Advertising Age Data Center
Executive pay at agencies
Base salary plus bonus in 1999
Executive Average* total pay Average base salary Average bonus Bonus % of base pay
CEO $206,200 $163,100 $43,100 26%
Creative director 124,700 107,100 17,600 16
Chief financial officer 95,100 85,900 9,200 11
Chief technology officer 78,400 73,500 4,900 7
Assoc creative director 99,300 92,200 7,100 8
Art director 57,700 54,000 3,700 7
Copywriter 59,500 55,800 3,700 7
Media director 79,000 72,800 6,200 9
Management supervisor 105,100 94,900 10,200 11
Lead account planner 68,600 63,400 5,200 8
Account executive 49,100 45,600 3,500 8
Notes: *Median base salary plus mean bonus equals average total pay. Data universe is the number of employees in these posts at 163 participating agencies. Source: Advertising Age survey.