Advertising Age Data Center
Magazines by Circulation for 6 mos. ended 6/30/1999

Top paid circulation magazines for the first half of 1999 (compared with the same period in 1998) based on Audit Bureau of Circulations and BPA International figures. ABC and BPA also audit non-paid circulation. See notes below and accompanying chart.

Rank Publications Circulation '99-'98 % change
1 Modern Maturity 20,369,590 -0.2%
2 Reader's Digest 13,368,327 -8.9%
3 TV Guide 11,807,043 -9.8%
4 National Geographic Magazine 8,618,632 -1.9%
5 Better Homes & Gardens 7,600,667 -0.2%
6 Family Circle 5,002,255 -0.1%
7 Good Housekeeping 4,626,346 2.4%
8 Ladies' Home Journal 4,500,404 -0.5%
9 McCall's 4,202,995 -0.9%
10 Woman's Day 4,085,214 0.1%
11 Time 4,083,387 -1.0%
12 People 3,659,151 -1.6%
13 The Cable Guide 3,472,448 -16.7%
14 Sports Illustrated 3,281,395 0.4%
15 Playboy 3,252,661 3.2%
16 Home & Away 3,225,297 6.1%
17 Newsweek 3,178,207 -1.5%
18 Prevention 3,101,583 -1.6%
19 React 3,010,705 -13.8%
20 Medizine* 2,992,713 122.9%
21 Cosmopolitan 2,879,076 11.5%
22 Redbook 2,801,385 -1.9%
23 The American Legion Magazine 2,670,929 -0.8%
24 Southern Living 2,526,799 2.3%
25 Seventeen 2,384,166 -2.2%
26 Martha Stewart Living 2,253,526 0.8%
27 Glamour 2,207,241 -0.1%
28 U.S. News & World Report 2,205,442 0.2%
29 YM 2,202,744 1.5%
30 National Enquirer 2,202,269 -0.2%
31 Teen 2,062,497 11.5%
32 Smithsonian 2,041,996 -2.2%
33 Money 1,974,679 2.0%
34 Ebony 1,816,065 -1.7%
35 Parents* 1,787,321 2.6%
36 Star 1,787,222 -6.0%
37 Field & Stream 1,774,225 0.9%
38 Men's Health 1,665,038 4.9%
39 Country Living 1,626,767 -2.6%
40 Life 1,590,397 6.0%
41 Woman's World 1,586,637 2.3%
42 Popular Science 1,560,220 -0.1%
43 Golf Digest 1,557,814 1.0%
44 Entertainment Weekly 1,532,835 7.1%
45 First for Women 1,506,003 -4.7%
46 Cooking Light 1,447,379 1.7%
47 Sunset 1,441,429 -1.6%
48 Shape 1,411,122 27.5%
49 Golf Magazine 1,403,685 -4.5%
50 Parenting Magazine* 1,376,928 12.8%
51 Car & Driver 1,365,577 12.0%
52 Boys' Life 1,362,016 -0.6%
53 In Style 1,360,163 18.2%
54 Outdoor Life 1,352,997 -1.6%
55 Motor Trend 1,278,568 7.5%
56 Popular Mechanics 1,271,042 -10.8%
57 Rolling Stone 1,252,497 0.0%
58 American Rifleman 1,244,714 -3.7%
59 Video Event 1,240,754 -6.4%
60 Scholastic Parent & Child 1,230,634 -0.5%
61 PC Magazine 1,227,799 4.3%
62 PC World 1,225,746 6.7%
63 Discover 1,225,075 1.5%
64 New Woman 1,187,616 0.4%
65 Endless Vacation 1,164,561 3.9%
66 Maxim 1,152,725 139.6%
67 Sesame Street Magazine* 1,148,432 12.1%
68 FamilyFun* 1,144,778 7.4%
69 Bon Appetit 1,132,237 6.9%
70 Sport 1,129,518 50.4%
71 Secure Retirement* 1,125,729 -7.0%
72 Weight Watchers Magazine 1,122,921 -2.4%
73 The Family Handyman 1,120,938 -0.5%
74 Disney Adventures* 1,110,725 6.3%
75 Mademoiselle 1,106,167 -4.5%
76 Health 1,105,437 1.9%
77 Soap Opera Digest 1,104,926 0.2%
78 Self 1,103,210 -4.0%
79 Vogue 1,100,828 -2.2%
80 Vanity Fair 1,064,766 -4.8%
81 Kiplinger's Personal Finance Magazine 1,034,905 -2.8%
82 Scouting 1,026,406 -5.3%
83 PC/Computing 1,026,034 1.7%
84 Michigan Living 1,022,555 1.1%
85 Home 1,009,608 -1.4%
86 Country Home 1,005,695 -5.1%
87 Fitness 1,003,133 -0.1%
88 Travel & Leisure 1,002,814 -1.0%
89 Us 1,001,344 -9.1%
90 Essence 1,000,412 -0.0%
91 American Homestyle & Gardening* 981,942 -2.3%
92 Penthouse 980,106 -1.5%
93 Victoria 959,143 -0.0%
94 Today's Homeowner 950,306 -0.5%
95 Jet 942,084 0.0%
96 American Health 934,128 -7.0%
97 The American Hunter 930,042 -0.7%
98 Child* 923,175 9.7%
99 Business Week 922,862 1.0%
100 Elle 913,054 -3.0%
101 Nickelodeon Magazine* 905,318 2.5%
102 House Beautiful 880,206 1.8%
103 Gourmet 878,792 -0.1%
