Advertising Age Data Center
Agency employment continues growth
Core rank '99 Core rank '98 Agency U.S. core Oct.'99 U.S. core Oct.'98 % chg U.S. core historic U.S. consolidated Oct.'99 U.S. consolidated Oct.'98 % chg U.S. consolidated historic
1 1 FCB Worldwide, Chicago 2,643 2,707 -2.4 2,022 2,998 3,024 -0.9 2,390
2 2 DDB Worldwide, New York 2,325 2,385 -2.5 2,385 3,558 3,649 -2.5 3,649
3 3 Y&R Advertising, New York 2,150 2,195 -2.1 2,104 5,239 4,711 11.2 4,620
4 4 Leo Burnett USA, Chicago 2,065 1,942 6.3 1,942 2,493 2,352 6.0 2,237
5 5 J. Walter Thompson USA, New York 1,966 1,931 1.8 1,931 2,528 2,435 3.8 2,435
6 7 McCann-Erickson Worldwide, New York 1,849 1,683 9.9 1,683 4,168 4,031 3.4 3,833
7 6 BBDO Worldwide, New York 1,813 1,709 6.1 1,709 3,590 3,035 18.3 3,035
8 9 Ogilvy & Mather Worldwide, New York 1,539 1,413 8.9 1,413 2,019 1,888 6.9 1,888
9 10 Euro RSCG Worldwide, New York 1,520 1,379 10.2 1,054 2,451 2,046 19.8 1,588
10 11 D'Arcy Masius Benton & Bowles, New York 1,388 1,343 3.4 1,343 2,567 2,511 2.2 2,511
11 14 Campbell-Ewald Advertising, Detroit 1,300 990 31.3 990 1,520 1,200 26.7 1,200
12 8 Grey Advertising, New York 1,199 1,584 -24.3 1,584 3,222 3,339 -3.5 3,339
13 12 Bozell Group, New York 1,165 1,134 2.7 1,378 1,165 1,134 2.7 1,378
14 13 Saatchi & Saatchi, New York 1,053 1,038 1.4 1,038 1,636 1,533 6.7 1,533
15 16 TBWA/Chiat/Day, New York 960 918 4.6 900 960 918 4.6 900
16 17 Bates Worldwide, New York 880 873 0.8 873 980 963 1.8 938
17 15 Publicis, New York 870 926 -6.0 715 870 926 -6.0 715
18 25 Arnold Communications, Boston 753 460 63.7 460 1,010 890 13.5 890
19 18 Ammirati Puris Lintas, New York* 746 837 -10.9 790 1,164 1,351 -13.8 1,304
20 19 Doner, Southfield, Mich./Baltimore 725 711 2.0 711 725 711 2.0 711
21 23 Deutsch, New York 650 508 28.0 508 650 508 28.0 508
22 20 Temerlin McClain, Irving, Texas 609 563 8.2 650 758 650 16.6 650
23 22 Fallon McElligott, Minneapolis 585 518 12.9 518 585 518 12.9 518
24 21 Hill, Holliday, Connors, Cosmopulos, Boston 548 549 -0.2 549 644 620 3.9 620
25 24 GSD&M, Austin, Texas 515 469 9.8 469 515 469 9.8 469
26 27 Cramer-Krasselt, Chicago/Milwaukee 457 426 7.3 426 457 426 7.3 426
27 26 Lowe & Partners/SMS, New York* 390 440 -11.4 440 2,271 2,055 10.5 1,313
28 29 Publicis & Hal Riney, San Francisco 350 340 2.9 370 350 340 2.9 370
29 28 Earle Palmer Brown, Bethesda, Md. 333 357 -6.7 400 741 785 -5.6 400
30 30 Rubin Postaer & Associates, Santa Monica, Calif. 323 323 0.0 323 404 404 0.0 404
Top 30 agency total 33,669 32,651 3.1 31,678 52,238 49,422 5.7 46,772
U.S. agency total** 185,200 177,600 4.3
Top 30 as % of U.S. agency employees 28.2 27.8
Notes: Staff numbers are actual and represent full-time employment as provided by the agencies listed. The U.S. core is the agency minus its independent subsidiaries, which generally include specialty services such as direct response, sales promotion, PR, Yellow Pages, healthcare and new media. (See notes below). Chart listings are reserved only for traditional ad agencies. Prior-year numbers may not be the same as published in 1998 because Advertising Age presents employment data pro forma; the historic column more often than not shows the impact of acquisitions and/or divestitures on agency employment because it presents the prior year without pro forma treatment. Rankings for 1998 reflect the number as shown. *Agencies merged to form Lowe Lintas & Partners Worldwide. **U.S. agency total is from the Bureau of Labor Statistics' Office of Employment and Unemployment Statistics. The BLS employment average of 185,200 is for the full month of September, the latest month available. Source: Ad Age survey by Susen Taras.