Advertising Age Data Center
10 Hot Media Markets: Top 10 outdoor DMA's
Rank DMA market Outdoor ad rev/household 1999 Outdoor ad rev 1999 Outdoor ad rev % chg
1 Los Angeles $33.35 $174.6 9.7
2 Detroit 31.80 59.0 7.3
3 Las Vegas 30.70 16.0 11.1
4 San Francisco 30.33 73.5 17.6
5 Chicago 27.33 87.6 8.1
6 Rochester, N.Y. 27.27 10.0 8.7
7 Dallas-Fort Worth 27.25 55.0 10.0
8 Philadelphia 26.55 70.9 9.4
9 Miami-Fort Lauderdale 25.67 37.0 4.5
10 Boston 25.20 55.7 7.9
Notes: Outdoor ad revenue per household is actual dollars. Total market outdoor ad revenue is in millions of dollars. Sources: Duncan's Radio Market Guide, Nielsen Media Research. Ad revenue per household is an Ad Age estimate. Some markets were combined to conform to Nielsen DMAs. Only top 100 DMAs were considered for this ranking.