Advertising Age Data Center
Magazines by Circulation for 6 mos. ended 6/30/2001

Top paid circulation magazines for the first half of 2001 (compared with the same period in 2000)

Rank Publication Circulation % chg
1 Modern Maturity 18,947,553 -9.0
2 Reader's Digest 12,551,090 -0.5
3 TV Guide 9,421,147 -13.1
4 National Geographic 7,812,564 -1.8
5 Better Homes & Gardens 7,604,634 -0.3
6 Family Circle 5,002,906 0.0
7 Good Housekeeping 4,534,716 0.6
8 Ladies' Home Journal 4,100,431 -1.7
9 Time 4,062,362 -0.3
10 Woman's Day 4,055,014 -2.3
11 Rosie 4,003,261 -4.8
12 People Weekly 3,703,922 5.1
13 Home & Away 3,314,650 2.5
14 Westways 3,241,063 22.1
15 Sports Illustrated 3,240,767 0.9
16 Newsweek 3,195,762 1.8
17 Playboy 3,151,580 4.5
18 Prevention 3,110,642 3.2
19 O, The Oprah Magazine 2,751,563 N/A
20 Guideposts 2,657,224 6.2
21 Via Magazine 2,652,936 2.2
22 Cosmopolitan 2,642,886 -2.5
23 The American Legion Magazine 2,603,091 -0.7
24 Southern Living 2,546,005 0.2
25 Maxim 2,513,146 16.5
26 Martha Stewart Living 2,404,751 4.1
27 Seventeen 2,370,013 0.0
28 Redbook 2,299,626 -1.7
29 YM 2,276,939 3.4
30 Glamour 2,139,672 -3.1
31 AAA Going Places 2,119,351 4.5
32 U.S. News & World Report 2,064,479 -3.1
33 Smithsonian 2,028,133 -1.3
34 Parents* 2,020,747 1.4
35 National Enquirer 2,000,423 -4.2
36 Money 1,907,159 -0.1
37 Teen 1,871,111 -10.8
38 Ebony 1,785,073 0.0
39 Field & Stream 1,756,148 0.0
40 Men's Health 1,688,363 2.4
41 Shape 1,686,229 9.6
42 American Rifleman 1,676,777 22.7
43 Woman's World 1,655,799 3.2
44 In Style 1,634,320 4.0
45 Country Living 1,631,178 -1.2
46 Teen People 1,611,579 -3.6
47 Parenting Magazine* 1,604,403 9.9
48 Popular Science 1,572,540 0.4
49 Golf Digest 1,559,322 -0.8
50 Self 1,553,911 30.5
51 Entertainment Weekly 1,541,514 1.6
52 Star 1,528,151 -10.6
53 Cooking Light 1,502,670 3.5
54 Sunset, The Magazine of Western Living 1,448,041 0.4
55 First for Women 1,402,252 -5.0
56 Golf Magazine 1,400,140 -0.1
57 Health 1,378,970 -2.6
58 Car and Driver 1,365,195 -1.2
59 Outdoor Life 1,356,997 -0.9
60 ESPN the Magazine 1,350,003 32.6
61 Boys' Life 1,335,811 -0.3
62 Bon Appetit 1,283,375 4.3
63 Rolling Stone 1,267,276 1.3
64 Endless Vacation 1,262,071 5.7
65 Motor Trend 1,253,214 -0.8
66 PC World 1,251,390 -1.3
67 The American Hunter 1,251,156 16.9
68 Popular Mechanics 1,239,737 1.2
69 PC Magazine 1,228,658 0.2
70 Fitness 1,183,095 11.5
71 The Family Handyman 1,179,408 2.6
72 Mademoiselle 1,153,438 3.6
73 Vogue 1,104,876 -0.7
74 Yahoo! Internet Life 1,102,801 24.6
75 Vanity Fair 1,092,382 2.1
76 Essence 1,050,652 4.1
77 Soap Opera Digest 1,040,142 -6.4
78 Michigan Living 1,038,185 1.0
79 Scouting 1,037,249 13.2
80 Kiplinger's Personal Finance Magazine 1,030,279 -1.6
81 Country Home 1,015,398 -4.8
82 Home 1,006,893 0.1
83 Jet 1,001,755 3.6
84 Victoria 990,313 3.0
85 Stuff 976,384 27.9
86 American Homestyle & Gardening 974,336 -4.6
87 Business Week 971,435 2.4
88 Elle 962,230 4.7
89 Gourmet 956,698 5.1
90 Child* 944,179 2.5
91 Allure 943,829 9.9
92 Us Weekly 918,750 8.0
93 Marie Claire 910,602 2.6
94 Food & Wine 907,917 10.5
95 Forbes 907,266 4.8
96 House Beautiful 866,243 0.1
97 Ziff Davis Smart Business for the New Economy 861,564 -18.3
98 The New Yorker 857,495 1.7
99 Fortune 855,208 2.6
100 Traditional Home 836,797 1.6
