Advertising Age Data Center
Magazines by Circulation for 6 mos. ended 12/31/2000

Top paid circulation magazines for the second half of 2000 (compared with the same period in 1999) based on Audit Bureau of Circulations figures. ABC also audits non-paid circulation. See notes below and accompanying chart.

Rank Publication Circulation % change
1 Modern Maturity 20,963,870 2.4
2 Reader's Digest 12,566,047 0.1
3 TV Guide 9,948,792 -10.5
4 National Geographic 7,828,642 -8.1
5 Better Homes & Gardens 7,617,985 0.1
6 Family Circle 5,002,042 -0.0
7 Good Housekeeping 4,558,524 0.2
8 Woman's Day 4,244,383 -0.9
9 Ladies' Home Journal 4,101,550 -9.4
10 Time 4,056,150 -1.6
11 McCall's 4,005,961 -4.8
12 People 3,552,287 0.2
13 Home & Away 3,267,575 1.0
14 Playboy 3,211,393 1.9
15 Sports Illustrated 3,205,241 -1.4
16 Newsweek 3,144,695 -0.1
17 Prevention 3,008,136 -1.0
18 Via Magazine 2,630,852 2.4
19 The American Legion Magazine 2,602,005 -2.1
20 Cosmopolitan 2,592,887 -9.2
21 Guideposts 2,590,323 1.5
22 Southern Living 2,537,485 0.1
23 Maxim 2,458,150 47.8
24 Martha Stewart Living 2,436,422 3.1
25 Seventeen 2,374,803 -0.7
26 Redbook 2,269,605 0.9
27 YM 2,202,979 -2.6
28 O, The Oprah Magazine 2,162,668 NA
29 Glamour 2,147,263 -2.4
30 AAA Going Places 2,104,400 2.3
31 National Enquirer 2,075,063 -2.9
32 U.S. News & World Report 2,070,511 -5.7
33 Teen 2,057,623 -3.2
34 Smithsonian 2,051,045 1.1
35 Parents 2,004,929 11.0
36 Money 1,906,352 -1.2
37 V.F.W. Magazine 1,824,672 -1.4
38 Field & Stream 1,752,937 -2.1
39 Ebony 1,728,986 0.5
40 Country Living 1,673,792 -1.0
41 Star 1,630,092 -7.0
42 Men's Health 1,629,568 1.5
43 Shape 1,618,130 6.5
44 Woman's World 1,604,003 1.6
45 Teen People 1,600,504 -3.9
46 In Style 1,584,691 10.5
47 Golf Digest 1,563,476 0.2
48 Popular Science 1,554,698 0.2
49 American Rifleman 1,552,512 19.4
50 First For Women 1,542,566 -1.0
51 Entertainment Weekly 1,520,463 3.8
52 Parenting Magazine 1,460,041 3.1
53 Cooking Light 1,453,558 0.7
54 Sunset 1,448,007 -0.0
55 Golf Magazine 1,405,017 0.2
56 Car and Driver 1,402,657 1.8
57 Outdoor Life 1,351,394 -1.8
58 Health 1,339,754 11.5
59 Self 1,294,091 13.3
60 Motor Trend 1,285,178 -1.1
61 Bon Appetit 1,280,105 5.7
62 PC World 1,265,443 4.1
63 Boys' Life 1,259,656 -0.8
64 Rolling Stone 1,254,148 0.3
65 Popular Mechanics 1,238,681 -0.1
66 FamilyFun 1,232,544 8.4
67 PC Magazine 1,228,362 -0.3
68 Scholastic Parent & Child 1,224,098 -2.0
69 Endless Vacation 1,220,738 3.5
70 ESPN the Magazine 1,175,526 32.1
71 Vogue 1,174,183 -0.8
72 The American Hunter 1,173,549 19.0
73 The Family Handyman 1,156,280 3.1
74 Fitness 1,121,229 11.9
75 Sesame Street Magazine 1,111,647 -2.9
76 Soap Opera Digest 1,109,433 0.8
77 Mademoiselle 1,100,185 -6.6
78 Vanity Fair 1,050,684 -0.2
79 Country Home 1,045,729 1.2
80 Scouting 1,042,696 0.6
81 Michigan Living 1,030,169 0.4
82 Home 1,020,938 1.3
83 Kiplinger's Personal Finance Magazine 1,019,262 -4.6
84 Discover 1,005,981 -7.6
85 Essence 1,004,452 0.4
86 Yahoo! Internet Life 1,003,771 34.3
87 Ziff Davis Smart Bus. for the New Economy 1,001,591 -4.5
88 American HomeStyle & Gardening 982,205 -1.9
89 Victoria 973,629 0.2
90 Travel & Leisure 960,485 -3.2
91 Today's Homeowner 951,747 -0.4
92 Business Week 949,860 2.8
93 Marie Claire 948,321 5.0
94 Gourmet 946,345 5.0
95 Elle 945,897 -0.2
96 Jet 944,073 -0.9
97 Child 925,326 0.4
98 GQ-Gentlemen's Quarterly 898,508 18.6
99 Forbes 884,201 7.8
100 Allure 876,584 1.3
101 Food & Wine 860,254 2.4