104 Architectural Digest 857,576 4.8%
105 Marie Claire 853,875 16.2%
106 Food & Wine 850,406 -3.7%
107 American How-To 843,205 13.7%
108 The New Yorker 832,119 2.3%
109 Midwest Living 825,278 1.0%
110 Working Mother* 821,300 -0.1%
111 Traditional Home 820,389 0.9%
112 Hot Rod 819,017 0.1%
113 Allure 815,117 2.0%
114 Mutual Funds Magazine 815,024 9.8%
115 ESPN the Magazine 800,263 N/A
116 Forbes 798,899 1.9%
117 House & Garden 797,698 37.3%
118 Fortune 790,240 3.0%
119 Sports Illustrated for Kids* 775,422 -5.1%
120 Globe 774,168 -8.4%
121 Conde Nast Traveler 762,314 -3.5%
122 Smart Money 760,369 5.0%
123 North American Hunter 755,832 0.5%
124 Road & Track 755,710 2.5%
125 Vitality 751,964 -13.9%
126 Harper's Bazaar 750,608 3.3%
127 Traveler 728,541 1.9%
128 Realtor Magazine* 722,265 1.5%
129 Tennis 707,884 -8.8%
130 GQ 707,776 1.1%
131 Yankee 702,476 -0.4%
132 Vibe 701,624 15.7%
133 Scientific American 692,590 3.8%
134 Texas Co-Op Power 682,166 11.5%
135 Esquire 680,573 1.3%
136 Inc. 660,144 -0.5%
137 This Old House 659,761 18.0%
138 Walking 658,521 3.9%
139 Yahoo! Internet Life 650,768 61.1%
140 Automobile Magazine 635,396 4.1%
141 Ducks Unlimited 633,330 4.6%
142 Arthritis Today 633,059 1.2%
143 Working Woman 628,184 -0.9%
144 Premiere 626,232 3.9%
145 Travel Holiday 612,682 9.7%
146 Guns & Ammo 607,971 1.7%
147 Wood 606,096 -3.3%
148 Organic Gardening 602,725 -8.7%
149 Metropolitan Home 601,573 -0.2%
150 New Choices: Living Even Better After 50 600,876 -1.7%
151 Crayola Kids Magazine 581,860 13.1%
152 Game & Fish Magazine 576,893 0.3%
153 Details 558,683 17.3%
154 Men's Journal 551,635 -2.7%
155 National Wildlife 551,562 5.3%
156 Outside 551,429 1.9%
157 Gardening How-To 550,867 18.6%
158 The Sporting News 549,222 1.7%
159 Sierra 546,866 1.5%
160 Women's Sports & Fitness 546,753 N/A
161 Mirabella 536,486 -3.0%
162 Entrepreneur 536,431 1.0%
163 The Lion Magazine 535,714 -2.2%
164 Worth 534,966 -1.1%
165 North American Fisherman 532,332 0.5%
166 Biography 528,167 43.6%
167 Wired 527,488 27.0%
168 Spin 526,424 -1.7%
169 Colonial Homes 520,647 2.8%
170 Individual Investor 515,516 -0.9%
171 Runner's World 511,362 3.7%
172 Computer Shopper 511,048 -9.0%
173 The Rotarian 510,041 -1.2%
174 Family Life 508,724 26.0%
175 Reader's Digest Large Edition 504,278 1.1%
176 Home Office Computing 504,139 7.9%
177 Men's Fitness 502,153 56.3%
178 Your Money 500,356 -12.7%
179 GamePro* 497,932 6.4%
180 Mary Engelbreit's Home Companion 492,760 50.1%
181 Muscle & Fitness 491,633 8.7%
182 Great Life 490,867 N/A
183 Country Living Gardener 481,584 4.0%
184 Successful Farming 475,182 -0.2%
185 Scholastic Scope 473,903 9.2%
186 Boat/U.S. Magazine 470,810 -0.4%
187 Kentucky Living 463,813 2.5%
188 The Atlantic Monthly 463,587 0.3%
189 Sports Afield 456,378 0.7%
190 Independent Business* 456,239 -1.6%
191 Stereo Review's Sound & Vision 454,869 13.6%
192 The Tennessee Magazine 452,683 3.4%
193 Popular Photography 451,195 -0.8%
194 Town & Country 446,025 2.4%
195 Disney Magazine* 444,927 5.2%
196 Bride's Magazine 440,511 -3.3%
197 All About You 439,887 30.2%
198 Garden Design 438,975 25.4%
199 New York Magazine 438,073 0.8%
200 Catholic Digest 436,842 -12.8%
Notes: The following magazines also reported non-paid circulation: Medizine, 12,450; Parents, 120,967; Parenting Magazine, 102,476; Sesame Street Magazine, 16,224; FamilyFun, 97,617; Secure Retirement, 87,974; Disney Adventures, 46,616; American Homestyle & Gardening, 23,657; Child, 100,512; Nickelodeon Magazine, 1,000; Working Mother, 108,708; Sports Illustrated for Kids, 226,791; Realtor Magazine, 1,635; GamePro, 17,948; Independent Business, 114,264; Disney Magazine, 35,668