Advertising Age Data Center
Top Magazines by Circulation for 6 mos. ended 12/31/1999

Top paid circulation magazines for the second half of 1999 (compared with the same period in 1998) based on Audit Bureau of Circulations and BPA International figures. ABC and BPA also audit non-paid circulation. See notes below and accompanying chart.

Rank Publication Paid circulation % change
1 Reader's Digest 12,556,410 -8.8%
2 TV Guide 11,116,180 -11.6%
3 National Geographic Magazine 8,514,274 -1.1%
4 Better Homes & Gardens 7,611,023 0.0%
5 Family Circle 5,002,875 0.0%
6 Good Housekeeping 4,549,975 -0.8%
7 Ladies' Home Journal 4,525,455 -1.1%
8 Woman's Day 4,280,909 0.9%
9 McCall's 4,208,988 0.1%
10 Time 4,122,699 1.5%
11 People 3,543,856 -2.5%
12 Sports Illustrated 3,251,117 -0.4%
13 Home & Away 3,236,821 3.6%
14 Playboy 3,151,512 -5.5%
15 Newsweek 3,147,497 -0.2%
16 React 3,140,366 3.3%
17 Medizine* 3,091,219 3.6%
18 The Cable Guide 3,084,559 -23.1%
19 Prevention 3,037,457 -3.4%
20 Cosmopolitan 2,854,511 3.1%
21 The American Legion Magazine 2,658,561 -2.0%
22 Via Magazine 2,568,006 2.4%
23 Southern Living 2,535,930 0.7%
24 Seventeen 2,392,562 -1.0%
25 Martha Stewart Living 2,363,785 0.4%
26 YM 2,262,532 3.5%
27 Redbook 2,250,262 -21.5%
28 Glamour 2,200,304 1.7%
29 U.S. News & World Report 2,195,668 0.7%
30 National Enquirer 2,136,539 -4.8%
31 'Teen 2,126,567 2.4%
32 AAA Going Places 2,056,289 3.9%
33 Smithsonian 2,027,759 -0.7%
34 Money 1,929,347 1.3%
35 V.F.W. Magazine 1,853,350 -1.6%
36 Parents* 1,806,806 3.7%
37 Field & Stream 1,790,251 1.5%
38 Star 1,752,557 -3.8%
39 Ebony 1,720,378 -1.7%
40 Country Living 1,690,255 0.5%
41 Teen People 1,665,974 29.6%
42 Maxim 1,663,686 126.7%
43 Life 1,619,761 -0.4%
44 Men's Health 1,606,221 -1.1%
45 Woman's World 1,579,085 -0.9%
46 Golf Digest 1,559,853 0.4%
47 First For Women 1,557,717 -2.9%
48 Popular Science 1,552,076 -0.7%
49 Shape 1,519,787 32.9%
50 Entertainment Weekly 1,464,345 0.8%
51 Sunset 1,448,028 -0.7%
52 Cooking Light 1,443,369 1.3%
53 In Style 1,434,272 13.4%
54 Parenting Magazine* 1,415,855 12.6%
55 Golf Magazine 1,401,885 0.0%
56 Car & Driver 1,377,270 10.2%
57 Outdoor Life 1,375,536 1.4%
58 American Rifleman 1,299,893 3.3%
59 Motor Trend 1,299,492 8.6%
60 Boys' Life 1,252,920 -3.0%
61 Rolling Stone 1,250,783 0.0%
62 Popular Mechanics 1,239,654 -13.5%
63 PC Magazine 1,231,678 4.2%
64 PC World 1,216,035 6.0%
65 Bon Appetit 1,210,606 11.4%
66 Health 1,202,084 13.5%
67 Vogue 1,183,134 -2.4%
68 Endless Vacation 1,179,073 2.4%
69 Mademoiselle 1,177,986 -1.2%
70 Video Event 1,162,097 -13.6%
71 Consumers Digest 1,150,178 -8.4%
72 Sesame Street Magazine 1,144,948 1.0%
73 Self 1,142,683 0.1%
74 Familyfun* 1,136,884 5.5%
75 Disney Adventures* 1,134,015 5.7%
76 Secure Retirement* 1,129,770 -5.1%
77 The Elks Magazine 1,128,562 -2.9%
78 The Family Handyman 1,121,794 1.2%
79 Weight Watchers Magazine 1,108,668 -3.0%
80 Soap Opera Digest 1,100,954 0.1%
81 Discover 1,088,269 -12.3%
82 Kiplinger's Personal Finance Magazine 1,068,556 3.8%
83 Vanity Fair 1,052,290 -2.2%
84 PC/Computing 1,048,941 0.4%
85 Scouting 1,036,659 -2.3%
86 Country Home 1,032,944 -2.3%
87 Michigan Living 1,026,553 1.1%
88 Sport 1,022,447 25.1%
89 Home 1,007,660 -0.5%
90 Fitness 1,002,194 4.8%
91 American Homestyle & Gardening* 1,001,530 0.0%
92 Us 1,001,217 -9.4%
93 Essence 1,000,583 0.0%
94 Travel & Leisure 992,670 0.2%
95 The American Hunter 986,414 6.2%
96 Victoria 971,888 -0.3%
97 Today's Homeowner 955,713 0.2%
98 Penthouse 952,535 -4.5%
99 Jet 952,342 2.8%
100 Elle 947,673 -2.8%
101 Business Week 923,786 1.6%
102 Child* 921,332 8.4%