102 House Beautiful 853,748 -2.6
103 Fortune 853,267 4.2
104 The New Yorker 850,081 0.7
105 Traditional Home 831,580 -0.1
106 Us Weekly 827,634 -17.3
107 Mutual Funds Magazine 827,363 -0.8
108 Midwest Living 822,148 0.6
109 Architectural Digest 821,992 -1.6
110 Stuff 812,079 NA
111 Handy, Handyman Club of America Mag. 808,338 1.2
112 Hot Rod Magazine 805,035 -1.7
113 Conde Nast Traveler 785,717 1.6
114 Road & Track 771,024 1.4
115 Penthouse 768,954 -19.3
116 Smart Money 763,334 -0.1
117 Vibe 760,152 4.7
118 Globe 740,425 -9.9
119 North American Hunter 733,940 -2.1
120 House & Garden 726,549 -5.7
121 Harper's Bazaar 721,738 -1.6
122 Traveler 718,333 -1.6
123 Tennis 711,855 0.6
124 Scientific American 701,581 0.8
125 Family PC 698,866 38.5
126 Family Life 683,800 33.9
127 Jane 683,184 26.1
128 Esquire 679,052 -1.3
129 America's 1st Freedom 675,266 78.1
130 This Old House 663,345 -1.4
131 Ducks Unlimited 661,171 3.5
132 Inc. Magazine 660,960 -0.4
133 Walking 654,797 0.3
134 Automobile Magazine 653,574 0.4
135 Travel Holiday 653,224 6.7
136 Arthritis Today 653,135 1.8
137 Working Woman 630,343 0.8
138 National Wildlife 625,711 10.4
139 Talk 619,259 NA
140 Yankee 616,107 -12.3
141 Mode 615,436 13.8
142 Organic Gardening 615,330 2.2
143 Biography Magazine 613,637 12.4
144 Premiere 612,952 1.5
145 Men's Journal 612,186 6.3
146 Men's Fitness 607,738 14.5
147 Metropolitan Home 604,670 -0.4
148 New Choices 602,436 -0.1
149 Mary Engelbreit's Home Companion 601,557 7.1
150 CosmoGirl 601,531 NA
151 Sierra 591,958 7.0
152 Guns & Ammo 591,355 0.7
153 Outside 591,334 5.8
154 More 588,218 16.5
155 Fast Company 586,791 45.7
156 Country Living Gardener 578,273 21.6
157 Bassmaster Magazine 573,530 -0.8
158 Game & Fish Magazine 571,093 -1.0
159 Wood 551,121 -8.2
160 Entrepreneur Magazine 543,177 2.9
161 Spin 540,063 -1.2
162 The Sporting News 535,020 -1.3
163 Gardening How-To 530,772 10.2
164 Classic American Homes 523,526 -1.5
165 Reader's Digest--Large Edition 521,674 1.9
166 FHM 516,195 NA
167 Runner's World 516,081 -1.3
168 George 510,999 -8.5
169 Wired 507,816 8.3
170 Computer Shopper 504,352 -1.2
171 Home Office Computing 504,203 0.0
172 Worth Magazine 501,071 -6.3
173 Individual Investor 501,036 -0.4
174 The Rotarian 499,724 0.6
175 The Atlantic Monthly 496,722 8.0
176 Kentucky Living 479,791 2.1
177 Pillsbury Classic Cookbooks 472,436 4.0
178 The Tennessee Magazine 471,792 2.3
179 Elle Decor 467,367 5.9
180 Sports Afield 459,396 1.2
181 Country Weekly 455,086 24.3
182 Audubon 454,885 -2.4
183 The Source 454,726 6.8
184 Stereo Review's Sound & Vision 454,317 0.4
185 Muscle & Fitness 454,177 -4.8
186 Popular Photography 454,122 -0.1
187 Ski Magazine 452,258 6.1
188 W 451,883 4.0
189 Petersen's 4 Wheel & Off-Road 451,260 14.0
190 Details 446,223 -17.6
191 Garden Design 445,805 3.5
192 Carolina Country 445,612 10.3
193 New York Magazine 440,308 0.6
194 Town & Country 435,511 -0.5
195 Coastal Living 435,473 3.6
196 Diabetes Forecast 434,780 11.7
197 Country Sampler 434,323 -6.7
198 PGA Tour Partners 424,779 13.3
199 True Story Plus 423,176 -19.2
200 Black Enterprise 421,169 17.9
Notes: The following magazines also reported nonpaid circulation: Parents, 147,786; Parenting Magazine, 104,427; FamilyFun, 103,469; American HomeStyle & Gardening, 22,887; Child, 107,042; Family Life, 101,101; Classic American Homes, 23,026. Paid and unpaid circulation does not include BPA-audited titles, numbers for which were not available at press time.