Advertising Age Data Center
Top 300 magazines by gross revenue

dollars in thousands

Rank 1999 Rank 1998 Magazine Headquarters Total Revenue '99-'98 % change Ad revenue Ad pages Subscriber revenue Newsstand revenue Paid circulation Parent Co.
1 1 TV Guide New York $1,172,127 0.1 $491,011 3,319.36 $505,942 $175,175 11,116,180 TV Guide Inc.
2 2 People New York 1,155,395 7.2 $713,951 4,308.94 218,014 223,431 3,543,856 Time Warner, Time Inc.
3 4 Time New York 962,651 18.2 $658,393 3,138.95 261,918 42,341 4,122,699 Time Warner, Time Inc.
4 3 Sports Illustrated New York 905,313 6.5 $614,051 2,890.86 259,111 32,150 3,282,505 Time Warner, Time Inc.
5 6 Better Homes & Gardens Des Moines 595,667 6.5 $444,457 1,948.89 137,180 14,029 7,611,023 Meredith Corp.
6 7 Newsweek New York 594,181 8.6 $437,907 2,599.16 121,436 34,838 3,147,497 Washington Post Co., Newsweek Inc.
7 5 Reader's Digest New York 543,674 -3.5 $229,114 1,070.00 293,181 21,379 12,556,410 Reader's Digest Association
8 8 Parade New York 532,947 3.1 $532,947 622.35 0 0 37,050,204 Advance Publications, Parade Publications
9 9 Business Week New York 499,732 19.9 $443,371 5,121.81 48,604 7,757 923,786 McGraw-Hill Cos.
10 17 Fortune New York 379,921 24.2 $325,077 4,545.38 44,066 10,779 818,791 Time Warner, Time Inc.
11 15 Forbes New York 374,029 18.5 $320,877 5,063.30 46,103 7,048 819,886 Forbes Inc.
12 11 Good Housekeeping New York 360,419 4.5 $258,780 1,443.45 74,216 27,423 4,549,975 Hearst Corp., Magazine Division
13 12 U.S. News & World Report Washington 354,959 7.7 $248,776 2,058.73 95,671 10,512 2,195,668 Mortimer Zuckerman
14 10 PC Magazine New York 344,386 -9.0 $276,213 4,332.74 56,011 12,163 1,231,678 Ziff Davis Media
15 13 Family Circle New York 338,522 5.7 $238,146 1,375.99 53,577 46,799 5,002,875 Bertelsmann, Gruner & Jahr USA Publishing
16 14 Woman's Day New York 337,518 5.6 $247,749 1,707.28 45,577 44,191 4,280,909 Lagardere, Hachette Filipacchi
17 16 Cosmopolitan New York 335,991 9.8 $228,043 1,980.85 23,805 84,144 2,854,511 Hearst Corp., Magazine Division
18 19 USA Weekend New York 297,621 8.4 $297,621 623.96 0 0 21,833,542 Gannett Co.
19 20 Entertainment Weekly New York 291,333 14.9 $205,725 2,199.65 69,846 15,762 1,464,345 Time Warner, Time Inc.
20 18 Ladies' Home Journal New York 275,201 -7.7 $192,767 1,350.17 69,387 13,048 4,525,455 Meredith Corp.
21 22 Money New York 236,012 9.8 $155,459 1,391.40 69,300 11,253 1,974,679 Time Warner, Time Inc.
22 26 Martha Stewart Living New York 231,902 14.3 $161,482 1,558.56 49,196 21,223 2,363,785 Martha Stewart Living Omnimedia
23 33 Vogue New York 221,914 17.5 $181,290 3,167.51 18,136 22,487 1,183,134 Advance Publications, Conde Nast
24 23 Southern Living Birmingham, Ala. 220,763 4.4 $137,562 1,555.26 68,578 14,623 2,535,930 Time Warner, Time Inc./Southern Progress Corp.
25 21 National Geographic Washington 218,567 -3.0 $62,351 352.34 149,997 6,219 7,108,312 National Geographic Society
26 27 InformationWeek Manhasset, N.Y. 215,190 7.1 $214,866 5,668.00 324 0 4,764 United News & Media, CMP Media
27 24 Glamour New York 211,942 2.8 $154,085 2,080.90 16,974 40,882 2,200,304 Advance Publications, Conde Nast
28 46 InStyle New York 204,937 51.1 $151,786 2,524.00 13,684 39,467 1,434,272 Time Warner, Time Inc.
