Advertising Age Data Center
10 Hot Media Markets: Top 10 newspaper markets
Rank DMA market Newspaper adv rev/household 1999 Newspaper adv rev/household 1998 Newspaper adv 1999 Newspaper adv 1998 % chg Top paper Daily circulation Owner
1 San Francisco $371.42 $361.82 $900.0 $857.1 5.0 San Francisco Chronicle 464,943 Hearst Corp.
2 Los Angeles 294.00 281.00 1,539.0 1,443.0 6.7 Los Angeles Times 1,153,706 Tribune Co.
3 Chicago 283.96 270.85 910.0 857.0 6.2 Chicago Tribune2 633,599 Tribune Co.
4 New York 281.02 265.17 1,932.0 1,806.5 6.9 The New York Times 1,149,576 New York Times Co.
5 Miami-Fort Lauderdale 280.25 269.92 404.0 383.0 5.5 The Miami Herald 1,2 330,256 Knight Ridder Group
6 Washington 251.52 238.22 503.0 466.0 7.9 The Washington Post 812,559 Washington Post Co.
7 Houston 251.16 244.96 430.0 408.0 5.4 Houston Chronicle1 553,462 Hearst Corp.
8 Dallas-Fort Worth 247.26 232.69 499.0 456.0 9.4 The Dallas Morning News2 515,529 Belo Corp.
9 San Diego 239.64 238.05 235.0 225.0 4.4 The San Diego Union-Tribune1 381,300 Copley Newspapers
10 Boston 239.35 227.76 529.1 497.9 6.3 The Boston Globe 477,074 New York Times Co.
Notes: Newspaper ad revenue per household is actual dollars. Total newspaper market advertising is in millions of dollars. Source: Market advertising from Duncan's Radio Market Guide. Some markets were combined to conform to Nielsen DMAs. Circulation figures are Audit Bureau of Circulation's six month averages ending March 31, 2000. All averages are Monday-Friday except: 1 Monday-Saturday. 2 Weighted averages were used to arrive at daily circulation.