101 Handy, Handyman Club of America Magazine 830,918 0.8
102 Architectural Digest 826,728 -1.7
103 FHM 821,834 N/ANA
104 Mutual Funds Magazine 818,231 -1.2
105 Midwest Living 815,325 -0.9
106 Smart Money 809,240 3.6
107 GQ-Gentlemen's Quarterly 806,911 -2.5
108 This Old House 804,596 18.7
109 Conde Nast Traveler 801,795 4.3
110 CosmoGirl 790,124 29.9
111 Real Simple 784,307 N/A NA
112 Vibe 777,218 6.9
113 The American Legion Auxiliary National News 775,776 0.2
114 Road & Track 772,848 2.3
115 House & Garden 753,186 4.2
116 America's First Freedom 748,305 42.7
117 Traveler 738,942 3.1
118 Hot Rod 733,485 -9.8
119 Harper's Bazaar 723,302 2.1
120 Penthouse 715,137 -16.0
121 Family PC 715,123 35.6
122 Family Life* 703,634 51.6
123 Tennis 702,877 -2.4
124 Scientific American 696,302 -0.5
125 Biography Magazine 690,046 21.4
126 Fast Company 683,499 27.0
127 Ducks Unlimited 672,909 -0.0
128 Esquire 672,700 -0.5
129 Walking 672,152 1.2
130 Globe 670,143 -13.6
131 Outside 664,590 16.8
132 Inc. 658,788 -0.2
133 Travel Holiday 657,891 0.7
134 George 654,935 42.1
135 National Wildlife 651,191 15.5
136 Talk 650,660 22.5
137 Arthritis Today 647,775 -2.1
138 Sierra 637,614 10.9
139 Working Woman 636,297 0.7
140 Men's Journal 635,235 5.7
141 Automobile 633,972 -0.4
142 Jane 630,455 14.0
143 Mode 612,605 1.6
144 New Choices Living Even Better After 50 609,155 -1.6
145 Organic Gardening 608,021 0.3
146 Premiere 607,819 0.6
147 Metropolitan Home 607,345 0.0
148 Mary Engelbreit's Home Companion 604,303 1.2
149 More 600,086 10.7
150 The Atlantic Monthly 597,948 30.4
151 Men's Fitness 591,761 4.3
152 Guns & Ammo 582,208 -0.6
153 Bassmaster Magazine 580,446 0.2
154 AAA Texas Journey 576,560 0.3
155 Gardening How-To 571,784 5.3
156 Entrepreneur Magazine 555,831 -0.2
157 Wood 550,219 -0.4
158 Spin 548,846 4.2
159 Reader's Digest Large Edition For Easier Reading 540,240 5.9
160 The Sporting News 536,677 -0.2
161 Country Living Gardener 534,549 4.4
162 Classic American Home* 521,188 2.1
163 Runner's World 520,334 1.9
164 Yankee 514,389 -26.6
165 J-14 511,525 21.1
166 Boat/U.S. Magazine 509,612 4.3
167 Worth 507,474 -2.7
168 Wired 506,395 2.4
169 Computer Shopper 501,120 -1.0
170 The Lion Magazine 496,487 -1.3
171 Gear 494,008 N/A A
172 The Rotarian 491,312 -1.5
173 Coastal Living 473,253 12.6
174 The Source 465,225 4.3
175 Audubon 460,328 -1.3
176 Muscle & Fitness 458,593 -5.5
177 Elle Decor 456,722 -2.1
178 The Tennessee Magazine 454,661 -3.0
179 Stereo Review's Sound & Vision 454,615 -2.8
180 Ski 454,248 6.1
181 Popular Photography 453,944 -1.0
182 Sports Afield 453,022 -0.3
183 Carolina Country 451,456 5.0
184 Bride's Magazine 451,096 -5.0
185 AAA Midwest Traveler 450,128 1.0
186 Petersen's 4 Wheel & Off-Road 444,087 1.3
187 W 442,358 1.7
188 Town & Country 438,132 1.8
189 New York 438,106 1.3
190 Black Enterprise 430,464 11.6
191 PGA Tour Partners 430,086 -0.6
192 Garden Design 429,093 -3.4
193 Electronic Gaming Monthly 426,794 6.3
194 Country Weekly 426,688 -5.1
195 Diabetes Forecast 412,879 -2.8
196 Southern Accents 410,636 9.0
197 Modern Bride 406,183 -0.4
198 Skiing 404,024 -0.1
199 Details 402,449 -31.0
200 Country Sampler 401,872 -5.9
Notes: *The following magazines also reported nonpaid circulation: Child, 94,520; Classic American Home, 15,701; Family Life, 60,586; Parenting, 136,175; Parents, 138,900