 306,282 Primedia
233 232 Texas Monthly Austin, Texas 31,459 8.2 25,135 1,643.93 4,863 1,462 300,991 Mediatex Communication Corp.
234 257 Mode New York 31,297 26.2 18,305 614.58 9,097 3,895 615,436 Lewit & LeWinter/Freedom L.L.C.
235 234 Petersen's 4-Wheel & Off Road Los Angeles 31,148 8.4 18,207 1,123.60 7,969 4,973 451,260 Emap, Emap USA
236 235 Southern Accents Birmingham, Ala. 31,062 8.1 19,783 775.78 8,641 2,638 388,561 AOL Time Warner, Time Inc./Southern Progress Corp.
237 241 Skiing Boulder, Colo. 31,021 14.4 24,759 756.76 4,952 1,310 402,169 AOL Time Warner, Time Inc./Time4 Media
238 240 Flying New York 30,272 11.5 21,269 958.83 7,125 1,878 313,246 Hachette Filipacchi
239 264 American Rifleman Fairfax, Va. 30,126 29.8 6,838 258.20 23,288 0 1,552,512 National Rifle Assn. of America
240 237 Guns & Ammo Los Angeles 29,386 4.8 14,070 472.83 12,620 2,696 591,355 Emap, Emap USA
241 266 Crain's Chicago Business Chicago 29,381 27.5 25,011 2,076.00 4,097 272 47,784 Crain Communications
242 250 Architectural Record New York 29,338 14.6 23,056 1,662.41 5,992 290 105,012 McGraw-Hill Cos.
242 218 Country Woman Greendale, Wis. 29,337 -6.1 0 NA 28,185 1,153 1,631,585 Reiman Publications
244 212 Country Weekly Nashville, Tenn. 28,740 -10.3 6,661 671.46 6,357 15,722 455,086 American Media, CMMG
245 242 Windows 2000 Magazine Loveland, Colo. 28,315 5.6 21,416 1,541.16 5,338 1,562 125,609 Penton Technology Media
246 243 Boys' Life Irving, Texas 28,176 6.6 5,502 196.67 22,674 0 1,259,656 Boy Scouts of America
247 225 Medical Economics Montvale, N.J. 27,823 -7.0 26,753 3,080.00 1,070 0 9,813 Thomson Healthcare, Medical Economics Co.
248 246 Progressive Farmer Birmingham, Ala. 27,821 7.2 23,023 570.80 4,798 0 266,541 AOL Time Warner, Time Inc./Southern Progress Corp.
249 245 Individual Investor New York 27,701 5.3 15,686 610.81 10,583 1,432 501,036 Individual Investor Group
250 277 Crain's New York Business New York 27,569 24.1 24,474 1,651.60 2,912 184 46,242 Crain Communications
250 238 Atlantic Monthly New York 27,569 -0.8 17,859 535.44 8,425 1,285 496,722 Atlantic Monthly Group
252 374 Stuff New York 27,368 1895.2 8,264 421.80 3,097 16,007 812,079 Dennis Publishing
253 294 Biography New York 27,304 34.6 13,993 424.32 11,220 2,091 611,639 A&E Networks
254 244 Billboard New York 27,181 2.9 17,212 1,972.00 7,096 2,872 34,020 VNU, BPI Communications
255 231 Federal Computer Week Falls Church, Va. 27,163 -6.8 27,116 1,405.37 46 0 489 International Data Group, FCW Gov't Tech. Group
256 291 More Des Moines 26,762 31.6 16,212 443.23 8,344 2,207 588,218 Meredith Corp.
257 194 Computer Gaming World San Francisco 26,636 -26.0 15,554 1,184.75 5,593 5,489 337,313 Ziff Davis Media
258 279 RB Restaurant Business New York 26,420 21.0 26,303 1,736.85 117 0 1,063 VNU, Bill Communications
259 306 T & L Golf New York 26,305 36.2 18,021 531.27 7,975 309 306,814 American Express Publishing Co.
260 217 Yankee Dublin 26,253 -16.1 11,283 555.86 14,039 931 616,107 Yankee Publishing
261 271 Journal of Accountancy New York 26,188 14.6 11,722 709.16 14,466 0 371,491 American Institute of CPAs
262 233 Cigar Aficionado New York 26,080 -10.2 19,803 1,015.00 3,628 2,649 271,045 M. Shanken Communications
263 273 American Family Physician Leawood, Kan. 26,046 15.9 25,354 3,349.00 693 0 8,344 American Academy of Family Physician
264 253 Chemical Week New York 25,945 2.1 23,342 1,846.03 2,603 0 18,728 Chemical Week Associates
265 261 Broadcasting & Cable New York 25,714 10.1 22,077 2,261.70 3,580 56 24,250 Reed Elsevier, Cahners Business Information
266 260 Backpacker Emmaus, Pa. 25,455 6.4 17,595 660.77 6,055 1,806 281,566 Rodale
267 255 Variety (weekly) New York 24,908 -0.7 16,617 1,857.65 6,854 1,438 36,128 Reed Elsevier, Cahners Business Information
268 247 Multichannel News New York 24,823 -3.7 23,719 2,602.00 1,104 0 9,279 Reed Elsevier, Cahners Business Information
269 262 Aopa Pilot Frederick, Md. 24,792 6.3 17,579 1,014.11 7,212 0 343,449 Aircraft Owners & Pilots Association
270 269 USAirways Attache Magazine Greensboro, N.C. 24,742 8.0 24,742 836.61 0 0 0 Pace Communications
271 326 Electronic Component News (ECN) Morris Plains, N.J. 24,496 38.2 24,484 1,503.59 11 0 160 Reed Elsevier, Cahners Business Information
272 282 Walking New York 24,351 13.3 14,134 429.87 8,720 1,497 654,797 Reader's Digest Association, RD Publications
273 299 Yachting New York 23,677 17.9 20,509 2,133.70 2,468 700 135,184 AOL Time Warner, Time Inc./Time4 Media
274 274 Petersen's Photographic Los Angeles 23,489 5.1 18,014 1,154.00 4,130 1,344 204,537 Emap, Emap USA
275 375 eCompany Now New York 23,354 NA 13,716 979.82 8,394 1,244 325,000 AOL Time Warner, Time Inc.