29 30 McCall's New York 204,596 6.2 $133,821 996.23 59,695 11,080 4,208,988 Bertelsmann, Gruner & Jahr USA Publishing
30 36 Rolling Stone New York 201,618 14.1 $159,911 2,079.99 27,548 14,159 1,250,783 Wenner Media
31 37 Golf Digest Trumbull, Conn. 201,255 14.6 $154,675 1,534.98 39,382 7,198 1,559,853 New York Times Co., Magazine Group
32 39 New York Times Magazine New York 196,515 19.0 $196,515 3,651.00 0 0 1,622,172 New York Times Co., New York Times
33 28 PC World San Francisco 195,678 -1.3 $152,769 2,467.83 31,695 11,213 1,216,035 International Data Group, PC World Communications
34 32 National Enquirer Lantana, Fla. 194,087 2.1 $29,670 751.14 16,730 147,686 2,136,539 American Media
35 34 Playboy Chicago 178,195 -0.5 $67,583 709.16 77,994 32,618 3,151,512 Playboy Enterprises
36 25 InfoWorld San Mateo, Calif. 174,802 -14.5 $174,034 3,806.38 768 0 4,800 International Data Group
37 29 eWeek (was PC Week) New York 172,348 -11.4 $171,669 4,379.76 679 0 3,483 Ziff Davis Media
38 35 Redbook New York 165,501 -6.5 $118,710 1,314.17 30,947 15,844 2,250,262 Hearst Corp., Magazine Division
39 42 Parents New York 157,065 11.5 $122,550 1,512.76 30,119 4,396 1,806,806 Bertelsmann, Gruner & Jahr USA Publishing
40 40 Seventeen New York 155,067 3.4 $96,877 1,340.03 34,633 23,557 2,392,562 Primedia, Primedia Consumer Magazines
41 44 Elle New York 152,190 10.4 $121,415 2,225.95 18,054 12,721 947,673 Lagardere, Hachette Filipacchi
42 43 Car and Driver Los Angeles 149,997 6.7 $116,675 1,277.54 26,821 6,502 1,377,270 Lagardere, Hachette Filipacchi
43 51 Golf Magazine New York 148,532 17.2 $112,320 1,426.69 30,923 5,289 1,401,885 Tribune Co.
44 45 Vanity Fair New York 146,885 6.6 $117,107 1,872.68 12,306 17,472 1,052,290 Advance Publications, Conde Nast
45 41 Star Magazine Tarrytown, N.Y. 146,277 -1.7 $11,002 328.90 13,166 122,110 1,752,557 American Media
46 53 Travel & Leisure New York 143,506 14.8 $104,352 1,725.84 37,571 1,583 992,670 American Express Publishing Corp.
47 47 Prevention Emmaus, Pa. 143,263 5.6 $72,392 1,020.91 55,240 15,631 3,037,457 Rodale
48 48 Soap Opera Digest New York 137,012 1.0 $27,850 1,115.94 50,718 58,445 1,100,954 Primedia
49 50 Country Living New York 130,213 -2.7 $86,796 1,081.35 26,858 16,559 1,690,255 Hearst Corp., Magazine Division
50 31 Computer Shopper New York 126,770 -33.9 $106,446 3,993.64 10,587 9,737 510,244 ZDNet
51 55 Travel Agent New York 123,714 1.5 $123,714 4,937.19 0 0 0 Advanstar Communications
52 49 Ziff Davis Smart Business (was PC/Co San Francisco 122,723 -8.4 $91,738 2,092.36 22,765 8,219 1,048,959 Ziff Davis Media
53 52 The New Yorker New York 121,936 -3.1 $82,183 2,075.39 33,575 6,178 844,175 Advance Publications, Conde Nast
54 38 Computer Reseller News Jericho, N.Y. 119,751 -29.0 $119,564 5,735.45 187 0 894 United News & Media, CMP Media
55 61 Inc. Boston 119,087 9.6 $105,225 1,572.74 12,075 1,786 663,909 Goldhirsh Group
56 66 Parenting New York 118,823 17.9 $96,744 1,229.47 20,367 1,712 1,415,855 Time Warner, Time Inc./Southern Progress Corp.
57 65 Architectural Digest Los Angeles 118,531 14.5 $82,218 1,811.65 27,538 8,775 835,563 Advance Publications, Conde Nast
58 58 Modern Maturity Washington 117,313 4.8 $68,186 262.40 49,126 0 20,469,326 AARP
59 68 Motor Trend New York 116,377 17.1 $86,872 1,184.62 22,664 6,841 1,299,492 Emap USA, Emap Petersen Active
60 57 Woman's World New York 114,647 0.6 $12,922 363.50 3,050 98,675 1,579,085 Bauer Publishing Co.
61 60 Consumer Reports Yonkers, N.Y. 114,287 3.0 $0 0.00 111,039 3,249 4,342,116 Consumers Union of U.S.
62 63 Sunset Menlo Park, Calif. 112,818 5.9 $75,391 1,203.97 32,065 5,362 1,448,028 Time Warner, Time Inc./Sunset Publishing Corp.
63 56 Life New York 112,115 -2.1 $52,397 665.93 48,467 11,251 1,619,761 Time Warner, Time Inc.
64 62 GQ New York 111,760 4.2 $92,468 1,886.87 9,976 9,315 757,558 Advance Publications, Conde Nast
65 67 W New York 111,406 10.6 $97,330 2,099.34 11,139 2,937 434,495 Advance Publications, Fairchild Publications
66 72 Endless Vacation Indianapolis 111,042 15.8 $12,000 324.42 99,042 0 1,179,073 Cendant, Resort Condominiums International
67 64 Men's Health Emmaus, Pa. 110,597 4.5 $70,034 853.85 26,300 14,262 1,606,221 Rodale
68 54 Computerworld Framingham, Mass. 109,909 -11.8 $106,515 2,698.25 3,394 0 70,707 International Data Group, Computerworld Inc.
69 59 EE Times Manhasset, N.Y. 108,050 -3.0 $108,050 4,987.65 0 0 0 United News & Media, CMP Media
70 74 Bride's Magazine New York 107,958 13.9 $96,601 3,951.98 1,475 9,882 412,017 Advance Publications, Conde Nast
71 78 Economist, The New York 106,139 16.3 $63,277 3,189.79 36,575 6,287 323,207 The Economist Newspaper
72 77 Modern Bride New York 104,906 14.3 $95,106 3,142.61 2,272 7,529 377,912 Primedia, Specialty Consumer Magazine
73 138 ESPN the Magazine New York 104,495 107.0 $77,876 1,551.44 21,377 5,242 889,625 Walt Disney Co., ESPN Inc.
