Advertising Age Data Center
10 Hot Media Markets
by grosss media ad revenue per household
Rank 1999 Rank 1998 Lead metro area in DMA market Total media adv rev/TV household 1999 Total media adv rev/TV household 1998 % chg TV households in DMA 1999 TV households in DMA 1998 Gross newspaper adv rev/household Gross TV adv rev/household Gross radio adv rev/household Gross outdoor adv rev/household Gross cable adv rev/household
1 1 San Francisco $944.90 $860.18 9.8 2,423,120 2,368,970 $371.42 $328.91 $195.24 $30.33 $18.98
2 2 Los Angeles 842.67 769.17 9.6 5,234,690 5,135,140 294.00 338.13 159.80 33.35 17.38
3 3 Chicago 818.36 740.86 10.5 3,204,710 3,164,150 283.96 330.76 161.95 27.33 14.35
4 4 Miami-Fort Lauderdale 785.32 739.43 6.2 1,441,570 1,418,940 280.25 305.92 163.09 25.67 10.41
5 6 Dallas-Fort Worth 765.61 700.68 9.3 2,018,120 1,959,680 247.26 313.66 164.56 27.25 12.88
6 5 Houston 752.31 707.33 6.4 1,712,060 1,665,550 251.16 294.38 170.55 23.95 12.27
7 8 Boston 728.09 670.46 8.6 2,210,580 2,186,100 239.35 292.50 159.73 25.20 11.31
8 9 Washington 712.25 638.96 11.5 1,999,870 1,956,160 251.52 270.02 159.71 20.00 11.00
9 7 San Diego 711.08 686.33 3.6 980,620 945,170 239.64 270.24 157.35 24.47 19.38
10 11 Atlanta 692.05 620.10 11.6 1,774,720 1,722,130 215.81 262.58 177.61 23.10 12.96
Notes: Media revenue by market from Duncan's Radio Market Guide; Select media data from Competitive Media Reporting; DMAs and TV household from Nielsen Media Research. Media ad revenue per TV household is an Ad Age estimate.