276 263 Restaurants & Institutions Des Plaines, Ill. 23,339 0.4 23,097 1,748.60 242 0 1,837 Reed Elsevier, Cahners Business Information
277 321 American Hunter Fairfax, Va. 23,313 29.4 5,710 267.90 17,603 0 1,173,549 National Rifle Assn. of America
278 249 Country Greendale, Wis. 23,183 -9.5 0 NA 22,872 311 1,286,886 Reiman Publications
279 300 Coastal Living Birmingham, Ala. 22,930 14.4 14,609 593.01 6,315 2,006 435,473 AOL Time Warner, Southern Progress Corp.
280 335 People en Espanol New York 22,906 38.0 16,921 703.30 2,875 3,110 316,984 AOL Time Warner, Time Inc.
281 265 HFN New York 22,752 -1.3 22,215 1,503.24 537 0 7,118 Advance Publications, Fairchild Publications
282 281 Cruising World Newport, R.I. 22,743 5.5 17,931 1,357.76 4,016 796 160,065 Miller Publishing Group, Miller Sports Group
283 258 Video Store Santa Ana, Calif. 22,710 -8.2 22,707 1,241.93 4 0 44 Advanstar Communications
284 256 Industry Week Cleveland 22,657 -9.4 22,425 886.00 232 0 3,866 Penton Media
285 286 Publisher's Weekly New York 22,568 6.9 15,764 2,557.00 6,804 0 36,000 Reed Elsevier, Cahners Business Information
286 303 Pensions & Investments New York 22,473 15.2 20,268 924.85 2,198 6 10,744 Crain Communications
287 268 Four Wheeler Los Angeles 22,441 -2.5 12,685 988.32 5,217 4,539 325,441 Emap, Emap USA
288 267 Builder Washington 22,359 -2.9 18,967 2,621.00 3,392 0 113,265 Hanley-Wood LLC, Builder Group
289 278 New Equipment Digest Cleveland 21,994 -0.2 21,988 1,043.06 6 0 106 Penton Media
290 284 North American Hunter Minnetonka, Minn. 21,911 2.9 8,700 547.70 13,211 0 733,940 North American Media Group Inc.
291 344 Internet World New York 21,763 35.4 21,612 1,190.65 151 0 945 Penton Media
292 375 FHM New York 21,743 NA 11,822 588.99 2,219 7,701 516,195 Emap, Emap USA
293 280 Modern Healthcare Chicago 21,672 -0.1 19,641 1,678.27 2,031 0 15,048 Crain Communications
294 331 Smart Partner New York 21,619 25.1 21,610 1,333.00 9 0 82 Ziff Davis Media
295 311 Golf for Women New York 21,446 14.5 15,099 432.47 5,952 395 367,406 Advance Publications, Golf Digest Companies
296 297 Classic American Homes New York 21,248 4.9 11,324 272.67 7,790 2,134 523,526 Hearst Corp., Magazine Division
297 283 Hemmings Motor News Bennington, Vt. 21,228 -0.9 12,245 8,307.00 5,818 3,166 245,287 Watering
298 287 Garden Design New York 20,723 -1.8 9,675 418.81 10,177 871 445,805 World Publications
299 336 Packaging Digest Oak Brook, Ill. 20,413 23.4 20,413 1,094.44 0 0 0 Reed Elsevier, Cahners Business Information
300 292 Video Business Los Angeles 20,402 0.5 20,402 1,490.00 0 0 0 Reed Elsevier, Cahners Business Information
Notes: METHODOLOGY Advertising Age obtained ad revenue and/or page counts from Publishers Information Bureau, Taylor Nelson Sofres' CMR, VNU's Perq/HCI, Space Analysis Systems and AA's quarterly Consumer Linage Reports. Ad revenue calculations don't take into account multiple insertions, special discounts and off-the-rate-card deals. Circulation revenue was calculated by multiplying paid subscribers by subscription price, and newsstand sales by frequency and the single-copy price. Sources for circulation data: Audit Bureau of Circulations, BPA International and directories on consumer, business and health publications from Standard Rate & Data Service. Though subscription and single-copy prices may change in the year, only end-of-year prices are applied to subscriber and newsstand counts. Association magazines count only the portion of membership dues dedicated to the publication. Data are confirmed by publishers and confined to North America.
Source: Taylor Belson Sofres' CMR, Publishers Information Bureau, Perq, Audit Bureau of Circulations, AdScope, BPI International and SRDS