74 71 Harper's Bazaar New York 102,852 7.1 $85,409 1,555.27 11,168 6,275 733,545 Hearst Corp., Magazine Division
75 80 Barron's New York 100,528 12.7 $55,341 2,294.49 26,204 18,983 293,042 Dow Jones & Co., Magazine group
76 95 Bon Appetit New York 99,803 31.0 $71,832 1,252.41 20,100 7,871 1,210,606 Advance Publications, Conde Nast
77 75 YM New York 98,712 5.0 $47,515 606.23 33,239 17,958 2,262,532 Bertelsmann, Gruner & Jahr USA Publishing
78 81 Smithsonian Washington 98,255 11.2 $59,089 806.62 38,777 389 2,027,759 Smithsonian Institution
79 92 Ebony Chicago 96,992 25.1 $60,872 1,180.53 29,515 6,605 1,720,378 Johnson Publishing Co.
80 83 House Beautiful New York 96,202 11.9 $76,274 1,026.32 14,473 5,455 876,262 Hearst Corp., Magazine Division
81 73 Travel Weekly Secaucus, N.J. 95,760 0.8 $94,449 4,393.97 1,312 0 50,451 Reed Elsevier, Cahners Travel Group
82 187 Maxim New York 93,470 177.2 $45,758 956.34 15,252 32,460 1,663,686 Dennis Publishing
83 76 Road & Track Los Angeles 93,349 0.5 $73,826 1,326.22 13,578 5,945 760,420 Lagardere, Hachette Filipacchi
84 88 NetworkWorld Southborough, Mass. 93,121 12.2 $93,028 2,645.48 92 0 971 International Data Group
85 85 Home New York 92,142 8.6 $67,287 1,137.53 21,452 3,404 1,007,660 Lagardere, Hachette Filipacchi
86 79 Taste of Home Greendale, Wis. 92,001 1.2 $0 0.00 89,283 2,719 5,095,113 Reiman Publications
87 69 Mademoiselle New York 91,341 -5.4 $63,211 1,203.82 11,377 16,754 1,177,986 Advance Publications, Conde Nast
88 84 Teen Los Angeles 91,316 7.4 $42,389 616.65 34,244 14,683 2,126,567 Emap USA, Emap Metro
89 82 Penthouse New York 91,248 4.9 $25,145 538.59 16,753 49,349 952,535 General Media
90 70 Self New York 91,082 -5.2 $66,197 1,222.52 11,830 13,055 1,103,210 Advance Publications, Conde Nast
91 100 Marie Claire New York 86,826 19.7 $64,099 1,399.23 6,523 16,204 903,127 Hearst Corp./Comary
92 96 Country Home Des Moines 85,694 13.1 $59,166 710.44 17,915 8,613 1,032,944 Meredith Corp.
93 90 Conde Nast Traveler New York 84,945 5.3 $70,044 1,473.51 13,330 1,572 773,706 Advance Publications, Conde Nast
94 143 Teen People New York 82,934 71.0 $47,653 932.38 14,186 21,095 1,665,974 Time Warner, Time Inc.
95 98 Popular Photography New York 82,648 12.0 $72,506 2,139.41 8,084 2,059 454,430 Lagardere, Hachette Filipacchi
96 112 Shape New York 82,522 24.9 $47,071 759.08 23,947 11,505 1,519,787 Weider Publications
97 89 Field & Stream New York 81,509 -0.1 $51,918 698.33 28,010 1,581 1,790,251 Tribune Co.
98 103 Cooking Light Birmingham, Ala. 81,156 12.4 $48,731 1,043.48 24,125 8,299 1,443,369 Time Warner, Time Inc./Southern Progress Corp.
99 93 New York New York 79,896 3.1 $58,218 2,525.80 17,094 4,584 437,660 Primedia
100 87 Popular Mechanics New York 79,884 -4.8 $50,028 775.22 22,947 6,909 1,239,654 Hearst Corp., Magazine Division
101 104 SmartMoney New York 79,389 11.4 $59,747 1,274.63 15,592 4,050 764,086 Hearst Corp./Dow Jones
102 97 Globe Lantana, Fla. 79,057 4.5 $12,650 670.00 1,843 64,564 821,884 American Media
103 105 Essence New York 78,472 10.3 $53,750 1,167.51 16,595 8,126 1,000,583 Essence Communications
104 110 Food & Wine New York 77,985 16.8 $49,959 1,040.20 24,509 3,517 840,101 American Express Publishing Corp.
105 113 Town & Country New York 77,063 17.0 $65,167 1,541.90 9,106 2,790 437,546 Hearst Corp., Magazine Division
106 101 Automobile Magazine New York 76,822 6.0 $61,310 964.02 11,163 4,349 650,666 Primedia, Primedia
107 99 Gourmet New York 75,923 3.1 $56,083 1,261.60 15,741 4,099 901,289 Advance Publications, Conde Nast
108 116 Popular Science New York 70,480 9.7 $38,036 621.78 25,088 7,357 1,552,076 Tribune Co.
109 111 First For Women New York 70,214 6.1 $17,880 568.00 4,363 47,971 1,557,717 Bauer Publishing Co.
