Advertising Age Data Center
Top executive salaries for major marketers
Most advertised segment Company Executive Title Age Total compensation 1998(1) Total compensation 1997(1) % chg Salary 1998 Bonus 1998 Other 1998
Airline AMR Corp. Donald J. Carty Chmn/Pres/CEO 52 $1,789,919 $5,024,773 -64.4 $700,417 $1,072,781 $16,721
Southwest Airlines Herbert D. Kelleher Chmn/Pres/CEO 67 651,461 638,014 2.1 395,000 172,000 84,461
UAL Corp. Gerald Greenwald Chmn/CEO 54 1,707,674 1,917,377 -10.9 697,629 725,000 285,045
Apparel & shoes Nike Philip H. Knight CEO 61 3,099,901 1,678,969 84.6 1,115,000 892,000 1,092,901
Nike Mark G. Parker VP, Global Footwear 42 1,175,789 682,876 72.2 600,000 360,000 215,789
VF Corp. M. J. McDonald Pres/CEO 52 2,383,700 2,274,700 4.8 760,000 1,536,700 87,000
Auto AutoNation Steven R. Berrard Pres/Co-CEO 44 1,400,000 469,673 198.1 1,000,000 400,000 0
AutoNation H. Wayne Huizenga Chmn/Co-CEO 61 1,000,000 NA NA 1,000,000 0 0
Ford Motor Co. Alex Trotman Chmn/Pres/CEO 65 14,869,280 34,197,165 -56.5 2,500,000 10,000,000 2,369,280
General Motors Corp. John F. Smith Jr. Chmn/CEO 61 4,790,140 5,382,006 -11.0 1,950,000 1,080,000 1,760,140
Beer & spirits Anheuser-Busch Cos. August A. Busch III Chmn/Pres 61 2,972,199 1,902,378 56.2 1,107,750 1,750,000 114,449
Brown-Forman Corp. Owsley Brown II Chmn/CEO 55 1,528,609 1,392,923 9.7 689,440 714,337 124,832
Adolph Coors Co. Peter H. Coors Chmn/CEO, Coors Brewing Co. 52 1,658,435 2,167,921 -23.5 599,065 292,032 767,338
Seagram Co. Edgar Bronfman Jr. Pres/CEO 44 3,769,828 4,049,218 -6.9 1,000,000 2,730,000 39,828
Candy & gum Hershey Foods Corp. Kenneth L. Wolfe Chmn/CEO 60 2,555,890 3,213,390 -20.5 735,000 359,944 1,460,946
Wm. Wrigley Jr. Co. William Wrigley Pres/CEO 65 552,693 506,860 9.0 545,833 0 6,860
Cleaners Clorox Co. G. Craig Sullivan Chmn/CEO 59 6,220,533 2,213,348 181.0 875,000 1,186,000 4,159,533
Colgate-Palmolive Co. Reuben Mark Chmn/CEO 60 3,634,800 4,005,860 -9.3 1,200,250 2,256,084 178,466
Computers Compaq Computer Corp.(2) Eckhard Pfeiffer Pres/CEO 57 6,104,167 6,000,000 1.7 1,479,167 3,000,000 1,625,000
Dell Computer Corp. Michael S. Dell Chmn/CEO 34 3,557,036 2,855,661 24.6 844,231 2,615,005 97,800
Gateway Theodore W. Waitt Chmn/CEO 36 1,800,281 854,850 110.6 1,000,000 800,000 281
Hewlett-Packard Co.(3) Carly F. Fiorina Pres/ CEO 44 5,250,000 NA NA 1,000,000 1,250,000 3,000,000
Hewlett-Packard Co. Lewis E. Platt Chmn 57 -443,726 4,287,862 -110.3 1,000,000 910,700 -2,354,426
IBM Corp. Louis V. Gerstner Jr. Chmn/CEO 57 13,724,053 8,201,699 67.3 1,875,000 7,500,000 4,349,053
Intel Corp. Andrew S. Grove Chmn 61 2,823,700 3,639,400 -22.4 490,000 1,926,800 406,900
Intel Corp. Craig R. Barrett Pres/CEO 59 2,607,900 2,888,500 -9.7 454,200 1,789,800 363,900
Microsoft Corp. Robert J. Herbold Exec VP/COO 56 977,155 1,183,923 -17.5 562,465 363,693 50,997
Microsoft Corp. William H. Gates Chmn/CEO 43 623,373 532,297 17.1 400,213 223,160 0
