Advertising Age Data Center
Average base salary by gender and agency size in 1998
Agency size* CEO male CEO female CFO male CFO female Creative director male Creative director female Assoc creative dir male Assoc creative dir female Art director male Art director female Copywriter male Copywriter female Media director male Media director female Mgmt supervisor male Mgmt supervisor female Lead acct planner male Lead acct planner female Acct executive male Acct executive female
<$3.6 $124,300 $87,500 $73,700 $53,100 $83,200 $58,200 $59,300 $58,100 $42,500 $38,000 $42,700 $43,300 $48,800 $48,300 $72,200 $57,000 $62,200 $51,500 $49,600 $42,700
$3.7-7.5 184,300 131,200 91,900 90,000 107,100 90,000 73,300 56,900 50,100 45,200 50,800 50,000 58,500 73,700 88,800 72,700 71,100 58,500 50,600 44,000
$7.6-15 239,500 250,000 106,200 124,900 126,900 100,000 93,700 109,400 54,200 52,400 59,300 50,500 94,900 73,900 105,000 79,400 86,600 68,300 50,600 40,500
$15.1-45** 250,000 199,900 162,500 124,900 154,200 137,400 98,800 105,000 53,300 49,200 61,500 51,200 57,400 64,300 100,000 80,000 105,500 96,600 52,900 42,100
Notes: *In millions of gross income. **Salaries are subject to skews due to the low response from agencies in the $15 to $45 million range. Data universe is the number of employees in these posts at 262 agencies.
Source: Advertising Age survey