Advertising Age Data Center
Magazines by Circulation for 6 mos. ended 12/31/1998

Top paid-circulation magazines for the second half of 1998 (compared with the same period in 1997) based on Audit Bureau of Circulations and BPA International figures. See notes below.

Rank Publication Paid circulation % change
1 Modern Maturity 20,534,357 +0.7%
2 Reader's Digest 13,767,575 -8.5%
3 TV Guide 12,579,912 -4.0%
4 National Geographic Magazine 8,612,102 -4.4%
5 Better Homes & Gardens 7,613,249 +0.1%
6 Family Circle 5,004,902 -2.0%
7 Good Housekeeping 4,584,879 -3.3%
8 Ladies' Home Journal 4,575,996 -0.3%
9 Woman's Day 4,242,097 -4.9%
10 McCall's 4,202,809 -0.3%
11 Time 4,060,074 -2.3%
12 The Cable Guide 4,011,902 -11.7%
13 People 3,635,146 +0.7%
14 Playboy 3,336,213 +5.3%
15 Sports Illustrated 3,264,345 +1.3%
16 Newsweek 3,153,281 -0.8%
17 Prevention 3,143,783 -5.0%
18 React 3,040,557 -14.9%
19 Medizine * 2,985,238 +146.8%
20 Redbook 2,867,951 -0.7%
21 Cosmopolitan 2,768,260 +2.5%
22 The American Legion Magazine 2,711,501 -0.8%
23 Southern Living 2,518,732 +1.8%
24 Via Magazine 2,508,341 +2.5%
25 Seventeen 2,415,727 -5.9%
26 Martha Stewart Living 2,354,284 +0.6%
27 National Enquirer 2,244,213 -3.5%
28 YM 2,186,706 -1.6%
29 U.S. News & World Report 2,181,402 -1.9%
30 Glamour 2,163,640 +2.3%
31 Teen 2,077,653 +12.8%
32 Smithsonian 2,041,134 -1.2%
33 Money 1,905,158 -1.6%
34 V.F.W. Magazine 1,882,847 -2.7%
35 Star 1,821,209 -6.5%
36 Field & Stream 1,763,741 +0.7%
37 Ebony 1,750,027 -3.8%
38 Parents * 1,742,824 -0.1%
39 Country Living 1,682,404 -0.9%
40 Life 1,626,547 +3.7%
41 Men's Health 1,624,242 +7.5%
42 First for Women 1,604,363 +13.9%
43 Woman's World 1,593,385 +5.8%
44 Popular Science 1,563,778 +0.3%
45 Golf Digest 1,554,134 +1.6%
46 Sunset 1,458,702 -0.9%
47 Entertainment Weekly 1,452,973 +10.4%
48 Popular Mechanics 1,432,301 +0.5%
49 Cooking Light 1,425,107 +2.7%
50 Golf Magazine 1,401,671 +4.6%
51 Outdoor Life 1,356,813 -1.5%
52 Video Event 1,344,872 +1.2%
53 Boys' Life 1,291,380 -1.5%
54 In Style 1,264,529 +21.1%
55 American Rifleman 1,258,252 -6.2%
56 Scholastic Parent & Child 1,257,337 -1.5%
57 Parenting * 1,257,124 +12.4%
58 Consumers Digest 1,255,309 -0.4%
59 Rolling Stone 1,251,010 +0.1%
60 Car & Driver 1,249,939 +6.2%
61 Discover 1,241,488 +2.2%
62 Vogue 1,211,771 +7.6%
63 Motor Trend 1,197,118 +12.1%
64 Mademoiselle 1,191,719 +1.9%
65 Secure Retirement * 1,190,689 -7.1%
66 PC Magazine 1,182,181 +0.5%
67 New Woman 1,179,184 +0.1%
68 Endless Vacation 1,151,193 +1.4%
69 PC World 1,147,034 +2.0%
70 Shape 1,143,409 +17.8%
71 Weight Watchers Magazine 1,143,045 +7.4%
72 Self 1,141,145 +3.5%
73 Sesame Street Magazine * 1,133,817 +10.1%
74 The Family Handyman 1,108,882 +3.2%
75 Us 1,105,241 +0.5%
76 Soap Opera Digest 1,100,069 -0.7%
77 Bon Appetit 1,086,997 +1.8%