110 108 Kiplinger's Personal Finance Magazin Washington 70,202 4.4 $43,774 824.45 23,844 2,584 1,068,556 Kiplinger Washington Editors
111 109 Sporting News St. Louis 69,311 3.8 $24,188 884.49 40,127 4,995 542,294 Vulcan Ventures
112 125 Vibe New York 69,164 22.1 $56,852 1,242.03 6,255 6,058 726,028 Miller Publishing Group, Vibe/Spin Ventures
113 94 Discover New York 68,559 -10.0 $33,214 604.83 29,843 5,501 1,088,314 Walt Disney Co., Buena Vista Magazines
114 115 Entrepreneur Irvine, Calif. 68,390 6.3 $56,473 1,748.99 9,554 2,363 527,658 Entrepreneur Media
115 118 Muscle & Fitness Woodland Hills, Calif. 67,563 8.5 $44,348 1,523.69 7,509 15,706 477,013 Weider Publications
116 106 Macworld San Francisco 67,471 -4.9 $49,155 1,409.08 13,126 5,190 447,545 Ziff Davis/IDG, Mac Publishing LLC (the joint venture, no
117 123 Wired San Francisco 67,118 13.8 $46,034 1,690.53 13,904 7,180 468,905 Advance Publications, Conde Nast
118 91 Network Computing Manhasset, N.Y. 66,807 -14.0 $66,631 2,429.75 176 0 1,854 United News & Media, CMP Media
119 107 Outside Santa Fe, N.M. 66,630 -1.1 $54,857 1,114.83 9,012 2,760 558,912 Mariah Media
120 119 FamilyFun New York 66,346 7.2 $48,819 764.92 16,466 1,060 1,136,884 Walt Disney Co., Buena Vista Magazines
121 114 Highlights for Children Columbus, Ohio 65,821 1.9 $0 0.00 65,821 0 2,220,683 Highlights for Children
122 102 Allure New York 63,945 -11.5 $46,837 1,118.96 8,844 8,265 865,059 Advance Publications, Conde Nast
123 128 Fitness New York 63,809 16.0 $44,214 753.22 10,434 9,161 1,002,194 Bertelsmann, Gruner & Jahr USA Publishing
124 86 Cable Guide New York 62,328 -26.3 $6,806 243.60 55,522 0 3,084,559 TV Guide Inc.
125 127 Jet Chicago 61,004 9.4 $23,174 964.66 29,883 7,947 952,342 Johnson Publishing Co.
126 122 Esquire New York 60,300 2.0 $47,518 908.23 9,523 3,259 687,946 Hearst Corp., Magazine Division
127 129 Hot Rod Los Angeles 60,258 11.0 $38,673 1,027.96 16,982 4,604 818,964 Emap USA, Emap Petersen Active
128 144 American Baby New York 59,007 21.7 $55,416 542.80 3,591 0 257,056 Primedia, Family & Leisure Group
129 137 Traditional Home Des Moines 58,845 16.4 $38,708 671.75 13,088 7,049 832,227 Meredith Corp.
130 148 Health New York 57,173 23.5 $32,750 673.26 21,898 2,525 1,202,084 Time Warner, Time Inc./Southern Progress Corp.
131 230 Yahoo! Internet Life New York 57,169 112.2 $36,725 1,070.24 16,715 3,728 747,279 Ziff Davis Media
132 145 Men's Journal New York 56,684 18.7 $45,462 1,051.95 7,030 4,192 575,704 Wenner Media
133 141 Elle Decor New York 55,723 13.8 $42,590 1,240.58 8,995 4,138 441,122 Lagardere, Hachette Filipacchi
134 135 EDN Newton, Mass. 55,478 9.0 $55,478 3,813.72 0 0 0 Reed Elsevier, Cahners Business Information
135 134 Family Handyman New York 55,462 8.2 $32,359 665.17 20,993 2,109 1,121,794 Reader's Digest Association, RD Publications
136 151 Spin New York 55,094 20.8 $46,017 1,180.64 5,257 3,820 546,382 Miller Publishing Group, Vibe/Spin Ventures
137 121 Us New York 54,618 -8.9 $26,848 538.20 10,272 17,498 1,001,217 Wenner Media
138 120 InternetWeek Manhasset, N.Y. 54,245 -11.3 $54,078 1,961.38 168 0 1,082 United News & Media, CMP Media
139 147 Advertising Age Chicago 53,660 15.2 $45,155 2,588.22 8,174 330 70,809 Crain Communications
140 136 American HomeStyle & Gardening New York 53,511 5.6 $38,453 584.41 11,632 3,426 1,001,530 Bertelsmann, Gruner & Jahr USA Publishing
141 189 Interactive Week Garden City, N.C. 53,427 61.6 $53,357 2,869.70 70 0 707 Ziff Davis Media
142 159 CIO Framingham, Mass. 52,830 24.5 $52,424 2,368.66 406 0 4,562 International Data Group, CIO Communications
143 130 Travelhost Dallas 52,155 0.0 $52,155 35,727.00 0 0 0 Travelhost
144 146 Sesame Street Parents New York 52,140 9.7 $29,356 546.17 22,784 0 1,144,948 Children's Television Workshop
145 161 Metropolitan Home New York 51,391 22.0 $39,147 753.08 9,457 2,787 606,990 Lagardere, Hachette Filipacchi
146 140 Outdoor Life New York 51,303 3.5 $29,871 533.92 20,023 1,409 1,375,536 Tribune Co.