103 Nickelodeon Magazine 904,194 -2.0%
104 Marie Claire 903,127 7.5%
105 Gourmet 901,289 1.1%
106 ESPN the Magazine 889,625 66.6%
107 House Beautiful 876,262 -1.3%
108 Allure 865,059 2.3%
109 The New Yorker 844,175 3.8%
110 Food & Wine 840,101 -3.7%
111 Architectural Digest 835,563 1.6%
112 Mutual Funds Magazine 834,087 6.6%
113 Traditional Home 832,227 3.3%
114 Globe 821,884 -1.6%
115 Forbes 819,886 4.4%
116 Hot Rod 818,964 3.9%
117 Working Mother 818,955 -0.2%
118 Fortune 818,791 4.7%
119 Midwest Living 816,907 0.0%
120 American Legion Auxiliary Nat'l News 790,636 -1.2%
121 American How-To 781,523 -3.9%
122 Conde Nast Traveler 773,706 1.0%
123 Sports Illustrated For Kids* 771,929 3.9%
124 House & Garden 770,325 6.7%
125 Smart Money 764,086 5.2%
126 Road & Track 760,420 0.3%
127 GQ 757,558 6.9%
128 North American Hunter 749,314 -0.1%
129 Yahoo! Internet Life 747,279 64.8%
130 Realtor Magazine* 745,184 5.8%
131 Harper's Bazaar 733,545 0.1%
132 Traveler 729,660 2.0%
133 Vibe 726,028 20.9%
134 Texas Co-Op Power 707,931 10.7%
135 Tennis 707,817 -8.7%
136 Yankee 702,210 0.0%
137 Scientific American 695,968 3.5%
138 Vitality 693,030 -15.0%
139 Esquire 687,946 1.9%
140 Mature Outlook* 678,943 -1.9%
141 This Old House 672,754 25.0%
142 Inc. Magazine 663,909 0.2%
143 Walking 652,779 -0.8%
144 Automobile Magazine 650,666 5.1%
145 Arthritis Today 641,656 2.6%
146 Ducks Unlimited 638,654 4.5%
147 Working Woman 625,525 -1.1%
148 Travel Holiday 612,101 10.5%
149 Metropolitan Home 606,990 0.7%
150 Premiere 603,835 0.2%
151 New Choices 602,624 -0.1%
152 Organic Gardening 602,130 -0.2%
153 Wood 600,236 -3.3%
154 Guns & Ammo 587,462 -1.4%
155 Bassmaster Magazine 578,221 -2.7%
156 Crayola Kids Magazine 578,081 12.4%
157 Game & Fish Magazine 576,952 0.1%
158 Men's Journal 575,704 3.6%
159 National Wildlife 566,783 4.9%
160 Mary Engelbreit's Home Companion 561,429 44.0%
161 Outside 558,912 5.5%
162 George 558,549 38.3%
163 Mirabella 558,009 -1.6%
164 Sierra 553,316 -0.1%
165 Women's Sports & Fitness 550,232 9.9%
166 Spin 546,382 2.6%
167 Biography 546,140 27.2%
168 The Sporting News 542,294 0.4%
169 Details 541,710 2.9%
170 Jane 541,611 N/A
171 Junior Scholastic 537,720 -8.5%
172 Fit Pregnancy 535,868 N/A
173 Worth Magazine 534,653 2.3%
174 Colonial Homes 531,656 1.5%
175 Men's Fitness 530,647 51.1%
176 Entrepreneur Magazine 527,658 -2.0%
177 Runner's World 522,976 3.4%
178 Reader's Digest Large Edition 512,078 -0.7%
179 Family Life 510,826 16.4%
180 Computer Shopper 510,244 -8.9%
181 Family PC 504,516 25.8%
182 The Lion Magazine 504,073 -7.3%
183 Home Office Computing 504,036 0.6%
184 Individual Investor 502,856 -3.0%
185 The Rotarian 496,771 -3.2%
186 Boat/U.S. Magazine 491,174 2.9%
187 Gardening How-To 481,431 4.6%
188 Muscle & Fitness 477,013 4.6%
189 Country Living Gardener 475,423 -2.0%
190 Kentucky Living 470,094 2.6%
191 Wired 468,905 -8.3%
192 Audubon 465,883 0.1%
193 Successful Farming 465,691 -2.2%
194 Country Sampler 465,281 0.5%
195 North American Fisherman 462,554 -1.8%
196 The Tennessee Magazine 461,045 4.2%
197 The Atlantic Monthly 460,121 0.2%
198 Independent Business* 458,522 -1.4%
199 Popular Photography 454,430 -0.6%
200 Sports Afield 454,144 -2.9%
Notes: *The following magazines also reported nonpaid circulation: Medizine, 22,500; Parents, 120,864; Parenting Magazine, 100,953; Familyfun, 96,003; Disney Adventures, 32,794; Secure Retirement, 97,196; American Homestyle & Gardening, 23,222; Child, 103,740; Nickelodeon Magazine, 16,494; Working Mother, 110,166; Sports Illustrated For Kids, 188,471; Realtor Magazine, 1,739; Mature Outlook, 48,727; Independent Business, 110,890.