Advertising Age Data Center
Average base salary by agency size in 1998
Agency size** CEO CFO Creative director Assoc creative director Art director Copywriter Media director Management supervisor Lead account planner Account executive
<$3.6 $119,500 $60,500 $80,000 $56,500 $44,300 $39,400 $48,000 $65,600 $57,700 $43,700
$3.7-7.5 179,900 90,000 100,000 71,500 51,100 53,100 70,800 80,000 72,400 46,800
$7.6-15 240,000 112,500 131,800 88,000 60,000 57,400 88,500 98,700 91,400 45,000
$15.1-45‹** 237,500 137,400 137,400 93,300 55,900 56,600 80,000 100,000 112,500 46,600
Notes: *Projected percentage growth of those expecting an increase. **In millions of gross income. ‹Numbers are subject to skews due to the small number of responses from agencies in the $15 to $45 million range.
Source: Advertising Age survey