147 132 Victoria New York 51,069 -0.6 $26,888 516.63 16,725 7,456 971,888 Hearst Corp., Magazine Division
148 156 Science Washington 50,358 13.8 $30,025 3,438.37 20,333 0 152,115 American Assn. for the Advancement of Science
149 124 Electronic Buyers' News Manhasset, N.Y. 50,056 -14.5 $49,970 3,219.94 86 0 479 United News & Media, CMP Media
150 139 Nation's Restaurant News New York 49,843 -1.0 $46,633 3,401.32 3,210 0 80,361 Lebhar-Friedman Publications
151 126 Tennis Magazine New York 49,804 -11.3 $36,570 718.84 12,335 899 707,817 Miller Publishing Group, Miller Sports Group
152 157 House & Garden New York 49,729 14.8 $33,363 985.58 11,990 4,376 770,325 Advance Publications, Conde Nast
153 150 Midwest Living Des Moines 49,614 8.3 $32,976 680.92 14,718 1,920 816,907 Meredith Corp.
154 133 New England Journal of Medicine Waltham, Mass. 49,429 -3.8 $27,180 4,673.00 22,249 0 221,123 Massachusetts Medical Society
155 149 Worth New York 49,309 6.9 $40,634 903.47 7,364 1,311 534,653 Worth Media
156 173 Stereo Review New York 48,725 32.9 $37,271 761.72 9,971 1,483 452,625 Lagardere, Hachette Filipacchi
157 407 Industry Standard San Francisco 48,189 635.1 $44,693 3,122.25 3,496 0 46,000 International Data Group, Industry Standard Communication
158 117 VARBusiness Jericho, N.Y. 48,024 -22.9 $47,989 2,280.51 34 0 346 United News & Media, CMP Media
159 286 Fast Company New York 47,461 132.6 $37,653 1,685.35 6,719 3,090 402,603 Mortimer Zuckerman, Fast Company
160 250 Quick Cooking Greendale, Wis. 47,136 92.3 $0 0.00 44,679 2,458 2,601,945 Reiman Publications
161 155 Child New York 47,030 5.5 $34,404 592.85 11,419 1,207 921,332 Bertelsmann, Gruner & Jahr USA Publishing
162 153 Hemispheres Greensboro, N.C. 46,831 3.0 $46,831 1,160.78 0 0 0 Pace Communications
163 164 Boating New York 45,981 11.0 $39,636 1,641.66 4,703 1,642 202,265 Lagardere, Hachette Filipacchi
164 154 Premiere New York 44,598 -0.2 $28,958 733.48 10,632 5,008 603,835 Lagardere, Hachette Filipacchi
165 131 Design News Newton, Mass. 44,219 -14.2 $43,975 3,541.00 244 0 2,000 Reed Elsevier, Cahners Business Information
166 170 Chronicle of Higher Education, The Washington 44,193 13.9 $36,340 4,667.00 7,847 6 95,547 Chronicle of Higher Education
167 165 Bridal Guide New York 44,159 7.9 $37,932 2,148.62 624 5,602 220,057 RFP
168 183 This Old House New York 43,867 27.8 $28,401 806.53 11,377 4,089 672,754 Time Warner, Time Inc./Southern Progress Corp.
169 142 Details New York 43,681 -10.3 $32,615 879.73 5,964 5,102 541,710 Advance Publications, Fairchild Publications
170 152 Guideposts Carmel, N.Y. 43,635 -4.3 $0 0.00 43,635 0 3,252,800 Guideposts
171 158 Scientific American New York 43,125 1.0 $14,982 344.22 18,891 9,252 695,968 Scientific American
172 191 Adweek New York 42,770 29.9 $37,678 2,761.75 4,832 260 35,940 VNU, BPI Communications
173 169 Automotive News Detroit 42,688 9.7 $33,882 2,382.95 8,742 64 80,612 Crain Communications
174 166 Journal of the AMA Chicago 42,592 4.3 $33,460 4,313.00 9,132 0 250,691 American Medical Association
175 178 Black Enterprise New York 42,218 19.3 $33,962 1,342.85 7,161 1,095 357,152 Earl G. Graves Publishing Co.
176 175 Mutual Funds Magazine New York 41,277 14.8 $28,030 485.32 11,929 1,317 834,087 Time Warner, Time Inc.
177 162 National Examiner Lantana, Fla. 41,084 -1.8 $7,125 660.00 620 33,339 417,037 American Media
178 213 Travel Holiday New York 40,749 38.3 $29,666 721.08 10,828 255 612,101 Lagardere, Hachette Filipacchi
179 160 American Way Fort Worth, Texas 40,505 -4.0 $40,505 2,111.97 0 0 0 American Airlines, American Airlines Publishing
180 167 Machine Design Cleveland 40,462 0.0 $39,984 3,322.00 478 0 4,550 Penton Media
181 168 Sky (Delta Air Lines) Greensboro, N.C. 40,085 2.4 $40,085 989.79 0 0 0 Pace Communications
182 184 Source, The New York 39,883 16.7 $26,110 1,604.10 1,676 12,096 425,713 Source Publications
183 212 Sport New York 39,851 35.2 $18,623 396.24 19,304 1,924 1,022,447 Emap USA, Emap Metro
184 177 Today's Homeowner New York 39,678 10.9 $22,412 521.98 16,957 310 955,713 Tribune Co.
185 185 Successful Meetings New York 39,381 15.3 $39,381 1,964.66 0 0 0 VNU, Bill Communications
186 180 Working Mother New York 39,268 11.8 $28,646 510.72 10,622 0 818,955 Working Woman Network
187 188 GamePro San Francisco 38,876 16.3 $19,770 1,198.00 4,497 14,609 494,204 International Data Group, IDG Games Media Group
188 182 ENR New York 38,665 11.3 $33,045 2,854.00 5,620 0 75,947 McGraw-Hill Cos.
