Advertising Age Data Center
Agency consolidated employment soars
Core rank '98 Core rank '97 Agency U.S. core Oct. '98 U.S. core Oct. '97 % chg U.S. consolidated Oct. '98 U.S. consolidated Oct. '97 % chg
1 1 DDB Needham Worldwide, New York 2,057 2,244 -8.3 4,097 3,272 25.2
2 3 Foote, Cone & Belding, New York 2,022 1,895 6.7 2,390 2,174 9.9
3 2 Leo Burnett USA, Chicago 1,942 1,900 2.2 2,237 2,142 4.4
4 5 J. Walter Thompson USA, New York 1,931 1,799 7.3 2,435 2,271 7.2
5 4 Y&R Advertising, New York 1,915 1,800 6.4 4,431 4,197 5.6
6 8 BBDO Worldwide, New York 1,709 1,634 4.6 3,035 2,769 9.6
7 7 McCann-Erickson Worldwide, New York 1,683 1,673 0.6 3,833 2,698 42.1
8 6 Grey Advertising, New York 1,584 1,706 -7.2 3,339 2,759 21.0
9 11 Ogilvy & Mather Worldwide, New York 1,413 1,347 4.9 1,888 1,749 7.9
10 10 Bozell Worldwide, New York 1,378 1,457 -5.4 1,378 1,457 -5.4
11 9 D'Arcy Masius Benton & Bowles, New York 1,343 1,524 -11.9 2,511 2,628 -4.5
12 12 Euro RSCG Worldwide, New York 1,054 1,005 4.9 1,588 1,528 3.9
13 14 Saatchi & Saatchi, New York 1,038 916 13.3 1,533 1,379 11.2
14 15 Campbell-Ewald, Warren, Mich. 990 905 9.4 1,200 905 32.6
15 17 Bates Worldwide, New York 925 800 15.6 938 808 16.1
16 13 TBWA Chiat/Day, New York 900 950 -5.3 900 950 -5.3
17 18 Ammirati Puris Lintas, New York 790 753 4.9 1,304 1,223 6.6
18 16 Publicis, New York 715 810 -11.7 715 810 -11.7
19 19 W. B. Doner & Co., Southfield, Mich./Baltimore 711 649 9.6 711 649 9.6
20 20 Temerlin McClain, Dallas 650 575 13.0 650 575 13.0
21 21 Hill, Holliday, Connors, Cosmopulos, Boston 549 536 2.4 620 536 15.7
22 22 Fallon McElligott, Minneapolis 518 461 12.4 518 461 12.4
23 28 Arnold Communications, Boston 460 329 39.8 890 775 14.8
24 24 Lowe & Partners/SMS, New York 440 395 11.4 1,313 1,238 6.1
25 25 Cramer-Krasselt, Chicago/Milwaukee 426 385 10.6 426 385 10.6
26 26 Earle Palmer Brown, Bethesda, Md. 400 375 6.7 400 375 6.7
27 23 Publicis & Hal Riney, San Francisco 370 421 -12.1 370 421 -12.1
28 30 Rubin Postaer & Associates, Santa Monica, Calif. 342 319 7.2 415 389 6.7
29 29 Jordan, McGrath, Case & Partners, New York 320 320 0.0 350 320 9.4
30 27 Wieden & Kennedy, Portland, Ore. 305 357 -14.6 305 357 -14.6
Top 30 agency total 30,880 30,240 1 46,720 42,200 10.7
U.S. agency total* 175,700 169,900 3.4
Top 30 as % of U.S. agency employees 26.6 24.8
Notes: Staff numbers are actual and represent full-time employment as provided by the agencies listed. The U.S. core is the ad agency minus its independent subsidiaries, which generally include specialty services like direct response, sales promotion, PR, Yellow Pages, healthcare and new media (See notes in issue, bottom of p. s12). Listings are reserved only for traditional ad agencies. Prior-year nmbers may not be the same as published in 1997 due to restatement as a result of acquisitions and/or divestitures. Rankings for 1997 reflect the number as shown. *U.S. agency totals are from the Bureau of Labor Statistics' Office of Employment and Unemployment Statistics. The BLS employment average of 175,000 is for the full month of September, the latest month available.
Source: Advertising Age survey