78 FamilyFun * 1,077,707 +11.3%
79 Vanity Fair 1,076,150 -1.8%
80 Disney Adventures * 1,072,549 +7.2%
81 Vim & Vigor 1,068,424 +2.1%
82 Scouting 1,061,074 -2.2%
83 Health 1,059,079 +1.3%
84 Country Home 1,056,780 -2.8%
85 PC/Computing 1,044,252 +3.5%
86 Kiplinger's Personal Finance Magazine 1,029,386 -3.7%
87 Michigan Living 1,015,754 0.0%
88 Home 1,013,141 -3.3%
89 American Health for Women 1,007,972 +8.8%
90 American Homestyle & Gardening * 1,001,149 -5.3%
91 Essence 1,000,623 0.0%
92 Penthouse 997,934 +8.1%
93 Travel & Leisure 990,668 -1.8%
94 Elle 974,819 +2.8%
95 Victoria 974,645 +5.2%
96 Fitness 955,871 +4.7%
97 Today's Homeowner 953,983 +2.8%
98 The American Hunter 929,002 -1.7%
99 Jet 926,675 +0.4%
100 Nickelodeon Magazine * 922,977 +15.9%
101 Business Week 908,953 +0.8%
102 Gourmet 891,797 +1.3%
103 House Beautiful 887,976 +1.2%
104 Food & Wine 872,822 +2.1%
105 Nation's Business 858,718 0.0%
106 Child * 850,159 +4.7%
107 Allure 845,861 +4.2%
108 Marie Claire 840,186 +19.7%
109 Globe 835,175 -13.1%
110 Architectural Digest 822,601 +0.9%
111 Working Mother * 820,934 -1.0%
112 Windows Magazine 818,972 +1.5%
113 Sport 817,164 +8.7%
114 Midwest Living 816,860 -0.5%
115 Vitality 814,884 -16.2%
116 American How-To 813,296 +25.3%
117 The New Yorker 813,044 +0.6%
118 Traditional Home 805,880 -0.8%
119 Hot Rod 788,449 -0.9%
120 Forbes 785,065 -0.2%
121 Mutual Funds Magazine 782,115 +16.8%
122 Fortune 781,883 +2.1%
123 Tennis 775,486 -0.5%
124 Conde Nast Traveler 766,338 -2.4%
125 Road & Track 758,299 -0.6%
126 North American Hunter 750,362 +2.4%
127 Sports Illustrated for Kids * 743,090 -7.5%
128 Maxim 733,774 N/A
129 Harper's Bazaar 732,572 0.0%
130 Smart Money 725,997 +6.9%
131 House & Garden 722,195 +38.6%
132 Traveler 715,437 +1.2%
133 GQ 708,743 -1.8%
134 Yankee 702,359 -0.6%
135 Mature Outlook * 692,184 +4.8%
136 Eating Well 676,024 +11.0%
137 Esquire 675,024 +0.1%
138 Scientific American 672,731 +0.9%
139 Inc. 662,381 -0.1%
140 Walking 658,034 +4.6%
141 Texas Co-op Power 639,695 +7.1%
142 Working Woman 632,327 -1.7%
143 Arthritis Today * 625,405 +1.5%
144 Wood 620,626 +1.0%
145 Automobile Magazine 618,996 +0.6%
146 Ducks Unlimited 611,016 +6.2%
147 New Choices: Living Even Better After 50 603,199 -0.1%
148 Organic Gardening 603,136 -14.7%
149 Premiere 602,589 +0.1%
150 Metropolitan Home 601,958 -1.8%
Notes: *In addition to the above, the following magazines reported non-paid circulation: Medizine, 16,500; Parents, 101,972; Parenting, 101,171; Secure Retirement, 104,161; Sesame Street Magazine, 15,870; FamilyFun, 85,146; Disney Adventures, 47,023; American Homestyle & Gardening, 21,493; Nickelodeon, 1,000; Child, 96,586; Working Mother, 108,592; Sports Illustrated for Kids, 225,813; Mature Outlook, 38,306; Arthritis Today, 46,863.