Drugs Abbott Laboratories Duane L. Burnham Chmn/CEO 57 3,267,974 2,679,346 22.0 913,077 1,500,000 854,897
American Home Products John R. Stafford Chmn/Pres/CEO 61 4,885,442 4,371,958 11.7 1,640,000 1,314,000 1,931,442
Bristol-Myers Squibb Co. Charles A. Heimbold Jr. Chmn/CEO 65 4,381,615 3,979,470 10.1 1,250,000 1,944,375 1,187,240
Glaxo Wellcome Sir Richard Sykes Chmn/CEO 57 3,089,025 2,817,708 9.6 1,558,606 1,507,206 23,213
Johnson & Johnson Ralph S. Larsen Chmn/CEO 60 3,970,482 3,627,586 9.5 1,325,000 1,301,796 1,343,686
Eli Lilly & Co. Sidney Taurel Chmn/Pres/CEO 50 4,842,020 2,931,586 65.2 1,016,690 1,658,051 2,167,279
Merck & Co. Raymond V. Gilmartin Chmn/Pres/CEO 58 2,557,204 2,607,204 -1.9 1,100,004 1,450,000 7,200
Pfizer(4) William C. Steere Jr. Chmn/CEO 62 17,395,401 12,861,956 35.2 1,379,700 2,759,400 13,256,301
Pharmacia & Upjohn Fred Hassan Pres/CEO 53 2,366,116 1,322,725 78.9 1,050,000 1,176,000 140,116
Schering-Plough Corp.(5) Richard Jay Kogan Chmn/CEO 57 3,035,741 2,471,910 22.8 1,100,000 1,648,000 287,741
SmithKline Beecham Jan Leschly CEO 58 2,859,979 3,941,193 -27.4 1,349,687 1,457,233 53,059
Warner-Lambert Co.(6) Lodewijk J.R. de Vink Chmn/CEO 54 2,105,173 1,751,662 20.2 773,333 1,106,000 225,840
Financial American Express Co. Harvey Golub Chmn/CEO 59 7,057,217 6,821,792 3.5 1,019,231 2,400,000 3,637,986
American Express Co.(7) Kenneth I. Chenault Pres/COO 47 4,552,610 4,148,025 9.8 717,308 1,750,000 2,085,302
Citigroup John S. Reed Chmn/Co-CEO 60 9,615,400 4,090,000 135.1 1,666,667 7,858,333 90,400
Citigroup Sanford I. Weill Chmn/Co-CEO 65 7,432,589 7,454,707 -0.3 1,025,000 6,167,816 239,773
Morgan Stanley Dean Witter & Co. Philip J. Purcell Chmn/CEO 55 8,910,600 11,277,477 -21.0 775,000 8,112,500 23,100
Food Bestfoods Charles R. Shoemate Chmn/Pres/CEO 59 7,358,045 4,976,729 47.8 926,667 1,600,000 4,831,378
Campbell Soup Co. Dale F. Morrison Pres/CEO 50 904,166 1,950,305 -53.6 883,333 0 20,833
ConAgra Bruce C. Rohde Chmn/Pres/CEO 50 2,763,751 2,628,361 5.2 950,437 923,700 889,614
General Mills Stephen W. Sanger Chmn/CEO 53 1,801,649 1,664,889 8.2 687,863 1,052,400 61,386
H.J. Heinz Co. W. R. Johnson Pres/CEO 50 3,252,131 2,434,651 33.6 770,000 2,071,000 411,131
Kellogg Co. Arnold G. Langbo Chmn/CEO 61 1,037,993 1,655,954 -37.3 1,027,500 0 10,493
Nabisco Group Holdings(8) Steven F. Goldstone Chmn/Pres/CEO 53 4,924,547 4,915,431 0.2 800,000 1,950,000 2,174,547
Nabisco Holdings(8) James M. Kilts Pres/CEO 51 1,847,267 NA NA 900,000 765,000 182,267
Philip Morris Cos. Geoffrey C. Bible Chmn/CEO 61 5,575,861 9,623,755 -42.1 1,500,000 3,500,000 575,861
Quaker Oats Co. Robert S. Morrison Chmn/Pres/CEO 56 2,496,094 183,667 NA 952,004 1,400,000 144,090
Ralston Purina Co. W.Patrick McGinnis Co-CEO/Co-Pres 51 1,539,666 2,060,042 -25.3 600,000 638,400 301,266
Ralston Purina Co. J. Patrick Mulcahy Co-CEO/Co-Pres 54 1,509,874 2,028,188 -25.6 600,000 638,400 271,474
Sara Lee Corp. John H. Bryan Chmn/CEO 63 2,864,322 3,271,616 -12.4 963,900 1,462,718 437,704