189 171 Sports Illustrated For Kids New York 37,632 1.3 $15,602 325.10 20,950 1,079 771,929 Time Warner, Time Inc.
190 193 Cycle World Newport Beach, Calif. 37,296 14.5 $28,839 1,002.50 5,277 3,181 316,249 Lagardere, Hachette Filipacchi
191 163 Electronic Design Hasbrouck Heights, N.J. 37,113 -10.9 $37,113 2,597.00 0 0 2,497 Penton Media
192 198 Departures New York 36,801 17.4 $36,801 879.37 0 0 277 American Express Publishing Corp.
193 208 Meetings & Conventions Secaucus, N.J. 36,758 21.9 $36,734 1,658.74 24 0 348 Reed Elsevier, Cahners Travel Group
194 172 Computer Gaming World San Francisco 36,514 -1.7 $21,734 1,819.36 6,940 7,840 330,165 Ziff Davis Media
195 179 PC Gamer Brisbane, Calif. 36,472 3.1 $16,217 1,854.00 7,883 12,372 354,259 Imagine Media
196 181 Weight Watchers New York 36,303 3.8 $15,804 452.46 18,210 2,289 1,108,668 Weight Watchers Twenty First Corp.
197 199 Runner's World Emmaus, Pa. 36,003 15.4 $21,795 528.52 10,886 3,322 522,976 Rodale
198 277 Jane New York 35,983 67.8 $23,934 784.87 8,206 3,843 541,611 Advance Publications, Fairchild Publications
199 196 BabyTalk New York 35,680 12.3 $35,666 409.60 14 0 709 Time Warner, Time Inc./Southern Progress Corp.
200 221 National Geographic Traveler Washington 35,222 24.4 $21,529 497.35 12,314 1,379 729,660 National Geographic Society
201 176 Soap Opera Weekly New York 34,989 -2.6 $2,286 407.00 4,279 28,423 350,171 Primedia
202 190 Disney Adventures New York 34,871 5.8 $13,808 326.05 13,562 7,501 1,134,015 Walt Disney Co., Buena Vista Magazines
203 202 ABA Journal Chicago 34,868 12.6 $10,860 541.24 24,008 0 320,100 American Bar Association
204 203 Bassmaster Montgomery, Ala. 34,812 12.6 $22,948 704.48 11,309 554 578,221 Bass Angler Sportsman Society
205 194 AutoWeek Detroit 34,217 6.8 $24,011 1,495.00 10,068 138 315,684 Crain Communications
206 205 Wood Des Moines 33,960 11.7 $14,522 465.83 15,475 3,963 600,236 Meredith Corp.
207 201 Birds & Blooms Greendale, Wis. 33,697 8.4 $0 0.00 33,072 625 1,869,133 Reiman Publications
208 192 Chemical & Engineering News Wayne, Pa. 33,100 1.1 $23,488 2,201.00 9,612 0 141,891 American Chemical Society, Centcom
209 219 Working Woman New York 33,029 14.8 $23,582 484.13 9,274 173 625,525 Working Woman Network
210 217 Electronic Gaming Monthly San Francisco 32,988 13.2 $16,552 1,496.02 5,742 10,694 408,536 Ziff Davis Media
211 200 Aviation Week & Space Technology New York 32,480 4.1 $23,228 1,665.51 9,253 0 103,962 McGraw-Hill Cos.
212 204 Country Weekly New York 32,164 4.2 $6,347 646.49 8,526 17,291 366,103 American Media
213 242 Nature New York 32,112 25.6 $14,991 3,235.00 16,631 490 28,894 Macmillan Magazines, Nature Publishing Co.
214 210 New Choices New York 32,103 8.0 $20,668 476.45 11,436 0 602,824 Reader's Digest Association
215 195 Successful Farming Des Moines 32,098 0.9 $24,971 603.30 7,127 0 465,691 Meredith Corp.
216 238 FamilyPC New York 31,851 22.0 $23,968 1,061.03 7,388 495 504,516 Ziff Davis Media
217 218 Weekly World News Lantana, Fla. 31,847 9.6 $4,623 660.48 775 26,449 388,100 American Media
218 267 Men's Fitness New York 31,421 42.1 $17,162 670.34 9,454 4,805 530,647 Weider Publications
219 211 Yankee Boston 31,304 5.6 $14,087 685.44 16,116 1,102 702,210 Yankee Publishing
220 186 Country Woman Greendale, Wis. 31,250 -7.9 $0 0.00 29,906 1,343 1,727,281 Reiman Publications
221 228 Power & Motoryacht New York 31,002 14.6 $29,720 2,287.00 856 427 37,529 Primedia, Primedia Special Interest Publications
222 206 George New York 30,764 1.8 $15,453 463.13 7,991 7,320 558,549 Lagardere, Hachette Filipacchi
223 207 Ski Boulder, Colo. 30,755 2.0 $24,209 837.98 5,477 1,069 426,403 Tribune Co., Skiing Co.
224 220 Harvard Business Review Boston 30,589 7.6 $10,417 452.77 18,321 1,851 236,107 Harvard Bus. School Publishing Corp.
