Advertising Age Data Center
Top executive salaries for publicly held ad agencies
Agency Executive Title Age Total compensation 1998(1) Total compensation 1997(1) % chg Salary 1998 Bonus 1998 Other 1998
Ad agencies Cordiant Communications Group Michael Bungey CEO 59 $1,218,543 $1,706,965 -28.6 $792,568 $198,971 $227,004
Cordiant Communications Group Charles Scott Chmn 50 286,849 1,419,199 -79.8 273,585 0 13,264
Cyrk(27) Patrick D. Brady CEO 43 802,153 553,647 44.9 300,000 250,000 252,153
Grey Advertising Edward H. Meyer Chmn/Pres/CEO 72 4,695,597 4,634,347 1.3 2,900,000 400,000 1,395,597
Grey Advertising Robert L. Berenson Pres, Grey NY 59 1,201,597 1,340,854 -10.4 625,000 220,000 356,597
Grey Advertising John Shannon Pres, Grey International 62 903,542 897,280 0.7 600,730 220,320 82,492
Ha-Lo Industries David C. Robbins Exec VP 46 785,000 554,194 41.6 135,000 650,000 0
Ha-Lo Industries(28) Lou Weisback Chmn 50 500,000 500,000 0.0 500,000 0 0
Interpublic Group of Cos. Philip H. Geier Jr. Chmn/CEO 64 2,505,007 2,872,159 -12.8 995,000 1,500,000 10,007
Interpublic Group of Cos. Eugene P. Beard Vice chmn/CFO 63 2,159,206 2,226,265 -3.0 850,000 1,300,000 9,206
Interpublic Group of Cos. John J. Dooner Jr. Chmn, McCann-Erickson WorldGroup 50 2,147,307 2,243,248 -4.3 860,000 1,200,000 87,307
Interpublic Group of Cos. Martin F. Puris Chmn, Ammirati Puris Lintas 60 1,876,353 1,637,288 14.6 850,000 870,000 156,353
Interpublic Group of Cos. Frank B. Lowe Chmn, Lowe Group 57 1,210,240 2,372,338 -49.0 833,333 100,000 276,907
iXL Enterprises U. Bertram Ellis, Jr. Chmn/CEO 45 347,000 232,300 49.4 247,000 100,000 0
K2 Design(29) David J. Centner CEO 33 67,981 113,902 -40.3 67,981 0 0
Leapnet Joseph A. Sciarrotta Exec VP, Chief creative officer 37 200,000 200,000 0.0 200,000 0 0
Leapnet Frederick Smith Chmn/CEO 45 52,000 236,177 -78.0 52,000 0 0
Leapnet Thomas R. Sharbaugh Pres 55 52,000 280,923 -81.5 52,000 0 0
Modem Media.Poppe Tyson G.M. O'Connell Chmn/CEO 37 390,000 NA NA 300,000 90,000 0
Omnicom Group John D. Wren Pres/CEO 46 3,447,552 2,497,370 38.0 875,000 2,550,000 22,552
Omnicom Group Allen Rosenshine Chmn/CEO, BBDO Worldwide 60 3,321,377 1,801,983 84.3 893,750 2,400,000 27,627
Omnicom Group Keith L. Reinhard Chmn/CEO, DDB Worldwide 64 3,016,672 2,527,812 19.3 925,000 2,065,000 26,672
Saatchi & Saatchi Kevin Roberts CEO Saatchi & Saatchi 49 1,686,280 655,775 157.1 736,193 570,384 379,703
Saatchi & Saatchi Robert Seelert Chmn Saatchi & Saatchi 56 1,543,684 1,305,009 18.3 749,458 543,854 250,372
Snyder Communications Daniel M. Snyder Chmn/CEO 34 300,000 300,000 0.0 300,000 0 0
Snyder Communications Michele D. Snyder Vice Chmn/Pres/COO 36 200,000 200,000 0.0 200,000 0 0
Think New Ideas Inc. Ronald E. Bloom Chmn/CEO 46 277,800 260,264 6.7 273,000 0 4,800
TMP Worldwide Andrew J. McKelvey Chmn/CEO 64 1,521,395 1,523,142 -0.1 1,500,000 0 21,395
TMP Worldwide Jeffrey C. Taylor CEO TMP Interactive 38 471,314 337,196 39.8 401,314 50,000 20,000
True North Communications(30) Leo-Arthur Kelmenson Chmn FCB Worldwide 72 1,797,085 3,186,769 -43.6 1,024,800 642,941 129,344
True North Communications Charles D. Peebler Jr. Pres TN/Chmn-CEO Diversified Cos 62 1,578,374 2,152,834 -26.7 600,000 868,605 109,769
True North Communications(30) David A. Bell Chmn/CEO True North 55 1,358,361 1,708,725 -20.5 830,575 503,336 24,450
True North Communications Brendan Ryan CEO FCB Worldwide 56 890,547 2,010,581 -55.7 755,600 126,668 8,279
USWeb/CKS Robert Shaw CEO 51 900,110 NA NA 700,000 200,000 110
WPP Group Martin S. Sorrell Group Chief Executive 54 2,750,000 4,877,000 -43.6 1,180,000 1,009,000 561,000
WPP Group Shelly Lazarus Chmn/CEO, Ogilvy & Mather 51 1,940,000 1,749,000 10.9 850,000 713,000 377,000
WPP Group(31) Chris Jones Chmn-CEO, J. Walter Thompson USA 43 1,271,000 1,353,000 -6.1 750,000 75,000 446,000
WPP Group Howard Paster Chmn/CEO, Hill & Knowlton 54 1,043,000 953,000 9.4 550,000 275,000 218,000
Young & Rubicam Peter A. Georgescu Chmn/CEO 59 1,958,000 1,556,500 25.8 950,000 1,000,000 8,000
Young & Rubicam Edward H. Vick Vice Chmn/COO 55 1,408,199 980,449 43.6 800,000 600,000 8,199
Young & Rubicam John P. McGarry Jr. Pres 59 1,038,000 1,035,000 0.3 730,000 300,000 8,000
Notes: 1 Total compensation adds the columns of salary, bonus, and "other"; "other" includes the "other annual compensation" column in the proxy under annual compensation, long-term incentive plan payouts under long-term compensation awards, and "all other compensation." Dollar amounts from restricted stock awards are not included in total compensation. 27 Patrick Brady replaces Gregory Schlopak as CEO of Cyrk after Mr. Schlopak resigned from the position on Dec. 31, 1998. 28 John Kelley, former chief marketing officer, last month claimed the president-CEO title from Lou Weisback. 29 David Centner of K2 Design resigned effective Aug. 10, 1998 and was replaced as CEO by Lynn Fantom in November that same year. 30 Leo-Arthur Kelmenson was named chairman of newly reorganized FCB Worldwide this September while Brendan Ryan is now CEO. Gene Bartley steps in for Kelmenson as chairman of Bozell. Bruce Mason was CEO at True North until the end of March 1999 when he turned over the post to Chairman David A. Bell. 31 Chris Jones, CEO of J. Walter Thompson USA, relinquished his title of chairman to Charlotte Beers in March, 1999. AA Chart: R. Craig Endicott and Megan Friedly