Miscellaneous Allstate Corp.(9) Jerry D. Choate Chmn/CEO 61 3,124,353 3,944,445 -20.8 1,013,000 1,980,000 131,353
Cendant Corp. Henry R. Silverman Chmn/Pres/CEO 58 2,895,768 3,950,440 -26.7 1,610,367 1,207,775 77,626
Eastman Kodak Co. George M. C. Fisher Chmn/CEO 58 5,478,222 3,847,065 42.4 2,000,000 1,710,000 1,768,222
Eastman Kodak Co.(10) Daniel A. Carp Pres 50 1,316,647 730,142 80.3 741,250 545,063 30,334
Fortune Brands Thomas C. Hays Chmn/CEO 63 3,688,622 3,911,995 -5.7 1,000,000 1,003,000 1,685,622
Goodyear Tire & Rubber Co. Samir G. Gibara Chmn/Pres/CEO 59 2,748,000 2,589,841 6.1 982,267 589,032 1,176,701
Marriott International J. W. Marriott Jr. Chmn/CEO 67 2,099,348 1,969,590 6.6 950,000 1,001,300 148,048
R.J. Reynolds Tobacco Holdings(8) Andrew J. Schindler Chmn/Pres/CEO 54 1,160,289 4,078,999 -71.6 616,667 438,000 105,622
Sherwin-Williams Co. John G. Breen Chmn/CEO 64 1,977,409 1,940,015 1.9 962,312 740,000 275,097
Starwood Hotels & Resorts Worldwide Barry S. Sternlicht Chmn/CEO 38 7,051,834 2,957,500 138.4 1,000,008 3,500,000 2,551,826
Personal care Estee Lauder Cos. Leonard A. Lauder Chmn/CEO 66 6,588,371 6,446,561 2.2 1,840,000 4,005,400 742,971
Gillette Co. Alfred M. Zeien Chmn/CEO 69 3,662,525 4,154,164 -11.8 1,625,000 1,375,000 662,525
Kimberly-Clark Corp. Wayne R. Sanders Chmn/CEO 51 1,325,702 2,983,467 -55.6 950,000 367,488 8,214
Procter & Gamble Co.(11) Durk I. Jager Pres/CEO 56 1,668,900 1,491,000 11.9 1,318,300 0 350,600
Procter & Gamble Co. John E. Pepper Chmn 61 1,591,600 1,577,500 0.9 1,250,000 0 341,600
Revlon(12) George Fellows Pres/CEO 56 2,036,730 2,553,108 -20.2 1,800,000 115,000 121,730
Unilever Niall W. A. FitzGerald Chmn Unilever plc 53 1,850,984 1,529,536 21.0 1,127,503 550,487 172,994
Unilever Morris Tabaksblat Chmn Unilever NV 61 1,640,582 1,566,344 4.7 1,102,781 441,112 96,689
Restaurants Advantica Restaurant Group James B. Adamson Chmn/Pres/CEO 51 7,703,412 2,714,085 183.8 1,096,597 787,500 5,819,315
CKE Restaurants William P. Foley II Chmn/CEO 54 1,212,782 1,462,394 -17.1 500,000 700,000 12,782
Darden Restaurants Joe R. Lee Chmn/CEO 58 2,216,779 1,445,321 53.4 693,750 1,005,900 517,129
Diageo(13) John McGrath Group CEO 61 1,021,851 506,206 101.9 925,215 339,909 82,905
Diageo(13) Anthony A. Greener Joint Chmn 59 1,331,448 1,324,322 0.5 1,228,646 0 102,802
McDonald's Corp. Jack Greenberg Pres/CEO 56 2,505,603 1,553,774 61.3 946,125 1,220,000 339,478
McDonald's Corp. Michael R. Quinlan Chmn 54 2,397,326 2,512,494 -4.6 1,179,375 720,600 497,351
Tricon Global Restaurants Andrall E. Pearson Chmn/CEO 73 3,840,320 3,164,006 21.4 900,000 2,700,000 240,320
Wendy's International Gordon F. Teter Chmn/Pres/CEO 55 2,178,193 2,610,942 -16.6 812,885 616,790 748,518
Wendy's International R. David Thomas Sr Chmn/Founder 66 1,225,968 1,518,109 -19.2 892,378 308,395 25,195
Retail Albertsons Gary G. Michael Chmn/CEO 58 1,807,805 1,236,892 46.2 899,423 756,800 151,582