225 224 Furniture Today Greensboro, N.C. 30,337 10.4 $27,987 2,108.26 2,349 0 18,077 Reed Elsevier, Cahners Business Information
226 197 Home Office Computing New York 30,257 -4.2 $19,919 674.21 9,870 468 504,036 Freedom Technology Media Group
227 362 Red Herring, The San Francisco 30,216 118.3 $19,210 1,370.56 9,579 1,428 162,666 Red Herring Communications
228 233 Family Life New York 30,132 12.0 $19,872 482.07 10,088 172 510,826 Time Warner, Time Inc./Southern Progress Corp.
229 235 Wine Spectator New York 29,902 12.5 $16,855 1,000.00 8,768 4,279 273,366 M. Shanken Communications
230 276 Official Playstation Magazine Lombard, Ill. 29,710 38.5 $8,111 826.00 1,332 20,267 238,037 Ziff Davis Media
231 222 Medical Economics Montvale, N.J. 29,618 6.3 $28,218 3,394.00 1,400 0 6,685 Thomson Corp., Medical Economics Co.
232 214 Golf World Trumbull, Conn. 29,559 0.5 $22,774 1,299.61 6,785 0 147,492 New York Times Co., Magazine Group
233 227 Federal Computer Week Falls Church, Va. 29,141 7.7 $29,087 1,415.84 54 0 569 International Data Group
234 215 Texas Monthly Austin, Texas 29,082 -0.9 $22,743 1,502.84 4,877 1,462 301,800 Emmis Communications
235 209 Cigar Aficionado New York 29,041 -2.7 $22,200 1,140.00 3,694 3,147 291,139 M. Shanken Communications
236 244 Interior Design New York 28,989 14.7 $25,997 2,200.64 2,993 0 55,472 Reed Elsevier, Cahners Business Information
237 223 Southern Accents Birmingham, Ala. 28,743 4.5 $18,143 787.42 7,885 2,715 363,868 Time Warner, Time Inc./Southern Progress Corp.
238 260 Fortune Small Business New York 28,566 21.9 $28,566 404.06 0 0 0 Time Warner/American Express Publishing, Time Inc.
239 226 Atlantic Monthly Boston 27,797 1.8 $18,835 588.67 7,727 1,235 460,121 Atlantic Monthly Group
240 413 Talk New York 27,580 NA $20,590 466.93 1,740 5,250 520,000 Miramax/Hearst Corp., Talk Media
241 251 Petersen's 4-Wheel & Off Road Los Angeles 27,348 12.9 $15,741 1,196.60 6,656 4,951 395,892 Emap USA, Emap Petersen Active
242 229 Flying New York 27,152 0.6 $18,135 868.88 6,949 2,068 310,455 Lagardere, Hachette Filipacchi
243 243 Skiing Boulder, Colo. 27,117 6.7 $21,101 698.04 5,158 859 400,730 Tribune Co., Skiing Co.
244 278 Windows 2000 Loveland, Colo. 26,806 25.2 $20,106 1,544.20 5,027 1,673 120,721 Duke Communications International
245 240 Boys' Life Irving, Texas 26,438 2.0 $3,582 153.45 22,856 0 1,269,764 Boy Scouts of America
246 234 Billboard New York 26,418 -0.7 $15,671 1,918.00 7,365 3,382 36,630 VNU, BPI Communications
247 236 Individual Investor New York 26,312 0.4 $14,176 570.77 10,484 1,651 502,856 Individual Investor Group
248 239 Progressive Farmer Birmingham, Ala. 25,940 -0.4 $21,405 511.60 4,535 0 283,449 Time Warner, Time Inc./Southern Progress Corp.
249 249 Multichannel News New York 25,807 4.9 $24,818 2,777.00 990 0 9,163 Reed Elsevier, Cahners Business Information
250 261 Architectural Record New York 25,625 9.4 $19,570 1,453.37 5,794 262 101,315 McGraw-Hill Cos.
251 232 Country Greendale, Wis. 25,613 -4.8 $0 0.00 25,164 448 1,420,914 Reiman Publications
252 225 Sports Afield North Hollywood, Calif. 25,581 -6.3 $19,783 501.24 5,196 602 454,144 Sports Afield Inc.
253 252 Purchasing Newton, Mass. 25,359 5.1 $25,061 1,667.77 298 0 3,133 Reed Elsevier, Cahners Business Information
254 174 SN-Supermarket News New York 25,312 -30.9 $22,584 1,724.00 2,728 0 43,788 Advance Publications, Fairchild Publications
255 253 Chemical Week New York 25,150 4.9 $22,854 1,749.14 2,296 0 18,370 Chemical Week Associates
256 231 Industry Week Cleveland 24,995 -7.2 $24,755 969.08 240 0 3,997 Penton Media
257 273 Internet World New York 24,942 15.3 $24,942 1,238.50 0 0 857 Penton Media
258 301 Video Store Santa Ana, Calif. 24,729 29.2 $24,706 1,398.00 23 0 312 Advanstar Communications
259 258 Guns & Ammo Los Angeles 24,590 4.0 $9,064 445.17 12,126 3,400 587,462 Emap USA, Emap Petersen Active
260 264 Los Angeles Times Magazine Los Angeles 24,537 8.1 $24,537 696.65 0 0 0 Tribune Co., Los Angeles Times
261 314 CFO Boston 24,294 36.1 $24,205 509.00 89 0 1,774 CFO Publishing Corp.
262 296 Mature Outlook Des Moines 24,073 23.5 $10,528 343.86 13,545 0 678,943 Meredith Corp.
263 259 Backpacker Emmaus, Pa. 23,922 1.3 $16,061 656.44 5,571 2,290 279,045 Rodale
264 237 Variety (weekly) New York 23,746 -9.3 $18,041 2,043.26 5,705 0 34,163 Reed Elsevier, Cahners Publishing Co.
