Advertising Age Data Center
Top executive salaries for not-for-profit groups
Association Executive Title Age Total compensation 1997(1)(32) Total compensation 1996 (1)(32) % chg Salary 1997 Bonus 1997 Other 1997
Not-for-profit Advertising Council(33) Ruth Wooden President 53 $251,116 $290,183 -13.5 $251,116 0 0
Advertising Mail Marketing Assn Gene A. Del Polito Exec dir 53 211,500 200,191 5.6 187,500 0 $24,000
Advertising Research Foundation(34) James Spaeth Pres/CEO 50 265,747 79,669 233.6 225,000 0 40,747
American Advertising Federation Wallace Snyder Pres 57 222,339 204,935 8.5 195,820 0 26,519
American Assn of Advertising Agencies O. Burtch Drake Pres 58 421,143 485,649 -13.3 388,893 0 32,250
American Business Press Gordon T. Hughes Pres 58 365,093 310,443 17.6 290,000 0 75,093
Assn of American Publishers(35) Patricia S. Schroeder Pres 59 357,621 NA NA 353,334 0 4,287
Association of National Advertisers John Sarsen Jr. Pres/CEO 58 379,056 354,596 6.9 357,692 0 21,364
Audit Bureau of Circulations Michael J. Lavery Pres/Managing dir 48 293,680 255,552 14.9 270,400 0 23,280
BPAI Inc. Michael Marchesano Pres/CEO 43 289,950 262,083 10.6 280,000 0 9,950
Cable Telecommunications Association James H. Ewalt Exec VP 53 194,491 210,270 -7.5 170,844 0 23,647
Cellular Telecom Industry Association Thomas E. Wheeler Pres 53 1,030,933 883,849 16.6 657,905 0 373,028
Council of Better Business Bureaus(36) James L. Bast Pres 63 212,771 210,093 1.3 198,195 0 14,576
Council of Better Business Bureaus(37) Walter J. O'Brien VP 59 161,148 146,400 10.1 149,236 0 11,912
Direct Marketing Association H. Robert Wientzen Pres 60 493,578 364,839 35.3 388,644 0 104,934
Food Marketing Institute Timothy Hammonds Pres 55 778,119 738,556 5.4 509,683 0 268,436
International Advertising Association Norman Vale Director General 69 369,803 291,396 26.9 187,322 0 182,481
International Communications Inds Walter Blackwell Exec dir 56 226,679 200,552 13.0 217,250 0 9,429
Magazine Publishers of America(38) Don Kummerfeld Pres 65 495,596 470,894 5.2 480,000 0 15,596
Motion Picture Association of America Jack Valenti Pres/CEO 78 981,473 914,435 7.3 981,473 0 0
National Association of Broadcasters Howard O. Fritts Pres/CEO 58 688,952 574,252 20.0 639,992 0 48,960
National Assn of TV Program Execs Bruce Johansen Pres/CEO 59 362,200 424,235 -14.6 307,200 0 55,000
National Automobile Dealers Assn(39) Frank E. McCarthy Pres 64 363,351 323,655 12.3 350,381 0 12,970
National Cable Television Association Decker Anstrom Pres/CEO 52 839,284 757,607 10.8 821,634 0 17,650
Newspaper Association of America John Sturm Pres/CEO 52 572,013 544,729 5.0 435,760 0 136,253
Outdoor Advertising Assn of America Nancy J. Fletcher Pres 44 382,510 338,299 13.1 372,310 0 10,200
Point of Purchase Advertising Institute Richard Blatt Exec dir 47 179,149 194,237 -7.8 173,311 0 5,838
Promotional Products Association Intl Steve G. Slagle Pres 49 145,236 139,636 4.0 145,236 0 0
Public Relations Society of America Ray Gaulke Chief Operating Officer 63 248,347 195,247 27.2 180,000 0 68,347
Radio Advertising Bureau Gary Fries Pres/CEO 58 404,500 396,337 2.1 404,500 0 0
Retail Advertising & Mktg Assn Intl Douglas E. Raymond Pres/CEO 54 161,538 186,538 -13.4 161,538 0 0
Software Publishers Association Kenneth A. Wasch Pres 47 352,164 337,917 4.2 333,522 0 18,642
Telecommunications Industry Assn Matthew J. Flanigan Pres 54 413,052 339,609 21.6 385,552 0 27,500
Television Bureau of Advertising(40) Ave Butensky Pres 66 374,596 303,628 23.4 374,596 0 0
Notes: 1 Total compensation adds the columns of salary, bonus, and "other"; "other" includes the "other annual compensation" column in the proxy under annual compensation, long-term incentive plan payouts under long-term compensation awards, and "all other compensation." Dollar amounts from restricted stock awards are not included in total compensation. 32 Salary data for nonprofits are found in the Form 990 of the U.S. Internal Revenue Service. The latest 990s made available from the IRS are primarily for 1997. 33 Peggy Conlon succeeded Ruth Wooden as president of the Advertising Council in 1999. 34 Ad Research Foundation's James Spaeth replaced Michael J. Naples as president in 1997. 35 Pat Schroeder replaced Nicholas Veliotes as president in June 1997. 36 Council of Better Business Bureaus' James Bast retired and was replaced by Ken Hunter in October 1999. 37 Walter O'Brien left the Council of Business Bureaus' National Advertising Review Council (NARC) in April 1999. NARC oversees the National Advertising Division of the CBB, which settles disputes on a voluntary basis. 38 MPA's Don Kummerfeld retired from the top post and was replaced by Nina B. Link, an executive at Children's Television Workshop. She is the first woman to be president-CEO at the MPA. 39 Frank McCarthy's compensation at NADA is split 60% NADA and 40% NADA Services Corp. 40 Christopher Rohrs has been named president replacing Ave Butensky. AA Chart: R. Craig Endicott and Megan Friedly