Best Buy Co. Richard M. Schulze Chmn/CEO 58 2,485,853 1,610,795 54.3 950,000 1,510,500 25,353
Circuit City Stores Richard L. Sharp Chmn/CEO 52 2,179,911 1,484,757 46.8 944,911 1,235,000 0
CompUSA James F. Halpin Pres/CEO 47 962,765 1,586,145 -39.3 959,615 0 3,150
Dayton Hudson Corp. Robert J. Ulrich Chmn/CEO, Dayton Hudson/Target 55 6,416,477 6,229,356 3.0 1,027,874 2,314,650 3,073,953
Dillard's William Dillard II CEO 54 1,544,823 1,945,200 -20.6 650,000 650,000 244,823
Federated Department Stores James M. Zimmerman Chmn/CEO 55 3,219,573 2,712,514 18.7 1,250,000 922,000 1,047,573
The Gap(14) Millard S. Drexler Pres/CEO 54 7,804,766 3,742,640 108.5 1,976,870 5,335,000 492,896
Home Depot Bernard Marcus Chmn 69 3,067,780 2,949,101 4.0 900,000 2,000,000 167,780
Kmart Corp. Floyd Hall Chmn/Pres/CEO 59 4,983,500 6,383,087 -21.9 1,300,000 1,379,000 2,304,500
Kroger Co. Joseph A. Pichler Chmn/CEO 59 1,273,042 905,212 40.6 560,385 634,550 78,107
Limited Leslie H. Wexner Chmn/Pres/CEO 61 2,720,252 2,996,856 -9.2 1,046,154 1,519,392 154,706
May Department Stores Co. Eugene S. Kahn Pres/CEO 49 2,468,432 1,271,657 94.1 1,200,000 675,000 593,432
Office Depot David I. Fuente Chmn/CEO 53 $3,249,026 $2,857,291 13.7 $1,000,000 $2,033,846 $215,180
J.C. Penney Co. James E. Oesterreicher Chmn/CEO 57 1,415,069 1,840,206 -23.1 612,235 449,886 352,948
Safeway Steven A. Burd Pres/CEO 49 1,875,000 1,318,000 42.3 750,000 1,125,000 0
Sears, Roebuck & Co. Arthur C. Martinez Chmn/Pres/CEO 59 2,383,075 2,292,765 3.9 1,150,000 980,088 252,987
Tandy Corp.(15) Leonard H. Roberts Pres/CEO 50 1,304,088 941,626 38.5 610,000 610,000 84,088
Toys-R-Us Robert C. Nakasone CEO 51 1,552,148 1,364,965 13.7 899,900 360,000 292,248
Wal-Mart Stores David D. Glass Pres/CEO 63 4,075,295 2,567,547 58.7 1,130,746 2,440,000 504,549
Soda Cadbury Schweppes Sir Dominic Cadbury Chmn 58 2,553,461 1,183,758 115.7 994,855 0 1,558,606
Coca-Cola Co. M. Douglas Ivester Chmn/CEO 51 3,594,799 4,031,962 -10.8 1,250,000 1,500,000 844,799
PepsiCo(16) Roger A. Enrico Chmn/CEO 54 4,082,318 2,808,610 45.4 1 2,000,000 2,082,317
Telephone AT&T Corp. C. Michael Armstrong Chmn/CEO 60 6,298,294 300,206 NA 1,400,000 1,900,150 2,998,144
AT&T Corp. John D. Zeglis Pres 51 2,867,389 2,439,521 17.5 700,000 950,100 1,217,289
Bell Atlantic Corp.(17) Ivan G. Seidenberg Chmn/CEO 52 3,127,600 6,900,500 -54.7 850,000 1,210,400 1,067,200
BellSouth Corp. F. Duane Ackerman Chmn/Pres/CEO 56 3,940,500 2,392,700 64.7 990,000 2,000,000 950,500
GTE Corp.(17) Charles R. Lee Chmn/CEO 59 3,867,496 5,049,415 -23.4 1,098,846 1,424,300 1,344,350
MCI WorldCom Bert C. Roberts Jr. Chmn 56 13,195,970 5,804,440 127.3 1,050,000 9,380,950 2,765,020
MCI WorldCom Bernard J. Ebbers Pres/CEO 57 8,109,244 17,970,750 -54.9 935,000 7,115,000 59,244
SBC Communications Edward E. Whiteacre Jr. Chmn/CEO 57 22,612,149 6,968,966 224.5 1,162,500 5,000,000 16,449,649
Sprint Corp. William T. Esrey Chmn/CEO 59 4,178,981 2,333,068 79.1 1,000,000 851,351 2,327,630
