Advertising Age Data Center
Non-paid magazine Circulation: for 6 mos. ended 12/31/1998

Top nonpaid-circulation magazines for the second-half 1998 (compared with the same period in 1997) based on Audit Bureau of Circulations and BPA International figures. See notes below.

Rank Publication Nonpaid circulation % change
1 Friendly Exchange 5,959,230 +6.4%
2 Health Monitor 4,596,684 +1.3%
3 Rx Remedy 2,216,397 +10.6%
4 Family Digest Magazine ** 2,104,250 N/A
5 The Costco Connection 2,078,581 -18.9%
6 Beyond the Wall 2,012,798 +0.0%
7 Baby Talk ** 1,502,272 +15.3%
8 Guest Quick Guide 1,067,671 +23.1%
9 Link Magazine 1,001,727 -1.3%
Notes: **The following magazines also reported paid circulation: Family Digest Magazine, 12,926; Baby Talk, 840