Advertising Age Data Center
Magazines by Circulation for 6 mos. ended 6/30/2000

Top paid circulation magazines for the first half of 2000 (compared with the same period in 1999) based on Audit Bureau of Circulations figures. ABC also audits non-paid circulation.

Rank Publication Circulation Change
1 Modern Maturity 20,636,813 1.3%
2 Reader's Digest 12,613,790 -5.6%
3 TV Guide 10,844,269 -8.2%
4 National Geographic Magazine 7,957,062 -7.7%
5 Better Homes & Gardens 7,627,977 0.4%
6 Good Housekeeping 4,507,306 -2.6%
7 Ladies' Home Journal 4,173,295 -7.3%
8 Woman's Day 4,151,481 1.6%
9 Time 4,073,827 -0.2%
10 People 3,525,250 -3.7%
11 Home & Away 3,234,390 0.3%
12 Sports Illustrated 3,212,595 -2.1%
13 Newsweek 3,138,460 -1.3%
14 Prevention 3,014,859 -2.8%
15 Playboy 3,014,812 -7.3%
16 Cosmopolitan 2,709,496 -5.9%
17 The American Legion Magazine 2,622,265 -1.8%
18 Via Magazine 2,594,760 2.3%
19 Southern Living 2,540,821 0.6%
20 Guideposts * 2,502,807 N/A
21 Seventeen 2,369,734 -0.6%
22 Redbook 2,338,941 -16.5%
23 Martha Stewart Living 2,310,692 2.5%
24 Glamour 2,207,914 0.0%
25 Maxim 2,157,324 87.1%
26 U.S. News & World Report 2,129,517 -3.4%
27 'Teen 2,096,676 1.7%
28 National Enquirer 2,088,182 -5.2%
29 Smithsonian 2,055,887 0.7%
30 Money 1,908,573 -3.3%
31 Ebony 1,785,145 -1.7%
32 Field & Stream 1,755,389 -1.1%
33 Star 1,709,754 -4.3%
34 Teen People 1,671,338 8.4%
35 Country Living 1,651,206 1.5%
36 Men's Health 1,649,156 -1.0%
37 Woman's World 1,604,066 1.1%
38 Golf Digest 1,571,732 0.9%
39 In Style 1,571,433 15.5%
40 Popular Science 1,566,817 0.4%
41 Shape 1,538,192 9.0%
42 Entertainment Weekly 1,517,063 -1.0%
43 First for Women 1,476,327 -2.0%
44 Parenting Magazine * 1,459,297 6.0%
45 Cooking Light 1,451,813 0.3%
46 Sunset 1,443,757 0.2%
47 Health 1,415,806 28.1%
48 Golf Magazine 1,401,130 -0.2%
49 Car & Driver 1,381,909 1.2%
50 Outdoor Life 1,369,094 1.2%
51 American Rifleman 1,366,073 9.7%
52 Boys' Life 1,340,232 -1.6%
53 PC World 1,268,016 3.4%
54 Motor Trend 1,263,725 -1.2%
55 Rolling Stone 1,251,520 -0.1%
56 FamilyFun * 1,233,414 7.7%
57 Bon Appetit 1,230,626 8.7%
58 PC Magazine 1,226,708 -0.1%
59 Popular Mechanics 1,224,960 -3.6%
60 Scholastic Parent & Child 1,206,047 -2.0%
61 Endless Vacation 1,193,473 2.5%
62 Self 1,190,707 7.9%
63 The Family Handyman 1,149,832 2.6%
64 Sesame Street Magazine 1,119,405 -2.5%
65 Mademoiselle 1,113,402 0.7%
66 Vogue 1,112,917 1.1%
67 Soap Opera Digest 1,111,621 0.6%
68 The American Hunter 1,070,217 15.1%
69 Vanity Fair 1,069,650 0.5%
70 Country Home 1,066,795 6.1%
71 Smart Business 1,054,531 2.8%
72 Kiplinger's 1,046,639 1.1%
73 Discover 1,030,842 -15.9%
74 Michigan Living 1,027,546 0.5%
75 ESPN the Magazine 1,018,072 27.2%
76 Essence 1,009,263 0.9%
77 Home 1,005,607 -0.4%
78 Vim & Vigor 1,004,165 -8.4%
79 Sport 1,000,830 -11.4%
80 Consumers Digest 1,000,033 -20.0%
81 Jet 966,515 2.6%
82 Travel & Leisure 961,211 -4.1%
83 Victoria 961,191 0.2%
84 Today's Homeowner 954,383 0.4%
85 Businessweek 948,457 2.8%
86 Elle 918,795 0.6%
87 Scouting 916,015 -10.8%
88 Gourmet 909,998 3.6%
89 Marie Claire 887,451 3.9%
90 Yahoo! Internet Life 884,960 36.0%
91 House Beautiful 865,127 -1.7%
92 Allure 858,488 5.3%
93 Penthouse 851,066 -13.2%
94 Us Weekly 850,434 -15.1%
95 The New Yorker 843,151 1.3%
96 Architectural Digest 840,913 -1.9%
97 Fortune 833,591 5.5%
98 Mutual Funds Magazine 828,331 1.6%
99 GQ 827,605 16.9%
100 Handyman How-To 824,152 -2.3%
101 Traditional Home 823,807 0.4%
102 Midwest Living 822,578 -0.3%
103 Food & Wine 821,530 -3.4%