U S West Solomon D. Trujillo Pres/CEO 47 1,885,511 1,500,489 25.7 716,041 650,000 519,470
Toys Hasbro Alan G. Hassenfeld Chmn/Pres/CEO 50 1,540,724 1,771,557 -13.0 1,014,816 422,400 103,508
Mattel Jill E. Barad Chmn/CEO 48 4,750,941 10,798,868 -56.0 1,263,465 500,000 2,987,476
Notes: 1 Total compensation adds the columns of salary, bonus, and "other"; "other" includes the "other annual compensation" column in the proxy under annual compensation, long-term incentive plan payouts under long-term compensation awards, and "all other compensation." Dollar amounts from restricted stock awards are not included in total compensation. 2 Compaq's Eckhard Pfeiffer was let go as Pres/CEO in April, '99. 3 Carly Fiorina took over as president-CEO from Lewis Platt July 17, 1999. Mr. Platt remains chairman of the board fof Hewlett-Packard. Ms. Fiorina's compensation is "potential" based on her employment contract. 4 William Steere at Pfizer got 100,000 performance-contingent shares at $130.125 each for a value of $13,012,500. 5 Richard Kogan became chairman of Schering-Plough at the retirement of Robert P. Luciano. 6 Warner-Lambert's Mr. Lodewijk de Vink became chairman- CEO in May 1999 replacing Melvin R. Goodes who drew the largest "all other compensation" in the proxy of $13.2 million based on Warner-Lambert meeting a stock price goal set 10 years ago. 7 American Express Co. named Kenneth Chenault to succeed Harvey Golub as CEO in 2001. Mr. Chenault, who is black, thus will become one of the top black execs in corporate America. 8 RJR Nabisco Holdings broke up in May, changed its name to Nabisco Group Holdings of which Nabisco Holdings (and Nabisco Inc.) are subsidiaries. NGH then sold foreign tobacco holdings of R.J. Reynolds Tobacco Co. to Japan Tobacco and spun-off the U.S. tobacco business to R.J. Reynolds Tobacco Holdings. 9 Jerry Choate of Allstate retired as chmn/CEO as of January 1, 1998 and was replaced by Edward M. Liddy, formerly president and chief operating officer of Allstate. 10 Eastman Kodak's George M.C. Fisher will turn over his CEO post to Daniel Carp, current president, on Jan. 1, 2000. 11 P&G's Dirk Jager added CEO to his title Jan. 1, 1999. 12 Revlon Pres/CEO George Fellows resigned his post in early November and will be succeeded by Jeffrey M. Nugent, who left Johnson & Johnson's Neutrogena Corp. subsidiary as worldwide president. 13 Diageo executives prior year salaries were estimated from an 18 month total compensation amount for each executive given for the same June 30, 1998 end date. 14 The Gap's Millard Drexler added to his corporate duties the Gap flagship division when Robert Fisher, president of that division, resigned last month. 15 Leonard H. Roberts claimed the CEO title in January 1999 at Tandy Corp. from John V. Roach, who remains chairman. 16 PepsiCo's Roger Enrico cut his annual pay from $900,000 to $1 and recommended the board consider using the savings to support front-line employees. AA Chart: R. Craig Endicott and Megan Friedly