265 257 Telephony Chicago 23,600 -0.5 $23,096 3,374.00 504 0 6,386 Primedia, Intertec Publishing
266 255 Broadcasting & Cable New York 23,346 -2.3 $20,010 2,044.00 3,336 0 25,863 Reed Elsevier, Cahners Business Information
267 269 Aopa Pilot Frederick, Md. 23,313 6.2 $16,212 935.23 7,101 0 338,148 Aircraft Owners & Pilots Association
268 216 Restaurants & Institutions Des Plaines, Ill. 23,250 -20.7 $23,018 2,643.00 232 0 1,756 Reed Elsevier, Cahners Business Information
269 262 American Rifleman Fairfax, Va. 23,210 1.4 $3,712 199.80 19,498 0 1,299,893 National Rifle Assn. of America
270 291 Crain's Chicago Business Chicago 23,039 15.6 $18,724 1,631.00 4,058 257 47,246 Crain Communications
271 298 Four Wheeler Los Angeles 23,016 19.6 $13,070 1,120.00 5,113 4,833 328,116 Emap USA, Emap Petersen Active
272 294 USAirways Attache Magazine Greensboro, N.C. 22,904 17.0 $22,904 679.09 0 0 0 Pace Communications
273 265 Journal of Accountancy Jersey City, N.J. 22,854 1.0 $9,436 597.10 13,418 0 363,042 American Institute of CPAs
274 347 Upside San Francisco 22,853 50.0 $22,400 1,228.66 305 149 12,689 Upside Media
275 268 HFN New York 22,791 3.7 $22,509 1,857.00 282 0 7,413 Advance Publications, Fairchild Publications
276 247 Consumers Digest Skokie, Ill. 22,616 -8.8 $4,132 108.69 17,426 1,059 1,150,178 Consumers Digest
277 308 American Family Physician Leawood, Kan. 22,473 20.6 $21,776 3,202.74 696 0 8,391 American Academy of Family Physician
278 266 Petersen's Photographic Los Angeles 22,353 0.4 $16,725 1,146.35 4,088 1,539 207,424 Emap USA, Emap Petersen Active
279 279 American Legion Magazine Indianapolis 22,244 6.3 $14,269 407.00 7,975 0 2,658,561 American Legion
280 272 New Equipment Digest Cleveland 22,038 1.8 $22,038 1,018.21 0 0 0 Penton Media
281 410 Business 2.0 San Francisco 21,882 287.9 $15,528 1,281.06 3,087 3,267 209,302 Imagine Media
282 245 RB Restaurant Business New York 21,835 -12.7 $21,719 1,645.91 116 0 1,106 VNU, Bill Communications
283 283 Easyriders Agoura Hills, Calif. 21,653 4.7 $9,218 691.00 3,331 9,104 221,966 Paisano Publications
284 288 Government Computer News Silver Spring, Md. 21,571 6.7 $21,571 1,184.90 0 0 810 Washington Post Co., Post/Newsweek
285 307 Cruising World Newport, R.I. 21,564 14.9 $16,820 1,344.91 3,783 961 155,175 Miller Publishing Group, Miller Sports Group
286 280 Walking New York 21,484 3.1 $11,493 397.21 8,600 1,390 652,779 RD Publications, Reader's Digest
287 274 Hemmings Motor News Bennington, Vt. 21,428 -0.8 $12,903 8,973.00 5,562 2,963 256,255 Watering
288 275 Saveur New York 21,244 -1.1 $12,363 511.81 6,985 1,895 389,631 World Publications
289 284 Publisher's Weekly New York 21,114 2.2 $15,119 2,600.00 5,995 0 35,471 Reed Elsevier, Cahners Business Information
290 318 Garden Design New York 21,101 19.6 $10,352 463.06 9,721 1,028 430,717 World Publications
291 306 Crain's New York Business New York 20,911 10.4 $17,689 1,351.30 3,029 194 48,126 Crain Communications
292 241 American Medical News Chicago 20,669 -19.8 $16,940 2,190.00 3,729 0 220,614 American Medical Association
293 248 Northwest Airlines WorldTraveler Beaverton, Ore. 20,631 -16.4 $20,631 855.73 0 0 0 Skies America Publishing Co.
294 293 Builder Washington 20,416 3.5 $19,458 2,861.44 958 0 119,265 Hanley-Wood LLC
295 324 Convenience Store News New York 20,400 17.8 $20,400 1,627.93 0 0 0 VNU, Bill Communications
296 299 Business Insurance Chicago 20,319 5.8 $17,988 1,241.61 2,323 7 26,142 Crain Communications
297 333 Video Business Los Angeles 20,303 24.2 $20,303 1,455.44 0 0 0 Reed Elsevier, Cahners Business Information
298 271 Reminisce Greendale, Wis. 20,284 -6.4 $0 0.00 20,102 183 1,126,700 Reiman Publications
299 282 Discount Store News New York 20,279 -2.3 $19,556 1,240.53 722 0 7,297 Lebhar-Friedman Publications
300 319 Classic American Homes New York 20,256 15.7 $10,103 257.53 7,675 2,478 531,656 Hearst Corp., Magazine Division
Notes: All revenue are gross and represent AA estimates. Rankings for 1998 ar ebased on data reported in 2000. *formerly PC/Computing. Magines'a full name is Ziff Davis Smart Business for the New Economy.
Source: AA