104 Hot Rod 813,077 -0.7%
105 Smart Money 780,909 2.7%
106 Globe 775,602 0.2%
107 American Legion Auxiliary Nat'l News 774,593 -0.6%
108 Conde Nast Traveler 768,547 0.8%
109 Road & Track 755,498 0.0%
110 North American Hunter 745,880 -1.3%
111 Vibe 727,069 3.6%
112 House & Garden 722,538 -9.4%
113 Tennis 720,148 1.7%
114 Traveler 716,861 -1.6%
115 Guideposts - Large Print 708,622 N/A
116 Harper's Bazaar 708,104 -5.7%
117 Yankee 700,625 -0.3%
118 Scientific American 700,043 1.1%
119 This Old House 678,038 2.8%
120 Esquire 676,211 -0.5%
121 Ducks Unlimited 673,183 6.3%
122 Walking 664,315 0.9%
123 Arthritis Today 661,853 4.5%
124 Inc. Magazine 660,188 0.0%
125 Travel Holiday 653,318 6.6%
126 Angels on Earth 647,478 N/A
127 Women's Sports & Fitness 643,847 17.8%
128 Automobile Magazine 636,482 0.2%
129 Working Woman 628,726 0.1%
130 New Choices 619,352 3.1%
131 Vitality 611,589 -18.7%
132 Metropolitan Home 607,097 0.9%
133 Organic Gardening 605,980 0.5%
134 Premiere 603,998 -3.6%
135 Mode 602,753 23.1%
136 Men's Journal 601,170 9.0%
137 Mary Engelbreit's Home Companion 597,015 21.2%
138 Guns & Ammo 585,443 -3.7%
139 Details 583,199 4.4%
140 Game & Fish Magazine 575,032 -0.3%
141 Sierra 574,812 5.1%
142 Outside 569,224 3.2%
143 Biography Magazine 568,249 7.6%
144 Men's Fitness 567,552 13.0%
145 National Wildlife 563,958 2.2%
146 Entrepreneur Magazine 556,876 3.8%
147 Jane 552,923 9.9%
148 Wood 552,207 -8.9%
149 Junior Scholastic 547,583 -5.5%
150 Gardening How-to 542,888 -1.4%
151 More 542,200 39.7%
152 Fast Company 538,261 64.8%
153 The Sporting News 537,822 -2.1%
154 Family PC 527,263 24.5%
155 Spin 526,744 0.1%
156 America's First Freedom 524,504 84.0%
157 Worth Magazine 521,674 -2.5%
158 Country Living Gardener 512,059 6.3%
159 North American Fisherman 511,004 -4.0%
160 Runner's World 510,685 -0.1%
161 Classic American Homes * 510,406 -2.0%
162 Reader's Digest - Large Edition 510,203 1.2%
163 Pillsbury Classic Cookbooks 510,063 18.7%
164 Mirabella 508,768 -5.2%
165 Computer Shopper 506,189 -1.0%
166 Home Office Computing 504,112 0.0%
167 The Lion Magazine 503,016 -5.3%
168 Individual Investor 501,439 -2.7%
169 The Rotarian 498,866 -2.2%
170 Wired 494,404 -6.3%
171 Boat/U.S. Magazine 488,397 3.7%
172 Muscle & Fitness 485,316 -1.3%
173 Bride's Magazine 475,013 7.8%
174 The Tennessee Magazine 468,513 3.5%
175 Stereo Review's Sound & Vision 467,484 2.8%
176 Elle Decor 466,732 9.2%
177 Audubon 466,351 -1.7%
178 Family Life * 464,164 -8.8%
179 George 461,013 13.8%
180 Popular Photography 458,714 1.7%
181 The Atlantic Monthly 458,667 -1.1%
182 Sports Afield 454,547 -0.4%
183 Country Weekly 449,541 32.9%
184 The Source 446,011 4.9%
185 AAA Midwest Traveler 445,458 5.0%
186 Garden Design 444,349 1.2%
187 Scholastic Scope 438,662 -1.6%
188 Petersen's 4 Wheel & Off-Road 438,281 15.6%
189 W 435,038 5.6%
190 PGA Tour Partners 432,824 35.1%
191 New York Magazine 432,332 -1.3%
192 Jump Magazine 431,789 11.0%
193 Town & Country 430,367 -3.5%
194 Carolina Country 429,995 7.9%
195 Ski Magazine 428,179 6.5%
196 Country Sampler 427,120 0.2%
197 Diabetes Forecast 424,620 13.9%
198 J-14 422,315 N/A
199 Coastal Living 420,186 N/A
200 Modern Bride 407,923 1.5%
Notes: *The following magazines also reported nonpaid circulation: Guideposts, 101,785; Parenting Magazine, 101,350; FamilyFun, 105,608; Classic American Homes, 21,657; Family Life, 101,162. Unlike previous Ad Age paid circulation charts, this does not include BPA International figures, which were not available at press time.