Advertising Age Data Center
10 Hot Media Markets: Top 10 cable DMA's
Rank DMA market Cable ad rev/household 1999 Cable ad rev 1999 Cable ad rev % chg
1 San Diego $19.38 $19.0 7.3
2 Las Vegas 19.19 10.0 13.6
3 San Francisco 18.98 46.0 15.0
4 Seattle-Tacoma 18.85 30.0 8.7
5 Los Angeles 17.38 91.0 8.3
6 Rochester, N.Y. 16.36 6.0 9.1
7 Charlotte-Gastonia, N.C.-Rock Hill, S.C. 16.35 14.4 9.1
8 Jacksonville, Fla. 15.91 8.6 13.2
9 Philadelphia 15.54 41.5 7.5
10 Orlando-Daytona Beach-Melbourne 15.34 16.9 10.5
Notes: Cable ad revenue per household is actual dollars. Total market cable ad revenue is in millions of dollars. Sources: Duncan's Radio Market Guide, Nielsen Media Research. Ad revenue per household is an Ad Age estimate. Some markets were combined to conform to Nielsen DMAs. Only top 100 DMAs were considered for this ranking.